{ "count": 5, "posts": [ { "post_id": "699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "img_base": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697", "img_count": 12, "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感原理", "业务阶段": [ "选题" ], "主张": "好选题的特征是让创作者感到羞耻或冒犯。", "依据": "羞耻感源于触碰了真实但平时不敢公开说的公共痛点,或撕裂了人人点头但没人真信的“圣经句”。这种情绪压力证明踩到了大众神经,而并非输出正确但无感的干货。", "对创作的影响": "放弃追求内容的“正确性”和“安全感”,优先选择那些令人犹豫、产生心理负担、能引发情绪共鸣的选题。", "作用域": [ { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "substance", "value": "公共痛点", "candidate": "公共痛点", "link": "新建", "score": 0.8086, "top": [ { "name": "痛点问题", "score": 0.8086, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "机构公共事件", "score": 0.5791, "path": "/理念/事件/社会事件/机构公共事件" }, { "name": "公共安全", "score": 0.5749, "path": "/理念/知识/公共管理/公共安全" } ] }, { "scope_type": "effect", "value": "撕裂共识", "candidate": "撕裂共识", "link": "新建", "score": 0.5201, "top": [ { "name": "情感共鸣", "score": 0.5201, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感张力", "score": 0.509, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "矛盾冲突", "score": 0.5014, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] } ] }, { "id": "k2", "type": "how", "role": "主", "parent": null, "title": "寻找选题“裂缝”实操法", "purpose": "通过撕开共识裂缝找到具有爆发力的痛点选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "intent": "寻找正确共识的失灵瞬间", "directive": "列出赛道大号反复讲的“正确共识”(圣经句),如『自律即自由』。反问:『什么情况下,一个人严格按这句话做,反而越做越差?』由此得出新选题。", "output": "反共识选题视角", "出处": [ "卡片10" ], "创作阶段": "定向", "动作": "反思共识失灵", "作用域": [ { "scope_type": "substance", "value": "赛道共识", "candidate": "赛道共识", "link": "新建", "score": 0.5828, "top": [ { "name": "通用共识符号", "score": 0.5828, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "赛事竞技", "score": 0.5451, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "认知思辨", "score": 0.5382, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "effect", "value": "反向推导", "candidate": "反向推导", "link": "新建", "score": 0.7754, "top": [ { "name": "推理推导", "score": 0.7754, "path": "/表达/论证说理/证据支撑/逻辑推演/推理推导" }, { "name": "逻辑推演", "score": 0.6524, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "溯因引入", "score": 0.5899, "path": "/结构/叙事推进/开篇引入/策略引入/溯因引入" } ] }, { "scope_type": "intent", "value": "差异化定位", "candidate": "差异化定位", "link": "新建", "score": 0.5218, "top": [ { "name": "商业推广", "score": 0.5218, "path": "/行为引导/商业推广" }, { "name": "裂变", "score": 0.5147, "path": "/行为引导/裂变" }, { "name": "信息扩散", "score": 0.4908, "path": "/信息传递/信息扩散" } ] } ] }, { "id": "s2", "intent": "挖掘竞品爆款的未满足需求", "directive": "前往竞品爆款视频的评论区,寻找带有『但是……』关键词的评论。", "output": "真实痛点选题", "出处": [ "卡片11" ], "创作阶段": "定向", "动作": "评论区溯源", "作用域": [ { "scope_type": "form", "value": "评论区调研", "candidate": "评论区调研", "link": "新建", "score": 0.5813, "top": [ { "name": "讽刺评论", "score": 0.5813, "path": "/架构/修辞/语调风格/讽刺犀利/讽刺手法/讽刺评论" }, { "name": "数据实证", "score": 0.5389, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证" }, { "name": "受众互动", "score": 0.5293, "path": "/架构/策略/互动方式/受众互动" } ] }, { "scope_type": "substance", "value": "负面反馈", "candidate": "负面反馈", "link": "新建", "score": 0.5795, "top": [ { "name": "反应回应", "score": 0.5795, "path": "/表象/视觉/行为/人际互动/反应回应" }, { "name": "情绪情感", "score": 0.5682, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "价值观反思", "score": 0.5598, "path": "/理念/现象/社会问题/文化精神/价值观反思" } ] }, { "scope_type": "intent", "value": "挖掘痛点", "candidate": "挖掘痛点", "link": "新建", "score": 0.5258, "top": [ { "name": "裂变", "score": 0.5258, "path": "/行为引导/裂变" }, { "name": "揭露", "score": 0.5185, "path": "/信息传递/事实呈现/揭露" }, { "name": "事实呈现", "score": 0.5159, "path": "/信息传递/事实呈现" } ] } ] } ], "dropped": [ "内容的工艺执行(剪辑/拍摄等) — 原文未涉及" ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k2", "step": 1 }, "title": "圣经句(伪共识)", "业务阶段": [ "选题" ], "界定": "指那些在行业内被广泛认可、听起来极其正确、但由于过于空泛导致观众无感的通用型真善美口号。", "构成": [ { "要素": "表现形式", "说明": "人人点头但没人真信,如『内容为王』、『勤奋致富』。" }, { "要素": "传播弱点", "说明": "没有情绪触发,不具备转发驱动力。" } ], "作用域": [ { "scope_type": "substance", "value": "伪共识", "candidate": "伪共识", "link": "新建", "score": 0.6327, "top": [ { "name": "通用共识符号", "score": 0.6327, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "意识形态", "score": 0.5373, "path": "/理念/知识/思想/思想理论/政治思想/意识形态" }, { "name": "概念构想", "score": 0.5314, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" } ] }, { "scope_type": "effect", "value": "情绪屏蔽", "candidate": "情绪屏蔽", "link": "新建", "score": 0.6224, "top": [ { "name": "情感共鸣", "score": 0.6224, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感收束", "score": 0.6218, "path": "/结构/叙事推进/收束归纳/情感收束" }, { "name": "情感表达", "score": 0.6034, "path": "/表达/情感表达" } ] } ] } ] }, { "post_id": "698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "img_base": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1", "img_count": 6, "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "剧本叙事结构选型与设计工序", "purpose": "根据创作题材需求从七种经典模型中选择并构建剧本底层结构", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "评估题材适配性并选定叙事模型", "directive": "依据题材特征从七种结构中选型。如:常规线性选「三幕式」;成长蜕变选「英雄之旅」;群像戏选「多线叙事」;悬疑科幻选「环形」或「非线性」;实验/文艺片选「反结构」。", "output": "选定的叙事模型框架", "出处": [ "图1-图6" ], "创作阶段": "构思", "动作": "结构选型", "作用域": [ { "scope_type": "substance", "value": "题材特征", "candidate": "题材特征", "link": "新建", "score": 0.6759, "top": [ { "name": "人物特征", "score": 0.6759, "path": "/表象/视觉/实体/人物/人物特征" }, { "name": "本质特征", "score": 0.6384, "path": "/理念/知识/思想/概念范畴/性质属性/本质特征" }, { "name": "产品特征", "score": 0.6055, "path": "/理念/知识/商业/产品服务/产品特征" } ] }, { "scope_type": "form", "value": "叙事模型架构", "candidate": "叙事模型架构", "link": "新建", "score": 0.7294, "top": [ { "name": "叙事逻辑", "score": 0.7294, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事组织", "score": 0.7184, "path": "/架构/叙事/叙事组织" }, { "name": "叙事", "score": 0.6987, "path": "/架构/叙事" } ] }, { "scope_type": "intent", "value": "题材适配性评价", "candidate": "题材适配性评价", "link": "新建", "score": 0.4809, "top": [ { "name": "科普", "score": 0.4809, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4426, "path": "/信息传递/事实呈现" }, { "name": "解读", "score": 0.4389, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "s2", "intent": "按照所选模型拆解并排布情节节点", "directive": "根据选定模型的要求填充关键位。例:『三幕式需界定开端、发展、高潮结局三个阶段』;『英雄之旅需设定启程、考验、归来节点』。", "output": "带有结构锚点的情节大纲", "出处": [ "图1-图6" ], "创作阶段": "结构", "动作": "情节拆解", "作用域": [ { "scope_type": "form", "value": "情节节点排布", "candidate": "情节节点排布", "link": "新建", "score": 0.68, "top": [ { "name": "情节冲突", "score": 0.68, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/情节冲突" }, { "name": "叙事逻辑", "score": 0.6562, "path": "/架构/逻辑/叙事逻辑" }, { "name": "脉络铺排", "score": 0.6528, "path": "/架构/叙事/叙事组织/脉络铺排" } ] }, { "scope_type": "effect", "value": "锚定叙事阶段", "candidate": "锚定叙事阶段", "link": "新建", "score": 0.6487, "top": [ { "name": "叙事推进", "score": 0.6487, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6469, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "叙事闭合", "score": 0.6269, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 1 }, "title": "编剧常用的7种叙事结构清单", "业务阶段": [ "脚本" ], "界定": "涵盖了从经典线性到实验破碎化的七种主流剧本架构模型。", "构成": [ { "要素": "三幕式结构", "说明": "最经典线性逻辑,分为开端(交代背景冲突)、发展(冲突升级与成长)、高潮与结局(解决矛盾)。" }, { "要素": "英雄之旅结构", "说明": "坎贝尔模型,核心是平凡人到英雄的蜕变,含启程-考验-归来节点。" }, { "要素": "非线性结构", "说明": "通过闪回、插叙、倒叙、多视角等打破时间规律,制造悬念。" }, { "要素": "环形结构", "说明": "结尾与开端呼应形成闭环。分为非循环类(场景呼应)和带循环类(重复经历以达成目标)。" }, { "要素": "多线叙事结构", "说明": "多条独立故事线并在节点交汇,提升剧情密度,适配群像戏。" }, { "要素": "嵌套式结构", "说明": "套层结构(如戏中戏),故事里套故事,探讨虚实交织主题。" }, { "要素": "反结构", "说明": "碎片化结构,抛弃线性逻辑与完整结局,注重氛围营造和情绪表达。" } ], "作用域": [ { "scope_type": "form", "value": "叙事结构模型", "candidate": "叙事结构模型", "link": "新建", "score": 0.7587, "top": [ { "name": "叙事逻辑", "score": 0.7587, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事组织", "score": 0.716, "path": "/架构/叙事/叙事组织" }, { "name": "叙事视角", "score": 0.7009, "path": "/架构/叙事/叙事视角" } ] }, { "scope_type": "substance", "value": "剧本架构清单", "candidate": "剧本架构清单", "link": "新建", "score": 0.6399, "top": [ { "name": "清单列表", "score": 0.6399, "path": "/表象/视觉/符号/文字符号/标注/清单列表" }, { "name": "项目清单", "score": 0.6134, "path": "/理念/知识/公共管理/补贴福利/补贴制度/项目清单" }, { "name": "概念构想", "score": 0.5054, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" } ] }, { "scope_type": "effect", "value": "界定故事时空", "candidate": "界定故事时空", "link": "新建", "score": 0.6719, "top": [ { "name": "界定范畴", "score": 0.6719, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" }, { "name": "叙事推进", "score": 0.6112, "path": "/结构/叙事推进" }, { "name": "叙事闭合", "score": 0.5773, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "img_base": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0", "img_count": 6, "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "依据《编剧的艺术》将灵感转化为故事的创作框架", "purpose": "通过明确前提、塑造人物和设计冲突,将初步灵感转化为逻辑严密的剧本故事。", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确立剧本前提", "directive": "依据“作者立场+人物+冲突+结论”公式提炼剧本目标。需结合基本情感(如欲望、恐惧)来决定前提方向。例:『……』", "output": "剧本前提(包含结论的简明概括)", "出处": [ "图1" ], "创作阶段": "定向", "动作": "提炼前提公式", "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5578, "top": [ { "name": "概念构想", "score": 0.5578, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.5468, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5437, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "effect", "value": "确立目标", "candidate": "确立目标", "link": "新建", "score": 0.7184, "top": [ { "name": "确立基点", "score": 0.7184, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "定性确立", "score": 0.6484, "path": "/表达/论证说理/分析论证/论证评判/定性确立" }, { "name": "界定范畴", "score": 0.548, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" } ] }, { "scope_type": "intent", "value": "意图明确", "candidate": "意图明确", "link": "新建", "score": 0.5435, "top": [ { "name": "事实呈现", "score": 0.5435, "path": "/信息传递/事实呈现" }, { "name": "行为引导", "score": 0.5414, "path": "/行为引导" }, { "name": "解读", "score": 0.5228, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "s2", "intent": "构建三维人物", "directive": "从生理、社会、心理三个维度完善人物性格,确立由内在/外在需求驱动的“主使人物”,并设计与其势均力敌的“对立人物”。", "output": "三维人物志及人物对立关系", "出处": [ "图2", "图3" ], "創作阶段": "构思", "动作": "三维度建模", "作用域": [ { "scope_type": "substance", "value": "三维人物", "candidate": "三维人物", "link": "新建", "score": 0.7132, "top": [ { "name": "人物", "score": 0.7132, "path": "/表象/视觉/实体/人物" }, { "name": "现实人物", "score": 0.6894, "path": "/表象/视觉/实体/人物/个体/现实人物" }, { "name": "人物形象", "score": 0.6889, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" } ] }, { "scope_type": "form", "value": "人物对立", "candidate": "人物对立", "link": "新建", "score": 0.7987, "top": [ { "name": "冲突对立", "score": 0.7987, "path": "/架构/修辞/语调风格/强硬对抗/冲突对立" }, { "name": "人物对照", "score": 0.7371, "path": "/架构/叙事/叙事技法/对照叙事/人物对照" }, { "name": "二元对立", "score": 0.7162, "path": "/架构/叙事/叙事技法/对照叙事/二元对立" } ] }, { "scope_type": "effect", "value": "动力驱动", "candidate": "动力驱动", "link": "新建", "score": 0.6199, "top": [ { "name": "动机驱力", "score": 0.6199, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" }, { "name": "动机激发", "score": 0.5604, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "动态历程", "score": 0.5266, "path": "/表达/信息传达/传达手法/信息呈现/动态历程" } ] } ] }, { "id": "s3", "intent": "设计冲突序列推动情节", "directive": "以“攻击—反击”的形式编排冲突。利用“过渡(小冲突)”改变人物状态,从切入点引发危机,最终推向高潮与结局。", "output": "冲突发展链条及结构点", "出处": [ "图4", "图5", "图6" ], "创作阶段": "结构", "动作": "设计攻击反击链码", "作用域": [ { "scope_type": "form", "value": "冲突序列", "candidate": "冲突序列", "link": "新建", "score": 0.7902, "top": [ { "name": "冲突", "score": 0.7902, "path": "/架构/叙事/叙事技法/戏剧张力/冲突" }, { "name": "反转冲突", "score": 0.7089, "path": "/架构/创意/对比反差/反差错位/通用反差/反转冲突" }, { "name": "情节冲突", "score": 0.7076, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/情节冲突" } ] }, { "scope_type": "effect", "value": "推动情节", "candidate": "推动情节", "link": "新建", "score": 0.719, "top": [ { "name": "叙事推进", "score": 0.719, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6586, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "推进节奏", "score": 0.6266, "path": "/结构/叙事推进/推进节奏" } ] }, { "scope_type": "intent", "value": "推向结局", "candidate": "推向结局", "link": "新建", "score": 0.4967, "top": [ { "name": "揭露", "score": 0.4967, "path": "/信息传递/事实呈现/揭露" }, { "name": "事实呈现", "score": 0.489, "path": "/信息传递/事实呈现" }, { "name": "商业推广", "score": 0.4691, "path": "/行为引导/商业推广" } ] } ] } ], "dropped": [ "参考书目:由于仅作为背景信息不涉及创作决策,故不单列。" ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "人物性格的三大维度", "业务阶段": [ "脚本" ], "界定": "人物性格建立在三个相互影响的维度之上,决定了人物在冲突中的发展。 ", "构成": [ { "要素": "生理维度", "说明": "性别、年龄、外表等肉体特征" }, { "要素": "社会维度", "说明": "阶层、职业、家庭等社会属性" }, { "要素": "心理维度", "说明": "道德标准、志向、性格倾向等内在属性" } ], "作用域": [ { "scope_type": "substance", "value": "性格维度", "candidate": "性格维度", "link": "新建", "score": 0.5962, "top": [ { "name": "社会阶层", "score": 0.5962, "path": "/理念/知识/社会知识/社会结构/社会阶层" }, { "name": "人际情感", "score": 0.596, "path": "/理念/情感/人际情感" }, { "name": "社会阶层", "score": 0.5958, "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层" } ] }, { "scope_type": "form", "value": "三维模型", "candidate": "三维模型", "link": "新建", "score": 0.7668, "top": [ { "name": "三维建模合成", "score": 0.7668, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "图形图标", "score": 0.5671, "path": "/呈现/视觉/视觉画面/视觉符号/图形图标" }, { "name": "材质纹理融合", "score": 0.5569, "path": "/架构/创意/元素嫁接/材质纹理融合" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "冲突的四种表现类型", "业务阶段": [ "脚本" ], "界定": "冲突是剧本发展的动力,根据其逻辑和节奏分为四种形态。", "构成": [ { "要素": "静态冲突", "说明": "无明显发展或停滞不前的对立" }, { "要素": "跳跃冲突", "说明": "缺乏逻辑支撑的、不合常理的突兀行动" }, { "要素": "缓慢升级冲突", "说明": "逻辑清晰、紧张感不断加强的理想冲突形式" }, { "要素": "预示", "说明": "即张力,作为对未来冲突的承诺" } ], "作用域": [ { "scope_type": "substance", "value": "冲突形态", "candidate": "冲突形态", "link": "新建", "score": 0.7736, "top": [ { "name": "冲突对抗", "score": 0.7736, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7119, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "表演形态", "score": 0.6943, "path": "/表象/视觉/行为/表演行为/杂技/表演形态" } ] }, { "scope_type": "feeling", "value": "紧张感", "candidate": "紧张感", "link": "新建", "score": 0.5964, "top": [ { "name": "悬念期待", "score": 0.5964, "path": "/认知/好奇/悬念期待" }, { "name": "焦虑恐惧", "score": 0.5813, "path": "/情感/共情/焦虑恐惧" }, { "name": "美感", "score": 0.5776, "path": "/情感/美感" } ] } ] }, { "id": "k4", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "剧本结构的核心环节", "业务阶段": [ "脚本" ], "界定": "故事从开始到完整结局必须经历的关键转折节点。", "构成": [ { "要素": "过渡", "说明": "通过小冲突使人物精神状态发生转换" }, { "要素": "切入点", "说明": "引发转折的决定性瞬间" }, { "要素": "危机", "说明": "产生决定性改变的关键时刻" }, { "要素": "高潮", "说明": "冲突爆发至顶峰的生成过程" }, { "要素": "结局", "说明": "最终的结果呈现" } ], "作用域": [ { "scope_type": "form", "value": "结构节点", "candidate": "结构节点", "link": "新建", "score": 0.7125, "top": [ { "name": "节点锚定", "score": 0.7125, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/节点锚定" }, { "name": "分段结构", "score": 0.6616, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构梳理", "score": 0.6408, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" } ] }, { "scope_type": "effect", "value": "转折转换", "candidate": "转折转换", "link": "新建", "score": 0.8728, "top": [ { "name": "转折变化", "score": 0.8728, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "内容转换", "score": 0.7447, "path": "/结构/叙事推进/承接转换/内容转换" }, { "name": "承接转换", "score": 0.7434, "path": "/结构/叙事推进/承接转换" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "人物性格与冲突辩证原理", "业务阶段": [ "脚本" ], "主张": "人物性格不是静态的,而是冲突的产物。", "依据": "人物必须随环境和冲突的发展而变化。只有当人物具备足够的意志力(主使vs对立)且势均力敌时,冲突才能通过“攻击-反击”实现真正的升级。", "对创作的影响": "应避免设计软弱或无行动意向的人物;在设计情节时,需确保环境挤压能迫使人物性格产生必然的质变。", "作用域": [ { "scope_type": "substance", "value": "性格与冲突", "candidate": "性格与冲突", "link": "新建", "score": 0.7229, "top": [ { "name": "冲突对抗", "score": 0.7229, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6345, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "情绪情感", "score": 0.5882, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "effect", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7212, "top": [ { "name": "矛盾冲突", "score": 0.7212, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.566, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "情感张力", "score": 0.5517, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "性格质变", "candidate": "性格质变", "link": "新建", "score": 0.5186, "top": [ { "name": "裂变", "score": 0.5186, "path": "/行为引导/裂变" }, { "name": "行为引导", "score": 0.4802, "path": "/行为引导" }, { "name": "科普", "score": 0.4757, "path": "/信息传递/知识传递/科普" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "img_base": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11", "img_count": 9, "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景详细分析五步法", "purpose": "通过分析连续时空中的冲突,诊断并优化场景逻辑与情感转换", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确定冲突", "directive": "明确场景目标与对抗力量。例:『主角想拿走文件,但保安守在门口』", "output": "场景核心矛盾点", "出处": [ "图7" ], "创作阶段": "结构", "动作": "明确目标对抗", "作用域": [ { "scope_type": "substance", "value": "人物冲突", "candidate": "人物冲突", "link": "新建", "score": 0.7684, "top": [ { "name": "冲突对抗", "score": 0.7684, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "人物", "score": 0.7252, "path": "/表象/视觉/实体/人物" }, { "name": "战争冲突", "score": 0.711, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "effect", "value": "明确对抗", "candidate": "明确对抗", "link": "新建", "score": 0.5274, "top": [ { "name": "矛盾冲突", "score": 0.5274, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "核心点明", "score": 0.5272, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "否定批驳", "score": 0.5151, "path": "/表达/论证说理/分析论证/论证评判/否定驳论/否定批驳" } ] } ] }, { "id": "s2", "intent": "标注开篇价值", "directive": "判断场景开始时人物所处的情感或处境价值(正面或负面)。", "output": "初始价值状态", "出处": [ "图7" ], "创作阶段": "打磨", "动作": "价值锚定", "作用域": [ { "scope_type": "substance", "value": "情感状态", "candidate": "情感状态", "link": "新建", "score": 0.8419, "top": [ { "name": "情感", "score": 0.8419, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.7972, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情绪情感", "score": 0.789, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "form", "value": "初始价值", "candidate": "初始价值", "link": "新建", "score": 0.5922, "top": [ { "name": "价值塑造", "score": 0.5922, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "价值冲突", "score": 0.5718, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" }, { "name": "数值对比", "score": 0.5234, "path": "/架构/创意/对比反差/并置对比/属性对比/数值对比" } ] } ] }, { "id": "s3", "intent": "分解节拍", "directive": "将场景拆解为细小的“动作/反应”交流单元。", "output": "节拍清单", "出处": [ "图7" ], "创作阶段": "打磨", "动作": "拆解单元", "作用域": [ { "scope_type": "form", "value": "场景节拍", "candidate": "场景节拍", "link": "新建", "score": 0.6859, "top": [ { "name": "场景描写", "score": 0.6859, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "场景取景", "score": 0.6844, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景" }, { "name": "场景植入", "score": 0.6617, "path": "/架构/策略/认知引导/场景植入" } ] }, { "scope_type": "form", "value": "交流单元", "candidate": "交流单元", "link": "新建", "score": 0.5616, "top": [ { "name": "演说交流", "score": 0.5616, "path": "/架构/叙事/叙事体裁/演说交流" }, { "name": "情感交互", "score": 0.4875, "path": "/架构/策略/情感调动/情感激发/共鸣触发/情感交互" }, { "name": "对话结构", "score": 0.4761, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" } ] } ] }, { "id": "s4", "intent": "标注结局价值并比较转化", "directive": "对比开篇与结局的价值差异,确保发生了有效的情感或处境转化。", "output": "价值转化曲线", "出处": [ "图7" ], "创作阶段": "打磨", "动作": "对比度量", "作用域": [ { "scope_type": "form", "value": "价值转化", "candidate": "价值转化", "link": "新建", "score": 0.7377, "top": [ { "name": "转化阐释", "score": 0.7377, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/转化阐释" }, { "name": "价值塑造", "score": 0.701, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "价值冲突", "score": 0.6989, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/价值冲突" } ] }, { "scope_type": "effect", "value": "情感转化", "candidate": "情感转化", "link": "新建", "score": 0.7397, "top": [ { "name": "情感精神升华", "score": 0.7397, "path": "/表达/论证说理/提炼升华/升华深化/情感精神升华" }, { "name": "情感共鸣", "score": 0.7389, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感表达", "score": 0.7339, "path": "/表达/情感表达" } ] } ] }, { "id": "s5", "intent": "概述节拍并标注转折点", "directive": "快速梳理节拍流,确定转折点发生的具体位置。", "output": "转折点定位图", "出处": [ "图7" ], "创作阶段": "结构", "动作": "定位转折", "作用域": [ { "scope_type": "form", "value": "转折点定位", "candidate": "转折点定位", "link": "新建", "score": 0.5933, "top": [ { "name": "立场引导", "score": 0.5933, "path": "/架构/策略/认知引导/话语影响/立场引导" }, { "name": "节点锚定", "score": 0.5826, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/节点锚定" }, { "name": "草根定位", "score": 0.5817, "path": "/架构/叙事/叙事格调/平实亲近/草根定位" } ] }, { "scope_type": "effect", "value": "确定转折", "candidate": "确定转折", "link": "新建", "score": 0.7715, "top": [ { "name": "转折变化", "score": 0.7715, "path": "/结构/叙事推进/承接转换/转折变化" }, { "name": "转化引导", "score": 0.5684, "path": "/表达/互动引导/行动引导/转化引导" }, { "name": "承接转换", "score": 0.5653, "path": "/结构/叙事推进/承接转换" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 5 }, "title": "转折点的四个构成要素", "业务阶段": [ "脚本" ], "界定": "转折点是在场景内通过冲突表现出的改变方向的关键节点。", "构成": [ { "要素": "惊奇", "说明": "打破观众预期" }, { "要素": "增强好奇心", "说明": "引导观众关注后续发展" }, { "要素": "见识", "说明": "揭示角色或世界的新信息" }, { "要素": "新方向", "说明": "人物行为或剧情逻辑发生偏移" } ], "作用域": [ { "scope_type": "substance", "value": "叙事转折", "candidate": "叙事转折", "link": "新建", "score": 0.7295, "top": [ { "name": "历史叙事", "score": 0.7295, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "历史转折", "score": 0.6792, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "战略转型", "score": 0.5759, "path": "/理念/知识/商业/运营策略/战略转型" } ] }, { "scope_type": "feeling", "value": "惊奇感", "candidate": "惊奇感", "link": "新建", "score": 0.8372, "top": [ { "name": "惊奇", "score": 0.8372, "path": "/认知/惊奇" }, { "name": "美感", "score": 0.6186, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5879, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "feeling", "value": "好奇心", "candidate": "好奇心", "link": "新建", "score": 0.8113, "top": [ { "name": "好奇", "score": 0.8113, "path": "/认知/好奇" }, { "name": "探究求知", "score": 0.6359, "path": "/认知/好奇/探究求知" }, { "name": "惊奇", "score": 0.631, "path": "/认知/惊奇" } ] }, { "scope_type": "effect", "value": "偏移逻辑", "candidate": "偏移逻辑", "link": "新建", "score": 0.5807, "top": [ { "name": "逻辑架构", "score": 0.5807, "path": "/表达/论证说理/证据支撑/逻辑推演/逻辑架构" }, { "name": "逻辑推演", "score": 0.5785, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑铺垫", "score": 0.5623, "path": "/结构/叙事推进/铺垫准备/逻辑铺垫" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "故事叙事弧线的五部分构成", "业务阶段": [ "脚本" ], "界定": "构成一个完整故事宏观叙事弧线的五个关键阶段。", "构成": [ { "要素": "阐述", "说明": "交代背景、人物及世界观" }, { "要素": "上升动作/进展纠葛", "说明": "冲突渐进式升级,包含内心、个人、外界三个层面" }, { "要素": "情节突转/危机", "说明": "置人物于两难之境的终极抉择点" }, { "要素": "问题解决/高潮", "说明": "产生价值剧变,满足观众情感预期" }, { "要素": "下降动作/结局", "说明": "处理次情节、展示影响或创造归于真理的效果" } ], "作用域": [ { "scope_type": "form", "value": "叙事弧线", "candidate": "叙事弧线", "link": "新建", "score": 0.7763, "top": [ { "name": "叙事逻辑", "score": 0.7763, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事手法", "score": 0.7563, "path": "/呈现/听觉/语音/表达形式/风格化解说/叙事手法" }, { "name": "叙事", "score": 0.7554, "path": "/架构/叙事" } ] }, { "scope_type": "substance", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7869, "top": [ { "name": "冲突对抗", "score": 0.7869, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.7387, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6688, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "effect", "value": "解决问题", "candidate": "解决问题", "link": "新建", "score": 0.7305, "top": [ { "name": "解决方案", "score": 0.7305, "path": "/表达/论证说理/解决方案" }, { "name": "问题引入", "score": 0.6053, "path": "/结构/叙事推进/开篇引入/策略引入/问题引入" }, { "name": "矛盾冲突", "score": 0.5521, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "intent", "value": "达成结局", "candidate": "达成结局", "link": "新建", "score": 0.4648, "top": [ { "name": "揭露", "score": 0.4648, "path": "/信息传递/事实呈现/揭露" }, { "name": "解读", "score": 0.4625, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.4601, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "真正选择的“两难之择”原理", "业务阶段": [ "脚本" ], "主张": "真正的性格选择必须发生在压力之下的两难困境中。", "依据": "简单的对错选择无法揭示深层性格;只有在‘不可调和的两善取其一’或‘两恶取其轻’时,人物的真实内核才会显现。", "对创作的影响": "要求作者构建冲突时避免单一对立,应使用“三方框架”构建复杂冲突,迫使人物进行高压抉择。", "作用域": [ { "scope_type": "substance", "value": "两难困境", "candidate": "两难困境", "link": "新建", "score": 0.7319, "top": [ { "name": "苦难困境", "score": 0.7319, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "困境生存", "score": 0.707, "path": "/理念/现象/生活状态/困境生存" }, { "name": "经营困境", "score": 0.6058, "path": "/理念/事件/商业事件/经营困境" } ] }, { "scope_type": "substance", "value": "真实性格", "candidate": "真实性格", "link": "新建", "score": 0.7139, "top": [ { "name": "真实心声", "score": 0.7139, "path": "/理念/观念/个人观念/人生感悟/观点表达/真实心声" }, { "name": "现实人物", "score": 0.6352, "path": "/表象/视觉/实体/人物/个体/现实人物" }, { "name": "人物特征", "score": 0.5668, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "effect", "value": "揭示内核", "candidate": "揭示内核", "link": "新建", "score": 0.6499, "top": [ { "name": "揭示溯因", "score": 0.6499, "path": "/表达/论证说理/分析论证/揭示溯因" }, { "name": "核心点明", "score": 0.594, "path": "/表达/信息传达/传达手法/强调突出/核心点明" }, { "name": "真相本质", "score": 0.5794, "path": "/表达/论证说理/分析论证/揭示溯因/真相本质" } ] }, { "scope_type": "form", "value": "三方框架", "candidate": "三方框架", "link": "新建", "score": 0.6811, "top": [ { "name": "框架类型", "score": 0.6811, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "规范框架", "score": 0.6736, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "架构", "score": 0.5878, "path": "/架构" } ] } ] }, { "id": "k5", "type": "what", "role": "主", "parent": null, "title": "激励事件的特征与定位", "业务阶段": [ "脚本" ], "界定": "激励事件是打破主角生活平衡并激发其欲望的决定性事件。", "构成": [ { "要素": "类型", "说明": "分为随机发生的‘巧合’或人物主观决定的‘有因’" }, { "要素": "发生时段", "说明": "通常定位在主情节的前四分之一时段内" }, { "要素": "核心功能", "说明": "打破现有平衡、激发角色欲望" } ], "作用域": [ { "scope_type": "substance", "value": "激励事件", "candidate": "激励事件", "link": "新建", "score": 0.7084, "top": [ { "name": "事件", "score": 0.7084, "path": "/理念/事件" }, { "name": "事件评价", "score": 0.6426, "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价" }, { "name": "社会事件", "score": 0.637, "path": "/理念/事件/社会事件" } ] }, { "scope_type": "form", "value": "情节定位", "candidate": "情节定位", "link": "新建", "score": 0.7611, "top": [ { "name": "情节冲突", "score": 0.7611, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/情节冲突" }, { "name": "叙事格调", "score": 0.6398, "path": "/架构/叙事/叙事格调" }, { "name": "叙事逻辑", "score": 0.6375, "path": "/架构/逻辑/叙事逻辑" } ] }, { "scope_type": "effect", "value": "打破平衡", "candidate": "打破平衡", "link": "新建", "score": 0.5279, "top": [ { "name": "推进节奏", "score": 0.5279, "path": "/结构/叙事推进/推进节奏" }, { "name": "矛盾冲突", "score": 0.5183, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.5101, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" } ] }, { "scope_type": "intent", "value": "激发欲望", "candidate": "激发欲望", "link": "新建", "score": 0.5247, "top": [ { "name": "情感抒发", "score": 0.5247, "path": "/情感联结/情感抒发" }, { "name": "揭露", "score": 0.5156, "path": "/信息传递/事实呈现/揭露" }, { "name": "裂变", "score": 0.5053, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "img_base": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59", "img_count": 4, "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "视频脚本创作三步法", "purpose": "从确定选题到完成细节完善的标准化脚本产出流程", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "intent": "确定选题", "directive": "明确拍摄的主题与核心内容。", "output": "明确的主题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定主题", "作用域": [ { "scope_type": "substance", "value": "选题方向", "candidate": "选题方向", "link": "新建", "score": 0.5839, "top": [ { "name": "价值取向", "score": 0.5839, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "学科领域", "score": 0.5814, "path": "/理念/知识/思想/学科领域" }, { "name": "行业研究", "score": 0.5712, "path": "/理念/知识/商业/行业分析/行业研究" } ] }, { "scope_type": "intent", "value": "明确主题", "candidate": "明确主题", "link": "新建", "score": 0.4864, "top": [ { "name": "事实呈现", "score": 0.4864, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.4474, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.442, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "s2", "intent": "搭建框架", "directive": "确定视频的人物、场景、事件,形成初步叙事骨架。", "output": "脚本骨架", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "设人设景", "作用域": [ { "scope_type": "form", "value": "叙事骨架", "candidate": "叙事骨架", "link": "新建", "score": 0.753, "top": [ { "name": "叙事", "score": 0.753, "path": "/架构/叙事" }, { "name": "叙事组织", "score": 0.7529, "path": "/架构/叙事/叙事组织" }, { "name": "叙事逻辑", "score": 0.7442, "path": "/架构/逻辑/叙事逻辑" } ] }, { "scope_type": "substance", "value": "人物场景", "candidate": "人物场景", "link": "新建", "score": 0.784, "top": [ { "name": "人物", "score": 0.784, "path": "/表象/视觉/实体/人物" }, { "name": "场景形象", "score": 0.7632, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "人物形象", "score": 0.7464, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" } ] } ] }, { "id": "s3", "intent": "细节完善", "directive": "进行镜号排序,细化画面构思(景别/角度/构图/运镜)、文案/旁白、音效及字幕。", "output": "完整脚本执行单", "出处": [ "卡片1", "卡片2" ], "创作阶段": "打磨", "动作": "参数配画", "作用域": [ { "scope_type": "form", "value": "分镜执行单", "candidate": "分镜执行单", "link": "新建", "score": 0.5684, "top": [ { "name": "视觉制作", "score": 0.5684, "path": "/呈现/视觉/视觉制作" }, { "name": "漫画", "score": 0.5531, "path": "/呈现/视觉/视觉风格/视觉艺术风格/绘画风格/漫画" }, { "name": "时间轴线", "score": 0.553, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线" } ] }, { "scope_type": "substance", "value": "视听细节", "candidate": "视听细节", "link": "新建", "score": 0.6678, "top": [ { "name": "日常细节", "score": 0.6678, "path": "/理念/现象/生活状态/日常细节" }, { "name": "视觉", "score": 0.6496, "path": "/表象/视觉" }, { "name": "生活细节", "score": 0.6246, "path": "/理念/现象/生活状态/个人境遇/生活状态/生活细节" } ] } ] } ], "dropped": [ "时长策略 — 被提取为独立Why颗", "构图方法 — 被提取为独立What颗" ] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "脚本黄金结构", "业务阶段": [ "脚本" ], "界定": "一种通用的视频节奏构建框架,包含引子、主题和结尾三部分。", "构成": [ { "要素": "引子", "说明": "利用视觉冲击、反常设计或奇特镜头,开门见山点名主题或提出疑问戳中痛点。" }, { "要素": "内容主题", "说明": "包含有起伏的故事线、平衡艺术与节奏把握,给出具体方法或观点。" }, { "要素": "结尾", "说明": "印象点总结、情感共鸣或引导行动,可抛出后续问题引出下期。" } ], "作用域": [ { "scope_type": "form", "value": "通用视频节奏", "candidate": "通用视频节奏", "link": "新建", "score": 0.6812, "top": [ { "name": "节奏控制", "score": 0.6812, "path": "/呈现/视觉/视觉制作/剪辑组接/剪辑手法/节奏控制" }, { "name": "通用引导", "score": 0.6634, "path": "/架构/策略/互动方式/受众互动/指令引导/通用引导" }, { "name": "节奏韵律", "score": 0.6579, "path": "/架构/修辞/修辞意象/句式辞格/韵律句式/节奏韵律" } ] }, { "scope_type": "effect", "value": "节奏构建", "candidate": "节奏构建", "link": "新建", "score": 0.7179, "top": [ { "name": "高潮构建", "score": 0.7179, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "推进节奏", "score": 0.7103, "path": "/结构/叙事推进/推进节奏" }, { "name": "叙事推进", "score": 0.5691, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "情感共鸣", "candidate": "情感共鸣", "link": "新建", "score": 0.7989, "top": [ { "name": "情感", "score": 0.7989, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7864, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7817, "path": "/情感/共情" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "vlog脚本公式及要素", "业务阶段": [ "脚本" ], "界定": "针对vlog视频的特定内容组合模式,通过五个维度确保内容吸引力。", "构成": [ { "要素": "引起共鸣", "说明": "通过人物+状态+情感唤起观众同理心。" }, { "要素": "引发好奇", "说明": "描述时间或观点时预埋悬念。" }, { "要素": "引发互动", "说明": "结合主题与情景设计问句。" }, { "要素": "干货输出", "说明": "展示具体的情景、怎么做以及发生的事件。" }, { "要素": "综合热点", "说明": "结合当下流行或平台热度内容。" } ], "作用域": [ { "scope_type": "substance", "value": "Vlog内容维度", "candidate": "Vlog内容维度", "link": "新建", "score": 0.5315, "top": [ { "name": "概念范畴", "score": 0.5315, "path": "/理念/知识/思想/概念范畴" }, { "name": "产品矩阵", "score": 0.5297, "path": "/理念/知识/商业/产品服务/产品矩阵" }, { "name": "政务媒体", "score": 0.5163, "path": "/表象/视觉/实体/机构/政务机构/政务媒体" } ] }, { "scope_type": "feeling", "value": "同理心", "candidate": "同理心", "link": "新建", "score": 0.8259, "top": [ { "name": "共情", "score": 0.8259, "path": "/情感/共情" }, { "name": "情感", "score": 0.663, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.6526, "path": "/情感/同感/情绪处境共鸣" } ] }, { "scope_type": "effect", "value": "预埋悬念", "candidate": "预埋悬念", "link": "新建", "score": 0.8406, "top": [ { "name": "悬念设置", "score": 0.8406, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "情感铺垫", "score": 0.6565, "path": "/结构/叙事推进/铺垫准备/情感铺垫" }, { "name": "设定铺垫", "score": 0.6151, "path": "/结构/叙事推进/铺垫准备/设定铺垫" } ] }, { "scope_type": "intent", "value": "引导互动", "candidate": "引导互动", "link": "新建", "score": 0.7382, "top": [ { "name": "行为引导", "score": 0.7382, "path": "/行为引导" }, { "name": "粉丝互动", "score": 0.6653, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "引流", "score": 0.5445, "path": "/行为引导/传播/引流" } ] } ] }, { "id": "k4", "type": "why", "role": "主", "parent": null, "title": "长短视频注意力维持策略", "业务阶段": [ "脚本" ], "主张": "根据视频总时长调整核心信息呈现的时机。", "依据": "长视频注意力维持约为15秒,短视频注意力仅为3秒(黄金3秒效应)。", "对创作的影响": "短视频需在3-5秒内呈现主题;长视频需在开头10-15秒展示重点以防流失。", "作用域": [ { "scope_type": "effect", "value": "注意力维持", "candidate": "注意力维持", "link": "新建", "score": 0.5541, "top": [ { "name": "动机激发", "score": 0.5541, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "回归聚焦", "score": 0.5447, "path": "/结构/叙事推进/收束归纳/回归聚焦" }, { "name": "动机驱力", "score": 0.5367, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" } ] }, { "scope_type": "intent", "value": "防止流失", "candidate": "防止流失", "link": "新建", "score": 0.5366, "top": [ { "name": "引流", "score": 0.5366, "path": "/行为引导/传播/引流" }, { "name": "关系维护", "score": 0.4796, "path": "/情感联结/关系维护" }, { "name": "裂变", "score": 0.4735, "path": "/行为引导/裂变" } ] }, { "scope_type": "form", "value": "信息时机", "candidate": "信息时机", "link": "新建", "score": 0.5756, "top": [ { "name": "信息编排逻辑", "score": 0.5756, "path": "/架构/逻辑/信息编排逻辑" }, { "name": "时间组织", "score": 0.5625, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织" }, { "name": "即时捕捉", "score": 0.5473, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄方式/即时捕捉" } ] } ] }, { "id": "k5", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "常用视觉构图法", "业务阶段": [ "脚本" ], "界定": "在脚本细节完善阶段用于规划画面视觉效果的方法论。", "构成": [ { "要素": "水平线构图", "说明": "体现平稳广阔的感觉。" }, { "要素": "对角线构图", "说明": "增加画面的动感与吸引力。" }, { "要素": "中心构图", "说明": "使主体突出且画面平衡。" }, { "要素": "框式构图", "说明": "营造穿越感与神秘感。" }, { "要素": "九宫格/三分法", "说明": "排列主体,简化复杂画面。" } ], "作用域": [ { "scope_type": "form", "value": "视觉构图", "candidate": "视觉构图", "link": "新建", "score": 0.8147, "top": [ { "name": "构图编排", "score": 0.8147, "path": "/呈现/视觉/视觉制作/构图编排" }, { "name": "构图方式", "score": 0.7898, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/构图方式" }, { "name": "视觉画面", "score": 0.7543, "path": "/呈现/视觉/视觉画面" } ] }, { "scope_type": "feeling", "value": "画面美感", "candidate": "画面美感", "link": "新建", "score": 0.822, "top": [ { "name": "视觉美感", "score": 0.822, "path": "/情感/美感/视觉美感" }, { "name": "美感", "score": 0.8038, "path": "/情感/美感" }, { "name": "空间美感", "score": 0.7511, "path": "/情感/美感/空间美感" } ] }, { "scope_type": "effect", "value": "主体突出", "candidate": "主体突出", "link": "新建", "score": 0.7057, "top": [ { "name": "强调突出", "score": 0.7057, "path": "/表达/信息传达/传达手法/强调突出" }, { "name": "反衬突显", "score": 0.6023, "path": "/表达/论证说理/分析论证/对比反差/反衬突显" }, { "name": "对比衬托", "score": 0.5843, "path": "/表达/信息传达/传达手法/强调突出/对比衬托" } ] } ] } ] } ] }