schema.sql 18 KB

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  1. -- auto_put_ad_mini 数据库表结构
  2. -- 数据库类型:MySQL 5.7+
  3. -- 字符集:utf8mb4
  4. -- =====================================================
  5. -- 1. 账户白名单表
  6. -- =====================================================
  7. CREATE TABLE IF NOT EXISTS account_whitelist (
  8. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  9. account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
  10. account_name VARCHAR(200) DEFAULT NULL COMMENT '账户名称(备注用)',
  11. business_line VARCHAR(100) DEFAULT NULL COMMENT '业务线(用于分组管理)',
  12. enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用(1=启用,0=禁用)',
  13. remark TEXT DEFAULT NULL COMMENT '备注说明',
  14. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  15. updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
  16. created_by VARCHAR(100) DEFAULT NULL COMMENT '创建人',
  17. updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
  18. UNIQUE KEY uk_account_id (account_id),
  19. KEY idx_enabled (enabled),
  20. KEY idx_business_line (business_line),
  21. KEY idx_updated_at (updated_at)
  22. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='广告账户白名单';
  23. -- =====================================================
  24. -- 2. 广告创建投放版本模板
  25. -- =====================================================
  26. CREATE TABLE IF NOT EXISTS ad_delivery_template (
  27. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  28. delivery_version VARCHAR(100) NOT NULL COMMENT '投放版本',
  29. enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用',
  30. description VARCHAR(500) DEFAULT NULL COMMENT '模板说明',
  31. site_set_json TEXT NOT NULL COMMENT '版位 JSON',
  32. location_types_json TEXT NOT NULL COMMENT '地域类型 JSON',
  33. region_ids_json MEDIUMTEXT NOT NULL COMMENT '地域 region_id JSON',
  34. daily_budget_fen INT NOT NULL COMMENT '单广告日预算(分)',
  35. time_series_json MEDIUMTEXT NOT NULL COMMENT '投放时段字符串 JSON',
  36. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  37. updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
  38. updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
  39. UNIQUE KEY uk_delivery_version (delivery_version),
  40. KEY idx_enabled (enabled)
  41. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='广告创建投放版本模板';
  42. -- =====================================================
  43. -- 3. 待投放账户广告创建配置
  44. -- =====================================================
  45. CREATE TABLE IF NOT EXISTS ad_creation_account_config (
  46. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  47. account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
  48. enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用创建',
  49. delivery_version VARCHAR(100) NOT NULL COMMENT '投放版本',
  50. brand_key VARCHAR(100) DEFAULT NULL COMMENT '品牌资产模板key',
  51. feedback_key VARCHAR(100) DEFAULT NULL COMMENT '监测链接模板key',
  52. audience_name VARCHAR(200) NOT NULL COMMENT '人工配置的人群包名称',
  53. audience_pack_id BIGINT DEFAULT NULL COMMENT '系统解析/验证后的人群包ID;NULL表示泛人群',
  54. audience_tier_label VARCHAR(100) DEFAULT NULL COMMENT '审批/命名展示用人群标签',
  55. bid_min_fen INT NOT NULL COMMENT '最低出价(分)',
  56. bid_max_fen INT NOT NULL COMMENT '最高出价(分)',
  57. bid_amount_fen INT DEFAULT NULL COMMENT '固定出价(分);NULL则按范围取值',
  58. daily_budget_fen INT DEFAULT NULL COMMENT '账户级单广告日预算(分);NULL则使用投放模板默认预算',
  59. age_min INT NOT NULL COMMENT '最小年龄',
  60. age_max INT NOT NULL COMMENT '最大年龄',
  61. audience_source_account_id BIGINT DEFAULT NULL COMMENT '人群包来源账户;默认可由 TENCENT_AUDIENCE_SOURCE_ACCOUNT_ID 提供',
  62. audience_grant_status VARCHAR(50) DEFAULT NULL COMMENT '授权/验证状态:not_required_no_audience_pack/resolved/grant_submitted/verified',
  63. audience_verified_at TIMESTAMP NULL DEFAULT NULL COMMENT '目标账户可见验证时间',
  64. remark TEXT DEFAULT NULL COMMENT '备注',
  65. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  66. updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
  67. created_by VARCHAR(100) DEFAULT NULL COMMENT '创建人',
  68. updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
  69. UNIQUE KEY uk_account_id (account_id),
  70. KEY idx_enabled (enabled),
  71. KEY idx_delivery_version (delivery_version),
  72. KEY idx_brand_key (brand_key),
  73. KEY idx_feedback_key (feedback_key),
  74. KEY idx_audience_name (audience_name)
  75. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='待投放账户广告创建配置';
  76. -- =====================================================
  77. -- 4. 统一品牌资产模板
  78. -- =====================================================
  79. CREATE TABLE IF NOT EXISTS brand_asset_template (
  80. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  81. brand_key VARCHAR(100) NOT NULL COMMENT '品牌模板key',
  82. brand_name VARCHAR(100) NOT NULL COMMENT '品牌名称',
  83. brand_image_url VARCHAR(1000) NOT NULL COMMENT '品牌图片公网URL',
  84. enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用',
  85. remark TEXT DEFAULT NULL COMMENT '备注',
  86. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  87. updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
  88. updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
  89. UNIQUE KEY uk_brand_key (brand_key),
  90. KEY idx_enabled (enabled)
  91. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='统一品牌资产模板';
  92. -- =====================================================
  93. -- 5. 统一监测链接模板
  94. -- =====================================================
  95. CREATE TABLE IF NOT EXISTS feedback_asset_template (
  96. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  97. feedback_key VARCHAR(100) NOT NULL COMMENT '监测模板key',
  98. feedback_name VARCHAR(200) NOT NULL COMMENT '监测链接组名称',
  99. second_category_type VARCHAR(100) NOT NULL COMMENT '二级类目类型,如 WECHAT_MINI_PROGRAM',
  100. feedback_type VARCHAR(50) NOT NULL COMMENT '监测类型,如 click',
  101. feedback_url TEXT NOT NULL COMMENT '回传链接模板',
  102. enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用',
  103. remark TEXT DEFAULT NULL COMMENT '备注',
  104. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  105. updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
  106. updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
  107. UNIQUE KEY uk_feedback_key (feedback_key),
  108. KEY idx_enabled (enabled)
  109. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='统一监测链接模板';
  110. -- =====================================================
  111. -- 6. 系统配置表(Key-Value 存储)
  112. -- =====================================================
  113. CREATE TABLE IF NOT EXISTS system_config (
  114. id INT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  115. config_key VARCHAR(100) NOT NULL COMMENT '配置键(如 execution_enabled, cron_schedule)',
  116. config_value TEXT NOT NULL COMMENT '配置值(JSON 或字符串)',
  117. value_type ENUM('string', 'boolean', 'int', 'json') DEFAULT 'string' COMMENT '值类型',
  118. description VARCHAR(500) DEFAULT NULL COMMENT '配置说明',
  119. enabled BOOLEAN DEFAULT TRUE COMMENT '是否启用',
  120. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  121. updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
  122. updated_by VARCHAR(100) DEFAULT NULL COMMENT '更新人',
  123. UNIQUE KEY uk_config_key (config_key),
  124. KEY idx_enabled (enabled)
  125. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='系统配置表';
  126. -- =====================================================
  127. -- 7. 决策历史记录表(可选,用于审计和分析)
  128. -- =====================================================
  129. CREATE TABLE IF NOT EXISTS decision_history (
  130. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  131. decision_date DATE NOT NULL COMMENT '决策日期',
  132. account_id BIGINT NOT NULL COMMENT '账户ID',
  133. ad_id BIGINT NOT NULL COMMENT '广告ID',
  134. ad_name VARCHAR(500) DEFAULT NULL COMMENT '广告名称',
  135. action VARCHAR(50) NOT NULL COMMENT '决策动作(pause, bid_down, bid_up, scale_up, observe, hold)',
  136. dimension VARCHAR(100) DEFAULT NULL COMMENT '决策维度(roi, fission, decay等)',
  137. reason TEXT DEFAULT NULL COMMENT '决策理由',
  138. current_bid DECIMAL(10, 2) DEFAULT NULL COMMENT '当前出价(元)',
  139. recommended_bid DECIMAL(10, 2) DEFAULT NULL COMMENT '推荐出价(元)',
  140. recommended_change_pct DECIMAL(6, 2) DEFAULT NULL COMMENT '调整幅度(%)',
  141. roi_7d DECIMAL(10, 4) DEFAULT NULL COMMENT '7日ROI',
  142. dynamic_roi DECIMAL(10, 4) DEFAULT NULL COMMENT '动态ROI',
  143. cost_7d_avg DECIMAL(10, 2) DEFAULT NULL COMMENT '7日均消耗(元)',
  144. executed BOOLEAN DEFAULT FALSE COMMENT '是否已执行',
  145. execution_status VARCHAR(50) DEFAULT NULL COMMENT '执行状态(success, failed, pending, skipped)',
  146. execution_error TEXT DEFAULT NULL COMMENT '执行错误信息',
  147. executed_at TIMESTAMP NULL DEFAULT NULL COMMENT '执行时间',
  148. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  149. KEY idx_decision_date (decision_date),
  150. KEY idx_account_id (account_id),
  151. KEY idx_ad_id (ad_id),
  152. KEY idx_action (action),
  153. KEY idx_executed (executed),
  154. KEY idx_created_at (created_at)
  155. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='决策历史记录';
  156. -- =====================================================
  157. -- 8. 创意创建与审核扫描任务表
  158. -- =====================================================
  159. CREATE TABLE IF NOT EXISTS creative_creation_task (
  160. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  161. account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
  162. adgroup_id BIGINT DEFAULT NULL COMMENT '广告ID',
  163. dynamic_creative_id BIGINT NOT NULL COMMENT '动态创意ID',
  164. dynamic_creative_name VARCHAR(200) DEFAULT NULL COMMENT '动态创意名称',
  165. landing_video_id BIGINT DEFAULT NULL COMMENT '承接视频ID',
  166. material_id VARCHAR(100) DEFAULT NULL COMMENT '内部素材ID',
  167. material_image_id VARCHAR(100) DEFAULT NULL COMMENT '腾讯图片ID',
  168. review_status VARCHAR(50) NOT NULL DEFAULT 'submitted' COMMENT '审核状态',
  169. submit_status VARCHAR(50) NOT NULL DEFAULT 'submitted' COMMENT '提交状态',
  170. submitted_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP COMMENT '提交时间',
  171. last_review_checked_at TIMESTAMP NULL DEFAULT NULL COMMENT '最近审核扫描时间',
  172. review_finished_at TIMESTAMP NULL DEFAULT NULL COMMENT '审核完成时间',
  173. error TEXT DEFAULT NULL COMMENT '提交或扫描错误',
  174. raw_record MEDIUMTEXT DEFAULT NULL COMMENT '创建记录JSON',
  175. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  176. updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
  177. UNIQUE KEY uk_account_creative (account_id, dynamic_creative_id),
  178. KEY idx_review_status (review_status),
  179. KEY idx_submitted_at (submitted_at),
  180. KEY idx_last_review_checked_at (last_review_checked_at),
  181. KEY idx_account_status (account_id, review_status)
  182. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='创意创建与审核扫描任务';
  183. -- =====================================================
  184. -- 9. 腾讯动态创意审核结果表
  185. -- =====================================================
  186. CREATE TABLE IF NOT EXISTS creative_review_result (
  187. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  188. account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
  189. dynamic_creative_id BIGINT NOT NULL COMMENT '动态创意ID',
  190. review_status VARCHAR(50) NOT NULL COMMENT '解析后的审核状态',
  191. reject_messages MEDIUMTEXT DEFAULT NULL COMMENT '拒绝原因JSON数组',
  192. delay_messages MEDIUMTEXT DEFAULT NULL COMMENT '延迟审核原因JSON数组',
  193. raw_result MEDIUMTEXT NOT NULL COMMENT '腾讯审核结果原文JSON',
  194. checked_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP COMMENT '扫描时间',
  195. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  196. updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
  197. UNIQUE KEY uk_account_creative (account_id, dynamic_creative_id),
  198. KEY idx_review_status (review_status),
  199. KEY idx_checked_at (checked_at)
  200. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='腾讯动态创意审核结果';
  201. -- =====================================================
  202. -- 10. 创意审核拒绝事实表
  203. -- =====================================================
  204. CREATE TABLE IF NOT EXISTS creative_rejection_fact (
  205. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  206. account_id BIGINT NOT NULL COMMENT '腾讯广告账户ID',
  207. dynamic_creative_id BIGINT NOT NULL COMMENT '动态创意ID',
  208. fact_type VARCHAR(50) NOT NULL COMMENT '拒绝事实类型:site/element/compose',
  209. fact_key VARCHAR(255) DEFAULT NULL COMMENT '元素/版位/组件标识',
  210. reason TEXT NOT NULL COMMENT '拒绝原因',
  211. site_set VARCHAR(100) DEFAULT NULL COMMENT '影响版位',
  212. element_type VARCHAR(100) DEFAULT NULL COMMENT '元素类型',
  213. component_type VARCHAR(100) DEFAULT NULL COMMENT '组件类型',
  214. raw_detail MEDIUMTEXT DEFAULT NULL COMMENT '原始明细JSON',
  215. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  216. KEY idx_account_creative (account_id, dynamic_creative_id),
  217. KEY idx_fact_type (fact_type),
  218. KEY idx_fact_key (fact_key(100))
  219. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='创意审核拒绝事实';
  220. -- =====================================================
  221. -- 11. 视频元素特征缓存表(ODPS 最新分区缓存)
  222. -- =====================================================
  223. CREATE TABLE IF NOT EXISTS video_element_feature_cache (
  224. id BIGINT AUTO_INCREMENT PRIMARY KEY COMMENT '自增主键',
  225. video_id BIGINT NOT NULL COMMENT '业务视频ID,对应 ODPS vid',
  226. dt VARCHAR(8) NOT NULL COMMENT 'ODPS 分区日期 YYYYMMDD',
  227. point_type VARCHAR(50) NOT NULL COMMENT '点类型',
  228. standard_element VARCHAR(255) NOT NULL COMMENT '标准化元素',
  229. element_dimension VARCHAR(50) NOT NULL DEFAULT '实质' COMMENT '元素维度',
  230. contribution_score DOUBLE NOT NULL DEFAULT 0 COMMENT '贡献分',
  231. is_miss BOOLEAN NOT NULL DEFAULT FALSE COMMENT '是否为无特征负缓存',
  232. raw_element VARCHAR(255) DEFAULT NULL COMMENT '原始元素名称',
  233. element_id VARCHAR(100) DEFAULT NULL COMMENT '标准化元素ID',
  234. created_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP COMMENT '创建时间',
  235. updated_at TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP COMMENT '更新时间',
  236. UNIQUE KEY uk_dt_video_point_element (dt, video_id, point_type, standard_element),
  237. KEY idx_video_dt (video_id, dt),
  238. KEY idx_dt (dt),
  239. KEY idx_updated_at (updated_at)
  240. ) ENGINE=InnoDB DEFAULT CHARSET=utf8mb4 COMMENT='视频元素特征缓存';
  241. -- =====================================================
  242. -- 初始化数据
  243. -- =====================================================
  244. -- 插入默认系统配置
  245. INSERT INTO system_config (config_key, config_value, value_type, description) VALUES
  246. ('execution_enabled', 'false', 'boolean', '是否启用实际执行(生产环境谨慎开启)'),
  247. ('whitelist_enabled', 'true', 'boolean', '是否启用白名单机制'),
  248. ('cron_schedule', '0 2 * * *', 'string', 'APScheduler定时调度表达式(每天凌晨2点UTC)'),
  249. ('run_on_startup', 'false', 'boolean', '服务启动时是否立即执行一次'),
  250. ('max_concurrent_tasks', '1', 'int', '最大并发任务数'),
  251. ('approval_timeout_minutes', '30', 'int', '飞书审批超时时间(分钟)'),
  252. ('creative_review_scan_interval_hours', '2', 'int', '创意正式审核结果扫描间隔(小时)'),
  253. ('roi_low_factor', '0.75', 'string', '关停线系数(ROI < 渠道P50 * 0.75 触发关停)'),
  254. ('bid_down_roi_factor', '0.90', 'string', '降价线系数(ROI < 渠道P50 * 0.90 触发降价)'),
  255. ('bid_up_roi_factor', '1.05', 'string', '提价线系数(ROI > 渠道P50 * 1.05 触发提价)')
  256. ON DUPLICATE KEY UPDATE updated_at = CURRENT_TIMESTAMP;
  257. -- 插入示例白名单账户(请根据实际情况修改)
  258. INSERT INTO account_whitelist (account_id, account_name, business_line, enabled, remark, created_by) VALUES
  259. (80769799, '测试账户1', '小程序投流', TRUE, '初始白名单账户', 'system'),
  260. (71305011, '测试账户2', '小程序投流', TRUE, '初始白名单账户', 'system')
  261. ON DUPLICATE KEY UPDATE updated_at = CURRENT_TIMESTAMP;
  262. -- =====================================================
  263. -- 索引优化说明
  264. -- =====================================================
  265. -- 1. account_whitelist.uk_account_id: 保证账户唯一性
  266. -- 2. system_config.uk_config_key: 保证配置键唯一性
  267. -- 3. decision_history.idx_decision_date: 按日期查询决策记录
  268. -- 4. decision_history.idx_ad_id: 查询某个广告的历史决策
  269. -- 5. decision_history.idx_action: 按决策类型统计分析
  270. -- =====================================================
  271. -- 表分区建议(如数据量大)
  272. -- =====================================================
  273. -- ALTER TABLE decision_history PARTITION BY RANGE (YEAR(decision_date) * 100 + MONTH(decision_date)) (
  274. -- PARTITION p202604 VALUES LESS THAN (202605),
  275. -- PARTITION p202605 VALUES LESS THAN (202606),
  276. -- PARTITION p202606 VALUES LESS THAN (202607),
  277. -- PARTITION pmax VALUES LESS THAN MAXVALUE
  278. -- );