{ "count": 9, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "真正能爆的选题,核心原因不是因为有料,而是因为不单纯追求内容太『正确』。越专业、越正确的选题往往因无感而难以爆火。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "好选题需要经过『情绪的审核』而非仅仅是『大脑的审核』。羞耻感是好选题的防伪标签。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "选题信号判断:若写完后内心毫无波澜,那是正确但无感选题;若写完后感到不好意思、心虚(怕别人说自己在装、怕太直白),则是能爆的选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感的本质是触碰了真实但平时大家不敢说出口、被社交礼仪包裹的内容,具有穿透力和公共痛点。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "冒犯感选题的原理:不是谩骂,而是对某种『正确共识』的冒犯。创作者感到的压力(怕被骂、怕被说贩卖焦虑)证明踩到了大众神经,而安全的选题(如:提升执行力的5个方法)往往让观众无感。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "安全=观众无感,没有风险=没有情绪触发。没有情绪触发就没有转发,也就不可能爆。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "爆款选题的逻辑在于『撕裂一个信念』,而非『加固一个信念』。每个赛道都有人人点头但没人真信的『圣经句』(如:能力强一定会被看见、内容为王、自律即自由)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "实操方法:找到圣经句崩塌的场景,把裂缝撕开。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道大号反复讲的共识,追问:什么情况下一个人严格按这句话做反而越做越差?(例如:内容极好但不懂分发导致自嗨)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去评论区找涉及『但是』的反馈。在竞品的爆款视频下找『道理我都懂,但是……』的评论,这个『但是』后面跟的就是现成的、经过市场验证的圣经句裂缝选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "核心认知:在内容过剩时代,观众缺的不是正确答案,而是有人帮他们说出那句『这个正确答案在你身上根本不好使』。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "基于“撕裂共识”的差异化爆款选题构思法", "purpose": "通过寻找共识失灵点,产出一个具有穿透力的差异化爆款选题", "业务阶段": [ "选题" ], "steps": [ { "id": "s1", "input": "目标赛道及其公认的正确逻辑(圣经句)", "directive": "列出赛道大号反复讲的共识。追问:什么情况下一个人严格按这句话做反而越做越差?或去竞品爆款视频评论区找带有『但是』的反馈。例:『内容为王』在『不懂分发』的情况下会失效。", "output": "圣经句(正确共识)的失灵瞬间/裂缝场景", "出处": [ "卡片10", "卡片11" ], "创作阶段": "构思", "动作": "寻找共识裂缝", "作用域": [ { "scope_type": "substance", "value": "赛道共识", "candidate": "赛道共识", "link": "新建", "score": 0.5828, "top": [ { "name": "通用共识符号", "score": 0.5828, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "赛事竞技", "score": 0.5451, "path": "/表象/视觉/行为/日常活动/组织活动/赛事竞技" }, { "name": "认知思辨", "score": 0.5382, "path": "/理念/知识/思想/概念范畴/认知思辨" } ] }, { "scope_type": "form", "value": "逆向思考", "candidate": "逆向思考", "link": "新建", "score": 0.6826, "top": [ { "name": "逻辑反转", "score": 0.6826, "path": "/架构/叙事/叙事技法/戏剧张力/反转/逻辑反转" }, { "name": "反转", "score": 0.6275, "path": "/架构/叙事/叙事技法/戏剧张力/反转" }, { "name": "情感反转", "score": 0.6223, "path": "/架构/叙事/叙事技法/戏剧张力/反转/情感反转" } ] }, { "scope_type": "effect", "value": "选题切入", "candidate": "选题切入", "link": "新建", "score": 0.5871, "top": [ { "name": "开篇引入", "score": 0.5871, "path": "/结构/叙事推进/开篇引入" }, { "name": "问题引入", "score": 0.5482, "path": "/结构/叙事推进/开篇引入/策略引入/问题引入" }, { "name": "点题明旨", "score": 0.5391, "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨" } ] }, { "scope_type": "intent", "value": "寻找裂缝", "candidate": "寻找裂缝", "link": "新建", "score": 0.5835, "top": [ { "name": "裂变", "score": 0.5835, "path": "/行为引导/裂变" }, { "name": "揭露", "score": 0.5306, "path": "/信息传递/事实呈现/揭露" }, { "name": "科普", "score": 0.4669, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "s2", "input": "← s1 的〈圣经句(正确共识)的失灵瞬间/裂缝场景〉", "directive": "针对该失效场景,把裂缝撕开,写出那句『正确答案在某些人身上根本不好使』的核心论点,并验证是否产生“羞耻感/冒犯感”。", "output": "一个带有羞耻感/冒犯感的差异化爆款选题", "出处": [ "卡片9", "卡片12" ], "创作阶段": "构思", "动作": "选题定稿", "作用域": [ { "scope_type": "substance", "value": "差异化论点", "candidate": "差异化论点", "link": "新建", "score": 0.6362, "top": [ { "name": "关系差异", "score": 0.6362, "path": "/理念/知识/思想/概念范畴/性质属性/关系差异" }, { "name": "身份差异", "score": 0.6059, "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层/身份差异" }, { "name": "对比差异", "score": 0.5869, "path": "/理念/知识/思想/概念范畴/关系结构/对比差异" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5941, "top": [ { "name": "厌恶反感", "score": 0.5941, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.571, "path": "/情感" }, { "name": "共情", "score": 0.5636, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "冲突设置", "candidate": "冲突设置", "link": "新建", "score": 0.6911, "top": [ { "name": "矛盾冲突", "score": 0.6911, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "悬念设置", "score": 0.5635, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "基调设定", "score": 0.5116, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" } ] }, { "scope_type": "intent", "value": "爆款构思", "candidate": "爆款构思", "link": "新建", "score": 0.5389, "top": [ { "name": "裂变", "score": 0.5389, "path": "/行为引导/裂变" }, { "name": "种草推荐", "score": 0.5387, "path": "/行为引导/商业推广/种草推荐" }, { "name": "商业推广", "score": 0.5112, "path": "/行为引导/商业推广" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "why", "role": "主", "parent": null, "title": "爆款选题的情绪触发原理", "业务阶段": [ "选题" ], "出处": [ "卡片1", "卡片3", "卡片6", "卡片7", "卡片8" ], "主张": "好选题的逻辑在于“撕裂信念”而非“加固信念”,必须经过情绪审核而非大脑审核。", "支撑": [ { "小标题": "传播机制", "形式": "机制", "内容": "安全即观众无感。没有风险就没情绪触发,没有情绪触发就没有转发,也就不可能爆。越专业、越正确的选题往往因无感而难以爆火。" }, { "小标题": "创作者的取舍含义", "形式": "取舍", "内容": "所以创作选题时,应优先选择那些让自己感到“心虚、羞耻、怕被骂”的内容,主动避开逻辑正确但四平八稳的干货(如“提升执行力的5个方法”),以此触碰大众神经。" } ], "作用域": [ { "scope_type": "substance", "value": "情绪触发", "candidate": "情绪触发", "link": "新建", "score": 0.7351, "top": [ { "name": "情绪情感", "score": 0.7351, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" }, { "name": "情绪困扰", "score": 0.7083, "path": "/理念/知识/身心科学/心理认知/心理状态问题/情绪困扰" }, { "name": "情绪意境", "score": 0.6853, "path": "/表象/视觉/画面/后期/情绪意境" } ] }, { "scope_type": "substance", "value": "撕裂信念", "candidate": "撕裂信念", "link": "新建", "score": 0.5482, "top": [ { "name": "苦难困境", "score": 0.5482, "path": "/理念/现象/生活状态/个人境遇/身心状态/苦难困境" }, { "name": "意识形态", "score": 0.5274, "path": "/理念/知识/思想/思想理论/政治思想/意识形态" }, { "name": "宿命决定论", "score": 0.5269, "path": "/理念/知识/思想/思想理论/宿命决定论" } ] }, { "scope_type": "effect", "value": "传播机制", "candidate": "传播机制", "link": "新建", "score": 0.7034, "top": [ { "name": "传播转化", "score": 0.7034, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" }, { "name": "传播引导", "score": 0.703, "path": "/表达/互动引导/行动引导/传播引导" }, { "name": "信息传达", "score": 0.585, "path": "/表达/信息传达" } ] }, { "scope_type": "effect", "value": "风险驱动", "candidate": "风险驱动", "link": "新建", "score": 0.5649, "top": [ { "name": "动机驱力", "score": 0.5649, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" }, { "name": "行动引导", "score": 0.5304, "path": "/表达/互动引导/行动引导" }, { "name": "动机激发", "score": 0.5284, "path": "/表达/信息传达/传达手法/强调突出/动机激发" } ] }, { "scope_type": "intent", "value": "触碰神经", "candidate": "触碰神经", "link": "新建", "score": 0.4978, "top": [ { "name": "科普", "score": 0.4978, "path": "/信息传递/知识传递/科普" }, { "name": "揭露", "score": 0.4882, "path": "/信息传递/事实呈现/揭露" }, { "name": "警示", "score": 0.4644, "path": "/信息传递/事实呈现/警示" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "高潜选题的心理信号特征", "业务阶段": [ "选题" ], "出处": [ "卡片4", "卡片5" ], "界定": "通过创作者内心真实感受来判断选题潜力的心理反馈指标。", "kind": "子集", "主体": [ { "小标题": "信号对比", "形式": "对照", "条目": [ { "词": "内心毫无波澜", "说明": "觉得内容逻辑通顺,但没有情感起伏。", "选择线索": "这意味着该选题极大概率为“正确但无感”,爆火潜力低。" }, { "词": "羞耻感与冒犯感", "说明": "内心感到不好意思、心虚、怕太直白被说在装、怕被指责贩卖焦虑。", "选择线索": "这意味着触碰了真实但被社交礼仪包裹的内容,具有穿透力,属于爆款预兆。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "心理信号", "candidate": "心理信号", "link": "新建", "score": 0.7069, "top": [ { "name": "心理认知", "score": 0.7069, "path": "/理念/知识/身心科学/心理认知" }, { "name": "心理调节", "score": 0.6876, "path": "/理念/知识/身心科学/心理认知/心理状态问题/心理调节" }, { "name": "心理效应理论", "score": 0.6519, "path": "/理念/知识/身心科学/心理认知/心理效应理论" } ] }, { "scope_type": "form", "value": "信号对照", "candidate": "信号对照", "link": "新建", "score": 0.6793, "top": [ { "name": "对照叙事", "score": 0.6793, "path": "/架构/叙事/叙事技法/对照叙事" }, { "name": "人物对照", "score": 0.669, "path": "/架构/叙事/叙事技法/对照叙事/人物对照" }, { "name": "状态对比", "score": 0.6084, "path": "/架构/创意/对比反差/并置对比/状态对比" } ] }, { "scope_type": "feeling", "value": "真实穿透力", "candidate": "真实穿透力", "link": "新建", "score": 0.5136, "top": [ { "name": "反差冲击", "score": 0.5136, "path": "/认知/惊奇/反差冲击" }, { "name": "信息震撼", "score": 0.4798, "path": "/认知/惊奇/信息震撼" }, { "name": "认知颠覆", "score": 0.4697, "path": "/认知/惊奇/认知颠覆" } ] }, { "scope_type": "effect", "value": "潜力评估", "candidate": "潜力评估", "link": "新建", "score": 0.5617, "top": [ { "name": "动机激发", "score": 0.5617, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "属性效能", "score": 0.5398, "path": "/表达/信息传达/传达手法/强调突出/属性效能" }, { "name": "引用评价", "score": 0.5263, "path": "/表达/论证说理/证据支撑/引用援引/引用评价" } ] }, { "scope_type": "intent", "value": "选题筛选", "candidate": "选题筛选", "link": "新建", "score": 0.4835, "top": [ { "name": "科普", "score": 0.4835, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4811, "path": "/信息传递/事实呈现" }, { "name": "裂变", "score": 0.4791, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "三幕式结构:最基础的线性逻辑。第一幕(开端)交代背景、人设及核心冲突触发;第二幕(发展)是故事主体,包含冲突升级、阻碍、失败及人物成长。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "三幕式续:第三幕(高潮与结局)核心问题解决,给出收尾,节奏张弛有度。英雄之旅结构:核心是“平凡人到英雄的蜕变”,情节节点为启程(离开舒适区)→ 考验(核心阶段,遇挑战/盟友/反派)→ 归来(获得成长/收获并回归)。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "英雄之旅续:适合成长、冒险、励志题材。非线性结构:核心是通过时间拆解、重组(闪回、倒叙、多视角)制造悬念、增强张力。环形结构:核心是结尾与开端呼应。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "环形结构续:非循环类追求宿命感或圆满感;带循环类则是重复经历事件直到达成目标。多线叙事结构:多条独立故事线并行在某节点交汇,丰富维度、提升密度。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "嵌套式结构:又称套层结构,一层故事包裹另一层(戏中戏、梦中梦),内外层互相呼应或推动。反结构:又称无结构/碎片化结构,打破传统框架,不追求完整性,更注重氛围营造和情绪表达。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "反结构续:没有传统意义上的主角成长或完整结局,靠人物状态和细节打动观众,适合文艺片或实验性影片。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种常用叙事结构解析清单", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "界定": "本文总结了编剧常用的7种叙事结构及其逻辑特点。", "kind": "子集", "主体": [ { "小标题": "叙事结构详情", "形式": "清单", "条目": [ { "词": "三幕式结构", "说明": "最基础的线性逻辑,分为三部分:第一幕(开端)交代背景、人设及核心冲突触发;第二幕(发展)是故事主体,包含冲突升级、阻碍、失败及人物成长;第三幕(高潮与结局)核心问题解决,给出收尾。", "选择线索": "追求节奏张弛有度、起承转合的线性叙事时使用。" }, { "词": "英雄之旅结构", "说明": "核心是“平凡人到英雄的蜕变”。情节节点包含:启程(离开舒适区)→ 考验(核心阶段,遇挑战/盟友/反派)→ 归来(获得成长/收获并回归)。", "选择线索": "适合成长、冒险、励志题材。" }, { "词": "非线性结构", "说明": "打破时间先后,通过时间拆解、重组(闪回、倒叙、多视角)呈现故事。", "选择线索": "旨在制造悬念、增强张力时使用。" }, { "词": "环形结构", "说明": "结尾与开端呼应。分为非循环类(追求宿命感或圆满感)和带循环类(重复经历事件直到达成目标)。", "选择线索": "追求首尾呼应、闭环感、宿命感或需要表现重复循环逻辑时使用。" }, { "词": "多线叙事结构", "说明": "多条独立故事线并行推进,并在某节点交汇。", "选择线索": "需要丰富故事维度、提升信息密度时使用。" }, { "词": "嵌套式结构", "说明": "又称套层结构,一层故事包裹另一层(戏中戏、梦中梦),内外层互相呼应或推动。", "选择线索": "需要内外层故事互文或多重叙事空间时使用。" }, { "词": "反结构", "说明": "又称无结构/碎片化结构。打破传统框架,不追求完整性,没有传统意义上的主角成长或完整结局,靠人物状态和细节打动观众。", "选择线索": "适合文艺片或实验性影片,注重氛围营造和情绪表达时使用。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事结构", "candidate": "叙事结构", "link": "新建", "score": 0.7536, "top": [ { "name": "历史叙事", "score": 0.7536, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "社会结构", "score": 0.7226, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6959, "path": "/理念/知识/思想/概念范畴/关系结构" } ] }, { "scope_type": "form", "value": "结构框架", "candidate": "结构框架", "link": "新建", "score": 0.739, "top": [ { "name": "框架类型", "score": 0.739, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "规范框架", "score": 0.7296, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "架构", "score": 0.723, "path": "/架构" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.6207, "top": [ { "name": "单元组织", "score": 0.6207, "path": "/结构/结构模式/单元组织" }, { "name": "叙事推进", "score": 0.6155, "path": "/结构/叙事推进" }, { "name": "叙事闭合", "score": 0.6151, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] }, { "scope_type": "feeling", "value": "宿命感", "candidate": "宿命感", "link": "新建", "score": 0.5701, "top": [ { "name": "美感", "score": 0.5701, "path": "/情感/美感" }, { "name": "情感", "score": 0.5654, "path": "/情感" }, { "name": "共情", "score": 0.5476, "path": "/情感/共情" } ] }, { "scope_type": "intent", "value": "编剧", "candidate": "编剧", "link": "新建", "score": 0.4932, "top": [ { "name": "科普", "score": 0.4932, "path": "/信息传递/知识传递/科普" }, { "name": "解读", "score": 0.4589, "path": "/信息传递/知识传递/解读" }, { "name": "裂变", "score": 0.4568, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 前提:剧本的目标和核心驱动力。前提公式 = 作者立场 + 人物 + 冲突 + 结论。前提决定了主要人物的突出特征。2. 人物:人物是背景、生理、遗传和教育的合成物,包含生理、心理、社会三个维度。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "细化人物三维度:生理维度(性别、年龄、外表等)、社会维度(阶层、职业、社教等)、心理维度(道德标准、志向、挫折等)。人物会随环境变化,并通过冲突产生发展。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "1. 人物的意志力:剧作家需赋予人物足够的信念和毅力去面对冲突。2. 主使人物(主角):因内在或外在必然驱动力(荣誉、金钱、复仇等)创造冲突并推动剧情。3. 对立人物:阻止主角的人,需与主角实力相当且同样强大。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "冲突:行动源于决定,决定触发阻力。冲突四类型:1. 静态:人物不发展,无升级冲突能力。2. 跳跃:不服从现实常理,强迫人物做出不符本性的行动。3. 缓慢升级:建立在对立统一基础上的自然升级。4. 预示:即张力,是对冲突的允诺。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "冲突的发现与构建:1. 从周围人的特质(如自负、贪婪等)中发现冲突。2. 攻击—反击:冲突从简单的攻击与反击开始,在势均力敌中持续升级形成高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "1. 过渡:大冲突里的小冲突,促使人物不断改变状态。2. 切入点:引发生死攸关连锁事件的决定性时刻。3. 危机与高潮:危机是即将到来的决定性改变/转折点;高潮是危机的爆发点;结局是结论的呈现。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "基于三要素的剧本构思法", "purpose": "从核心前提逻辑出发,构建出一套逻辑自洽的剧本雏形(含结局)", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作意图或主题方向", "directive": "依据前提公式(作者立场 + 人物 + 冲突 + 结论)确定剧本的目标和核心驱动力。例:『节俭导致毁灭』。", "output": "确定的剧本前提(含结论)", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确立前提", "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5583, "top": [ { "name": "概念构想", "score": 0.5583, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.546, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5445, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "effect", "value": "主题确立", "candidate": "主题确立", "link": "新建", "score": 0.6673, "top": [ { "name": "确立基点", "score": 0.6673, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "主题意义升华", "score": 0.6459, "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华" }, { "name": "定性确立", "score": 0.6226, "path": "/表达/论证说理/分析论证/论证评判/定性确立" } ] }, { "scope_type": "intent", "value": "构思", "candidate": "构思", "link": "新建", "score": 0.5055, "top": [ { "name": "解读", "score": 0.5055, "path": "/信息传递/知识传递/解读" }, { "name": "分析", "score": 0.4856, "path": "/信息传递/知识传递/分析" }, { "name": "批判", "score": 0.4814, "path": "/情感联结/情感抒发/批判" } ] } ] }, { "id": "s2", "input": "← s1 的〈确定的剧本前提〉", "directive": "根据前提衍生出的主要人物特征,从生理、社会、心理三个维度细化人物,并为其分配主角与对立人物角色,确保两者实力相当。", "output": "一组具有意志力和对立关系的人物设定", "出处": [ "卡片1", "卡片2", "卡片3" ], "创作阶段": "构思", "动作": "人物建模", "作用域": [ { "scope_type": "substance", "value": "人物设定", "candidate": "人物设定", "link": "新建", "score": 0.7793, "top": [ { "name": "人物形象", "score": 0.7793, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.7408, "path": "/表象/视觉/实体/人物" }, { "name": "人物特征", "score": 0.7325, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "effect", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8594, "top": [ { "name": "形象刻画", "score": 0.8594, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.8209, "path": "/表达/形象塑造/行为刻画" }, { "name": "人物引入", "score": 0.6945, "path": "/表达/形象塑造/人物引入" } ] }, { "scope_type": "intent", "value": "创作", "candidate": "创作", "link": "新建", "score": 0.5419, "top": [ { "name": "解读", "score": 0.5419, "path": "/信息传递/知识传递/解读" }, { "name": "批判", "score": 0.5369, "path": "/情感联结/情感抒发/批判" }, { "name": "分享", "score": 0.5349, "path": "/信息传递/信息扩散/分享" } ] } ] }, { "id": "s3", "input": "← s2 的〈人物设定〉", "directive": "选择一个引发生死攸关连锁事件的时刻作为切入点。让主角因内在/外在动力创造冲突,通过人物的决定触发阻力。确保冲突是建立在对立统一基础上的缓慢升级,而非静态或跳跃。", "output": "由切入点引发的一系列冲突序列", "出处": [ "卡片4", "卡片5", "卡片6" ], "创作阶段": "结构", "动作": "冲突布局", "作用域": [ { "scope_type": "substance", "value": "戏剧冲突", "candidate": "戏剧冲突", "link": "新建", "score": 0.7636, "top": [ { "name": "戏剧演出", "score": 0.7636, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.7184, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.675, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "effect", "value": "情节驱动", "candidate": "情节驱动", "link": "新建", "score": 0.6473, "top": [ { "name": "叙事推进", "score": 0.6473, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.6192, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "悬念设置", "score": 0.6009, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] }, { "scope_type": "form", "value": "切入点", "candidate": "切入点", "link": "新建", "score": 0.7186, "top": [ { "name": "叙事切入", "score": 0.7186, "path": "/架构/叙事/叙事技法/基础技法/叙事切入" }, { "name": "立场引导", "score": 0.5659, "path": "/架构/策略/认知引导/话语影响/立场引导" }, { "name": "笑点构建", "score": 0.5487, "path": "/架构/修辞/语调风格/幽默戏谑/泛幽默表达/笑点构建" } ] } ] }, { "id": "s4", "input": "← s3 的〈冲突序列〉", "directive": "在冲突中利用过渡(小冲突)改变人物状态;进入危机(转折点)并引向高潮(爆发点),最后收尾呈现出 s1 中设定的结论。", "output": "剧本情节脉络全图", "出处": [ "卡片6" ], "创作阶段": "结构", "动作": "情节定稿", "作用域": [ { "scope_type": "substance", "value": "剧本结构", "candidate": "剧本结构", "link": "新建", "score": 0.6714, "top": [ { "name": "社会结构", "score": 0.6714, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6121, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "构图", "score": 0.5911, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.6239, "top": [ { "name": "单元组织", "score": 0.6239, "path": "/结构/结构模式/单元组织" }, { "name": "叙事闭合", "score": 0.6221, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.6214, "path": "/结构/叙事推进" } ] }, { "scope_type": "form", "value": "起承转合", "candidate": "起承转合", "link": "新建", "score": 0.5796, "top": [ { "name": "对仗句式", "score": 0.5796, "path": "/架构/修辞/修辞意象/句式辞格/对仗句式" }, { "name": "叙事逻辑", "score": 0.5759, "path": "/架构/逻辑/叙事逻辑" }, { "name": "叙事技法", "score": 0.5752, "path": "/架构/叙事/叙事技法" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 1 }, "title": "剧本前提的四维构成", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "界定": "前提是剧本的目标和核心驱动力,通过特定公式决定了人物特征。", "kind": "多维关系", "主体": [ { "小标题": "前提公式构成", "形式": "构成", "条目": [ { "词": "作者立场", "说明": "作者对主题的态度或价值观" }, { "词": "人物", "说明": "体现前提特征的承载主体" }, { "词": "冲突", "说明": "推动前提发展的矛盾动力" }, { "词": "结论", "说明": "故事最终证明的道理或逻辑终点" } ] } ], "作用域": [ { "scope_type": "substance", "value": "剧本前提", "candidate": "剧本前提", "link": "新建", "score": 0.5583, "top": [ { "name": "概念构想", "score": 0.5583, "path": "/理念/知识/思想/概念范畴/认知思辨/概念构想" }, { "name": "标题", "score": 0.546, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "场景感悟", "score": 0.5445, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "form", "value": "前提公式", "candidate": "前提公式", "link": "新建", "score": 0.6453, "top": [ { "name": "假设逻辑", "score": 0.6453, "path": "/架构/逻辑/叙事逻辑/假设逻辑" }, { "name": "逻辑推论", "score": 0.6239, "path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论" }, { "name": "归纳论证", "score": 0.5801, "path": "/架构/逻辑/信息编排逻辑/归纳论证" } ] }, { "scope_type": "effect", "value": "逻辑自洽", "candidate": "逻辑自洽", "link": "复用", "score": 0.9997, "top": [ { "name": "逻辑自洽", "score": 0.9997, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑推演", "score": 0.7007, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑顺接", "score": 0.657, "path": "/结构/叙事推进/承接转换/逻辑顺接" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "人物设定的三维度模型", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "人物是背景、生理、遗传和教育的合成物,由三个具体维度构成。", "kind": "多维关系", "主体": [ { "小标题": "人物维度细分", "形式": "清单", "条目": [ { "词": "生理维度", "说明": "包括性别、年龄、外表等先天及外在特征" }, { "词": "社会维度", "说明": "包括阶层、职业、社教等社会关系背景" }, { "词": "心理维度", "说明": "包括道德标准、志向、挫折等内在精神世界" } ] } ], "作用域": [ { "scope_type": "substance", "value": "人物设定", "candidate": "人物设定", "link": "新建", "score": 0.779, "top": [ { "name": "人物形象", "score": 0.779, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.7399, "path": "/表象/视觉/实体/人物" }, { "name": "人物特征", "score": 0.7314, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "form", "value": "三维度模型", "candidate": "三维度模型", "link": "新建", "score": 0.681, "top": [ { "name": "三维建模合成", "score": 0.681, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "价值塑造", "score": 0.5219, "path": "/架构/策略/认知引导/话语影响/立场引导/价值塑造" }, { "name": "第三人称", "score": 0.5166, "path": "/架构/叙事/叙事视角/人称结构/第三人称" } ] }, { "scope_type": "effect", "value": "人物刻画", "candidate": "人物刻画", "link": "新建", "score": 0.8598, "top": [ { "name": "形象刻画", "score": 0.8598, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "行为刻画", "score": 0.8206, "path": "/表达/形象塑造/行为刻画" }, { "name": "人物引入", "score": 0.6941, "path": "/表达/形象塑造/人物引入" } ] } ] }, { "id": "k4", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "剧本冲突的四种类型", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "根据人物发展和逻辑连贯性将冲突分为四种形态。", "kind": "子集", "主体": [ { "小标题": "冲突形态分类", "形式": "分类", "条目": [ { "词": "静态冲突", "说明": "人物不发展,无升级冲突的能力", "选择线索": "通常应避免,因其无法推动剧情" }, { "词": "跳跃冲突", "说明": "不服从常理,强迫人物做出不符本性的行动", "选择线索": "通常应避免,因其破坏逻辑真实性" }, { "词": "缓慢升级冲突", "说明": "建立在对立统一基础上的自然升级", "选择线索": "剧本创作的首选,最为自然稳健" }, { "词": "预示冲突", "说明": "即张力,是对冲突的允诺", "选择线索": "用于在实际冲突爆发前制造悬念和期待" } ] } ], "作用域": [ { "scope_type": "substance", "value": "戏剧冲突", "candidate": "戏剧冲突", "link": "新建", "score": 0.7608, "top": [ { "name": "戏剧演出", "score": 0.7608, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.7191, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6758, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "悬念感", "candidate": "悬念感", "link": "新建", "score": 0.849, "top": [ { "name": "悬念期待", "score": 0.849, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.5867, "path": "/情感/美感" }, { "name": "空间美感", "score": 0.5629, "path": "/情感/美感/空间美感" } ] } ] }, { "id": "k5", "type": "why", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "势均力敌原理", "业务阶段": [ "脚本" ], "出处": [ "卡片3", "卡片5" ], "主张": "冲突的持续升级依赖于对立双方实力的对等。", "支撑": [ { "小标题": "机制", "形式": "依据", "内容": "对立人物必须与主角同样强大且具备坚定的意志力,否则冲突会因一方轻易倒下而中断。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "创作时应侧重为反派或阻力方设计足够的动机与实力;若剧情推进太快失去悬念,通常需要增强对立方的意志或资源。" } ], "作用域": [ { "scope_type": "substance", "value": "对立人物", "candidate": "对立人物", "link": "新建", "score": 0.7933, "top": [ { "name": "对立关系", "score": 0.7933, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "现实人物", "score": 0.6585, "path": "/表象/视觉/实体/人物/个体/现实人物" }, { "name": "人物", "score": 0.6582, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "effect", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7209, "top": [ { "name": "矛盾冲突", "score": 0.7209, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.5661, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "情感张力", "score": 0.5521, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "feeling", "value": "紧张感", "candidate": "紧张感", "link": "新建", "score": 0.5968, "top": [ { "name": "悬念期待", "score": 0.5968, "path": "/认知/好奇/悬念期待" }, { "name": "焦虑恐惧", "score": 0.5816, "path": "/情感/共情/焦虑恐惧" }, { "name": "美感", "score": 0.5779, "path": "/情感/美感" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事五部分构成:激励事件、进展纠葛、危机、高潮、结局。叙事孤线中阐述、上升动作、情节突转、问题解决、下降动作的分布。激励事件分为随机或有因两种,是打破平衡的决定性事件。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件的功能:打破平衡、激发恢复平衡的欲望、开启求索之路。进展纠葛涉及冲突原则:必须循序渐进制造冲突,包含内心冲突、个人冲突、个人-外界冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "故事宏观结构:节拍构成场景,场景构成序列,序列构成幕。三幕故事需要四个重大场景。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计要素:转折点(惊奇、增强好奇心、见识和新方向)、伏笔与分晓(知识的渐次铺陈与传达)。故事脊椎是贯穿始终的求索之路。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变:核心情感为快感与痛感。根据回报递减定理,必须创造正面与负面情感的动态交替。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是两难之择(不可调和的两善取其一,或两恶取其轻)。构建三方框架(人物A/B/C)可避免重复并创造丰富冲突。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析五步程序:1. 确定冲突与场景目标;2. 标注开篇价值;3. 将场景分解为节拍;4. 标注结尾价值并比较;5. 概述节拍并标注转折点。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机是终极决定:人物必须在两难之境中为赢得欲望对象做最后努力。它是故事最紧张的点,揭示深层性格和中心价值。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮意义:价值朝向绝对不可逆转的剧变,满足观众情感预期。结局用途:为次情节提供高潮机会、展示高潮影响、通过最后描写对观众表示尊重。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序", "purpose": "完成对单一场景的结构与转折点分析", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "原始剧本场景或故事片段", "directive": "确定当前的冲突性质及该场景要达成的叙事目标", "output": "场景冲突与目标定义", "出处": [ "卡片7" ], "创作阶段": null, "动作": "冲突目标界定", "作用域": [ { "scope_type": "substance", "value": "剧本场景", "candidate": "剧本场景", "link": "新建", "score": 0.7685, "top": [ { "name": "演出场景", "score": 0.7685, "path": "/表象/视觉/空间/空间场所/演艺场地/演出场景" }, { "name": "场景氛围", "score": 0.7502, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景形象", "score": 0.744, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" } ] }, { "scope_type": "effect", "value": "冲突分析", "candidate": "冲突分析", "link": "新建", "score": 0.7271, "top": [ { "name": "矛盾冲突", "score": 0.7271, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "分析解构", "score": 0.6083, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "因果解析", "score": 0.6022, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/因果解析" } ] }, { "scope_type": "effect", "value": "目标定义", "candidate": "目标定义", "link": "新建", "score": 0.6276, "top": [ { "name": "属性定义", "score": 0.6276, "path": "/表达/论证说理/提炼升华/定义定性/属性定义" }, { "name": "定义定性", "score": 0.5667, "path": "/表达/论证说理/提炼升华/定义定性" }, { "name": "界定范畴", "score": 0.496, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" } ] }, { "scope_type": "intent", "value": "定性", "candidate": "定性", "link": "新建", "score": 0.6169, "top": [ { "name": "分析", "score": 0.6169, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.5248, "path": "/信息传递/知识传递/解读" }, { "name": "批判", "score": 0.5186, "path": "/情感联结/情感抒发/批判" } ] } ] }, { "id": "s2", "input": "← s1 的场景目标", "directive": "标注场景开篇时的价值状态(如正向或负向的情感/价值起始点)", "output": "场景开篇价值", "出处": [ "卡片7" ], "创作阶段": null, "动作": "初始价值标注", "作用域": [ { "scope_type": "substance", "value": "价值状态", "candidate": "价值状态", "link": "新建", "score": 0.7285, "top": [ { "name": "价值导向", "score": 0.7285, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观念", "score": 0.7272, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值象征", "score": 0.7102, "path": "/理念/知识/思想/概念范畴/价值象征" } ] }, { "scope_type": "effect", "value": "起始点", "candidate": "起始点", "link": "新建", "score": 0.5882, "top": [ { "name": "确立基点", "score": 0.5882, "path": "/结构/叙事推进/开篇引入/直述开篇/确立基点" }, { "name": "路径方法", "score": 0.5448, "path": "/表达/互动引导/行动引导/路径方法" }, { "name": "核心点明", "score": 0.5358, "path": "/表达/信息传达/传达手法/强调突出/核心点明" } ] } ] }, { "id": "s3", "input": "← s2 的开篇价值与目标", "directive": "将场景内容拆解为最小单位的“节拍”(Beat)", "output": "场景节拍清单", "出处": [ "卡片7" ], "创作阶段": null, "动作": "节拍拆解", "作用域": [ { "scope_type": "form", "value": "场景节拍", "candidate": "场景节拍", "link": "新建", "score": 0.6905, "top": [ { "name": "场景取景", "score": 0.6905, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景" }, { "name": "场景描写", "score": 0.6886, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "场景植入", "score": 0.6613, "path": "/架构/策略/认知引导/场景植入" } ] }, { "scope_type": "effect", "value": "内容拆解", "candidate": "内容拆解", "link": "新建", "score": 0.7524, "top": [ { "name": "拆解剖析", "score": 0.7524, "path": "/表达/论证说理/分析论证/拆解剖析" }, { "name": "分析解构", "score": 0.7167, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "内容转换", "score": 0.6688, "path": "/结构/叙事推进/承接转换/内容转换" } ] } ] }, { "id": "s4", "input": "← s3 的节拍清单", "directive": "标注场景结尾的价值状态,并与开篇价值进行核对比较", "output": "价值转变对比", "出处": [ "卡片7" ], "创作阶段": null, "动作": "结尾价值核对", "作用域": [ { "scope_type": "substance", "value": "价值转变", "candidate": "价值转变", "link": "新建", "score": 0.7402, "top": [ { "name": "价值观念", "score": 0.7402, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值观念" }, { "name": "价值导向", "score": 0.7288, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值观反思", "score": 0.71, "path": "/理念/现象/社会问题/文化精神/价值观反思" } ] }, { "scope_type": "effect", "value": "核对比较", "candidate": "核对比较", "link": "新建", "score": 0.6652, "top": [ { "name": "印证核实", "score": 0.6652, "path": "/表达/论证说理/证据支撑/印证核实" }, { "name": "对比引入", "score": 0.5439, "path": "/结构/叙事推进/开篇引入/策略引入/对比引入" }, { "name": "维度对比", "score": 0.5421, "path": "/表达/论证说理/分析论证/对比反差/维度对比" } ] } ] }, { "id": "s5", "input": "← s4 的价值对比结果", "directive": "概述节拍发展过程,并最终标注出产生核心影响的转折点", "output": "场景分析报告与转折点判定", "出处": [ "卡片7" ], "创作阶段": null, "动作": "转折点判定", "作用域": [ { "scope_type": "substance", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.7112, "top": [ { "name": "历史转折", "score": 0.7112, "path": "/理念/知识/历史/历史议题/历史转折" }, { "name": "战略转型", "score": 0.5871, "path": "/理念/知识/商业/运营策略/战略转型" }, { "name": "重大变局", "score": 0.5866, "path": "/理念/事件/政治事件/外交事件/重大变局" } ] }, { "scope_type": "form", "value": "分析报告", "candidate": "分析报告", "link": "新建", "score": 0.724, "top": [ { "name": "分析解读", "score": 0.724, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读" }, { "name": "对比分析", "score": 0.6765, "path": "/架构/逻辑/信息编排逻辑/归纳论证/分析解读/对比分析" }, { "name": "数据呈现", "score": 0.5826, "path": "/架构/逻辑/信息编排逻辑/归纳论证/数据实证/数据呈现" } ] }, { "scope_type": "intent", "value": "判定", "candidate": "判定", "link": "新建", "score": 0.5588, "top": [ { "name": "解读", "score": 0.5588, "path": "/信息传递/知识传递/解读" }, { "name": "分析", "score": 0.553, "path": "/信息传递/知识传递/分析" }, { "name": "批判", "score": 0.5476, "path": "/情感联结/情感抒发/批判" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事设计的五部分构成", "业务阶段": [ "脚本" ], "出处": [ "卡片1", "卡片2", "卡片8", "卡片9" ], "界定": "构成一个完整故事结构的五个核心动作/部分。", "kind": "序列", "主体": [ { "小标题": "构成要素", "条目": [ { "词": "激励事件", "说明": "打破生活平衡的决定性事件,可能是随机或有因的。它的功能是激发恢复平衡的欲望,开启求索之路,并作为大钩子预示危机。" }, { "词": "进展纠葛", "说明": "循序渐进制造出的冲突,涵盖内心、个人、个人与外界多重层面。" }, { "词": "危机", "说明": "故事最紧张的点,人物必须在不可调和的两难境地中为欲望做最后努力,揭示深层性格。" }, { "词": "高潮", "说明": "价值朝向绝对且不可逆转的剧烈摇摆,满足观众的情感预期。" }, { "词": "结局", "说明": "为次情节提供平衡机会,展示高潮影响,形成逻辑闭环并对观众表示尊重。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "故事结构", "candidate": "故事结构", "link": "新建", "score": 0.6968, "top": [ { "name": "社会结构", "score": 0.6968, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6669, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "历史叙事", "score": 0.6473, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "form", "value": "五部分构成", "candidate": "五部分构成", "link": "新建", "score": 0.5203, "top": [ { "name": "分段结构", "score": 0.5203, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构编排", "score": 0.458, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "结构编排", "score": 0.458, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.6246, "top": [ { "name": "单元组织", "score": 0.6246, "path": "/结构/结构模式/单元组织" }, { "name": "叙事闭合", "score": 0.6205, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.6186, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "架构", "candidate": "架构", "link": "新建", "score": 0.5203, "top": [ { "name": "解读", "score": 0.5203, "path": "/信息传递/知识传递/解读" }, { "name": "分析", "score": 0.5149, "path": "/信息传递/知识传递/分析" }, { "name": "科普", "score": 0.5065, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "故事宏观结构层级", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "界定": "故事结构由小到大的组成关系层级。", "kind": "序列", "主体": [ { "小标题": "结构层级", "条目": [ { "词": "节拍", "说明": "构成场景的最小单位。" }, { "词": "场景", "说明": "由节拍构成。" }, { "词": "序列", "说明": "由一系列场景构成。" }, { "词": "幕", "说明": "由序列构成。三幕故事通常需要四个重大场景。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "故事层级", "candidate": "故事层级", "link": "新建", "score": 0.6159, "top": [ { "name": "社会阶层", "score": 0.6159, "path": "/理念/知识/社会知识/社会结构/社会阶层" }, { "name": "社会阶层", "score": 0.6158, "path": "/理念/现象/社会问题/文化精神/社会风气/社会阶层" }, { "name": "人物故事", "score": 0.6156, "path": "/理念/事件/社会事件/人物故事" } ] }, { "scope_type": "form", "value": "宏观结构", "candidate": "宏观结构", "link": "新建", "score": 0.6958, "top": [ { "name": "历史宏观", "score": 0.6958, "path": "/架构/叙事/叙事格调/宏大庄严/历史宏观" }, { "name": "分段结构", "score": 0.6574, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构编排", "score": 0.6541, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "场景设计四要素", "业务阶段": [ "脚本" ], "出处": [ "卡片4", "卡片5", "卡片6" ], "界定": "构建一个有效场景所需的关键设计元素。", "kind": "多维关系", "主体": [ { "小标题": "要素说明", "条目": [ { "词": "转折点", "说明": "通过惊奇感增强好奇心,带给观众新的见识和情节走向。" }, { "词": "伏笔与分晓", "说明": "知识的渐次铺陈与适时传达。" }, { "词": "情感转变", "说明": "以快感与痛感为核心,创造正面与负面的动态交替。" }, { "词": "两难选择", "说明": "人物面临不可调和的两善取其一,或两恶取其轻。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "场景要素", "candidate": "场景要素", "link": "新建", "score": 0.7755, "top": [ { "name": "场景形象", "score": 0.7755, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "场景氛围", "score": 0.7467, "path": "/表象/视觉/画面/后期/情绪意境/场景氛围" }, { "name": "场景感悟", "score": 0.7273, "path": "/理念/观念/个人观念/人生感悟/观点表达/场景感悟" } ] }, { "scope_type": "effect", "value": "场景设计", "candidate": "场景设计", "link": "新建", "score": 0.8027, "top": [ { "name": "场景描绘", "score": 0.8027, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "场景引入", "score": 0.6516, "path": "/结构/叙事推进/开篇引入/策略引入/场景引入" }, { "name": "陈列展示", "score": 0.5727, "path": "/表达/信息传达/传达手法/信息呈现/陈列展示" } ] }, { "scope_type": "feeling", "value": "惊奇感", "candidate": "惊奇感", "link": "新建", "score": 0.8372, "top": [ { "name": "惊奇", "score": 0.8372, "path": "/认知/惊奇" }, { "name": "美感", "score": 0.6186, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5879, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "intent", "value": "构建", "candidate": "构建", "link": "新建", "score": 0.5033, "top": [ { "name": "解读", "score": 0.5033, "path": "/信息传递/知识传递/解读" }, { "name": "行为引导", "score": 0.489, "path": "/行为引导" }, { "name": "分析", "score": 0.4861, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "情感回报递减原理", "业务阶段": [ "脚本" ], "出处": [ "卡片5" ], "主张": "根据回报递减定理,单一、持续的正面或负面情感会弱化观众感知。", "支撑": [ { "小标题": "情感机制", "形式": "机制", "内容": "核心情感(快感/痛感)的集中释放会使人麻木。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "设计场景时,必须刻意制造正面与负面情感的动态交替(反转型设计),避免情感单一流动以保持观众的持续敏感度。" } ], "作用域": [ { "scope_type": "substance", "value": "情感交替", "candidate": "情感交替", "link": "新建", "score": 0.7357, "top": [ { "name": "情感", "score": 0.7357, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.6889, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情绪情感", "score": 0.6839, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "feeling", "value": "快感", "candidate": "快感", "link": "新建", "score": 0.6756, "top": [ { "name": "美感", "score": 0.6756, "path": "/情感/美感" }, { "name": "情感", "score": 0.6314, "path": "/情感" }, { "name": "风格美感", "score": 0.5793, "path": "/情感/美感/风格美感" } ] }, { "scope_type": "feeling", "value": "痛感", "candidate": "痛感", "link": "新建", "score": 0.6142, "top": [ { "name": "美感", "score": 0.6142, "path": "/情感/美感" }, { "name": "情感", "score": 0.5664, "path": "/情感" }, { "name": "同感", "score": 0.5644, "path": "/情感/同感" } ] }, { "scope_type": "effect", "value": "观众敏感度", "candidate": "观众敏感度", "link": "新建", "score": 0.5735, "top": [ { "name": "情感共鸣", "score": 0.5735, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感张力", "score": 0.5632, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "悬念设置", "score": 0.5385, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] }, { "scope_type": "intent", "value": "规避", "candidate": "规避", "link": "新建", "score": 0.5244, "top": [ { "name": "警示", "score": 0.5244, "path": "/信息传递/事实呈现/警示" }, { "name": "解读", "score": 0.5117, "path": "/信息传递/知识传递/解读" }, { "name": "揭露", "score": 0.5032, "path": "/信息传递/事实呈现/揭露" } ] } ] }, { "id": "k6", "type": "why", "role": "主", "parent": null, "title": "三方冲突框架原理", "业务阶段": [ "脚本" ], "出处": [ "卡片6" ], "主张": "通过构建人物A/B/C的三方冲突框架来设计场景。", "支撑": [ { "小标题": "结构优势", "形式": "依据", "内容": "相比二元对立,三方框架能创造更丰富的冲突变体,避免简单的重复对攻。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "在设计群体冲突或长场景时,应引入第三方力量或视角来打破二元僵局,从而创造更复杂的戏剧张力。" } ], "作用域": [ { "scope_type": "substance", "value": "三方冲突", "candidate": "三方冲突", "link": "新建", "score": 0.7139, "top": [ { "name": "冲突对抗", "score": 0.7139, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6732, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "地缘冲突", "score": 0.6498, "path": "/理念/知识/政治/国际政治/地缘政治/地缘冲突" } ] }, { "scope_type": "form", "value": "三方框架", "candidate": "三方框架", "link": "新建", "score": 0.6811, "top": [ { "name": "框架类型", "score": 0.6811, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排/框架类型" }, { "name": "规范框架", "score": 0.6736, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构/规范框架" }, { "name": "架构", "score": 0.5878, "path": "/架构" } ] }, { "scope_type": "effect", "value": "戏剧张力", "candidate": "戏剧张力", "link": "新建", "score": 0.811, "top": [ { "name": "情感张力", "score": 0.811, "path": "/表达/论证说理/分析论证/对比反差/情感张力" }, { "name": "悬念设置", "score": 0.6314, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "矛盾冲突", "score": 0.6281, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" } ] }, { "scope_type": "intent", "value": "打破僵局", "candidate": "打破僵局", "link": "新建", "score": 0.5021, "top": [ { "name": "揭露", "score": 0.5021, "path": "/信息传递/事实呈现/揭露" }, { "name": "解读", "score": 0.4999, "path": "/信息传递/知识传递/解读" }, { "name": "裂变", "score": 0.4995, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本编写流程图:包含确定选题(明确中心主题)、搭建框架(人物、场景、事件)、细节完善(镜号、拍摄场景、画面内容、拍摄技巧、字幕、音乐音效、时长把控)。其中时长提示:长视频开篇10-15秒快展核心,短视频3-5秒快速呈现主题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思三步骤与要素:1. 明确标题、时长、视频画面、文案、景别、角度要素。2. 脚本构思三步走:开门见山点名主题/提出疑问吸引好奇;提出方法/讲述故事/握出观点;抛出后续问题/总结内容/引出下期。3. 提供标准脚本模版表格。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "分镜头脚本公式与结构:1. vlog脚本公式:引起共鸣(人物+状态+情感)、引发好奇(时间/观点+悬念)、引发互动(主题+情景+问句)等。2. 脚本三要素:开头噱头(黄金3秒)、中间论述、结尾总结。3. 黄金结构:引子(视觉冲击+意想不到的镜头)、内容主题(有起伏的故事线+节奏把握)、结尾(印象点+情感共鸣+行动指令)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用构图技巧清单:水平线构图(稳定感)、对角线构图(动感)、中心构图(突出主体)、框式构图(窥视感/神秘感)、九宫格构图(醒目排列)、三分法构图(简化画面)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本编写全流程", "purpose": "从确定原始选题到产出一份完整的细节分镜头脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "原始创意或素材", "directive": "明确中心主题,确定本次视频要传达的核心信息。", "output": "明确的中心选题", "出处": [ "图1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "中心选题", "candidate": "中心选题", "link": "新建", "score": 0.5758, "top": [ { "name": "标题", "score": 0.5758, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "人生议题", "score": 0.5373, "path": "/理念/观念/个人观念/人生感悟/人生议题" }, { "name": "思想理论", "score": 0.5293, "path": "/理念/知识/思想/思想理论" } ] }, { "scope_type": "effect", "value": "选题切入", "candidate": "选题切入", "link": "新建", "score": 0.5882, "top": [ { "name": "开篇引入", "score": 0.5882, "path": "/结构/叙事推进/开篇引入" }, { "name": "问题引入", "score": 0.5492, "path": "/结构/叙事推进/开篇引入/策略引入/问题引入" }, { "name": "点题明旨", "score": 0.5397, "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨" } ] }, { "scope_type": "intent", "value": "明确主题", "candidate": "明确主题", "link": "新建", "score": 0.4837, "top": [ { "name": "事实呈现", "score": 0.4837, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.4466, "path": "/信息传递/知识传递/分析" }, { "name": "解读", "score": 0.4404, "path": "/信息传递/知识传递/解读" } ] } ] }, { "id": "s2", "input": "← s1 的明确中心选题", "directive": "搭建基本框架,设定人物、场景及核心事件。可结合「脚本构思三步走」:点名主题/提出疑问 → 讲述故事/观点 → 总结/引导。例:『开门见山提出疑问吸引好奇』", "output": "脚本逻辑框架(核心三步)", "出处": [ "图1", "图2" ], "创作阶段": "构思", "动作": "搭建框架", "作用域": [ { "scope_type": "form", "value": "三段式结构", "candidate": "三段式结构", "link": "新建", "score": 0.7571, "top": [ { "name": "分段结构", "score": 0.7571, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.7041, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6811, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "脚本构思", "candidate": "脚本构思", "link": "新建", "score": 0.5934, "top": [ { "name": "场景描绘", "score": 0.5934, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "悬念设置", "score": 0.5587, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "叙事推进", "score": 0.5566, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "好奇感", "candidate": "好奇感", "link": "新建", "score": 0.7321, "top": [ { "name": "好奇", "score": 0.7321, "path": "/认知/好奇" }, { "name": "美感", "score": 0.6044, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5529, "path": "/认知/好奇/悬念期待" } ] } ] }, { "id": "s3", "input": "← s2 的脚本逻辑框架", "directive": "填充细节要素,针对每一幕确定镜号、画面内容、拍摄技巧(构图)、字幕、音乐音效、时长把控及景别角度。例:『长视频开篇10-15秒快展核心,短视频3-5秒快速呈现主题』", "output": "分镜头细节脚本", "出处": [ "图1", "图2" ], "创作阶段": "打磨", "动作": "细节完善", "作用域": [ { "scope_type": "form", "value": "分镜头脚本", "candidate": "分镜头脚本", "link": "新建", "score": 0.6199, "top": [ { "name": "影视素材", "score": 0.6199, "path": "/呈现/视觉/视觉制作/素材来源/影视素材" }, { "name": "叙事逻辑", "score": 0.6076, "path": "/架构/逻辑/叙事逻辑" }, { "name": "景别角度", "score": 0.605, "path": "/呈现/视觉/视觉制作/构图编排/空间布局/景别角度" } ] }, { "scope_type": "substance", "value": "拍摄技巧", "candidate": "拍摄技巧", "link": "新建", "score": 0.6556, "top": [ { "name": "烹饪技巧", "score": 0.6556, "path": "/理念/方法/生活技巧/居家生活/烹饪技巧" }, { "name": "生活技巧", "score": 0.6412, "path": "/理念/方法/生活技巧" }, { "name": "构图", "score": 0.6391, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "effect", "value": "时长把控", "candidate": "时长把控", "link": "新建", "score": 0.5989, "top": [ { "name": "推进节奏", "score": 0.5989, "path": "/结构/叙事推进/推进节奏" }, { "name": "叙事推进", "score": 0.5679, "path": "/结构/叙事推进" }, { "name": "氛围营造", "score": 0.548, "path": "/表达/氛围营造" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 2 }, "title": "脚本黄金结构三要素", "业务阶段": [ "脚本" ], "出处": [ "图3" ], "界定": "指短视频脚本在结构层面上必须具备的三个关键组成部分。", "kind": "序列", "主体": [ { "小标题": "结构组成", "条目": [ { "词": "开头/引子", "说明": "黄金3秒。利用视觉冲击、意想不到的镜头或噱头点名主题/提出疑问,达到吸引好奇的目的。" }, { "词": "中间/内容主题", "说明": "进行论述或讲述故事。要求有起伏的故事线,把握节奏,提出方法或握出观点。" }, { "词": "结尾/总结", "说明": "产生印象点与情感共鸣。总结内容、抛出后续问题、引出下期或给出行动指令。" } ] } ], "作用域": [ { "scope_type": "form", "value": "脚本结构", "candidate": "脚本结构", "link": "新建", "score": 0.7004, "top": [ { "name": "对话结构", "score": 0.7004, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6636, "path": "/架构/策略/互动方式/号召动员/呼吁号召/结构编排" }, { "name": "结构编排", "score": 0.6636, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "引导互动", "candidate": "引导互动", "link": "新建", "score": 0.7372, "top": [ { "name": "行为引导", "score": 0.7372, "path": "/行为引导" }, { "name": "粉丝互动", "score": 0.6653, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "引流", "score": 0.5444, "path": "/行为引导/传播/引流" } ] }, { "scope_type": "feeling", "value": "情感共鸣", "candidate": "情感共鸣", "link": "新建", "score": 0.7989, "top": [ { "name": "情感", "score": 0.7989, "path": "/情感" }, { "name": "情绪处境共鸣", "score": 0.7864, "path": "/情感/同感/情绪处境共鸣" }, { "name": "共情", "score": 0.7817, "path": "/情感/共情" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "Vlog脚本公式清单", "业务阶段": [ "灵感", "脚本" ], "出处": [ "图3" ], "界定": "针对Vlog题材提供的三套预设脚本逻辑结构。", "kind": "子集", "主体": [ { "小标题": "公式分类", "条目": [ { "词": "引起共鸣法", "说明": "人物+状态+情感。", "选择线索": "侧重于建立观众与创作者之间的情感连接时使用" }, { "词": "引发好奇法", "说明": "时间/观点+悬念。", "选择线索": "侧重于通过悬疑感提升视频完播率时使用" }, { "词": "引发互动法", "说明": "主题+情景+问句。", "选择线索": "侧重于引导评论区讨论或增加账号互动时使用" } ] } ], "作用域": [ { "scope_type": "substance", "value": "Vlog题材", "candidate": "Vlog题材", "link": "新建", "score": 0.5448, "top": [ { "name": "居家生活", "score": 0.5448, "path": "/理念/方法/生活技巧/居家生活" }, { "name": "居家生活", "score": 0.5448, "path": "/表象/视觉/行为/日常活动/居家生活" }, { "name": "标题", "score": 0.5444, "path": "/表象/视觉/符号/文字符号/标题" } ] }, { "scope_type": "form", "value": "结构公式", "candidate": "结构公式", "link": "新建", "score": 0.6573, "top": [ { "name": "结构梳理", "score": 0.6573, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" }, { "name": "结构变体", "score": 0.6567, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体" }, { "name": "分段结构", "score": 0.6561, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" } ] }, { "scope_type": "effect", "value": "完播率", "candidate": "完播率", "link": "新建", "score": 0.5468, "top": [ { "name": "叙事闭合", "score": 0.5468, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "悬念设置", "score": 0.5105, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "传播转化", "score": 0.5058, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" } ] }, { "scope_type": "feeling", "value": "悬念感", "candidate": "悬念感", "link": "新建", "score": 0.8512, "top": [ { "name": "悬念期待", "score": 0.8512, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.5895, "path": "/情感/美感" }, { "name": "空间美感", "score": 0.5655, "path": "/情感/美感/空间美感" } ] } ] }, { "id": "k4", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "短视频常用构图技巧", "业务阶段": [ "脚本" ], "出处": [ "图4" ], "界定": "在脚本细化阶段通过改变画面元素排列来传达不同意图的方法。", "kind": "子集", "主体": [ { "小标题": "构图类型", "条目": [ { "词": "水平线构图", "说明": "水平线横贯画面。", "选择线索": "需要表现稳定感、平静感时选择" }, { "词": "对角线构图", "说明": "主体沿对角线分布。", "选择线索": "需要增强画面动感、引导视线延伸时选择" }, { "词": "中心构图", "说明": "主体居于画面中心。", "选择线索": "需要绝对突出主体、减少干扰时选择" }, { "词": "框式构图", "说明": "利用前景形成窗户或门洞般的边框。", "选择线索": "需要营造窥视感、神秘感或增强画面层次时选择" }, { "词": "九宫格/三分法构图", "说明": "将画面按九宫格划分或三等分。", "选择线索": "需要画面排列醒目且简化内容、使画面和谐舒适时选择" } ] } ], "作用域": [ { "scope_type": "substance", "value": "画面构图", "candidate": "画面构图", "link": "新建", "score": 0.881, "top": [ { "name": "构图", "score": 0.881, "path": "/表象/视觉/画面/构图" }, { "name": "画面", "score": 0.7356, "path": "/表象/视觉/画面" }, { "name": "色彩构成", "score": 0.6537, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" } ] }, { "scope_type": "effect", "value": "视觉引导", "candidate": "视觉引导", "link": "新建", "score": 0.7313, "top": [ { "name": "行动引导", "score": 0.7313, "path": "/表达/互动引导/行动引导" }, { "name": "互动引导", "score": 0.7215, "path": "/表达/互动引导" }, { "name": "视觉开篇", "score": 0.7135, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] }, { "scope_type": "feeling", "value": "稳定感", "candidate": "稳定感", "link": "新建", "score": 0.6094, "top": [ { "name": "美感", "score": 0.6094, "path": "/情感/美感" }, { "name": "风格美感", "score": 0.5617, "path": "/情感/美感/风格美感" }, { "name": "视觉美感", "score": 0.5582, "path": "/情感/美感/视觉美感" } ] }, { "scope_type": "feeling", "value": "窥视感", "candidate": "窥视感", "link": "新建", "score": 0.5758, "top": [ { "name": "视觉美感", "score": 0.5758, "path": "/情感/美感/视觉美感" }, { "name": "美感", "score": 0.5736, "path": "/情感/美感" }, { "name": "空间美感", "score": 0.5477, "path": "/情感/美感/空间美感" } ] } ] } ] }, { "post_id": "6901e15a0000000003019fa3", "source_id": "xhs_6901e15a0000000003019fa3", "title": "爆款标题公式直接抄❗️笔记想不火都难", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/6901e15a0000000003019fa3", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp", "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" ] }, "cards": [ { "index": 1, "content": "3个万能标题公式:1. 时间+结果+经验(例:半年时间涨粉11w,全靠这个万能公式);2. 痛点+解决方法+保证(例:小红书不涨粉,3大技巧照做就对了);3. 方法+保证(例:傻瓜式化妆手法,有手就行)。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_1.webp" }, { "index": 2, "content": "4种标题技巧:1. 提问式:直击痛点,用用户关心的困惑开头;2. 设问式:先抛问题再给方案,勾起好奇并预告价值;3. 数字式:用具体数字降低决策成本,自带干货感;4. 利益式:直接表明用户能得到的好处,精准戳中需求。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_2.webp" }, { "index": 3, "content": "5种标题技巧:5. 悬念式:只说一半内容,隐藏关键细节激发好奇;6. 对比式:利用差异感和反差制造冲突感;7. 劝诫式:利用‘避坑’和‘损失厌恶’心理抓住注意力;8. 共情式:说出用户想说没说的话,引发情绪共鸣;9. 热点式:绑定节日或热门事件借势营销。", "image_url": "/data/demo/xiaohongshu/xhs_6901e15a0000000003019fa3/image_3.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "小红书爆款标题3大万能公式", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "界定": "指通过特定结构组合时间、结果、痛点等元素,快速生成具有吸引力的标题模版。", "kind": "子集", "主体": [ { "小标题": "标题公式清单", "形式": "清单", "条目": [ { "词": "时间 + 结果 + 经验", "说明": "用量化的成果来勾住用户引起好奇。例:『半年时间涨粉11w,全靠这个万能公式』", "选择线索": "适用于展示过往成就、成功案例或有具体量化结果的复盘类内容。" }, { "词": "痛点 + 解决方法 + 保证", "说明": "精准戳中用户当下的难题并给出确定性的承诺。例:『小红书不涨粉,3大技巧照做就对了』", "选择线索": "适用于解决具体困难、提供教程或避坑指南等强功能性内容。" }, { "词": "方法 + 保证", "说明": "强调方法简单易操作,降低用户的心理门槛。例:『傻瓜式化妆手法,有手就行』", "选择线索": "适用于难度较大但已被简化的技巧,或强调人人皆可上手的垂类教程。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "爆款标题模板", "candidate": "爆款标题模板", "link": "新建", "score": 0.6749, "top": [ { "name": "标题", "score": 0.6749, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "动效字幕", "score": 0.546, "path": "/表象/视觉/符号/文字符号/字幕/动效字幕" }, { "name": "文案短句", "score": 0.533, "path": "/表象/视觉/符号/文字符号/正文/文案短句" } ] }, { "scope_type": "form", "value": "标题公式", "candidate": "标题公式", "link": "新建", "score": 0.6585, "top": [ { "name": "字体标题", "score": 0.6585, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/字体标题" }, { "name": "标题操控", "score": 0.5439, "path": "/架构/策略/认知引导/话语影响/标题操控" }, { "name": "符号转化", "score": 0.5439, "path": "/架构/修辞/修辞意象/比拟转化/符号转化" } ] }, { "scope_type": "effect", "value": "点击激发", "candidate": "点击激发", "link": "新建", "score": 0.6532, "top": [ { "name": "动机激发", "score": 0.6532, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "互动引导", "score": 0.5642, "path": "/表达/互动引导" }, { "name": "转化引导", "score": 0.5406, "path": "/表达/互动引导/行动引导/转化引导" } ] }, { "scope_type": "intent", "value": "引流", "candidate": "引流", "link": "复用", "score": 0.9997, "top": [ { "name": "引流", "score": 0.9997, "path": "/行为引导/传播/引流" }, { "name": "行为引导", "score": 0.5558, "path": "/行为引导" }, { "name": "裂变", "score": 0.5229, "path": "/行为引导/裂变" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "小红书标题创作9大技巧", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片3" ], "界定": "通过改变表达语气和信息组织方式,增强标题吸引力的具体手法。", "kind": "子集", "主体": [ { "小标题": "常见标题技巧明细", "形式": "清单", "条目": [ { "词": "提问式", "说明": "直击痛点,用用户最关心的困惑开篇,引导对号入座。", "选择线索": "用户存在明显痛点且渴望寻找答案时使用。" }, { "词": "设问式", "说明": "先抛出问题再给出预告方案,勾起好奇并预示价值。", "选择线索": "想在标题中完整体现“问题-方案”结构,预告高价值干货时使用。" }, { "词": "数字式", "说明": "用具体数字增强客观性和干货感,降低用户阅读决策成本。", "选择线索": "内容包含多项要点或具体量化成果时首选。" }, { "词": "利益式", "说明": "直接表明用户能够获得的具体好处或价值。", "选择线索": "内容能提供显著、具体的价值回报时使用。" }, { "词": "悬念式", "说明": "刻意隐藏关键信息,只说一半内容,激发点击欲望。", "选择线索": "内容有明显转折或出人意料的结论时使用。" }, { "词": "对比式", "说明": "利用差异感、反差和矛盾制造视觉或心理上的冲突感。", "选择线索": "内容包含前后变化、新手VS老手或不同方案优劣对比时使用。" }, { "词": "劝诫式", "说明": "利用用户的“避坑”心理和“损失厌恶”本能抓住注意力。", "选择线索": "提醒用户避免常见错误、揭露真相或提供警示时使用。" }, { "词": "共情式", "说明": "替用户发声,说出其想说而未说的话,引发情绪上的认同。", "选择线索": "内容侧重于观点输出、情感共鸣或职场/生活态度时使用。" }, { "词": "热点式", "说明": "绑定节日、热门事件或潮流趋势进行借势营销。", "选择线索": "内容能与当前社交媒体热门话题、节点挂钩时使用。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "标题创作手法", "candidate": "标题创作手法", "link": "新建", "score": 0.6791, "top": [ { "name": "标题", "score": 0.6791, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "诈骗手法", "score": 0.6021, "path": "/理念/知识/公共管理/公共安全/防诈反骗/诈骗手法" }, { "name": "构图", "score": 0.5362, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "表达语气", "candidate": "表达语气", "link": "新建", "score": 0.7675, "top": [ { "name": "语气风格", "score": 0.7675, "path": "/呈现/听觉/语音/表达形式/风格化解说/语气风格" }, { "name": "表达风格", "score": 0.7193, "path": "/呈现/听觉/语音/表达风格" }, { "name": "表达技巧", "score": 0.7139, "path": "/呈现/听觉/语音/表达形式/风格化解说/表达技巧" } ] }, { "scope_type": "feeling", "value": "好奇感", "candidate": "好奇感", "link": "新建", "score": 0.7321, "top": [ { "name": "好奇", "score": 0.7321, "path": "/认知/好奇" }, { "name": "美感", "score": 0.6044, 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