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- -- auto_put_ad_mini 数据库表结构
- -- 数据库类型:MySQL 5.7+
- -- 字符集:utf8mb4
- -- =====================================================
- -- 1. 账户白名单表
- -- =====================================================
- CREATE TABLE IF NOT EXISTS account_whitelist (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
- account_name VARCHAR(200) DEFAULT NULL COMMENT '账户名称(备注用)',
- business_line VARCHAR(100) DEFAULT NULL COMMENT '业务线(用于分组管理)',
- enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用(1=启用,0=禁用)',
- remark TEXT DEFAULT NULL COMMENT '备注说明',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
- created_by VARCHAR(100) DEFAULT NULL COMMENT '创建人',
- updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
- UNIQUE KEY uk_account_id (account_id),
- KEY idx_enabled (enabled),
- KEY idx_business_line (business_line),
- KEY idx_updated_at (updated_at)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='广告账户白名单';
- -- =====================================================
- -- 2. 广告创建投放版本模板
- -- =====================================================
- CREATE TABLE IF NOT EXISTS ad_delivery_template (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- delivery_version VARCHAR(100) NOT NULL COMMENT '投放版本',
- enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用',
- description VARCHAR(500) DEFAULT NULL COMMENT '模板说明',
- site_set_json TEXT NOT NULL COMMENT '版位 JSON',
- location_types_json TEXT NOT NULL COMMENT '地域类型 JSON',
- region_ids_json MEDIUMTEXT NOT NULL COMMENT '地域 region_id JSON',
- daily_budget_fen INT NOT NULL COMMENT '单广告日预算(分)',
- time_series_json MEDIUMTEXT NOT NULL COMMENT '投放时段字符串 JSON',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
- updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
- UNIQUE KEY uk_delivery_version (delivery_version),
- KEY idx_enabled (enabled)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='广告创建投放版本模板';
- -- =====================================================
- -- 3. 待投放账户广告创建配置
- -- =====================================================
- CREATE TABLE IF NOT EXISTS ad_creation_account_config (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
- enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用创建',
- delivery_version VARCHAR(100) NOT NULL COMMENT '投放版本',
- brand_key VARCHAR(100) DEFAULT NULL COMMENT '品牌资产模板key',
- feedback_key VARCHAR(100) DEFAULT NULL COMMENT '监测链接模板key',
- audience_name VARCHAR(200) NOT NULL COMMENT '人工配置的人群包名称',
- audience_pack_id BIGINT DEFAULT NULL COMMENT '系统解析/验证后的人群包ID;NULL表示泛人群',
- audience_tier_label VARCHAR(100) DEFAULT NULL COMMENT '审批/命名展示用人群标签',
- bid_min_fen INT NOT NULL COMMENT '最低出价(分)',
- bid_max_fen INT NOT NULL COMMENT '最高出价(分)',
- bid_amount_fen INT DEFAULT NULL COMMENT '固定出价(分);NULL则按范围取值',
- daily_budget_fen INT DEFAULT NULL COMMENT '账户级单广告日预算(分);NULL则使用投放模板默认预算',
- age_min INT NOT NULL COMMENT '最小年龄',
- age_max INT NOT NULL COMMENT '最大年龄',
- audience_source_account_id BIGINT DEFAULT NULL COMMENT '人群包来源账户;默认可由 TENCENT_AUDIENCE_SOURCE_ACCOUNT_ID 提供',
- audience_grant_status VARCHAR(50) DEFAULT NULL COMMENT '授权/验证状态:not_required_no_audience_pack/resolved/grant_submitted/verified',
- audience_verified_at TIMESTAMP NULL DEFAULT NULL COMMENT '目标账户可见验证时间',
- remark TEXT DEFAULT NULL COMMENT '备注',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
- created_by VARCHAR(100) DEFAULT NULL COMMENT '创建人',
- updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
- UNIQUE KEY uk_account_id (account_id),
- KEY idx_enabled (enabled),
- KEY idx_delivery_version (delivery_version),
- KEY idx_brand_key (brand_key),
- KEY idx_feedback_key (feedback_key),
- KEY idx_audience_name (audience_name)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='待投放账户广告创建配置';
- -- =====================================================
- -- 4. 统一品牌资产模板
- -- =====================================================
- CREATE TABLE IF NOT EXISTS brand_asset_template (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- brand_key VARCHAR(100) NOT NULL COMMENT '品牌模板key',
- brand_name VARCHAR(100) NOT NULL COMMENT '品牌名称',
- brand_image_url VARCHAR(1000) NOT NULL COMMENT '品牌图片公网URL',
- enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用',
- remark TEXT DEFAULT NULL COMMENT '备注',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
- updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
- UNIQUE KEY uk_brand_key (brand_key),
- KEY idx_enabled (enabled)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='统一品牌资产模板';
- -- =====================================================
- -- 5. 统一监测链接模板
- -- =====================================================
- CREATE TABLE IF NOT EXISTS feedback_asset_template (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- feedback_key VARCHAR(100) NOT NULL COMMENT '监测模板key',
- feedback_name VARCHAR(200) NOT NULL COMMENT '监测链接组名称',
- second_category_type VARCHAR(100) NOT NULL COMMENT '二级类目类型,如 WECHAT_MINI_PROGRAM',
- feedback_type VARCHAR(50) NOT NULL COMMENT '监测类型,如 click',
- feedback_url TEXT NOT NULL COMMENT '回传链接模板',
- enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用',
- remark TEXT DEFAULT NULL COMMENT '备注',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
- updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
- UNIQUE KEY uk_feedback_key (feedback_key),
- KEY idx_enabled (enabled)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='统一监测链接模板';
- -- =====================================================
- -- 6. 系统配置表(Key-Value 存储)
- -- =====================================================
- CREATE TABLE IF NOT EXISTS system_config (
- id INT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- config_key VARCHAR(100) NOT NULL COMMENT '配置键(如 execution_enabled, cron_schedule)',
- config_value TEXT NOT NULL COMMENT '配置值(JSON 或字符串)',
- value_type ENUM('string', 'boolean', 'int', 'json') DEFAULT 'string' COMMENT '值类型',
- description VARCHAR(500) DEFAULT NULL COMMENT '配置说明',
- enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
- updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
- UNIQUE KEY uk_config_key (config_key),
- KEY idx_enabled (enabled)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='系统配置表';
- -- =====================================================
- -- 7. 决策历史记录表(可选,用于审计和分析)
- -- =====================================================
- CREATE TABLE IF NOT EXISTS decision_history (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- decision_date DATE NOT NULL COMMENT '决策日期',
- account_id BIGINT NOT NULL COMMENT '账户ID',
- ad_id BIGINT NOT NULL COMMENT '广告ID',
- ad_name VARCHAR(500) DEFAULT NULL COMMENT '广告名称',
- action VARCHAR(50) NOT NULL COMMENT '决策动作(pause, bid_down, bid_up, scale_up, observe, hold)',
- dimension VARCHAR(100) DEFAULT NULL COMMENT '决策维度(roi, fission, decay等)',
- reason TEXT DEFAULT NULL COMMENT '决策理由',
- current_bid DECIMAL(10, 2) DEFAULT NULL COMMENT '当前出价(元)',
- recommended_bid DECIMAL(10, 2) DEFAULT NULL COMMENT '推荐出价(元)',
- recommended_change_pct DECIMAL(6, 2) DEFAULT NULL COMMENT '调整幅度(%)',
- roi_7d DECIMAL(10, 4) DEFAULT NULL COMMENT '7日ROI',
- dynamic_roi DECIMAL(10, 4) DEFAULT NULL COMMENT '动态ROI',
- cost_7d_avg DECIMAL(10, 2) DEFAULT NULL COMMENT '7日均消耗(元)',
- executed BOOLEAN DEFAULT FALSE COMMENT '是否已执行',
- execution_status VARCHAR(50) DEFAULT NULL COMMENT '执行状态(success, failed, pending, skipped)',
- execution_error TEXT DEFAULT NULL COMMENT '执行错误信息',
- executed_at TIMESTAMP NULL DEFAULT NULL COMMENT '执行时间',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- KEY idx_decision_date (decision_date),
- KEY idx_account_id (account_id),
- KEY idx_ad_id (ad_id),
- KEY idx_action (action),
- KEY idx_executed (executed),
- KEY idx_created_at (created_at)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='决策历史记录';
- -- =====================================================
- -- 8. 创意创建与审核扫描任务表
- -- =====================================================
- CREATE TABLE IF NOT EXISTS creative_creation_task (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
- adgroup_id BIGINT DEFAULT NULL COMMENT '广告ID',
- dynamic_creative_id BIGINT NOT NULL COMMENT '动态创意ID',
- dynamic_creative_name VARCHAR(200) DEFAULT NULL COMMENT '动态创意名称',
- landing_video_id BIGINT DEFAULT NULL COMMENT '承接视频ID',
- material_id VARCHAR(100) DEFAULT NULL COMMENT '内部素材ID',
- material_image_id VARCHAR(100) DEFAULT NULL COMMENT '腾讯图片ID',
- review_status VARCHAR(50) NOT NULL DEFAULT 'submitted' COMMENT '审核状态',
- submit_status VARCHAR(50) NOT NULL DEFAULT 'submitted' COMMENT '提交状态',
- submitted_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP COMMENT '提交时间',
- last_review_checked_at TIMESTAMP NULL DEFAULT NULL COMMENT '最近审核扫描时间',
- review_finished_at TIMESTAMP NULL DEFAULT NULL COMMENT '审核完成时间',
- error TEXT DEFAULT NULL COMMENT '提交或扫描错误',
- raw_record MEDIUMTEXT DEFAULT NULL COMMENT '创建记录JSON',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
- UNIQUE KEY uk_account_creative (account_id, dynamic_creative_id),
- KEY idx_review_status (review_status),
- KEY idx_submitted_at (submitted_at),
- KEY idx_last_review_checked_at (last_review_checked_at),
- KEY idx_account_status (account_id, review_status)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='创意创建与审核扫描任务';
- -- =====================================================
- -- 9. 腾讯动态创意审核结果表
- -- =====================================================
- CREATE TABLE IF NOT EXISTS creative_review_result (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
- dynamic_creative_id BIGINT NOT NULL COMMENT '动态创意ID',
- review_status VARCHAR(50) NOT NULL COMMENT '解析后的审核状态',
- reject_messages MEDIUMTEXT DEFAULT NULL COMMENT '拒绝原因JSON数组',
- delay_messages MEDIUMTEXT DEFAULT NULL COMMENT '延迟审核原因JSON数组',
- raw_result MEDIUMTEXT NOT NULL COMMENT '腾讯审核结果原文JSON',
- checked_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP COMMENT '扫描时间',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
- UNIQUE KEY uk_account_creative (account_id, dynamic_creative_id),
- KEY idx_review_status (review_status),
- KEY idx_checked_at (checked_at)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='腾讯动态创意审核结果';
- -- =====================================================
- -- 10. 创意审核拒绝事实表
- -- =====================================================
- CREATE TABLE IF NOT EXISTS creative_rejection_fact (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
- dynamic_creative_id BIGINT NOT NULL COMMENT '动态创意ID',
- fact_type VARCHAR(50) NOT NULL COMMENT '拒绝事实类型:site/element/compose',
- fact_key VARCHAR(255) DEFAULT NULL COMMENT '元素/版位/组件标识',
- reason TEXT NOT NULL COMMENT '拒绝原因',
- site_set VARCHAR(100) DEFAULT NULL COMMENT '影响版位',
- element_type VARCHAR(100) DEFAULT NULL COMMENT '元素类型',
- component_type VARCHAR(100) DEFAULT NULL COMMENT '组件类型',
- raw_detail MEDIUMTEXT DEFAULT NULL COMMENT '原始明细JSON',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- KEY idx_account_creative (account_id, dynamic_creative_id),
- KEY idx_fact_type (fact_type),
- KEY idx_fact_key (fact_key(100))
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='创意审核拒绝事实';
- -- =====================================================
- -- 11. 视频元素特征缓存表(ODPS 最新分区缓存)
- -- =====================================================
- CREATE TABLE IF NOT EXISTS video_element_feature_cache (
- id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
- video_id BIGINT NOT NULL COMMENT '业务视频ID,对应 ODPS vid',
- dt VARCHAR(8) NOT NULL COMMENT 'ODPS 分区日期 YYYYMMDD',
- point_type VARCHAR(50) NOT NULL COMMENT '点类型',
- standard_element VARCHAR(255) NOT NULL COMMENT '标准化元素',
- element_dimension VARCHAR(50) NOT NULL DEFAULT '实质' COMMENT '元素维度',
- contribution_score DOUBLE NOT NULL DEFAULT 0 COMMENT '贡献分',
- is_miss BOOLEAN NOT NULL DEFAULT FALSE COMMENT '是否为无特征负缓存',
- raw_element VARCHAR(255) DEFAULT NULL COMMENT '原始元素名称',
- element_id VARCHAR(100) DEFAULT NULL COMMENT '标准化元素ID',
- created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
- updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
- UNIQUE KEY uk_dt_video_point_element (dt, video_id, point_type, standard_element),
- KEY idx_video_dt (video_id, dt),
- KEY idx_dt (dt),
- KEY idx_updated_at (updated_at)
- ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='视频元素特征缓存';
- -- =====================================================
- -- 初始化数据
- -- =====================================================
- -- 插入默认系统配置
- INSERT INTO system_config (config_key, config_value, value_type, description) VALUES
- ('execution_enabled', 'false', 'boolean', '是否启用实际执行(生产环境谨慎开启)'),
- ('whitelist_enabled', 'true', 'boolean', '是否启用白名单机制'),
- ('cron_schedule', '0 2 * * *', 'string', 'APScheduler定时调度表达式(每天凌晨2点UTC)'),
- ('run_on_startup', 'false', 'boolean', '服务启动时是否立即执行一次'),
- ('max_concurrent_tasks', '1', 'int', '最大并发任务数'),
- ('approval_timeout_minutes', '30', 'int', '飞书审批超时时间(分钟)'),
- ('creative_review_scan_interval_hours', '2', 'int', '创意正式审核结果扫描间隔(小时)'),
- ('roi_low_factor', '0.75', 'string', '关停线系数(ROI < 渠道P50 * 0.75 触发关停)'),
- ('bid_down_roi_factor', '0.90', 'string', '降价线系数(ROI < 渠道P50 * 0.90 触发降价)'),
- ('bid_up_roi_factor', '1.05', 'string', '提价线系数(ROI > 渠道P50 * 1.05 触发提价)')
- ON DUPLICATE KEY UPDATE updated_at = CURRENT_TIMESTAMP;
- -- 插入示例白名单账户(请根据实际情况修改)
- INSERT INTO account_whitelist (account_id, account_name, business_line, enabled, remark, created_by) VALUES
- (80769799, '测试账户1', '小程序投流', TRUE, '初始白名单账户', 'system'),
- (71305011, '测试账户2', '小程序投流', TRUE, '初始白名单账户', 'system')
- ON DUPLICATE KEY UPDATE updated_at = CURRENT_TIMESTAMP;
- -- =====================================================
- -- 索引优化说明
- -- =====================================================
- -- 1. account_whitelist.uk_account_id: 保证账户唯一性
- -- 2. system_config.uk_config_key: 保证配置键唯一性
- -- 3. decision_history.idx_decision_date: 按日期查询决策记录
- -- 4. decision_history.idx_ad_id: 查询某个广告的历史决策
- -- 5. decision_history.idx_action: 按决策类型统计分析
- -- =====================================================
- -- 表分区建议(如数据量大)
- -- =====================================================
- -- ALTER TABLE decision_history PARTITION BY RANGE (YEAR(decision_date) * 100 + MONTH(decision_date)) (
- -- PARTITION p202604 VALUES LESS THAN (202605),
- -- PARTITION p202605 VALUES LESS THAN (202606),
- -- PARTITION p202606 VALUES LESS THAN (202607),
- -- PARTITION pmax VALUES LESS THAN MAXVALUE
- -- );
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