data_query_tools.py 38 KB

123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350351352353354355356357358359360361362363364365366367368369370371372373374375376377378379380381382383384385386387388389390391392393394395396397398399400401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500501502503504505506507508509510511512513514515516517518519520521522523524525526527528529530531532533534535536537538539540541542543544545546547548549550551552553554555556557558559560561562563564565566567568569570571572573574575576577578579580581582583584585586587588589590591592593594595596597598599600601602603604605606607608609610611612613614615616617618619620621622623624625626627628629630631632633634635636637638639640641642643644645646647648649650651652653654655656657658659660661662663664665666667668669670671672673674675676677678679680681682683684685686687688689690691692693694695696697698699700701702703704705706707708709710711712713714715716717718719720721722723724725726727728729730731732733734735736737738739740741742743744745746747748749750751752753754755756757758759760761762763764765766767768769770771772773774775776777778779780781782783784785786787788789790791792793794795796797798799800801802803804805806807808809810811812813814815816817818819820821822823824825826827828829830831832833834835836837838839840841842843844845846847848849850851852853854855856857858859860861862863864865866867868869870871872873874875876877878879880881882883884885886887888889890891892893894895896897898899
  1. import hashlib
  2. from zoneinfo import ZoneInfo
  3. from odps import ODPS
  4. from odps.errors import ODPSError
  5. from datetime import date, datetime, timedelta
  6. import json
  7. from pathlib import Path
  8. from examples.demand.mysql import mysql_db
  9. def get_odps_data(sql):
  10. # 配置信息
  11. access_id = 'LTAI9EBa0bd5PrDa'
  12. access_key = 'vAalxds7YxhfOA2yVv8GziCg3Y87v5'
  13. project = 'loghubods'
  14. endpoint = 'http://service.odps.aliyun.com/api'
  15. # 1. 初始化 ODPS 入口
  16. o = ODPS(access_id, access_key, project, endpoint=endpoint)
  17. try:
  18. # 2. 执行 SQL 并获取结果
  19. # execute_sql 会等待任务完成,使用 open_reader 读取数据
  20. with o.execute_sql(sql).open_reader() as reader:
  21. # reader 类似于 Java 中的 List<Record>
  22. # 我们可以直接将其转换为 Python 的 list
  23. records = [record for record in reader]
  24. return records
  25. except ODPSError as e:
  26. print(f"ODPS 错误: {e}")
  27. return None
  28. def execute_odps_sql(sql) -> bool:
  29. # 配置信息
  30. access_id = 'LTAI9EBa0bd5PrDa'
  31. access_key = 'vAalxds7YxhfOA2yVv8GziCg3Y87v5'
  32. project = 'loghubods'
  33. endpoint = 'http://service.odps.aliyun.com/api'
  34. o = ODPS(access_id, access_key, project, endpoint=endpoint)
  35. try:
  36. instance = o.execute_sql(sql)
  37. instance.wait_for_success()
  38. return True
  39. except ODPSError as e:
  40. print(f"ODPS 错误: {e}")
  41. return False
  42. _STRATEGY_GAP = "当下供需gap"
  43. _STRATEGY_GAP_FENCI = "当下供需gap-分词"
  44. _HIVE_TABLE = "loghubods.dwd_multi_demand_pool_di"
  45. _HIVE_DT_FMT = "%Y%m%d" # 分区格式:yyyymmdd,如 20260519
  46. _CHINA_TZ = ZoneInfo("Asia/Shanghai")
  47. def _hive_partition_dt() -> str:
  48. """中国时区(Asia/Shanghai)当天日期,格式 yyyymmdd。"""
  49. return datetime.now(_CHINA_TZ).date().strftime(_HIVE_DT_FMT)
  50. def _hive_yesterday_partition_dt() -> str:
  51. """中国时区(Asia/Shanghai)昨天日期,格式 yyyymmdd。"""
  52. return (datetime.now(_CHINA_TZ).date() - timedelta(days=1)).strftime(_HIVE_DT_FMT)
  53. def _fenci_demand_filter_key(name: str, merge_leve2: str, type_str: str) -> tuple[str, str, str]:
  54. """当下供需gap-分词策略的去重键(不含 dt,用于跨天过滤)。"""
  55. return (name.strip(), merge_leve2.strip(), type_str.strip())
  56. def _get_yesterday_fenci_demand_keys() -> set[tuple[str, str, str]]:
  57. """
  58. 从 MySQL demand_content 读取昨天产生的全部需求(含未写入 ODPS 的),
  59. 用于「当下供需gap-分词」策略的跨天去重。
  60. """
  61. yesterday = _hive_yesterday_partition_dt()
  62. rows = mysql_db.select(
  63. "demand_content",
  64. columns="merge_leve2, name, ext_data",
  65. where="dt = %s",
  66. where_params=(yesterday,),
  67. )
  68. keys: set[tuple[str, str, str]] = set()
  69. for row in rows:
  70. name = str(row.get("name") or "").strip()
  71. merge_leve2 = str(row.get("merge_leve2") or "").strip()
  72. if not name or not merge_leve2:
  73. continue
  74. ext_data = _parse_ext_data(row.get("ext_data"))
  75. type_str = str(ext_data.get("type") or "").strip()
  76. keys.add(_fenci_demand_filter_key(name, merge_leve2, type_str))
  77. return keys
  78. def _escape_odps_string(value: object) -> str:
  79. return str(value).replace("'", "''")
  80. def _format_odps_string_array(values: list) -> str:
  81. if not values:
  82. return "ARRAY()"
  83. parts = [f"'{_escape_odps_string(v)}'" for v in values]
  84. return f"ARRAY({','.join(parts)})"
  85. def _parse_ext_data(ext_data_raw: object) -> dict:
  86. if isinstance(ext_data_raw, dict):
  87. return ext_data_raw
  88. if isinstance(ext_data_raw, str) and ext_data_raw.strip():
  89. try:
  90. return json.loads(ext_data_raw)
  91. except json.JSONDecodeError:
  92. return {}
  93. return {}
  94. def _build_hive_select_part(
  95. strategy: str,
  96. demand_id: str,
  97. demand_name: str,
  98. weight: float,
  99. type_str: str,
  100. video_count: int,
  101. video_ids: list[str],
  102. extend_json: str,
  103. ) -> str:
  104. return (
  105. "SELECT "
  106. f"'{_escape_odps_string(strategy)}' AS strategy, "
  107. f"'{_escape_odps_string(demand_id)}' AS demand_id, "
  108. f"'{_escape_odps_string(demand_name)}' AS demand_name, "
  109. f"{weight} AS weight, "
  110. f"'{_escape_odps_string(type_str)}' AS `type`, "
  111. f"{video_count} AS video_count, "
  112. f"{_format_odps_string_array(video_ids)} AS video_list, "
  113. f"'{_escape_odps_string(extend_json)}' AS extend"
  114. )
  115. def _insert_hive_select_parts(select_parts: list[str], partition_dt: str) -> bool:
  116. if not select_parts:
  117. return True
  118. union_sql = "\nUNION ALL\n".join(select_parts)
  119. insert_sql = f"""
  120. INSERT INTO TABLE {_HIVE_TABLE}
  121. PARTITION (dt='{partition_dt}')
  122. (strategy, demand_id, demand_name, weight, `type`, video_count, video_list, extend)
  123. {union_sql}
  124. """
  125. return execute_odps_sql(insert_sql)
  126. def write_dwd_multi_demand_pool_di_to_hive(rows: list[dict]) -> int:
  127. """
  128. 将行数据映射并写入 loghubods.dwd_multi_demand_pool_di(尽力插入,不校验结果)。
  129. 分区与 demand_id 的日期均为中国时区当天(yyyymmdd),不使用行内 dt 字段。
  130. 执行两次 INSERT(同表、同分区),策略不同:
  131. 1) 当下供需gap: demand_name=merge_leve2+' '+name, demand_id=md5(strategy+demand_name+type+dt)
  132. 2) 当下供需gap-分词: demand_name=name, demand_id=md5(strategy+name+品类+type+dt)
  133. - 写入前过滤掉昨天 MySQL demand_content 中已产生的全部需求(按 name+品类+type 去重)
  134. """
  135. if not rows:
  136. return 0
  137. china_today = _hive_partition_dt()
  138. yesterday_keys = _get_yesterday_fenci_demand_keys()
  139. gap_parts: list[str] = []
  140. fenci_parts: list[str] = []
  141. fenci_skipped = 0
  142. for row in rows:
  143. merge_leve2 = str(row.get("merge_leve2") or "").strip()
  144. name = str(row.get("name") or "").strip()
  145. if not merge_leve2 or not name:
  146. continue
  147. weight = round(float(row.get("score") or 0.0), 6)
  148. ext_data = _parse_ext_data(row.get("ext_data"))
  149. type_str = str(ext_data.get("type") or "").strip()
  150. video_ids = ext_data.get("video_ids") or []
  151. if not isinstance(video_ids, list):
  152. video_ids = []
  153. video_ids = [str(v).strip() for v in video_ids if v is not None and str(v).strip()]
  154. video_count = len(video_ids)
  155. extend_json = json.dumps({"品类": merge_leve2}, ensure_ascii=False)
  156. demand_name_gap = f"{merge_leve2} {name}"
  157. demand_id_gap = hashlib.md5(
  158. f"{_STRATEGY_GAP}{demand_name_gap}{type_str}{china_today}".encode("utf-8")
  159. ).hexdigest()
  160. gap_parts.append(
  161. _build_hive_select_part(
  162. _STRATEGY_GAP, demand_id_gap, demand_name_gap,
  163. weight, type_str, video_count, video_ids, extend_json,
  164. )
  165. )
  166. filter_key = _fenci_demand_filter_key(name, merge_leve2, type_str)
  167. if filter_key in yesterday_keys:
  168. fenci_skipped += 1
  169. continue
  170. demand_id_fenci = hashlib.md5(
  171. f"{_STRATEGY_GAP_FENCI}{name}{merge_leve2}{type_str}{china_today}".encode("utf-8")
  172. ).hexdigest()
  173. fenci_parts.append(
  174. _build_hive_select_part(
  175. _STRATEGY_GAP_FENCI, demand_id_fenci, name,
  176. weight, type_str, video_count, video_ids, extend_json,
  177. )
  178. )
  179. if not gap_parts:
  180. return 0
  181. print(
  182. f"[hive] {_STRATEGY_GAP_FENCI} 过滤昨天需求: "
  183. f"yesterday_dt={_hive_yesterday_partition_dt()}, "
  184. f"yesterday_total={len(yesterday_keys)}, skipped={fenci_skipped}, "
  185. f"to_write={len(fenci_parts)}"
  186. )
  187. _insert_hive_select_parts(gap_parts, china_today)
  188. if fenci_parts:
  189. _insert_hive_select_parts(fenci_parts, china_today)
  190. return len(gap_parts) + len(fenci_parts)
  191. def write_feature_point_data_to_hive(names: list[str]) -> int:
  192. """
  193. 将需求名称写入 Hive 表 feature_point_data(按北京时间当天分区)。
  194. 仅写入以下字段:
  195. - 特征点
  196. - 总分发曝光pv(固定 5000)
  197. - 质bn_rovn(固定 0.1)
  198. """
  199. normalized_names = [str(name).strip() for name in names if name is not None and str(name).strip()]
  200. if not normalized_names:
  201. return 0
  202. dt = datetime.now(ZoneInfo("Asia/Shanghai")).strftime("%Y%m%d")
  203. select_parts = []
  204. for name in normalized_names:
  205. safe_name = name.replace("'", "''")
  206. select_parts.append(
  207. "SELECT "
  208. f"'{safe_name}' AS `特征点`, "
  209. "5000 AS `总分发曝光pv`, "
  210. "0.1 AS `质bn_rovn`"
  211. )
  212. union_sql = "\nUNION ALL\n".join(select_parts)
  213. insert_sql = f"""
  214. INSERT INTO TABLE feature_point_data
  215. PARTITION (dt='{dt}')
  216. (`特征点`, `总分发曝光pv`, `质bn_rovn`)
  217. {union_sql}
  218. """
  219. ok = execute_odps_sql(insert_sql)
  220. if not ok:
  221. return 0
  222. return len(normalized_names)
  223. def get_demand_merge_level2_names():
  224. date_time = datetime.now(ZoneInfo("Asia/Shanghai")).date() - timedelta(days=1)
  225. day = date_time.strftime("%Y%m%d")
  226. count = 50
  227. sql_query = f'''
  228. select *
  229. from (
  230. select
  231. dt,
  232. merge二级品类,
  233. sum(当日分发曝光pv) as 分发曝光pv,
  234. sum(累计分享回流uv) AS bn_总回流,
  235. sum(当日分发回流uv)/(sum(当日分发曝光pv)+100) as 质bn_rovn,
  236. case when sum(当日分发曝光pv)>=10000 then
  237. case when sum(当日分发回流uv)/(sum(当日分发曝光pv)+100)<0.035
  238. then -1*(count(DISTINCT 视频id)/avg(总日分发视频数))/((sum(累计分享回流uv)/avg(总日回流uv)))
  239. else 10*(sum(累计分享回流uv)/avg(总日回流uv)*sum(当日分发回流uv)/(sum(当日分发曝光pv)+100))/(count(DISTINCT 视频id)/avg(总日分发视频数))
  240. end
  241. else 0 end AS 总供需分,
  242. case when sum(当日分发曝光pv)>=10000 then
  243. case when sum(当日分发回流uv)/(sum(当日分发曝光pv)+100)<0.035
  244. then -1*(COUNT(DISTINCT CASE WHEN 推荐天数间隔<3 THEN 视频id END ) /avg(总日分发视频数))/(sum(累计分享回流uv)/avg(总日回流uv))
  245. else 10*(sum(累计分享回流uv)/avg(总日回流uv)*sum(当日分发回流uv)/(sum(当日分发曝光pv)+1000))/(COUNT(DISTINCT CASE WHEN 推荐天数间隔<3 THEN 视频id END ) /avg(总日分发视频数))
  246. end
  247. else 0 end AS 新供需分,
  248. count(DISTINCT 视频id) as 分发视频量,
  249. count(DISTINCT if(推荐天数间隔<3,视频id,null)) as 3日新推荐视频量,
  250. case when sum(当日分发曝光pv)>=10000 and sum(当日分发回流uv)/(sum(当日分发曝光pv)+100)>0.035
  251. then (avg(总日分发视频数)*(10*(sum(当日分发回流uv)/(sum(当日分发曝光pv)+100))*(sum(累计分享回流uv)/avg(总日回流uv) ))/0.5-count(DISTINCT 视频id))/3
  252. end as 缺量,
  253. case when sum(当日分发曝光pv)>=10000 and sum(当日分发回流uv)/(sum(当日分发曝光pv)+100)<=0.035
  254. then (avg(总日分发视频数)*(10*(sum(当日分发回流uv)/(sum(当日分发曝光pv)+100))*(sum(累计分享回流uv)/avg(总日回流uv) ))/(2)-count(DISTINCT 视频id))/3
  255. end as 控量,
  256. avg(总日回流uv) AS 总日回流uv,
  257. avg(总日分发视频数) AS 总日分发视频数,
  258. avg(总日推荐视频数) AS 总日推荐视频数,
  259. COUNT(DISTINCT CASE WHEN 总回流uv>0 THEN 视频id END )/avg(总日分发视频数) AS 回流视频个数占比,
  260. sum(当日分发回流uv) AS bn_当日分发回流,
  261. sum(当日分发回流uv)/avg(总日回流uv) AS 分发拉回回流uv占比,
  262. sum(累计分享回流uv)/avg(总日回流uv) AS 回流uv占比,
  263. count(DISTINCT 视频id)/avg(总日分发视频数) AS 分发视频量占比,
  264. COUNT(DISTINCT CASE WHEN 是否当日新推荐=1 THEN 视频id END ) /avg(总日分发视频数) AS 新推荐视频量占比
  265. from loghubods.video_dimension_detail_add_column
  266. where dt = '{day}'
  267. group by dt, merge二级品类
  268. ) t1
  269. where t1.缺量>= {count}
  270. '''
  271. data = get_odps_data(sql_query)
  272. result_list = []
  273. if data:
  274. for r in data:
  275. lack_count = r[9]
  276. if lack_count > 1000:
  277. count = 70
  278. elif 500 < lack_count <= 1000:
  279. count = 60
  280. elif 100 < lack_count <= 500:
  281. count = 40
  282. elif 50 < lack_count <= 100:
  283. count = 20
  284. else:
  285. count = 10
  286. if count == 0:
  287. continue
  288. result_list.append({
  289. "cluster_name": r[1],
  290. "platform_type": "piaoquan",
  291. "count": count,
  292. })
  293. return result_list
  294. def get_rov_by_merge_leve2_and_video_ids(merge_leve2, video_ids):
  295. merge_level_in_clause = f"'{merge_leve2}'"
  296. video_ids_in_clause = ", ".join([f"'{video_id}'" for video_id in video_ids])
  297. end_date = (date.today() - timedelta(days=1)).strftime("%Y%m%d")
  298. start_date = (date.today() - timedelta(days=14)).strftime("%Y%m%d")
  299. # sql_query = f'''
  300. # SELECT
  301. # v.videoid,
  302. # CASE
  303. # WHEN COALESCE(SUM(COALESCE(t3.`当日分发曝光pv`, 0)), 0) < 1000 THEN 0
  304. # ELSE COALESCE(AVG(NULLIF(t3.rov_t0, 0)), 0)
  305. # END AS avg_rov_t0
  306. # FROM
  307. # (
  308. # SELECT
  309. # t2.videoid,
  310. # t2.merge_leve2
  311. # FROM videoods.content_profile t1
  312. # JOIN loghubods.video_merge_tag t2
  313. # ON t1.content_id = t2.videoid
  314. # WHERE
  315. # t1.status = 3
  316. # AND t1.is_deleted = 0
  317. # AND t2.merge_leve2 IN ({merge_level_in_clause})
  318. # ) v
  319. # LEFT JOIN loghubods.video_dimension_detail_add_column t3
  320. # ON v.videoid = t3.视频id
  321. # AND t3.dt >= '{start_date}'
  322. # AND t3.dt <= '{end_date}'
  323. # WHERE v.videoid in ({video_ids_in_clause})
  324. # GROUP BY
  325. # v.videoid
  326. # ;
  327. # '''
  328. sql_query = f'''
  329. SELECT
  330. CAST(t3.视频id AS STRING) AS 视频id_str,
  331. CASE
  332. WHEN COALESCE(SUM(COALESCE(t3.`当日分发曝光pv`, 0)), 0) < 1000 THEN 0
  333. ELSE COALESCE(AVG(NULLIF(t3.rov_t0, 0)), 0)
  334. END AS avg_rov_t0
  335. FROM
  336. loghubods.video_dimension_detail_add_column t3
  337. WHERE t3.视频id in ({video_ids_in_clause})
  338. AND t3.dt >= '{start_date}'
  339. AND t3.dt <= '{end_date}'
  340. GROUP BY
  341. t3.视频id
  342. ;
  343. '''
  344. data = get_odps_data(sql_query)
  345. result_dict = {}
  346. if data:
  347. result_dict = {r[0]: r[1] for r in data}
  348. return result_dict
  349. def get_rov_by_tree_and_video_ids(video_ids):
  350. video_ids_in_clause = ", ".join([f"'{video_id}'" for video_id in video_ids])
  351. last_year_today = date.today() - timedelta(days=365)
  352. start_date = last_year_today.strftime("%Y%m%d")
  353. end_date = (last_year_today + timedelta(days=7)).strftime("%Y%m%d")
  354. sql_query = f'''
  355. SELECT
  356. CAST(t3.视频id AS STRING) AS 视频id_str,
  357. CASE
  358. WHEN COALESCE(SUM(COALESCE(t3.`当日分发曝光pv`, 0)), 0) < 1000 THEN 0
  359. ELSE COALESCE(AVG(NULLIF(t3.rov_t0, 0)), 0)
  360. END AS avg_rov_t0
  361. FROM
  362. loghubods.video_dimension_detail_add_column t3
  363. WHERE t3.视频id in ({video_ids_in_clause})
  364. AND t3.dt >= '{start_date}'
  365. AND t3.dt <= '{end_date}'
  366. GROUP BY
  367. t3.视频id
  368. ;
  369. '''
  370. data = get_odps_data(sql_query)
  371. result_dict = {}
  372. if data:
  373. result_dict = {r[0]: r[1] for r in data}
  374. return result_dict
  375. def get_changwen_weight(account_name):
  376. bizdatemax_date = date.today() - timedelta(days=1)
  377. bizdatemin_date = bizdatemax_date - timedelta(days=30)
  378. bizdatemax = bizdatemax_date.strftime("%Y%m%d")
  379. bizdatemin = bizdatemin_date.strftime("%Y%m%d")
  380. sql_query = f'''
  381. SELECT
  382. 公众号名
  383. ,videoid
  384. ,一级品类
  385. ,二级品类
  386. ,头部曝光
  387. ,头部曝光uv
  388. ,头部realplay
  389. ,头部realplay_uv
  390. ,头部分享
  391. ,头部分享uv
  392. ,头部回流人数 AS 头部回流数
  393. ,推荐曝光数
  394. ,当日分发曝光uv
  395. ,推荐realplay
  396. ,分发realplay_uv
  397. ,推荐分享数
  398. ,当日分发分享uv
  399. ,推荐回流数
  400. ,当日回流进入分发曝光次数 AS vov分子
  401. FROM (
  402. SELECT DISTINCT a.公众号名
  403. ,a.videoid
  404. ,e.merge_leve1 AS 一级品类
  405. ,e.merge_leve2 AS 二级品类
  406. ,a.title
  407. ,a.进入分发人数
  408. ,头部曝光pv AS 头部曝光
  409. ,头部realplay_pv AS 头部realplay
  410. ,头部分享pv AS 头部分享
  411. ,a.当日分发曝光pv AS 推荐曝光数
  412. ,a.当日分发播放pv
  413. ,分发realplay_pv AS 推荐realplay
  414. ,分发realplay_pv / a.当日分发播放pv AS 真实播放率pv
  415. ,当日分发播放uv
  416. ,c.realplay_uv AS 分发真实播uv
  417. ,c.realplay_uv / a.当日分发播放uv AS 真实播放率uv
  418. ,a.当日分发分享pv AS 推荐分享数
  419. ,a.当日分发分享pv / a.当日分发曝光pv AS str
  420. ,NVL(b.当日分发回流人数,0) AS 推荐回流数
  421. ,NVL(b.当日回流进入分发人数,0) AS 当日回流进入分发人数
  422. ,NVL(b.当日回流进入分发曝光次数,0) AS 当日回流进入分发曝光次数
  423. ,NVL(b.当日回流进入分发曝光次数,0) / a.当日分发曝光pv AS vov分子
  424. ,d.头部回流人数
  425. ,当日分发曝光uv
  426. ,头部曝光uv
  427. ,当日分发分享uv
  428. ,头部分享uv
  429. ,分发realplay_uv
  430. ,头部realplay_uv
  431. FROM (
  432. SELECT account_name AS 公众号名
  433. ,videoid
  434. ,title
  435. ,COUNT(DISTINCT mid) AS 进入分发人数
  436. ,COUNT(
  437. CASE WHEN pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$' AND businesstype = 'videoView' THEN mid END
  438. ) AS 当日分发曝光pv
  439. ,COUNT(DISTINCT
  440. CASE WHEN pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$' AND businesstype = 'videoView' THEN mid END
  441. ) AS 当日分发曝光uv
  442. ,COUNT(
  443. CASE WHEN pagesource REGEXP 'pages/user-videos-share$' AND businesstype = 'videoView' THEN mid END
  444. ) AS 头部曝光pv
  445. ,COUNT(DISTINCT
  446. CASE WHEN pagesource REGEXP 'pages/user-videos-share$' AND businesstype = 'videoView' THEN mid END
  447. ) AS 头部曝光uv
  448. ,COUNT(
  449. CASE WHEN pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$' AND businesstype = 'videoPlay' THEN mid END
  450. ) AS 当日分发播放pv
  451. ,COUNT(DISTINCT
  452. CASE WHEN pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$' AND businesstype = 'videoPlay' THEN mid END
  453. ) AS 当日分发播放uv
  454. ,COUNT(
  455. CASE WHEN pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$' AND businesstype = 'videoShareFriend' THEN mid END
  456. ) AS 当日分发分享pv
  457. ,COUNT(DISTINCT
  458. CASE WHEN pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$' AND businesstype = 'videoShareFriend' THEN mid END
  459. ) AS 当日分发分享uv
  460. ,COUNT(
  461. CASE WHEN pagesource REGEXP 'pages/user-videos-share$' AND businesstype = 'videoShareFriend' THEN mid END
  462. ) AS 头部分享pv
  463. ,COUNT(DISTINCT
  464. CASE WHEN pagesource REGEXP 'pages/user-videos-share$' AND businesstype = 'videoShareFriend' THEN mid END
  465. ) AS 头部分享uv
  466. FROM (
  467. SELECT DISTINCT a.mid
  468. ,a.videoid
  469. ,a.businesstype
  470. ,a.pagesource
  471. ,a.subsessionid
  472. ,account_name
  473. ,e.title
  474. FROM loghubods.video_action_log_rp a
  475. LEFT JOIN loghubods.user_wechat_identity_info_ha b
  476. ON a.mid = CONCAT('weixin_openid_',b.open_id)
  477. AND b.dt = MAX_PT("loghubods.user_wechat_identity_info_ha")
  478. LEFT JOIN loghubods.gzh_fans_info d
  479. ON b.union_id = d.union_id
  480. AND d.dt = MAX_PT("loghubods.gzh_fans_info")
  481. LEFT JOIN videoods.wx_video e
  482. ON a.videoid = e.id
  483. WHERE a.dt >= '{bizdatemin}'
  484. AND a.dt <= '{bizdatemax}'
  485. AND businesstype IN ('videoView','videoPlay','videoShareFriend')
  486. AND d.user_create_time IS NOT NULL
  487. AND account_name = '{account_name}'
  488. AND a.videoid IN (
  489. SELECT
  490. DISTINCT content_id AS videoid
  491. FROM
  492. videoods.content_profile
  493. WHERE status=3
  494. AND is_deleted = 0
  495. )
  496. ) t
  497. GROUP BY 公众号名
  498. ,videoid
  499. ,title
  500. ) a
  501. LEFT JOIN (
  502. SELECT t.account_name AS 公众号名
  503. ,t.videoid
  504. ,COUNT(DISTINCT s.machinecode) AS 当日分发回流人数
  505. ,COUNT(DISTINCT v.mid) AS 当日回流进入分发人数
  506. ,COUNT(v.mid) AS 当日回流进入分发曝光次数
  507. FROM (
  508. SELECT DISTINCT a.subsessionid
  509. ,a.videoid
  510. ,a.mid
  511. ,d.account_name
  512. ,GET_JSON_OBJECT(extparams,'$.recomTraceId') AS recomtraceid
  513. FROM loghubods.video_action_log_rp a
  514. LEFT JOIN loghubods.user_wechat_identity_info_ha b
  515. ON a.mid = CONCAT('weixin_openid_',b.open_id)
  516. AND b.dt = MAX_PT("loghubods.user_wechat_identity_info_ha")
  517. LEFT JOIN loghubods.gzh_fans_info d
  518. ON b.union_id = d.union_id
  519. AND d.dt = MAX_PT("loghubods.gzh_fans_info")
  520. WHERE a.dt >= '{bizdatemin}'
  521. AND a.dt <= '{bizdatemax}'
  522. AND a.businesstype = 'videoShareFriend'
  523. AND a.pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$'
  524. AND d.user_create_time IS NOT NULL
  525. AND d.account_name = '{account_name}'
  526. ) t
  527. LEFT JOIN (
  528. SELECT DISTINCT subsessionid
  529. ,machinecode
  530. ,recomtraceid
  531. ,clickobjectid
  532. FROM loghubods.user_share_log
  533. WHERE dt >= '{bizdatemin}'
  534. AND dt <= '{bizdatemax}'
  535. AND topic = 'click'
  536. ) s
  537. ON t.recomtraceid = s.recomtraceid
  538. AND t.videoid = s.clickobjectid
  539. LEFT JOIN (
  540. SELECT subsessionid
  541. ,mid
  542. ,videoid
  543. FROM loghubods.video_action_log_rp
  544. WHERE dt >= '{bizdatemin}'
  545. AND dt <= '{bizdatemax}'
  546. AND pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$'
  547. AND businesstype = 'videoView'
  548. ) v
  549. ON s.subsessionid = v.subsessionid
  550. AND s.machinecode = v.mid
  551. GROUP BY account_name
  552. ,t.videoid
  553. ) b
  554. ON a.公众号名 = b.公众号名
  555. AND a.videoid = b.videoid
  556. LEFT JOIN (
  557. SELECT d.account_name AS 公众号名
  558. ,a.videoid
  559. ,COUNT(DISTINCT a.mid) AS realplay_uv
  560. ,COUNT(
  561. CASE WHEN a.pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$' THEN a.mid END
  562. ) AS 分发realplay_pv
  563. ,COUNT(CASE WHEN a.pagesource REGEXP 'pages/user-videos-share$' THEN a.mid END) AS 头部realplay_pv
  564. ,COUNT(DISTINCT
  565. CASE WHEN a.pagesource REGEXP 'category$|recommend$|-pages/user-videos-detail$' THEN a.mid END
  566. ) AS 分发realplay_uv
  567. ,COUNT(DISTINCT CASE WHEN a.pagesource REGEXP 'pages/user-videos-share$' THEN a.mid END) AS 头部realplay_uv
  568. FROM loghubods.ods_video_play_log_day a
  569. LEFT JOIN (
  570. SELECT DISTINCT open_id
  571. ,union_id
  572. FROM loghubods.user_wechat_identity_info_ha
  573. WHERE dt = MAX_PT("loghubods.user_wechat_identity_info_ha")
  574. ) b
  575. ON a.mid = CONCAT('weixin_openid_',b.open_id)
  576. LEFT JOIN loghubods.gzh_fans_info d
  577. ON b.union_id = d.union_id
  578. AND d.dt = MAX_PT("loghubods.gzh_fans_info")
  579. WHERE a.dt >= '{bizdatemin}'
  580. AND a.dt <= '{bizdatemax}'
  581. AND a.businesstype = 'videoRealPlay'
  582. AND d.user_create_time IS NOT NULL
  583. AND d.account_name = '{account_name}'
  584. GROUP BY d.account_name
  585. ,a.videoid
  586. ORDER BY 分发realplay_pv DESC
  587. ) c
  588. ON a.公众号名 = c.公众号名
  589. AND a.videoid = c.videoid
  590. LEFT JOIN (
  591. SELECT t.account_name AS 公众号名
  592. ,t.videoid
  593. ,COUNT(DISTINCT s.machinecode) AS 头部回流人数
  594. FROM (
  595. SELECT DISTINCT a.shareobjectid AS videoid
  596. ,a.shareid
  597. ,a.machinecode
  598. ,d.account_name
  599. FROM loghubods.user_share_log a
  600. LEFT JOIN loghubods.user_wechat_identity_info_ha b
  601. ON a.machinecode = CONCAT('weixin_openid_',b.open_id)
  602. AND b.dt = MAX_PT("loghubods.user_wechat_identity_info_ha")
  603. LEFT JOIN loghubods.gzh_fans_info d
  604. ON b.union_id = d.union_id
  605. AND d.dt = MAX_PT("loghubods.gzh_fans_info")
  606. WHERE a.dt >= '{bizdatemin}'
  607. AND a.dt <= '{bizdatemax}'
  608. AND a.topic = 'share'
  609. AND a.pagesource REGEXP 'pages/user-videos-share$'
  610. AND d.user_create_time IS NOT NULL
  611. AND d.account_name = '{account_name}'
  612. ) t
  613. LEFT JOIN (
  614. SELECT DISTINCT shareid
  615. ,machinecode
  616. ,clickobjectid
  617. FROM loghubods.user_share_log
  618. WHERE dt >= '{bizdatemin}'
  619. AND dt <= '{bizdatemax}'
  620. AND topic = 'click'
  621. ) s
  622. ON t.shareid = s.shareid
  623. GROUP BY account_name
  624. ,t.videoid
  625. ) d
  626. ON a.公众号名 = d.公众号名
  627. AND a.videoid = d.videoid
  628. LEFT JOIN loghubods.video_merge_tag e
  629. ON a.videoid = e.videoid
  630. )
  631. ORDER BY 推荐曝光数 DESC
  632. '''
  633. result_list = []
  634. data = get_odps_data(sql_query)
  635. if data:
  636. for r in data:
  637. result_list.append(
  638. {
  639. "account_name": r[0],
  640. "videoid": r[1],
  641. "一级品类": r[2],
  642. "二级品类": r[3],
  643. "ext_data": {
  644. "头部曝光": r[4],
  645. "头部曝光uv": r[5],
  646. "头部realplay": r[6],
  647. "头部realplay_uv": r[7],
  648. "头部分享": r[8],
  649. "头部分享uv": r[9],
  650. "头部回流数": r[10],
  651. "推荐曝光数": r[11],
  652. "当日分发曝光uv": r[12],
  653. "推荐realplay": r[13],
  654. "分发realplay_uv": r[14],
  655. "推荐分享数": r[15],
  656. "当日分发分享uv": r[16],
  657. "推荐回流数": r[17],
  658. "vov分子": r[18],
  659. },
  660. }
  661. )
  662. # 输出到 examples/demand/data/changwen_data/
  663. output_dir = Path(__file__).parent / "data" / "changwen_data"
  664. output_dir.mkdir(parents=True, exist_ok=True)
  665. output_file = output_dir / f"{account_name}.json"
  666. with output_file.open("w", encoding="utf-8") as f:
  667. json.dump(result_list, f, ensure_ascii=False, indent=2)
  668. return result_list
  669. def get_zengzhang_weight(account_name):
  670. bizdatemax_date = date.today() - timedelta(days=1)
  671. bizdatemin_date = bizdatemax_date - timedelta(days=30)
  672. bizdatemax = bizdatemax_date.strftime("%Y%m%d")
  673. bizdatemin = bizdatemin_date.strftime("%Y%m%d")
  674. sql_query = f'''
  675. SELECT 合作方名
  676. ,合作方简称
  677. ,videoid
  678. ,一级品类
  679. ,二级品类
  680. ,SUM(头部曝光) as 头部曝光
  681. ,SUM(头部曝光uv) as 头部曝光uv
  682. ,SUM(头部realplay) as 头部realplay
  683. ,SUM(头部realplay_uv) as 头部realplay_uv
  684. ,SUM(头部分享) as 头部分享
  685. ,SUM(头部分享uv) as 头部分享uv
  686. ,SUM(头部回流数) as 头部回流数
  687. ,SUM(推荐曝光数) as 推荐曝光数
  688. ,SUM(当日分发曝光uv) as 当日分发曝光uv
  689. ,SUM(推荐realplay) as 推荐realplay
  690. ,SUM(分发realplay_uv) as 分发realplay_uv
  691. ,SUM(推荐分享数) as 推荐分享数
  692. ,SUM(当日分发分享uv) as 当日分发分享uv
  693. ,SUM(推荐回流数) as 推荐回流数
  694. ,SUM(vov分子) as vov分子
  695. FROM loghubods.dws_growth_partner_vid_data
  696. WHERE dt BETWEEN '{bizdatemin}' AND '{bizdatemax}'
  697. AND 合作方名 = '{account_name}'
  698. GROUP BY 合作方名
  699. ,合作方简称
  700. ,videoid
  701. ,一级品类
  702. ,二级品类
  703. ORDER BY SUM(推荐曝光数)
  704. ;
  705. '''
  706. result_list = []
  707. data = get_odps_data(sql_query)
  708. if data:
  709. for r in data:
  710. result_list.append(
  711. {
  712. "account_name": r[0],
  713. "合作方简称": r[1],
  714. "videoid": r[2],
  715. "一级品类": r[3],
  716. "二级品类": r[4],
  717. "ext_data": {
  718. "头部曝光": r[5],
  719. "头部曝光uv": r[6],
  720. "头部realplay": r[7],
  721. "头部realplay_uv": r[8],
  722. "头部分享": r[9],
  723. "头部分享uv": r[10],
  724. "头部回流数": r[11],
  725. "推荐曝光数": r[12],
  726. "当日分发曝光uv": r[13],
  727. "推荐realplay": r[14],
  728. "分发realplay_uv": r[15],
  729. "推荐分享数": r[16],
  730. "当日分发分享uv": r[17],
  731. "推荐回流数": r[18],
  732. "vov分子": r[19],
  733. },
  734. }
  735. )
  736. # 输出到 examples/demand/data/zengzhang_data/
  737. output_dir = Path(__file__).parent / "data" / "zengzhang_data"
  738. output_dir.mkdir(parents=True, exist_ok=True)
  739. output_file = output_dir / f"{account_name}.json"
  740. with output_file.open("w", encoding="utf-8") as f:
  741. json.dump(result_list, f, ensure_ascii=False, indent=2)
  742. return result_list
  743. def get_merge_leve2_by_video_ids(video_ids, batch_size=2000):
  744. result = {}
  745. if not video_ids:
  746. return result
  747. normalized_ids = [str(video_id) for video_id in video_ids if video_id is not None]
  748. for i in range(0, len(normalized_ids), batch_size):
  749. batch_ids = normalized_ids[i:i + batch_size]
  750. escaped_ids = [video_id.replace("'", "''") for video_id in batch_ids]
  751. video_ids_in_clause = ", ".join([f"'{video_id}'" for video_id in escaped_ids])
  752. sql_query = f'''
  753. SELECT videoid, merge_leve2
  754. FROM loghubods.video_merge_tag
  755. WHERE videoid IN ({video_ids_in_clause})
  756. '''
  757. data = get_odps_data(sql_query)
  758. if not data:
  759. continue
  760. for row in data:
  761. result[str(row[0])] = row[1]
  762. return result
  763. def get_all_decode_task_result_rows():
  764. return mysql_db.select(
  765. "workflow_decode_task_result",
  766. columns="id, channel_content_id, merge_leve2",
  767. )
  768. def update_decode_task_result_merge_leve2(channel_content_id, merge_leve2):
  769. return mysql_db.update(
  770. "workflow_decode_task_result",
  771. {"merge_leve2": str(merge_leve2)},
  772. "channel_content_id = %s",
  773. (str(channel_content_id),),
  774. )
  775. def backfill_merge_leve2_for_decode_task_result():
  776. rows = get_all_decode_task_result_rows()
  777. updated_count = 0
  778. skipped_count = 0
  779. valid_content_ids = []
  780. for row in rows:
  781. channel_content_id = row.get("channel_content_id")
  782. if channel_content_id is None:
  783. skipped_count += 1
  784. continue
  785. channel_content_id = str(channel_content_id)
  786. if len(channel_content_id) > 8:
  787. skipped_count += 1
  788. continue
  789. valid_content_ids.append(channel_content_id)
  790. merge_leve2_map = get_merge_leve2_by_video_ids(valid_content_ids, batch_size=2000)
  791. for channel_content_id in valid_content_ids:
  792. merge_leve2 = merge_leve2_map.get(channel_content_id)
  793. if not merge_leve2:
  794. continue
  795. affected = update_decode_task_result_merge_leve2(channel_content_id, merge_leve2)
  796. if affected > 0:
  797. updated_count += affected
  798. return {
  799. "total": len(rows),
  800. "updated": updated_count,
  801. "skipped": skipped_count,
  802. }
  803. #
  804. # if __name__ == '__main__':
  805. # backfill_merge_leve2_for_decode_task_result()