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+# 金标样例 · 创作帖 → IngestPayload
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+
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+三个成品样例(How 端到端、What、Why)。提取时对照它们的粒度与字段。
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+
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+---
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+
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+## 样例一(How)· 撕裂共识选题框架
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+
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+一篇"怎么找能爆的选题"的帖子 → **一颗 How 框架**(不是 4 个碎片,4 步是同一框架的内部步骤)。
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+
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+### 第一、二阶段的 framework.json(节选一颗)
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+
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+```json
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+{
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+ "id": "k1",
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+ "knowledge_type": "how",
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+ "title": "撕裂共识选题框架",
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+ "purpose": "把一个赛道,按「列共识→定失灵场景→撕裂裂缝写选题→羞耻感验收」做成一个能引爆传播的选题",
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+ "业务阶段": ["选题"],
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+ "steps": [
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+ { "id": "s1", "intent": "分析,锁定赛道里被反复重复的正确共识",
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+ "directive": "列出本赛道被反复说、大家默认正确的共识。例:『护肤赛道——早C晚A、含酒精的就是不好』",
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+ "output": "赛道共识清单", "出处": "正文",
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+ "创作阶段": "定向", "动作": "列赛道共识",
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+ "scopes": [{ "scope_type": "substance", "value": "赛道共识" }] },
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+ { "id": "s2", "intent": "构思,找这个共识在哪些场景会失灵",
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+ "directive": "对每条共识,找它不成立/反例的具体场景,越具体越好",
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+ "output": "失灵场景", "出处": "正文",
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+ "创作阶段": "构思", "动作": "定失灵场景",
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+ "scopes": [{ "scope_type": "effect", "value": "撕裂共识" }] },
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+ { "id": "s3", "intent": "成文,在裂缝处写出撕裂共识的选题",
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+ "directive": "把失灵场景写成一个挑战默认共识的选题句,制造认知冲突",
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+ "output": "撕裂式选题", "出处": "正文",
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+ "创作阶段": "成文", "动作": "撕裂共识写选题",
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+ "scopes": [{ "scope_type": "feeling", "value": "羞耻感/冒犯" }] },
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+ { "id": "s4", "intent": "打磨,用羞耻感验收选题够不够冒犯",
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+ "directive": "自检:这个选题会不会让坚持旧共识的人感到被冒犯/羞耻?不会就再撕深一点",
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+ "output": "定稿选题", "出处": "正文",
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+ "创作阶段": "打磨", "动作": "羞耻感验收",
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+ "scopes": [{ "scope_type": "intent", "value": "引爆传播" }] }
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+ ],
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+ "dropped": ["『用某排版工具做封面』—— 制作工艺执行,剔除"]
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+}
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+```
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+
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+### 第三阶段组装出的 payload.json(这颗 → 一个 payload)
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+
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+```json
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+{
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+ "source": { "id": "xhs_699308fa0000000016009697", "source_type": "post",
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+ "title": "真正能爆的选题,都在撕裂共识", "author": "某博主",
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+ "source_metadata": { "platform": "小红书", "url": "…", "date": "2026 上半年" } },
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+ "title": "撕裂共识选题框架",
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+ "content": "目标:把一个赛道,按「列共识→定失灵场景→撕裂裂缝写选题→羞耻感验收」做成一个能引爆传播的选题\n步骤1(目的:分析,锁定赛道里被反复重复的正确共识)\n 指引:列出本赛道被反复说、大家默认正确的共识。例:『护肤赛道——早C晚A、含酒精的就是不好』\n 产出:赛道共识清单\n步骤2(目的:构思,找这个共识在哪些场景会失灵)\n 指引:对每条共识,找它不成立/反例的具体场景,越具体越好\n 产出:失灵场景\n步骤3(目的:成文,在裂缝处写出撕裂共识的选题)\n 指引:把失灵场景写成一个挑战默认共识的选题句,制造认知冲突\n 产出:撕裂式选题\n步骤4(目的:打磨,用羞耻感验收选题够不够冒犯)\n 指引:自检这个选题会不会让坚持旧共识的人感到被冒犯/羞耻;不会就再撕深一点\n 产出:定稿选题",
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+ "dim_creations": ["创作"],
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+ "dim_attributes": ["how工序"],
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+ "scopes": [
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+ { "scope_type": "substance", "value": "赛道共识" },
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+ { "scope_type": "effect", "value": "撕裂共识" },
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+ { "scope_type": "feeling", "value": "羞耻感/冒犯" },
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+ { "scope_type": "intent", "value": "引爆传播" }
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+ ],
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+ "custom_ext": [
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+ { "key": "业务阶段", "type": "str", "value": "选题" },
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+ { "key": "创作阶段", "type": "str", "value": "定向" },
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+ { "key": "创作阶段", "type": "str", "value": "构思" },
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+ { "key": "创作阶段", "type": "str", "value": "成文" },
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+ { "key": "创作阶段", "type": "str", "value": "打磨" },
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+ { "key": "动作", "type": "str", "value": "列赛道共识" },
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+ { "key": "动作", "type": "str", "value": "定失灵场景" },
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+ { "key": "动作", "type": "str", "value": "撕裂共识写选题" },
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+ { "key": "动作", "type": "str", "value": "羞耻感验收" }
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+ ]
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+}
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+```
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+
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+要点:4 步压成 1 颗;scopes = 各步去重并集;创作阶段逐步去重;动作每步一个具体手法;制作项进 dropped。
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+
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+---
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+
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+## 样例二(What)· 短视频脚本三要素
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+
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+整帖只是**界定/列举**"脚本由哪几块组成",没有"怎么一步步做" → 纯 What,简化版(无 steps、无创作阶段/动作)。
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+
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+```json
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+{
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+ "source": { "id": "xhs_xxx", "source_type": "post", "title": "脚本就这三样" },
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+ "title": "短视频脚本三要素",
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+ "content": "界定:一份短视频脚本的内容骨架由三类要素构成。\n构成:\n- 人物:谁出镜、出镜形象\n- 场景:室内 / 室外\n- 事件:整条脚本的故事内容",
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+ "dim_creations": ["创作"],
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+ "dim_attributes": ["what构成"],
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+ "scopes": [ { "scope_type": "substance", "value": "脚本要素" },
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+ { "scope_type": "form", "value": "分镜骨架" } ],
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+ "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "脚本" } ]
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+}
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+```
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+
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+---
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+
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+## 样例三(Why)· 标题决定打开,与内容质量无关
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+
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+整帖**只讲原理**,没有工序 → 纯 Why,简化版。
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+
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+```json
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+{
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+ "source": { "id": "xhs_yyy", "source_type": "post", "title": "标题才是第一生产力" },
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+ "title": "标题决定打开,与内容质量无关",
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+ "content": "主张:标题的唯一作用是让人有欲望点开;点不点开,和内容好不好没关系。\n依据:信息流里用户先看到的是标题,内容再好没人点开等于零(平台分发逻辑)。\n对创作的影响:把『起标题』当成独立的、第一优先的创作决策,而非内容概括。",
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+ "dim_creations": ["创作"],
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+ "dim_attributes": ["why原理"],
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+ "scopes": [ { "scope_type": "effect", "value": "吸引点击" },
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+ { "scope_type": "intent", "value": "提升打开率" } ],
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+ "custom_ext": [ { "key": "业务阶段", "type": "str", "value": "选题" } ]
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+}
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+```
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+
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+> What/Why 只保留「业务阶段」,**没有**创作阶段/动作(没步骤)。其余字段(source/dim_creations/scopes 带值回扣)与 How 一致。
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