[
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      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
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    "title": "爆款选题的“羞耻感”原理",
    "content": "主张：好选题必须经过情绪审核，产生“羞耻感”是触碰公共痛点的防伪标签。\n【羞耻感的本质】（机制）\n  羞耻感源于触碰到了真实但平时大家不敢说出口、被社交礼仪包壳的公共痛点。当创作者担心“这样说会不会太直白”时，预示着选题踩到了大众神经。\n【情绪审核逻辑】（取舍）\n  放弃追求正确、专业、让创作者心安理得的“安全选题”（因为心安理得意味着观众无感）；转向寻找能“撕裂信念”的选题，即通过撕开某些正确共识的裂缝来触发情绪爆发。",
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        "value": "选题审核"
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      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
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    "title": "选题中的“冒犯感”与“圣经句”",
    "content": "界定：冒犯感是对某种人人点头但没人真信的“正确共识”（圣经句）的挑战。（构成型）\n【构成要素】（定义）\n  - 圣经句：指那些正确、专业但缺乏体感的宏大叙事（例如“内容为王”、“自律即自由”）。\n  - 冒犯感：不是脏话式辱骂，而是指明那些正确答案在观众身上为什么“不好使”，从而引发压力与共鸣。",
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      "id": "xhs_699308fa0000000016009697",
      "source_type": "post",
      "title": "真正能爆的选题，往往是你写完后感觉羞耻的",
      "author": "方圆的增长飞轮",
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        "platform": "xiaohongshu",
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    },
    "title": "爆款选题“裂缝”寻找法",
    "content": "目标：通过圣经句的失灵场景找到具有爆发力的选题角度\n步骤1\n  输入：赛道大号反复讲的共识（圣经句）\n  方法：寻找正确共识的失灵瞬间。追问：什么情况下，一个人严格按这句话做反而越做越差？把这个裂缝撕开。\n  产出：共识崩塌的具体负面场景\n步骤2\n  输入：竞品爆款视频及其评论区\n  方法：去竞品评论区寻找“道理我都懂，但是……”的评论。这些“但是”代表了经过市场验证的真实痛点和共识裂缝。\n  产出：具备“羞耻感/冒犯感”的爆款选题题目",
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        "value": "选题切入"
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        "value": "用户痛点"
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        "scope_type": "form",
        "value": "评论区调研"
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      "source_type": "post",
      "title": "7种编剧常用的叙事结构，写剧不用愁！",
      "author": "Irvin是个编剧（接稿版）",
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        "platform": "xiaohongshu",
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    },
    "title": "7种常用叙事结构清单",
    "content": "界定：编剧常用的7种组织情节、构建故事脉络的结构逻辑。（选项型）\n【叙事结构选项】（清单）\n  - 三幕式结构：最基础的线性叙事。分为第一幕（开端：背景、人设、冲突触发）、第二幕（发展：核心冲突升级、阻碍、成长铺垫）、第三幕（高潮与结局：矛盾爆发并解决、收尾）。（选用：追求逻辑清晰、标准的起承转合线性叙事时使用。）\n  - 英雄之旅结构：核心是“平凡人到英雄的蜕变”。包含启程（离开舒适区）、考验（挑战、盟友、对抗、突破自我）、归来（战胜危机、获得成长收获并回归）三个阶段。（选用：围绕人物成长弧光、塑造英雄成长史时使用。）\n  - 非线性结构：通过时间拆解（闪回、倒叙、插叙）或多视角切换呈现。（选用：用于制造悬念和增强戏剧张力。）\n  - 环形结构：首尾呼应形成闭环。包括非循环类（场景/台词呼应）和带循环类（主角重复经历某段事件）。（选用：追求故事首尾呼应或表达无限循环意境时使用。）\n  - 多线叙事结构：多条独立故事线并行推进，在某个节点汇合。（选用：适配群像戏，用于丰富故事维度、提升剧情密度。）\n  - 嵌套式结构：套层结构，一层故事包裹另一层，如戏中戏、梦中梦。（选用：通过内外层故事的相互影响拓展想象空间。）\n  - 反结构：碎化结构，抛弃线性逻辑和核心冲突等常规设定。没有明确核心冲突和传统主角成长，靠人物状态和细节描写。注重氛围营造、情绪表达和人性内核。（选用：追求打造个人风格作品，不注重传统冲突而侧重氛围与情绪表达时使用。）",
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        "value": "戏剧张力"
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        "scope_type": "effect",
        "value": "人物成长弧光"
      },
      {
        "scope_type": "effect",
        "value": "氛围营造"
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        "scope_type": "effect",
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      "source_type": "post",
      "title": "剧本创作：理解前提、人物、冲突",
      "author": "拾意",
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        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0"
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    "title": "剧本场景构建工序",
    "content": "目标：在每个场景中完整呈现人物变化与剧情转折\n步骤1\n  输入：创作意图/灵感\n  方法：选择切入点：必须是人物决定做出改变的时刻，以此启动场景。\n  产出：场景开端\n步骤2\n  输入：← s1产出\n  方法：通过人物间的攻击与反击建立冲突，并加入\"过渡\"（小的冲突）使人物改变心理状态。例：『观察周围人的品质对立（如关怀vs谩骂）』。\n  产出：动态冲突过程\n步骤3\n  输入：← s2产出\n  方法：推演至危机时刻，即即将到来的决定性改变的转折点。\n  产出：场景危机\n步骤4\n  输入：← s3产出\n  方法：爆发高潮并导出最终结局，完成这一场景的闭环。\n  产出：场景高潮与结局",
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        "scope_type": "effect",
        "value": "场景启动"
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      {
        "scope_type": "substance",
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      },
      {
        "scope_type": "effect",
        "value": "心理转变"
      },
      {
        "scope_type": "substance",
        "value": "场景转折"
      },
      {
        "scope_type": "effect",
        "value": "悬念铺垫"
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      {
        "scope_type": "substance",
        "value": "剧本结局"
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        "scope_type": "form",
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      "title": "剧本创作：理解前提、人物、冲突",
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    },
    "title": "故事前提的构成公式",
    "content": "界定：前提是剧本的目标和驱动力，由基本情感决定。（构成型）\n【前提构成要素】（清单）\n  - 作者立场：作者对该题材的基本观点或态度。\n  - 人物：故事的核心承载者。\n  - 冲突：驱动故事发展的对抗。\n  - 结论：故事最终证明或指向的结果。",
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      "title": "剧本创作：理解前提、人物、冲突",
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    "title": "人物立体塑造的三维度结构",
    "content": "界定：从三个相互关联的层次构建具有真实感和发展潜力的人物。（构成型）\n【人物维度细分】（清单）\n  - 生理维度：包含性别、年龄、外表等外部特征。\n  - 社会维度：包含阶层、职业、教育、背景等环境因素。\n  - 心理维度：包含道德标准、性格倾向、情结等内在因素。",
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    "title": "戏剧冲突的四种类型",
    "content": "界定：描述故事中对抗力量的发展形态和逻辑关系。（选项型）\n【冲突类型清单】（分类）\n  - 静态冲突：处于停滞状态，没有实质性的发展。（选用：通常应避免使用，因为它无法推动剧情。）\n  - 跳跃冲突：人物做出了违反其本性的强迫性行动，缺乏逻辑铺垫。（选用：追求突发刺激但可能牺牲剧本逻辑时出现。）\n  - 缓慢升级：作为人物行动的自然逻辑结果，冲突层层递进。（选用：追求剧本扎实、逻辑严密时最理想的选择。）\n  - 预示：提供张力与对未来的承诺。（选用：用于维持观众悬念和情绪关注。）",
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        "scope_type": "effect",
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      {
        "scope_type": "feeling",
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    },
    "title": "主使人物与对立人物的逻辑关系",
    "content": "主张：冲突的质量取决于人物的意志力以及主使者与对立者之间的势均力敌。\n【角色机制】（机制）\n  主使人物处于核心地位推动剧情，而对立人物必须具备相当的实力进行阻碍，双方都需有将斗争进行到底的意志力。\n【创作取舍】（取舍）\n  所以该侧重加强对立面人物的动机和实力，不能为了方便主角胜出而弱化对手，否则会导致冲突坍塌；当剧情停滞时，应检查主使人物是否失去了内在必然的驱使力。",
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    "title": "场景分析五步程序",
    "content": "目标：通过五个步骤对特定场景的冲突、价值与结构进行系统化分析\n步骤1\n  输入：一个待分析的特定场景\n  方法：确定冲突。明确该场景中的目标是什么，以及与之对抗的力量有哪些。\n  产出：场景目标与对抗力量清单\n步骤2\n  输入：← s1产出\n  方法：标注开篇价值。设定场景开始时的基本情感或价值倾向。\n  产出：初始价值状态\n步骤3\n  输入：← s2产出\n  方法：将场景分解为节拍。观察人物之间具体行为、动作与反应的交流过程。\n  产出：场景节拍序列\n步骤4\n  输入：← s3产出\n  方法：标注结尾价值并与开篇比较。看结尾处的情感/价值是否发生了转变。\n  产出：价值转变分析\n步骤5\n  输入：← s4产出\n  方法：概述节拍并标注转折点位置。总结各节拍逻辑并确定导致价值转变的关键瞬间。\n  产出：完整的场景逻辑架构图",
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      {
        "scope_type": "effect",
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      {
        "scope_type": "substance",
        "value": "价值倾向"
      },
      {
        "scope_type": "effect",
        "value": "氛围基调"
      },
      {
        "scope_type": "form",
        "value": "节拍分解"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
      },
      {
        "scope_type": "effect",
        "value": "价值转变"
      },
      {
        "scope_type": "feeling",
        "value": "情感波动"
      },
      {
        "scope_type": "form",
        "value": "逻辑架构"
      },
      {
        "scope_type": "effect",
        "value": "转折点"
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        "key": "动作",
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        "key": "动作",
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        "key": "动作",
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      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
      "author": "拾意",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
      }
    },
    "title": "故事五部分构成要素",
    "content": "界定：构成一个完整故事弧线的五个必要结构单元。（构成型）\n【五大要素】（清单）\n  - 阐述：故事背景、人物及现状的介绍。\n  - 进展纠葛（上升动作）：通过不断制造冲突让情节层层推进。\n  - 危机（情节突转）：一个终极决定，处于不可调和的两难之境，揭示核心价值。\n  - 高潮（问题解决）：产生具有最大负荷的价值摇摆（正向转负向或反之），解决核心冲突。\n  - 结局（下降动作）：提供次情节高潮机会、展示高潮影响并完成与观众的告别。",
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        "scope_type": "form",
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      },
      {
        "scope_type": "effect",
        "value": "情节组织"
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        "scope_type": "intent",
        "value": "完播率"
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      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
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    },
    "title": "场景设计四要素",
    "content": "界定：在微观场景创作中必须包含的四个核心驱动因素。（构成型）\n【设计要素说明】（清单）\n  - 转折点：通过产生惊奇、增强好奇心，为观众提供新见识和新方向。\n  - 伏笔/分晓：在前期分层铺设知识，并在后续阶段传达给观众产生回响。\n  - 情感转变：根据回报递减定理，通过正面与负面情感（快感与痛感）的动态交替打动观众。\n  - 选择：两难之择，即在两善或两恶之间做出不可调和的抉择。",
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        "scope_type": "substance",
        "value": "场景设计"
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      {
        "scope_type": "feeling",
        "value": "惊奇感"
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      {
        "scope_type": "effect",
        "value": "伏笔铺垫"
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      {
        "scope_type": "intent",
        "value": "注意力吸引"
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    "custom_ext": [
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        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
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    },
    "title": "冲突层次原理",
    "content": "主张：冲突必须循序渐进，且由多维度力量构成，以维持观众的兴趣。\n【三个层面】（依据）\n  冲突可来自内心层面、个人层面（人际）或社会/环境层面。\n【创作取舍】（取舍）\n  在设计冲突时，应优先采用“复合连锁三方关系”（人物A、B、C）而非单一对抗，以创造更丰富的冲突变化，避免情节单薄。",
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    "dim_attributes": [
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    "scopes": [
      {
        "scope_type": "substance",
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      },
      {
        "scope_type": "effect",
        "value": "情节张力"
      },
      {
        "scope_type": "intent",
        "value": "观众留存"
      }
    ],
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      {
        "key": "业务阶段",
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      {
        "key": "业务阶段",
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    "source": {
      "id": "xhs_680659e8000000001a007a11",
      "source_type": "post",
      "title": "故事设计原理拆解学习",
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        "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11"
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    },
    "title": "激励事件定位原理",
    "content": "主张：激励事件是故事的引擎，必须打破平衡并在特定时机出现。\n【功能与位置】（依据）\n  激励事件的功能是打破生活平衡并激发人物欲望。其方式分为随机或有因两种。\n【创作取舍】（取舍）\n  主情节的激励事件建议在讲述过程的前四分之一时段内发生。如果发生太晚，观众会失去对故事主线的耐心。",
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    "dim_attributes": [
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    "scopes": [
      {
        "scope_type": "substance",
        "value": "激励事件"
      },
      {
        "scope_type": "form",
        "value": "叙事节奏"
      },
      {
        "scope_type": "effect",
        "value": "动力开启"
      },
      {
        "scope_type": "intent",
        "value": "兴趣维持"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
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        "value": "选题"
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        "key": "业务阶段",
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      "id": "xhs_67e4bdf50000000006028a59",
      "source_type": "post",
      "title": "只要学会这几样，写短视频脚本真的不难❗️",
      "author": "海狸教自媒体运营",
      "source_metadata": {
        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
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    },
    "title": "短视频脚本编写全流程",
    "content": "目标：从选题构思到完成一份包含视听细节的完整脚本\n步骤1\n  输入：创作意图\n  方法：确定选题，明确拍摄的具体主题。例：『卡片1：确定拍摄主题』\n  产出：确定的选题\n步骤2\n  输入：← s1产出\n  方法：搭建框架，明确脚本支撑要素。例：『卡片1：确定人物、场景、事件内容』\n  产出：脚本框架（人物/场景/事件）\n步骤3\n  输入：← s2产出\n  方法：细节完善，进行分镜头细化与视听设计。包含镜号、画面内容、拍摄技巧（景别/角度/构图/运镜）、字幕、音乐、时长管控。例：『卡片1：时长建议长视频注意前15秒，短视频锁定前3-5秒』\n  产出：分镜头脚本成稿",
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    "scopes": [
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        "scope_type": "substance",
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      },
      {
        "scope_type": "effect",
        "value": "创作方向"
      },
      {
        "scope_type": "intent",
        "value": "创作意图"
      },
      {
        "scope_type": "form",
        "value": "脚本框架"
      },
      {
        "scope_type": "substance",
        "value": "叙事要素"
      },
      {
        "scope_type": "effect",
        "value": "逻辑自洽"
      },
      {
        "scope_type": "form",
        "value": "分镜头脚本"
      },
      {
        "scope_type": "substance",
        "value": "视听语言"
      },
      {
        "scope_type": "effect",
        "value": "节奏控制"
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        "platform": "xiaohongshu",
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    },
    "title": "脚本黄金三段式结构",
    "content": "界定：将脚本拆解为引子、内容主题与结尾三个功能模块的结构布局。（构成型）\n【结构要素】（清单）\n  - 引子：负责视觉冲击或创意起手，起到噱头作用。\n  - 内容主题：负责故事线起伏、节奏把握与信息量输出，进行核心论述。\n  - 结尾：负责形成印象点、情感共鸣与行动引导，进行内容总结。",
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        "scope_type": "form",
        "value": "三段式结构"
      },
      {
        "scope_type": "effect",
        "value": "内容布局"
      },
      {
        "scope_type": "feeling",
        "value": "情感共鸣"
      }
    ],
    "custom_ext": [
      {
        "key": "业务阶段",
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    "source": {
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        "platform": "xiaohongshu",
        "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59"
      }
    },
    "title": "Vlog脚本创作五大公式",
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        "scope_type": "substance",
        "value": "Vlog内容组合"
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      {
        "scope_type": "effect",
        "value": "选题切入"
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      {
        "scope_type": "intent",
        "value": "用户互动"
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      {
        "scope_type": "feeling",
        "value": "悬念感"
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        "key": "业务阶段",
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        "platform": "xiaohongshu",
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    },
    "title": "常用摄影构图方法",
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