{ "count": 7, "posts": [ { "post_id": "699308fa0000000016009697", "source_id": "xhs_699308fa0000000016009697", "title": "真正能爆的选题,往往是你写完后感觉羞耻的", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/699308fa0000000016009697", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp", "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" ] }, "cards": [ { "index": 1, "content": "核心观点:真正能爆的选题,往往是你写完后感觉羞耻的。‘太正确’、‘太专业’的选题往往爆率低。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_1.webp" }, { "index": 2, "content": "", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_2.webp" }, { "index": 3, "content": "选题判断逻辑:选题不能只经过大脑审核(信息密度),还要经过情绪审核。羞耻感是好选题的防伪标签。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_3.webp" }, { "index": 4, "content": "羞耻感信号:写完后如果觉得‘别人会不会觉得我在装’、‘说得太直白了’,这种犹豫是好选题的信号。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_4.webp" }, { "index": 5, "content": "羞耻感本质:触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容,具有穿透力。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_5.webp" }, { "index": 6, "content": "冒犯感选题:爆款选题常带有对‘正确共识’的冒犯,写作者感到的压力证明踩到了大众神经。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_6.webp" }, { "index": 7, "content": "风险与无感关系:写作者的安全感等于观众的无感,没有风险等于没有情绪触发,难以产生转发。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_7.webp" }, { "index": 8, "content": "选题对比原理:低播放内容在加固信念,爆款内容在撕裂‘圣经句’(如‘能力强一定会被看见’)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_8.webp" }, { "index": 9, "content": "实操逻辑:选题不是灵感而是机制,即找到圣经句崩塌的场景并撕开裂缝。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_9.webp" }, { "index": 10, "content": "实操第一招:寻找正确共识的失灵瞬间。列出赛道共识并提问‘什么情况下按这话做反而越做越差’(如‘内容为王’失灵的场景)。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_10.webp" }, { "index": 11, "content": "实操第二招:去评论区找‘但是’。在竞品爆款评论区寻找‘道理我都懂,但是……’的评论,那是现成的、经过市场验证的选题。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_11.webp" }, { "index": 12, "content": "内容时代缺口:观众不缺正确答案,缺的是有人帮他们说出‘那个正确答案在你身上根本不好使’。", "image_url": "/data/demo/xiaohongshu/xhs_699308fa0000000016009697/image_12.webp" } ], "knowledges": [ { "id": "k1", "type": "why", "role": "主", "parent": null, "title": "爆款选题的羞耻感原理", "业务阶段": [ "选题" ], "出处": [ "卡片1", "卡片3", "卡片5", "卡片7", "卡片8" ], "主张": "好选题应具有‘羞耻感’与‘冒犯感’,其本质是触碰并撕裂大众习以为常的‘正确共识’。", "支撑": [ { "小标题": "羞耻感的本质", "形式": "机制", "内容": "羞耻感源于内容触碰到了真实但平时大家不敢说出口、被社交礼仪包裹的内容。写作者的安全感往往等于观众的无感,没有风险就意味着没有情绪触发。" }, { "小标题": "爆款与普通内容的区别", "形式": "对照", "条目": [ { "词": "低播放内容", "说明": "在不断加固观众已有的信念和正确共识。" }, { "词": "爆款内容", "说明": "在撕裂‘圣经句’(如‘能力强一定会被看见’),制造认知冲突或情绪波动。" } ] }, { "小标题": "创作取舍", "形式": "取舍", "内容": "选题时应摒弃追求‘绝对正确’和‘专业包袱’的倾向。如果一个选题让你感到百分之百安全,说明它缺乏穿透力;若写完感到犹豫、怕被骂,反而是该选题具备爆款潜力的信号,应当坚持这种‘冒犯感’。" } ], "作用域": [ { "scope_type": "substance", "value": "选题拆解", "candidate": "选题拆解", "link": "新建", "score": 0.5644, "top": [ { "name": "标题", "score": 0.5644, "path": "/表象/视觉/符号/文字符号/标题" }, { "name": "痛点问题", "score": 0.564, "path": "/理念/知识/商业/产品服务/痛点问题" }, { "name": "行业分析", "score": 0.5569, "path": "/理念/知识/商业/行业分析" } ] }, { "scope_type": "feeling", "value": "冒犯感", "candidate": "冒犯感", "link": "新建", "score": 0.5938, "top": [ { "name": "厌恶反感", "score": 0.5938, "path": "/情感/共情/厌恶反感" }, { "name": "情感", "score": 0.5689, "path": "/情感" }, { "name": "共情", "score": 0.562, "path": "/情感/共情" } ] }, { "scope_type": "feeling", "value": "羞耻感", "candidate": "羞耻感", "link": "新建", "score": 0.6268, "top": [ { "name": "情感", "score": 0.6268, "path": "/情感" }, { "name": "美感", "score": 0.6123, "path": "/情感/美感" }, { "name": "共情", "score": 0.5855, "path": "/情感/共情" } ] }, { "scope_type": "effect", "value": "冲突感营造", "candidate": "冲突感营造", "link": "新建", "score": 0.6993, "top": [ { "name": "氛围营造", "score": 0.6993, "path": "/表达/氛围营造" }, { "name": "矛盾冲突", "score": 0.6926, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "情感张力", "score": 0.6599, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "intent", "value": "制造爆款", "candidate": "制造爆款", "link": "新建", "score": 0.57, "top": [ { "name": "裂变", "score": 0.57, "path": "/行为引导/裂变" }, { "name": "种草推荐", "score": 0.5367, "path": "/行为引导/商业推广/种草推荐" }, { "name": "商业推广", "score": 0.5196, "path": "/行为引导/商业推广" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "好选题的情绪防伪信号清单", "业务阶段": [ "选题" ], "出处": [ "卡片4", "卡片6" ], "界定": "写作者在完成选题或初稿后产生的一系列心理压力反馈,是判断选题是否踩中大众神经的指标。", "kind": "选项", "主体": [ { "小标题": "羞耻感信号表征", "形式": "清单", "条目": [ { "词": "装逼预感", "说明": "担心别人看了会觉得自己在‘装’。", "选择线索": "当你觉得内容过于超前或打破常规认知时会出现。" }, { "词": "直白焦虑", "说明": "感觉自己说得太直白了,没有余地。", "选择线索": "当内容直接撕开社会潜规则或社交流言时会出现。" }, { "词": "冒犯压力", "说明": "感到可能会被骂,甚至感到压力。", "选择线索": "当观点明确挑战赛道大号的普遍共识时会出现。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "选题判别", "candidate": "选题判别", "link": "新建", "score": 0.5879, "top": [ { "name": "评价判断", "score": 0.5879, "path": "/理念/知识/思想/概念范畴/性质属性/评价判断" }, { "name": "认知思辨", "score": 0.5603, "path": "/理念/知识/思想/概念范畴/认知思辨" }, { "name": "价值思辨", "score": 0.554, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" } ] }, { "scope_type": "form", "value": "信号清单", "candidate": "信号清单", "link": "新建", "score": 0.5918, "top": [ { "name": "序号列举", "score": 0.5918, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "条目列举", "score": 0.5573, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "排名榜单", "score": 0.5562, "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单" } ] }, { "scope_type": "feeling", "value": "社交焦虑感", "candidate": "社交焦虑感", "link": "新建", "score": 0.7057, "top": [ { "name": "焦虑恐惧", "score": 0.7057, "path": "/情感/共情/焦虑恐惧" }, { "name": "共情", "score": 0.5616, "path": "/情感/共情" }, { "name": "情感", "score": 0.5614, "path": "/情感" } ] }, { "scope_type": "effect", "value": "选题自检", "candidate": "选题自检", "link": "新建", "score": 0.5054, "top": [ { "name": "点题明旨", "score": 0.5054, "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨" }, { "name": "逻辑自洽", "score": 0.5003, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "问题引入", "score": 0.4946, "path": "/结构/叙事推进/开篇引入/策略引入/问题引入" } ] }, { "scope_type": "intent", "value": "决策优化", "candidate": "决策优化", "link": "新建", "score": 0.5127, "top": [ { "name": "信息扩散", "score": 0.5127, "path": "/信息传递/信息扩散" }, { "name": "行为引导", "score": 0.4975, "path": "/行为引导" }, { "name": "分析", "score": 0.4966, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "挖掘爆款选题的两大路径", "业务阶段": [ "选题" ], "出处": [ "卡片10", "卡片11" ], "界定": "基于机制而非灵感,通过寻找共识裂缝来锁定高价值选题的方法。", "kind": "选项", "主体": [ { "小标题": "路径一:共识失灵法", "形式": "定义", "内容": "针对赛道内的‘圣经句’(核心共识),寻找其失效的具体场景。例:写赛道大号都认同的‘内容为王’,改为寻找‘内容为王不仅没用反而变差’的特殊情况。", "条目": [] }, { "小标题": "路径二:评论区‘但是’法", "形式": "定义", "内容": "在竞品爆款视频的评论区中,捕捉那些‘道理我都懂,但是……’的发言。", "条目": [ { "词": "观众质疑", "说明": "挖掘观众对正确道理的实际质疑。", "选择线索": "用于精准定位目标用户的现实阻碍。" }, { "词": "反向需求", "说明": "寻找那些‘正确答案’在普通人身上不好使的真相。", "选择线索": "用于建立与观众的深度共情。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "共识失灵", "candidate": "共识失灵", "link": "新建", "score": 0.6302, "top": [ { "name": "通用共识符号", "score": 0.6302, "path": "/表象/视觉/符号/图案符号/标识图案/通用共识符号" }, { "name": "社会失序", "score": 0.5834, "path": "/理念/现象/社会问题/文化精神/社会风气/社会失序" }, { "name": "道德失范", "score": 0.5625, "path": "/理念/现象/社会问题/文化精神/社会风气/道德失范" } ] }, { "scope_type": "form", "value": "路径", "candidate": "路径", "link": "新建", "score": 0.5828, "top": [ { "name": "指令引导", "score": 0.5828, "path": "/架构/策略/互动方式/受众互动/指令引导" }, { "name": "指令引导", "score": 0.5797, "path": "/架构/策略/互动方式/号召动员/指令引导" }, { "name": "完整历程", "score": 0.5687, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/完整历程" } ] }, { "scope_type": "effect", "value": "认知冲突开发", "candidate": "认知冲突开发", "link": "新建", "score": 0.6349, "top": [ { "name": "矛盾冲突", "score": 0.6349, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "动机激发", "score": 0.5272, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "行动引导", "score": 0.5202, "path": "/表达/互动引导/行动引导" } ] }, { "scope_type": "effect", "value": "共情建立", "candidate": "共情建立", "link": "新建", "score": 0.7073, "top": [ { "name": "情感共鸣", "score": 0.7073, "path": "/表达/互动引导/情感连接/情感共鸣" }, { "name": "情感连接", "score": 0.6711, "path": "/表达/互动引导/情感连接" }, { "name": "情感铺垫", "score": 0.6239, "path": "/结构/叙事推进/铺垫准备/情感铺垫" } ] }, { "scope_type": "intent", "value": "定位差异化", "candidate": "定位差异化", "link": "新建", "score": 0.5099, "top": [ { "name": "裂变", "score": 0.5099, "path": "/行为引导/裂变" }, { "name": "商业推广", "score": 0.5095, "path": "/行为引导/商业推广" }, { "name": "信息扩散", "score": 0.4858, "path": "/信息传递/信息扩散" } ] } ] } ] }, { "post_id": "698481e1000000000a02a7c1", "source_id": "xhs_698481e1000000000a02a7c1", "title": "7种编剧常用的叙事结构,写剧不用愁!", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/698481e1000000000a02a7c1", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp", "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" ] }, "cards": [ { "index": 1, "content": "1. 三幕式结构:最基础的线性叙事。第一幕(开端):交代背景、人物设定和冲突触发;第二幕(发展):故事主体,冲突升级,主角受挫与人物成长。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_1.webp" }, { "index": 2, "content": "续三幕式:第三幕(高潮与结局):矛盾爆发并解决,冲突收尾。适配剧情片、商业片。/ 2. 英雄之旅结构:核心是“平凡人到英雄的蜕变”,分为启程(离开舒适区)、考验(结识盟友对抗反派、认知突破)、归来(战胜危机获得成长并回归)。适配冒险、励志、史诗题材。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_2.webp" }, { "index": 3, "content": "3. 非线性结构:通过时间拆解(闪回、倒叙等)或多视角切换推进故事,目的是制造悬念、增强张力,适配悬疑、犯罪题材。/ 4. 环形结构:结尾与开端呼应形成闭环。普通环形形成宿命感;循环类环形让主角反复经历某段事件直至达成目标。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_3.webp" }, { "index": 4, "content": "续环形结构:适配科幻、温情向。/ 5. 多线叙事结构:多条独立故事线并行并在节点交汇,各线有自己的主角和节奏,暗含因果或共同主题。丰富维度、提升密度,适配群像戏、喜剧。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_4.webp" }, { "index": 5, "content": "6. 嵌套式结构:一层故事包裹另一层,如戏中戏、梦中梦。外层作为引子,内层有独立冲突并与外层呼应或推动外层。适配科幻、悬疑、文艺题材。/ 7. 反结构:又称无结构或碎片化结构,打破传统框架,不追求完整逻辑,更注重氛围营造、情绪表达和人性探讨。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_5.webp" }, { "index": 6, "content": "续反结构:情节多为碎片化拼接,可能没有核心冲突或传统结局,靠状态和细节打动观众。适配文艺片、实验性影片。", "image_url": "/data/demo/xiaohongshu/xhs_698481e1000000000a02a7c1/image_6.webp" } ], "knowledges": [ { "id": "k1", "type": "what", "role": "主", "parent": null, "title": "7种常用叙事结构清单", "业务阶段": [ "脚本" ], "出处": [ "图1", "卡片1", "卡片2", "卡片3", "卡片4", "卡片5", "卡片6" ], "界定": "编剧常用的一组叙事逻辑框架,决定了故事如何组织、推进以及带给观众的感知体验。", "kind": "选项", "主体": [ { "小标题": "经典线性与成长逻辑", "形式": "清单", "条目": [ { "词": "三幕式结构", "说明": "最基础的线性叙事。第一幕(开端):交代背景、人物设定和冲突触发;第二幕(发展):故事主体,冲突升级,主角受挫与人物成长;第三幕(高潮与结局):矛盾爆发并解决,冲突收尾。", "选择线索": "适配剧情片、商业片;追求起承转合的严密性、标准的故事弧光时选用。" }, { "词": "英雄之旅结构", "说明": "核心是“平凡人到英雄的蜕变”。分为启程(离开舒适区)、考验(结识盟友对抗反派、认知突破)、归来(战胜危机获得成长并回归)。", "选择线索": "适配冒险、励志、史诗题材;侧重展现人物成长弧光时选用。" } ] }, { "小标题": "时空与视角重组", "形式": "清单", "条目": [ { "词": "非线性结构", "说明": "通过时间拆解(闪回、倒叙、插叙等)或多视角切换来推进故事。", "选择线索": "适配悬疑、犯罪题材;目的是制造悬念、增强戏剧张力时选用。" }, { "词": "环形结构", "说明": "结尾与开端呼应形成闭环。包含两种形态:普通环形形成宿命感;循环类环形让主角反复经历某段事件直至达成目标。", "选择线索": "适配科幻、温情向;追求宿命感或无限循环设定时选用。" } ] }, { "小标题": "复合与特殊逻辑", "形式": "清单", "条目": [ { "词": "多线叙事结构", "说明": "多条独立故事线并行并在节点交汇,各条线有自己的核心人物和节奏,共同服务于因果或某一主题。", "选择线索": "适配群像戏、喜剧;需要丰富故事维度、提升叙事密度时选用。" }, { "词": "嵌套式结构", "说明": "一层故事包裹另一层(戏中戏、梦中梦)。外层作为引子,内层有独立冲突,并与外层形成呼应或推动外层逻辑。", "选择线索": "适配科幻、悬疑、文艺题材;需要通过层层递进拓展想象空间时选用。" }, { "词": "反结构", "说明": "又称无结构或碎片化结构,打破传统框架与线性逻辑。情节多为碎片化拼接,可能没有核心冲突或传统结局。", "选择线索": "适配文艺片、实验性影片;不追求完整逻辑,侧重营造氛围、表达情绪或人性探讨时选用。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事框架", "candidate": "叙事框架", "link": "新建", "score": 0.7199, "top": [ { "name": "历史叙事", "score": 0.7199, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "概念范畴", "score": 0.6052, "path": "/理念/知识/思想/概念范畴" }, { "name": "构图", "score": 0.5814, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "清单", "candidate": "清单", "link": "新建", "score": 0.708, "top": [ { "name": "条目列举", "score": 0.708, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6421, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "逐条罗列", "score": 0.6195, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列" } ] }, { "scope_type": "effect", "value": "故事组织", "candidate": "故事组织", "link": "新建", "score": 0.6371, "top": [ { "name": "单元组织", "score": 0.6371, "path": "/结构/结构模式/单元组织" }, { "name": "叙事闭合", "score": 0.6115, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.611, "path": "/结构/叙事推进" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] }, { "scope_type": "intent", "value": "编剧", "candidate": "编剧", "link": "新建", "score": 0.4927, "top": [ { "name": "科普", "score": 0.4927, "path": "/信息传递/知识传递/科普" }, { "name": "解读", "score": 0.4576, "path": "/信息传递/知识传递/解读" }, { "name": "裂变", "score": 0.4555, "path": "/行为引导/裂变" } ] } ] } ] }, { "post_id": "67e2e39b0000000003028ff0", "source_id": "xhs_67e2e39b0000000003028ff0", "title": "剧本创作:理解前提、人物、冲突", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e2e39b0000000003028ff0", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp", "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" ] }, "cards": [ { "index": 1, "content": "前提的定义与构成:前提即主题/目标。内容构成公式=作者立场+人物+冲突+结论。基本情感(欲望、恐惧等)可以决定前提。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_1.webp" }, { "index": 2, "content": "人物的三维度结构:生理维度(性别、年龄、遗传特征等)、社会维度(阶层、职业、家庭、爱好等)、心理维度(道德标准、志向、挫折、性格等)。人物是其生理特征和环境在特定时刻影响的总和。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_2.webp" }, { "index": 3, "content": "人物与情节的关系:主使人物(主角)因内在/外在需求(荣誉、金钱、复仇等)创造冲突;对立人物(对手)需与主角实力相当、意志冲突。剧作家构思情节时需问:TA应该做什么、别人会做什么、什么应该被完成。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_3.webp" }, { "index": 4, "content": "冲突的四种类型:1. 静态:人物无可见发展,缺乏升级能力。2. 跳跃:强迫人物作出与其本性不符的行动。3. 缓慢升级:对立统一的三维度人物共同导致的结果,冲突递进。4. 预示:即张力,是对冲突的允诺。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_4.webp" }, { "index": 5, "content": "冲突的发现与演化:可以从周遭人物的品质(如贪婪、狡滑、正直等)中发现冲突。冲突的基础是攻击与反击,随危机出现走向高潮。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_5.webp" }, { "index": 6, "content": "故事结构要素:1. 过渡:使人物改变精神状态的小冲突。2. 切入点:必须是人物渴求某物并做出决定、引发连串事件的转折点。3. 危机、高潮和结局:危机是决定性的转向点,高潮是产出的“疼痛”,结局是死或活的结果。", "image_url": "/data/demo/xiaohongshu/xhs_67e2e39b0000000003028ff0/image_6.webp" } ], "knowledges": 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"path": "/架构/逻辑/信息编排逻辑/归纳论证/逻辑推论" }, { "name": "归纳论证", "score": 0.5869, "path": "/架构/逻辑/信息编排逻辑/归纳论证" } ] }, { "scope_type": "effect", "value": "叙事导向", "candidate": "叙事导向", "link": "新建", "score": 0.7209, "top": [ { "name": "叙事推进", "score": 0.7209, "path": "/结构/叙事推进" }, { "name": "叙事闭合", "score": 0.7063, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事增色", "score": 0.6724, "path": "/表达/信息传达/传达深度/补充细化/叙事增色" } ] }, { "scope_type": "intent", "value": "构思", "candidate": "构思", "link": "新建", "score": 0.5055, "top": [ { "name": "解读", "score": 0.5055, "path": "/信息传递/知识传递/解读" }, { "name": "分析", "score": 0.4856, "path": "/信息传递/知识传递/分析" }, { "name": "批判", "score": 0.4814, "path": "/情感联结/情感抒发/批判" } ] } ] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "人物的三维度结构", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "人物是其生理特征和环境在特定时刻影响的总和,由三个互相影响的维度构成。", "kind": "构成", "主体": [ { "小标题": "人物结构维度", "形式": "构成", "条目": [ { "词": "生理维度", "说明": "包含性别、年龄、外表、遗传特征等。" }, { "词": "社会维度", "说明": "包含阶层、职业、教育、家庭、爱好等。" }, { "词": "心理维度", "说明": "包含道德标准、志向、挫折、性格等。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "人物维度", "candidate": "人物维度", "link": "新建", "score": 0.7368, "top": [ { "name": "人物", "score": 0.7368, "path": "/表象/视觉/实体/人物" }, { "name": "人物形象", "score": 0.7308, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物特征", "score": 0.7271, "path": "/表象/视觉/实体/人物/人物特征" } ] }, { "scope_type": "form", "value": "三维结构", "candidate": "三维结构", "link": "新建", "score": 0.6403, "top": [ { "name": "三维建模合成", "score": 0.6403, "path": "/呈现/视觉/视觉制作/后期处理/图像合成处理/三维建模合成" }, { "name": "结构变体", "score": 0.6341, "path": "/架构/修辞/修辞意象/句式辞格/排比句式/结构变体" }, { "name": "分段结构", "score": 0.5976, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" } ] }, { "scope_type": "effect", "value": "人物塑造", "candidate": "人物塑造", "link": "新建", "score": 0.7879, "top": [ { "name": "形象塑造", "score": 0.7879, "path": "/表达/形象塑造" }, { "name": "形象刻画", "score": 0.7446, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" }, { "name": "人物引入", "score": 0.7087, "path": "/表达/形象塑造/人物引入" } ] }, { "scope_type": "intent", "value": "设定", "candidate": "设定", "link": "新建", "score": 0.4962, "top": [ { "name": "解读", "score": 0.4962, "path": "/信息传递/知识传递/解读" }, { "name": "事实呈现", "score": 0.4927, "path": "/信息传递/事实呈现" }, { "name": "科普", "score": 0.4706, "path": "/信息传递/知识传递/科普" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "戏剧冲突的四种类型", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "冲突由攻击与反击驱动,根据其发展态势可分为四种主要的表现形式。", "kind": "选项", "主体": [ { "小标题": "冲突分类清单", "形式": "分类", "条目": [ { "词": "静态冲突", "说明": "人物无可见发展,缺乏升级能力。", "选择线索": "通常应避免,除非用于表现停滞状态。" }, { "词": "跳跃冲突", "说明": "强迫人物作出与其本性不符的行动。", "选择线索": "慎用,易导致逻辑断裂或人物 OOC。" }, { "词": "缓慢升级冲突", "说明": "对立统一的三维度人物共同导致的结果,冲突递进。", "选择线索": "标准创作推荐,最符合人物逻辑推动。" }, { "词": "预示(张力)", "说明": "是对冲突的允诺。", "选择线索": "用于营造期待感和叙事悬念。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "戏剧冲突", "candidate": "戏剧冲突", "link": "新建", "score": 0.7608, "top": [ { "name": "戏剧演出", "score": 0.7608, "path": "/表象/视觉/行为/表演行为/综艺表演/戏剧演出" }, { "name": "冲突对抗", "score": 0.7191, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6758, "path": "/理念/事件/政治事件/战争冲突" } ] }, { "scope_type": "form", "value": "分类清单", "candidate": "分类清单", "link": "新建", "score": 0.6985, "top": [ { "name": "条目列举", "score": 0.6985, "path": "/架构/逻辑/信息编排逻辑/条目列举" }, { "name": "序号列举", "score": 0.6418, "path": "/架构/逻辑/信息编排逻辑/条目列举/逐条罗列/序号列举" }, { "name": "排名榜单", "score": 0.6274, "path": "/架构/逻辑/信息编排逻辑/条目列举/排名榜单" } ] }, { "scope_type": "feeling", "value": "悬念感", "candidate": "悬念感", "link": "新建", "score": 0.849, "top": [ { "name": "悬念期待", "score": 0.849, "path": "/认知/好奇/悬念期待" }, { "name": "美感", "score": 0.5867, "path": "/情感/美感" }, { "name": "空间美感", "score": 0.5629, "path": "/情感/美感/空间美感" } ] }, { "scope_type": "effect", "value": "叙事驱动", "candidate": "叙事驱动", "link": "新建", "score": 0.7926, "top": [ { "name": "叙事推进", "score": 0.7926, "path": "/结构/叙事推进" }, { "name": "叙事推进节点", "score": 0.7207, "path": "/结构/叙事推进/叙事推进节点" }, { "name": "叙事闭合", "score": 0.7035, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "故事结构的核心要素", "业务阶段": [ "脚本" ], "出处": [ "卡片6" ], "界定": "支撑故事从开始走到结局的关键节点与组成部分。", "kind": "构成", "主体": [ { "小标题": "结构节点", "形式": "清单", "条目": [ { "词": "过渡", "说明": "使人物改变精神状态的小冲突。" }, { "词": "切入点", "说明": "必须是人物渴求某物并做出决定、引发连串事件的转折点。" }, { "词": "危机", "说明": "决定性的转向点。" }, { "词": "高潮", "说明": "产出的“疼痛”,冲突最激烈的时刻。" }, { "词": "结局", "说明": "死或活的最终结果。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "故事结构", "candidate": "故事结构", "link": "新建", "score": 0.6965, "top": [ { "name": "社会结构", "score": 0.6965, "path": "/理念/知识/社会知识/社会结构" }, { "name": "关系结构", "score": 0.6665, "path": "/理念/知识/思想/概念范畴/关系结构" }, { "name": "历史叙事", "score": 0.6477, "path": "/理念/知识/历史/历史知识形态/历史叙事" } ] }, { "scope_type": "form", "value": "结构节点", "candidate": "结构节点", "link": "新建", "score": 0.7125, "top": [ { "name": "节点锚定", "score": 0.7125, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/节点锚定" }, { "name": "分段结构", "score": 0.6616, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "结构梳理", "score": 0.6408, "path": "/架构/逻辑/信息编排逻辑/归纳论证/归纳提炼/结构梳理" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.6237, "top": [ { "name": "单元组织", "score": 0.6237, "path": "/结构/结构模式/单元组织" }, { "name": "叙事推进", "score": 0.6207, "path": "/结构/叙事推进" }, { "name": "叙事闭合", "score": 0.6196, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" } ] }, { "scope_type": "intent", "value": "排布", "candidate": "排布", "link": "新建", "score": 0.4358, "top": [ { "name": "事实呈现", "score": 0.4358, "path": "/信息传递/事实呈现" }, { "name": "科普", "score": 0.4339, "path": "/信息传递/知识传递/科普" }, { "name": "引流", "score": 0.4291, "path": "/行为引导/传播/引流" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "对立统一的人物冲突原理", "业务阶段": [ "脚本" ], "出处": [ "卡片3" ], "主张": "冲突的质量取决于主使人物与对立人物之间的实力对等与意志冲突。", "支撑": [ { "小标题": "人物配置逻辑", "形式": "机制", "内容": "主使人物因需求创造冲突,对立人物需与主角实力相当,否则冲突无法有效升级。" }, { "小标题": "创作取舍含义", "形式": "取舍", "内容": "在构思情节时,应侧重于寻找与主角意志完全相反且实力均等的对手;若对手过弱应加强其维度,否则应砍掉无效的并列冲突项。" } ], "作用域": [ { "scope_type": "substance", "value": "人物对立统一", "candidate": "人物对立统一", "link": "新建", "score": 0.704, "top": [ { "name": "对立关系", "score": 0.704, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" }, { "name": "人物形象", "score": 0.6679, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" }, { "name": "人物", "score": 0.6367, "path": "/表象/视觉/实体/人物" } ] }, { "scope_type": "effect", "value": "冲突升级", "candidate": "冲突升级", "link": "新建", "score": 0.7209, "top": [ { "name": "矛盾冲突", "score": 0.7209, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次跃升", "score": 0.5661, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" }, { "name": "情感张力", "score": 0.5521, "path": "/表达/论证说理/分析论证/对比反差/情感张力" } ] }, { "scope_type": "effect", "value": "逻辑自洽", "candidate": "逻辑自洽", "link": "复用", "score": 0.9997, "top": [ { "name": "逻辑自洽", "score": 0.9997, "path": "/结构/叙事推进/收束归纳/闭环收束/逻辑自洽" }, { "name": "逻辑推演", "score": 0.7021, "path": "/表达/论证说理/证据支撑/逻辑推演" }, { "name": "逻辑顺接", "score": 0.6578, "path": "/结构/叙事推进/承接转换/逻辑顺接" } ] }, { "scope_type": "intent", "value": "优化", "candidate": "优化", "link": "新建", "score": 0.5557, "top": [ { "name": "分析", "score": 0.5557, "path": "/信息传递/知识传递/分析" }, { "name": "裂变", "score": 0.5197, "path": "/行为引导/裂变" }, { "name": "解读", "score": 0.515, "path": "/信息传递/知识传递/解读" } ] } ] } ] }, { "post_id": "680659e8000000001a007a11", "source_id": "xhs_680659e8000000001a007a11", "title": "故事设计原理拆解学习", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/680659e8000000001a007a11", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp", "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" ] }, "cards": [ { "index": 1, "content": "故事五部分构成:1.阐述(交代背景事实);2.上升动作(进展纠葛,篇幅最大);3.情节突转(危机,情节点B);4.问题解决(高潮);5.下降动作(结局)。激励事件是发动整个故事的诱发性事件,分为随机(巧合)和有因(抉择)两种。要求在故事前1/4时间内发生,起到捕捉观众好奇心的“大钩子”作用。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_1.webp" }, { "index": 2, "content": "激励事件的功能:打破平衡、激发欲望。构思模式:发生在主人公身上最坏/最好的事情如何逆转。进展纠葛的设计:人物面对抗力产生冲突,创造出一系列不可回头的事件。冲突分为简单型(单层面冲突)和复杂型(内心、个人、个人-外界三个层面同时发生冲突)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_2.webp" }, { "index": 3, "content": "冲突原则:若无冲突,故事无法向前。故事宏观结构——幕设计:节拍(行为变化)构成场景,场景构成序列,序列构成幕。一般三幕故事要求四个重大场景:开篇激励事件,以及第一、二、三幕的高潮。图中给出了主情节与次情节在时间线上的幕结构对比分布。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_3.webp" }, { "index": 4, "content": "场景设计:场景是在连续时空中通过冲突表现出改变人物生活的动作。一个场景必须统一在欲望、动作、冲突和变化周围。场景分析关注四部分:转折点(创造惊奇、增强好奇心、指明新方向)、伏笔/分晓(知识的铺垫与传达)、情感动力和选择。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_4.webp" }, { "index": 5, "content": "情感转变:通过核心情感(快感、痛感)的动态交替打破“回报递减定理”。情感产生三要素:移情于人物、知道人物欲望、明白利害攸关的价值。基调是观众获得的总体感觉,由光影、色彩、动作、音乐等文本特性决定,像伏笔一样预示形式。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_5.webp" }, { "index": 6, "content": "选择的性质:真正的选择是“两难之择”,包括不可调和的两善取其一,或两恶取其轻。设计原理:选择必须在同等分量或价值的欲望/负面欲望之间。介绍了一种“复合连锁的三方关系”三角形设计框架,用于构建复杂的冲突和多样化的结局变化。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_6.webp" }, { "index": 7, "content": "场景分析的五步程序:1.确定冲突(明确场景目标及抗力目标);2.标注开篇价值(正面或负面);3.将场景分解为节拍(用进行时短语表达动作/反应的交流);4.标注结尾价值并与开篇比较(确认是否发生价值转化);5.概述节拍并标注转折点位置(找到期望与结果未达成一致的瞬间)。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_7.webp" }, { "index": 8, "content": "危机设计:危机是极致的危险与机会,是必须作出的“终极决定”。危机必须是真正的两难之境,将人物置于生活最大的压力之下。危机揭示了故事最重要的价值和主人公的深层性格。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_8.webp" }, { "index": 9, "content": "高潮与结局:高潮必须充满意义,体现为朝向绝对、不可逆转、具有最大负荷价值的价值剧变。结局的用途包括:完成次情节的逻辑要求、展示高潮影响(人物和社会的改变)、通过“壮观场面和真理”展示对观众的尊重。", "image_url": "/data/demo/xiaohongshu/xhs_680659e8000000001a007a11/image_9.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "场景分析五步程序", "purpose": "通过分析冲突与价值转化,完成一个具有转折点的场景设计", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作中的场景草案或构思", "directive": "确定冲突。明确该场景中主人公的场景目标,以及对抗这些目标的具体抗力目标。", "output": "场景目标与抗力目标", "出处": [ "图7" ], "创作阶段": "结构", "动作": "确定冲突", "作用域": [ { "scope_type": "substance", "value": "冲突目标", "candidate": "冲突目标", "link": "新建", "score": 0.7416, "top": [ { "name": "冲突对抗", "score": 0.7416, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "战争冲突", "score": 0.6647, "path": "/理念/事件/政治事件/战争冲突" }, { "name": "利益矛盾", "score": 0.633, "path": "/理念/现象/社会问题/民生生活/利益矛盾" } ] }, { "scope_type": "effect", "value": "冲突构建", "candidate": "冲突构建", "link": "新建", "score": 0.731, "top": [ { "name": "矛盾冲突", "score": 0.731, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "高潮构建", "score": 0.6714, "path": "/结构/叙事推进/叙事推进节点/高潮构建" }, { "name": "价值建构", "score": 0.6388, "path": "/表达/论证说理/提炼升华/价值建构" } ] } ] }, { "id": "s2", "input": "← s1 的场景目标与抗力目标", "directive": "标注开篇价值。判断并标记场景开始时,核心价值处于正面还是负面状态。", "output": "开篇价值状态", "出处": [ "图7" ], "创作阶段": "结构", "动作": "价值标注", "作用域": [ { "scope_type": "substance", "value": "开篇价值", "candidate": "开篇价值", "link": "新建", "score": 0.6581, "top": [ { "name": "价值思辨", "score": 0.6581, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" }, { "name": "价值定价", "score": 0.6409, "path": "/理念/知识/商业/产品服务/价值定价" }, { "name": "价值导向", "score": 0.6392, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" } ] }, { "scope_type": "effect", "value": "状态界定", "candidate": "状态界定", "link": "新建", "score": 0.7409, "top": [ { "name": "界定范畴", "score": 0.7409, "path": "/表达/论证说理/提炼升华/定义定性/界定范畴" }, { "name": "困境状态", "score": 0.7141, "path": "/表达/论证说理/分析论证/揭示溯因/困境状态" }, { "name": "性质定性", "score": 0.5914, "path": "/表达/论证说理/分析论证/论证评判/定性确立/性质定性" } ] } ] }, { "id": "s3", "input": "← s2 的开篇价值状态", "directive": "将场景分解为节拍。用进行时短语(动词)详细表达人物动作与反应之间的交流过程。", "output": "场景节拍清单", "出处": [ "图7" ], "创作阶段": "打磨", "动作": "节拍分解", "作用域": [ { "scope_type": "form", "value": "场景节拍", "candidate": "场景节拍", "link": "新建", "score": 0.6879, "top": [ { "name": "场景取景", "score": 0.6879, "path": "/呈现/视觉/视觉制作/实景拍摄/拍摄取景/场景取景" }, { "name": "场景描写", "score": 0.6847, "path": "/架构/修辞/描写刻画/细节描绘/场景描写" }, { "name": "场景植入", "score": 0.6631, "path": "/架构/策略/认知引导/场景植入" } ] }, { "scope_type": "effect", "value": "动作分解", "candidate": "动作分解", "link": "新建", "score": 0.6086, "top": [ { "name": "拆解剖析", "score": 0.6086, "path": "/表达/论证说理/分析论证/拆解剖析" }, { "name": "分析解构", "score": 0.605, "path": "/表达/信息传达/传达深度/详细说明/分析解构" }, { "name": "行动引导", "score": 0.579, "path": "/表达/互动引导/行动引导" } ] } ] }, { "id": "s4", "input": "← s3 的场景节拍清单", "directive": "标注结尾价值并与开篇比较。确认场景结束时的价值状态,并检查是否发生了从正到负或从负到正的转化。若无转化,则场景不成立。", "output": "价值转化对比结果", "出处": [ "图7" ], "创作阶段": "打磨", "动作": "对比验证", "作用域": [ { "scope_type": "substance", "value": "价值转化", "candidate": "价值转化", "link": "新建", "score": 0.7173, "top": [ { "name": "价值思辨", "score": 0.7173, "path": "/理念/观念/个人观念/处世智慧/价值取向/价值思辨" }, { "name": "价值导向", "score": 0.6963, "path": "/理念/观念/个人观念/处世智慧/品格修养/价值导向" }, { "name": "价值定价", "score": 0.6909, "path": "/理念/知识/商业/产品服务/价值定价" } ] }, { "scope_type": "effect", "value": "场景有效性", "candidate": "场景有效性", "link": "新建", "score": 0.6908, "top": [ { "name": "场景描绘", "score": 0.6908, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/场景描绘" }, { "name": "场景引入", "score": 0.6535, "path": "/结构/叙事推进/开篇引入/策略引入/场景引入" }, { "name": "效果验证", "score": 0.6073, "path": "/表达/信息传达/传达手法/信息呈现/转化呈现/效果验证" } ] } ] }, { "id": "s5", "input": "← s4 的价值转化对比结果", "directive": "概述节拍并标注转折点位置。在动作流中定位期望与结果未达成一致、产生惊奇效果的瞬间,作为场景转折点。", "output": "带转折点的场景分析稿", "出处": [ "图7" ], "创作阶段": "结构", "动作": "标注转折点", "作用域": [ { "scope_type": "form", "value": "转折点", "candidate": "转折点", "link": "新建", "score": 0.6226, "top": [ { "name": "结局反转", "score": 0.6226, "path": "/架构/叙事/叙事技法/戏剧张力/反转/结局反转" }, { "name": "情感反转", "score": 0.6025, "path": "/架构/叙事/叙事技法/戏剧张力/反转/情感反转" }, { "name": "情节冲突", "score": 0.5924, "path": "/架构/叙事/叙事技法/戏剧张力/冲突/情节冲突" } ] }, { "scope_type": "feeling", "value": "惊奇效果", "candidate": "惊奇效果", "link": "新建", "score": 0.8517, "top": [ { "name": "惊奇", "score": 0.8517, "path": "/认知/惊奇" }, { "name": "悬念期待", "score": 0.5768, "path": "/认知/好奇/悬念期待" }, { "name": "反差冲击", "score": 0.5764, "path": "/认知/惊奇/反差冲击" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "主", "parent": null, "title": "故事五部分构成", "业务阶段": [ "脚本" ], "出处": [ "图1" ], "界定": "构成故事叙事弧线的五个核心功能板块,由情节设计原理决定。", "kind": "构成", "主体": [ { "小标题": "五部分构成要素", "形式": "清单", "条目": [ { "词": "阐述", "说明": "交代背景事实的部分。" }, { "词": "进展纠葛(上升动作)", "说明": "故事中篇幅最大的部分,通过冲突使情节复杂化。" }, { "词": "危机(情节突转)", "说明": "情节点B,人物面临终极决定的两难时刻。" }, { "词": "高潮(问题解决)", "说明": "价值发生剧烈、不可逆转变化的瞬间。" }, { "词": "结局(下降动作)", "说明": "完成次情节要求、展示高潮后的社会/个人影响。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "叙事弧线", "candidate": "叙事弧线", "link": "新建", "score": 0.7116, "top": [ { "name": "历史叙事", "score": 0.7116, "path": "/理念/知识/历史/历史知识形态/历史叙事" }, { "name": "人物故事", "score": 0.571, "path": "/理念/事件/社会事件/人物故事" }, { "name": "构图", "score": 0.5641, "path": "/表象/视觉/画面/构图" } ] }, { "scope_type": "form", "value": "故事结构", "candidate": "故事结构", "link": "新建", "score": 0.7574, "top": [ { "name": "对话结构", "score": 0.7574, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "叙事逻辑", "score": 0.7344, "path": "/架构/逻辑/叙事逻辑" }, { "name": "版面结构", "score": 0.6919, "path": "/呈现/视觉/视觉制作/构图编排/版面设计/版面结构" } ] }, { "scope_type": "effect", "value": "情节组织", "candidate": "情节组织", "link": "新建", "score": 0.6249, "top": [ { "name": "单元组织", "score": 0.6249, "path": "/结构/结构模式/单元组织" }, { "name": "叙事闭合", "score": 0.6205, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "叙事推进", "score": 0.6197, "path": "/结构/叙事推进" } ] } ] }, { "id": "k3", "type": "what", "role": "主", "parent": null, "title": "激励事件的设计要求与模式", "业务阶段": [ "选题", "脚本" ], "出处": [ "图1", "图2" ], "界定": "发动整个故事的诱发性事件,是捕捉观众好奇心的“大钩子”。", "kind": "选项", "主体": [ { "小标题": "发生时机与作用", "内容": "激励事件必须在故事前1/4时间内发生。它的功能是打破原有平衡、激发人物欲望。" }, { "小标题": "类型选项", "形式": "分类", "条目": [ { "词": "随机型", "说明": "由巧合引发的事件。", "选择线索": "适合强调命运的偶然或突发灾难。" }, { "词": "有因型", "说明": "由人物特定的抉择引发的事件。", "选择线索": "适合强调人物性格主动性或因果联系。" } ] }, { "小标题": "构思模式", "内容": "思考:发生在主人公身上最坏或最好的事情是如何发生逆转的。" } ], "作用域": [ { "scope_type": "substance", "value": "激励事件", "candidate": "激励事件", "link": "新建", "score": 0.7084, "top": [ { "name": "事件", "score": 0.7084, "path": "/理念/事件" }, { "name": "事件评价", "score": 0.6426, "path": "/理念/观念/社会观念/时政评议/历史评价/事件评价" }, { "name": "社会事件", "score": 0.637, "path": "/理念/事件/社会事件" } ] }, { "scope_type": "effect", "value": "好奇心", "candidate": "好奇心", "link": "新建", "score": 0.5304, "top": [ { "name": "动机激发", "score": 0.5304, "path": "/表达/信息传达/传达手法/强调突出/动机激发" }, { "name": "动机驱力", "score": 0.5291, "path": "/表达/论证说理/分析论证/揭示溯因/原因追溯/动机驱力" }, { "name": "悬念设置", "score": 0.5237, "path": "/结构/叙事推进/叙事推进节点/悬念设置" } ] }, { "scope_type": "intent", "value": "激发欲望", "candidate": "激发欲望", "link": "新建", "score": 0.5241, "top": [ { "name": "情感抒发", "score": 0.5241, "path": "/情感联结/情感抒发" }, { "name": "揭露", "score": 0.5183, "path": "/信息传递/事实呈现/揭露" }, { "name": "裂变", "score": 0.5089, "path": "/行为引导/裂变" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "冲突的层次分类", "业务阶段": [ "脚本" ], "出处": [ "图2" ], "界定": "人物面对抗力时产生冲突的不同维度。", "kind": "选项", "主体": [ { "小标题": "冲突层次", "形式": "分类", "条目": [ { "词": "内心层", "说明": "人与其内心欲望、道德或认知的冲突。", "选择线索": "用于挖掘人物深度时使用。" }, { "词": "个人层", "说明": "人与人之间的直接互动冲突。", "选择线索": "用于处理亲密关系、竞争关系时使用。" }, { "词": "个人-外界层", "说明": "人与社会环境、自然力、体制的冲突。", "选择线索": "涉及宏大叙事或环境压力时使用。" } ] }, { "小标题": "设计建议", "内容": "简单型设计只关注单一层面;复杂型设计涉及三个层面同时发生冲突。" } ], "作用域": [ { "scope_type": "substance", "value": "对抗力", "candidate": "对抗力", "link": "新建", "score": 0.6771, "top": [ { "name": "冲突对抗", "score": 0.6771, "path": "/表象/视觉/行为/人际互动/关系行为/冲突对抗" }, { "name": "力量对比", "score": 0.6428, "path": "/理念/知识/政治/国际政治/国际博弈/力量对比" }, { "name": "对立关系", "score": 0.5794, "path": "/理念/知识/思想/概念范畴/关系结构/对立关系" } ] }, { "scope_type": "effect", "value": "冲突分层", "candidate": "冲突分层", "link": "新建", "score": 0.7044, "top": [ { "name": "矛盾冲突", "score": 0.7044, "path": "/表达/论证说理/分析论证/对比反差/矛盾冲突" }, { "name": "层次递进", "score": 0.6095, "path": "/结构/叙事推进/承接转换/层次递进" }, { "name": "层次跃升", "score": 0.6077, "path": "/表达/论证说理/提炼升华/升华深化/层次跃升" } ] }, { "scope_type": "intent", "value": "挖掘人物深度", "candidate": "挖掘人物深度", "link": "新建", "score": 0.5186, "top": [ { "name": "解读", "score": 0.5186, "path": "/信息传递/知识传递/解读" }, { "name": "揭露", "score": 0.5075, "path": "/信息传递/事实呈现/揭露" }, { "name": "事实呈现", "score": 0.4973, "path": "/信息传递/事实呈现" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "真正的选择逻辑:两难之择", "业务阶段": [ "脚本" ], "出处": [ "图6" ], "主张": "真正的选择不是对与错的抉择,而是“两难之择”。", "支撑": [ { "小标题": "选择的性质", "形式": "分类", "内容": "包含:1.不可调和的两善取其一;2.两恶取其轻。" }, { "小标题": "设计原理", "形式": "机制", "内容": "选择必须发生在同等分量或价值的欲望与负面欲望之间,否则人物的动机将显得过于简单廉价。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "在设计关键情节点(如危机)时,必须砍掉“对错明显”的剧情。必须侧重于将主人公置于同等诱惑或同等痛苦的两个选项之间,以此来揭示人物的深层性格。" } ], "作用域": [ { "scope_type": "substance", "value": "危机关头", "candidate": "危机关头", "link": "新建", "score": 0.6682, "top": [ { "name": "紧急救援", "score": 0.6682, "path": "/理念/事件/社会事件/慈善公益/紧急救援" }, { "name": "救援行动", "score": 0.5984, "path": "/表象/视觉/行为/日常活动/组织活动/救援行动" }, { "name": "战略要地", "score": 0.5853, "path": "/理念/知识/政治/国际政治/地缘政治/战略要地" } ] }, { "scope_type": "feeling", "value": "两难煎熬感", "candidate": "两难煎熬感", "link": "新建", "score": 0.5494, "top": [ { "name": "情绪处境共鸣", "score": 0.5494, "path": "/情感/同感/情绪处境共鸣" }, { "name": "焦虑恐惧", "score": 0.5448, "path": "/情感/共情/焦虑恐惧" }, { "name": "同感", "score": 0.5431, "path": "/情感/同感" } ] }, { "scope_type": "effect", "value": "人物性格揭示", "candidate": "人物性格揭示", "link": "新建", "score": 0.6535, "top": [ { "name": "人物引入", "score": 0.6535, "path": "/表达/形象塑造/人物引入" }, { "name": "行为刻画", "score": 0.636, "path": "/表达/形象塑造/行为刻画" }, { "name": "形象刻画", "score": 0.6179, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/形象刻画" } ] } ] }, { "id": "k6", "type": "why", "role": "主", "parent": null, "title": "情感动态平衡原则", "业务阶段": [ "脚本" ], "出处": [ "图5" ], "主张": "通过核心情感(快感、痛感)的动态交替来打破“回报递减定理”。", "支撑": [ { "小标题": "原理依据", "形式": "机制", "内容": "如果持续给予同一种情感刺激,观众的反应会逐渐减弱。情感产生依赖于移情、清晰的欲望以及明白利害关系。" }, { "小标题": "对创作的取舍", "形式": "取舍", "内容": "在编排场景序列时,应避免连续出现同质情感的场景(如连续悲剧)。该多写正面价值与负面价值的更迭交替,以保持观众的新鲜感和动态体验。" } ], "作用域": [ { "scope_type": "substance", "value": "情感交替", "candidate": "情感交替", "link": "新建", "score": 0.7363, "top": [ { "name": "情感", "score": 0.7363, "path": "/理念/情感" }, { "name": "情感表达", "score": 0.689, "path": "/表象/视觉/行为/人际互动/表达沟通/情感表达" }, { "name": "情绪情感", "score": 0.6864, "path": "/理念/现象/生活状态/个人境遇/身心状态/情绪情感" } ] }, { "scope_type": "feeling", "value": "动态体验", "candidate": "动态体验", "link": "新建", "score": 0.5254, "top": [ { "name": "玩味有趣", "score": 0.5254, "path": "/情感/趣味/玩味有趣" }, { "name": "认知颠覆", "score": 0.5163, "path": "/认知/惊奇/认知颠覆" }, { "name": "悬念期待", "score": 0.5153, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7357, "top": [ { "name": "推进节奏", "score": 0.7357, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5636, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5523, "path": "/结构/叙事推进" } ] } ] } ] }, { "post_id": "67e4bdf50000000006028a59", "source_id": "xhs_67e4bdf50000000006028a59", "title": "只要学会这几样,写短视频脚本真的不难❗️", "platform": "xiaohongshu", "url": "https://www.xiaohongshu.com/explore/67e4bdf50000000006028a59", "media": { "type": "image", "video_url": null, "images": [ "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp", "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" ] }, "cards": [ { "index": 1, "content": "短视频脚本编写流程及要素清单:1. 确定选题(故事中心主题);2. 搭建框架(包含人物、场景、事件);3. 细节完善(涵盖镜号、拍摄场景、画面内容、拍摄技巧如景别/角度/构图/运镜、字幕、音乐音效、时长标准)。其中时长建议:长视频15秒左右抓重点,短视频3-5秒快速呈现主题。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_1.webp" }, { "index": 2, "content": "脚本构思三步骤与分镜表构成:提供分镜脚本模板(序号、画面、景别、角度、时长、文案)。构思策略包括:开头(点名主题、戳痛点、激起好奇)、过程(输出方法、讲故事、提观点、介绍产品)、结尾(抛问题互动、总结、预告下期)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_2.webp" }, { "index": 3, "content": "脚本创作公式与黄金结构:1. Vlog公式(引起共鸣、引发好奇、引发互动、干货输出、综合热点);2. 脚本三要素:开头噱头(黄金3秒)、中间论述、结尾总结;3. 黄金结构:引子(视觉冲击、独特设计)、内容主题(有起伏的故事线、平衡艺术、节奏把握、信息量)、结尾(印象点、情感共鸣、行动号召)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_3.webp" }, { "index": 4, "content": "常用构图方法定义与场景:1. 水平线构图(稳定、广阔);2. 对角线构图(动感、吸引注意力);3. 中心构图(主体突出、平衡);4. 框式构图(引导关注、神秘感/窥视感);5. 九宫格构图(利用兴趣点排列);6. 三分法构图(化繁为简)。", "image_url": "/data/demo/xiaohongshu/xhs_67e4bdf50000000006028a59/image_4.webp" } ], "knowledges": [ { "id": "k1", "type": "how", "role": "主", "parent": null, "title": "短视频脚本全流程编写法", "purpose": "从选题构思到完成一份详细的分镜脚本", "业务阶段": [ "脚本" ], "steps": [ { "id": "s1", "input": "创作意图/灵感", "directive": "确定选题,归纳出故事的中心主题。例:『确定选题(故事中心主题)』", "output": "核心选题", "出处": [ "卡片1" ], "创作阶段": "定向", "动作": "确定选题", "作用域": [ { "scope_type": "substance", "value": "选题方向", "candidate": "选题方向", "link": "新建", "score": 0.5839, "top": [ { "name": "价值取向", "score": 0.5839, "path": "/理念/观念/个人观念/处世智慧/价值取向" }, { "name": "学科领域", "score": 0.5814, "path": "/理念/知识/思想/学科领域" }, { "name": "行业研究", "score": 0.5712, "path": "/理念/知识/商业/行业分析/行业研究" } ] }, { "scope_type": "effect", "value": "主题提炼", "candidate": "主题提炼", "link": "新建", "score": 0.7203, "top": [ { "name": "主题意义升华", "score": 0.7203, "path": "/表达/论证说理/提炼升华/升华深化/主题意义升华" }, { "name": "提炼升华", "score": 0.704, "path": "/表达/论证说理/提炼升华" }, { "name": "点题明旨", "score": 0.5652, "path": "/结构/叙事推进/开篇引入/直述开篇/点题明旨" } ] }, { "scope_type": "intent", "value": "确定选题", "candidate": "确定选题", "link": "新建", "score": 0.4454, "top": [ { "name": "科普", "score": 0.4454, "path": "/信息传递/知识传递/科普" }, { "name": "事实呈现", "score": 0.4277, "path": "/信息传递/事实呈现" }, { "name": "分析", "score": 0.4233, "path": "/信息传递/知识传递/分析" } ] } ] }, { "id": "s2", "input": "← s1 的核心选题", "directive": "搭建包含人物、场景、事件的基础框架。例:『搭建框架(包含人物、场景、事件)』", "output": "脚本框架", "出处": [ "卡片1" ], "创作阶段": "构思", "动作": "搭建框架", "作用域": [ { "scope_type": "substance", "value": "人物场景", "candidate": "人物场景", "link": "新建", "score": 0.784, "top": [ { "name": "人物", "score": 0.784, "path": "/表象/视觉/实体/人物" }, { "name": "场景形象", "score": 0.7632, "path": "/表象/视觉/符号/图案符号/形象图案/场景形象" }, { "name": "人物形象", "score": 0.7464, "path": "/表象/视觉/符号/图案符号/形象图案/人物形象" } ] }, { "scope_type": "effect", "value": "框架", "candidate": "框架", "link": "新建", "score": 0.6456, "top": [ { "name": "结构", "score": 0.6456, "path": "/结构" }, { "name": "结构导航", "score": 0.5736, "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航" }, { "name": "结构模式", "score": 0.5734, "path": "/结构/结构模式" } ] } ] }, { "id": "s3", "input": "← s2 的脚本框架", "directive": "按开头、过程、结尾三阶段构思内容意图。开头需点名主题/戳痛点,过程负责讲故事/输观点,结尾抛问题互动。例:『开头(戳痛点)、过程(讲故事)、结尾(预告下期)』", "output": "脚本结构草案", "出处": [ "卡片2", "卡片3" ], "创作阶段": "结构", "动作": "结构构思", "作用域": [ { "scope_type": "form", "value": "三段式结构", "candidate": "三段式结构", "link": "新建", "score": 0.7571, "top": [ { "name": "分段结构", "score": 0.7571, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.7041, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6811, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "节奏控制", "candidate": "节奏控制", "link": "新建", "score": 0.7352, "top": [ { "name": "推进节奏", "score": 0.7352, "path": "/结构/叙事推进/推进节奏" }, { "name": "基调设定", "score": 0.5629, "path": "/结构/叙事推进/开篇引入/直述开篇/基调设定" }, { "name": "叙事推进", "score": 0.5521, "path": "/结构/叙事推进" } ] }, { "scope_type": "feeling", "value": "共鸣感", "candidate": "共鸣感", "link": "新建", "score": 0.7737, "top": [ { "name": "角色代入共鸣", "score": 0.7737, "path": "/情感/同感/角色代入共鸣" }, { "name": "身份归属共鸣", "score": 0.7461, "path": "/情感/同感/身份归属共鸣" }, { "name": "情绪处境共鸣", "score": 0.7365, "path": "/情感/同感/情绪处境共鸣" } ] } ] }, { "id": "s4", "input": "← s3 的脚本结构草案", "directive": "依据分镜模板进行细节细化,填入镜号、景别、角度、运镜、字幕、音效等要素。例:『细化至景别/角度/构图/运镜、字幕、音乐音效、时长标准』", "output": "完整分镜脚本", "出处": [ "卡片1", "卡片2" ], "创作阶段": "成文", "动作": "细节完善", "作用域": [ { "scope_type": "form", "value": "分镜脚本", "candidate": "分镜脚本", "link": "新建", "score": 0.639, "top": [ { "name": "漫画", "score": 0.639, "path": "/呈现/视觉/视觉风格/视觉艺术风格/绘画风格/漫画" }, { "name": "叙事逻辑", "score": 0.5933, "path": "/架构/逻辑/叙事逻辑" }, { "name": "剪辑组接", "score": 0.591, "path": "/呈现/视觉/视觉制作/剪辑组接" } ] }, { "scope_type": "substance", "value": "视听语言", "candidate": "视听语言", "link": "新建", "score": 0.624, "top": [ { "name": "影视对白", "score": 0.624, "path": "/表象/视觉/符号/文字符号/正文/影视对白" }, { "name": "语言文字", "score": 0.5978, "path": "/理念/知识/文化/语言文字" }, { "name": "色彩构成", "score": 0.5963, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" } ] }, { "scope_type": "effect", "value": "细节填充", "candidate": "细节填充", "link": "新建", "score": 0.7803, "top": [ { "name": "细节呈现", "score": 0.7803, "path": "/表达/信息传达/传达深度/详细说明/展示呈现/细节呈现" }, { "name": "细节具象", "score": 0.7528, "path": "/表达/信息传达/传达深度/补充细化/细节具象" }, { "name": "补充细化", "score": 0.6917, "path": "/表达/信息传达/传达深度/补充细化" } ] } ] } ], "dropped": [] }, { "id": "k2", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 3 }, "title": "脚本黄金三段式结构", "业务阶段": [ "脚本" ], "出处": [ "卡片2", "卡片3" ], "界定": "将脚本内容划分为引子、主题和结尾的结构化分段。对比开头、中间与结尾的职能。", "kind": "构成", "主体": [ { "小标题": "脚本三要素构成", "形式": "清单", "条目": [ { "词": "开头噱头(黄金3秒)", "说明": "通过视觉冲击或独特设计引起共鸣、戳中痛点或激起好奇。" }, { "词": "中间论述/内容主题", "说明": "输出干货或讲述有起伏的故事线,需把握节奏与平衡信息量。" }, { "词": "结尾总结/互动", "说明": "形成印象点或情感共鸣,通过抛出问题、总结或行动号召引发互动。" } ] } ], "作用域": [ { "scope_type": "form", "value": "三段式结构", "candidate": "三段式结构", "link": "新建", "score": 0.7571, "top": [ { "name": "分段结构", "score": 0.7571, "path": "/架构/逻辑/信息编排逻辑/条目列举/分段结构" }, { "name": "对话结构", "score": 0.7041, "path": "/架构/叙事/叙事体裁/演说交流/对话访谈/对话结构" }, { "name": "结构编排", "score": 0.6811, "path": "/架构/叙事/叙事组织/脉络铺排/结构编排" } ] }, { "scope_type": "effect", "value": "结构组织", "candidate": "结构组织", "link": "新建", "score": 0.8167, "top": [ { "name": "结构", "score": 0.8167, "path": "/结构" }, { "name": "结构导航", "score": 0.7281, "path": "/结构/叙事推进/开篇引入/直述开篇/结构导航" }, { "name": "结构模式", "score": 0.7278, "path": "/结构/结构模式" } ] }, { "scope_type": "feeling", "value": "好奇感", "candidate": "好奇感", "link": "新建", "score": 0.7321, "top": [ { "name": "好奇", "score": 0.7321, "path": "/认知/好奇" }, { "name": "美感", "score": 0.6044, "path": "/情感/美感" }, { "name": "悬念期待", "score": 0.5529, "path": "/认知/好奇/悬念期待" } ] }, { "scope_type": "intent", "value": "引发互动", "candidate": "引发互动", "link": "新建", "score": 0.6934, "top": [ { "name": "粉丝互动", "score": 0.6934, "path": "/情感联结/关系维护/粉丝互动" }, { "name": "行为引导", "score": 0.5482, "path": "/行为引导" }, { "name": "呼吁", "score": 0.5069, "path": "/情感联结/情感抒发/呼吁" } ] } ] }, { "id": "k3", "type": "what", "role": "组件", "parent": { "how_id": "k1", "step": 4 }, "title": "短视频分镜表包含维度", "业务阶段": [ "脚本" ], "出处": [ "卡片2" ], "界定": "专业脚本分镜模板应包含的基础技术列项。", "kind": "构成", "主体": [ { "小标题": "分镜表标准维度", "形式": "清单", "条目": [ { "词": "序号", "说明": "分镜镜号" }, { "词": "画面内容", "说明": "具体拍摄的画面描述" }, { "词": "景别", "说明": "远/全/中/近/特等镜头范围" }, { "词": "角度", "说明": "拍摄的物理角度" }, { "词": "时长", "说明": "单镜头持续的时间标准" }, { "词": "文案/台词", "说明": "画面对应的配音或对话" } ] } ], "作用域": [ { "scope_type": "form", "value": "分镜模板", "candidate": "分镜模板", "link": "新建", "score": 0.6002, "top": [ { "name": "模板映射", "score": 0.6002, "path": "/架构/逻辑/信息编排逻辑/条目列举/模板映射" }, { "name": "版面设计", "score": 0.5911, "path": "/呈现/视觉/视觉制作/构图编排/版面设计" }, { "name": "时间轴线", "score": 0.5854, "path": "/架构/叙事/叙事组织/脉络铺排/时间组织/时间轴线" } ] }, { "scope_type": "substance", "value": "拍摄参数", "candidate": "拍摄参数", "link": "新建", "score": 0.6112, "top": [ { "name": "规格参数", "score": 0.6112, "path": "/理念/知识/商业/产品服务/产品特征/规格参数" }, { "name": "构图", "score": 0.5874, "path": "/表象/视觉/画面/构图" }, { "name": "色温", "score": 0.5782, "path": "/表象/视觉/画面特征/色彩表现/色温" } ] } ] }, { "id": "k4", "type": "what", "role": "主", "parent": null, "title": "六种常用构图方法清单", "业务阶段": [ "脚本" ], "出处": [ "卡片4" ], "界定": "短视频拍摄中常用的画面空间排布设计方法。", "kind": "选项", "主体": [ { "小标题": "构图手法及适用场景", "形式": "分类", "条目": [ { "词": "水平线构图", "说明": "呈现大视野", "选择线索": "追求稳定感、广阔感时选择。" }, { "词": "对角线构图", "说明": "利用画面对角斜线", "选择线索": "追求动感、想要吸引读者注意力时选择。" }, { "词": "中心构图", "说明": "主体置于画面正中", "选择线索": "需要主体突出、强调平衡感时选择。" }, { "词": "框式构图", "说明": "利用环境形成的框架", "选择线索": "需要引导关注主体,或营造神秘感、窥视感时选择。" }, { "词": "九宫格构图", "说明": "利用四个兴趣交点排列", "选择线索": "通用的黄金分割构图,追求画面美感平衡。" }, { "词": "三分法构图", "说明": "画面横竖三等分", "选择线索": "需要化繁为简、突出重点时选择。" } ] } ], "作用域": [ { "scope_type": "substance", "value": "画面构图", "candidate": "画面构图", "link": "新建", "score": 0.8801, "top": [ { "name": "构图", "score": 0.8801, "path": "/表象/视觉/画面/构图" }, { "name": "画面", "score": 0.7333, "path": "/表象/视觉/画面" }, { "name": "色彩构成", "score": 0.6562, "path": "/表象/视觉/画面特征/色彩表现/色彩构成" } ] }, { "scope_type": "feeling", "value": "画面平衡感", "candidate": "画面平衡感", "link": "新建", "score": 0.6299, "top": [ { "name": "视觉美感", "score": 0.6299, "path": "/情感/美感/视觉美感" }, { "name": "空间美感", "score": 0.6141, "path": "/情感/美感/空间美感" }, { "name": "美感", "score": 0.599, "path": "/情感/美感" } ] }, { "scope_type": "effect", "value": "视觉引导", "candidate": "视觉引导", "link": "新建", "score": 0.7324, "top": [ { "name": "行动引导", "score": 0.7324, "path": "/表达/互动引导/行动引导" }, { "name": "互动引导", "score": 0.722, "path": "/表达/互动引导" }, { "name": "视觉开篇", "score": 0.712, "path": "/结构/叙事推进/开篇引入/直述开篇/视觉开篇" } ] } ] }, { "id": "k5", "type": "why", "role": "主", "parent": null, "title": "短视频黄金时长原理", "业务阶段": [ "脚本" ], "出处": [ "卡片1" ], "主张": "短视频存在关键的信息接收阈值,需根据视频性质动态调整时长策略。", "支撑": [ { "小标题": "时长分配策略", "形式": "依据", "内容": "长视频需要15秒左右抓住重点;而极短视频必须在3-5秒内快速呈现主题以防跳过。" }, { "小标题": "创作取舍", "形式": "取舍", "内容": "建议在脚本设计的前3秒集中堆砌核心爆点或钩子,舍弃平铺直叙的开场,根据视频总长严格压缩非必要信息。" } ], "作用域": [ { "scope_type": "substance", "value": "视频时长", "candidate": "视频时长", "link": "新建", "score": 0.8209, "top": [ { "name": "具体时长", "score": 0.8209, "path": "/表象/视觉/时间/时段/时间跨度/具体时长" }, { "name": "时间", "score": 0.6025, "path": "/表象/视觉/时间" }, { "name": "时间跨度", "score": 0.5975, "path": "/表象/视觉/时间/时段/时间跨度" } ] }, { "scope_type": "effect", "value": "完播率", "candidate": "完播率", "link": "新建", "score": 0.5457, "top": [ { "name": "叙事闭合", "score": 0.5457, "path": "/结构/叙事推进/收束归纳/闭环收束/叙事闭合" }, { "name": "悬念设置", "score": 0.5094, "path": "/结构/叙事推进/叙事推进节点/悬念设置" }, { "name": "传播转化", "score": 0.5037, "path": "/结构/叙事推进/收束归纳/闭环收束/传播转化" } ] }, { "scope_type": "intent", 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