Agent/examples/auto_put_ad_mini/configs/material_creative_patterns_seed.json

[
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "pension_information_gap_big_title",
    "pattern_name": "养老金信息差大字封面",
    "hook_category": "pension_money,information_gap",
    "visual_template": "explainer_person_or_plain_big_title",
    "title_hook_rule": "围绕中老年明确利益点提出一个通俗问题,用信息差承接,标题要直接、清晰、可一眼看懂。可使用“会发生什么”“答案出来了”“很多人还不知道”等结构。",
    "visual_rule": "强封面感构图,超大中文标题优先。可使用资料清单、账本票据、讲解现场、桌面道具或简洁背景;人物不是必需,不要默认老人正脸。",
    "relevance_rule": "仅在视频特征包含退休、养老金、社保、补贴、工资、养老等相关主题时优先使用。",
    "compliance_rule": "不得承诺收益,不得伪装官方政策通知,不得制造虚假紧迫,不得出现假按钮或假界面。",
    "positive_examples": ["每个月的养老金不取会发生什么?答案出来了!"],
    "negative_examples": ["国家发钱紧急通知", "最后一天赶紧领取"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 7,
    "source_total_cost_fen": 22595635,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 10,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "pension_retirement", "score": 35, "keywords": ["养老金", "退休", "退休金", "社保", "补贴", "工资", "养老"]},
        {"name": "information_gap", "score": 8, "keywords": ["答案", "不知道", "原来", "为什么", "会发生什么", "才知道"]}
      ],
      "exclude_groups": [
        {"name": "fake_policy", "score": -35, "keywords": ["紧急通知", "官方通知", "最后一天", "国家发钱"]},
        {"name": "medical", "score": -30, "keywords": ["医疗", "医院", "看病", "治病"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "retirement_time_anchor_reminder",
    "pattern_name": "退休工资时间锚点提醒",
    "hook_category": "pension_money,time_anchor,number_list,information_gap",
    "visual_template": "explainer_person_or_plain_big_title",
    "title_hook_rule": "使用“今年/下个月/六月开始/2026年”等时间锚点,结合退休工资、补贴、社保等中老年关心的信息,形成提醒感和信息差。表达要克制,避免假政策通知。",
    "visual_rule": "大字标题加资料、账单、清单、日历或桌面特写。可有人物手部或弱化人物,不默认家庭讨论和老人正脸。",
    "relevance_rule": "适合视频特征中包含退休、工资、补贴、时间变化、政策解读、注意事项等主题。",
    "compliance_rule": "不能写成官方通告,不能承诺涨钱,不能使用紧急、马上、最后机会等强诱导。",
    "positive_examples": ["六月开始退休工资超5000元的要留意我也是刚知道"],
    "negative_examples": ["紧急通知退休金马上翻倍", "不看就领不到"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 9,
    "source_total_cost_fen": 20250222,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 10,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "pension_retirement", "score": 28, "keywords": ["养老金", "退休", "工资", "补贴", "社保", "退休金"]},
        {"name": "time_anchor", "score": 14, "keywords": ["今年", "明年", "下个月", "开始", "时间", "变化", "2026", "注意", "留意"]}
      ],
      "exclude_groups": [
        {"name": "fake_policy", "score": -35, "keywords": ["紧急通知", "官方", "最后机会", "马上领取"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "list_ranking_explainer_cover",
    "pattern_name": "清单/排名解释型封面",
    "hook_category": "number_list,information_gap",
    "visual_template": "explainer_person_or_plain_big_title",
    "title_hook_rule": "把视频主题转成清单、排名、几类人、几个原因、几件事等结构,让用户预期点击后能得到完整解释。标题要具体,但不要夸张。",
    "visual_rule": "封面突出数字、清单、表格、排行或对比。背景可以是资料页、物品特写、讲解现场或简单真实场景,人物不是必需。",
    "relevance_rule": "适合视频特征中包含排名、清单、步骤、原因、类型、注意事项、对比解释等主题。",
    "compliance_rule": "避免国家排名情绪化、涉政对立、虚假权威背书、假榜单和绝对化表达。",
    "positive_examples": ["中国31省人均养老金排名出来了再忙也要看看"],
    "negative_examples": ["全国唯一官方排名", "看完吓一跳"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 7,
    "source_total_cost_fen": 12203499,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 9,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "list_or_ranking", "score": 30, "keywords": ["排名", "清单", "几类", "几种", "几个", "几件", "原因", "步骤", "对比", "榜"]},
        {"name": "explainer", "score": 10, "keywords": ["解释", "答案", "为什么", "原来", "明白"]}
      ],
      "exclude_groups": [
        {"name": "politics_country", "score": -25, "keywords": ["强国", "美国", "日本", "朝鲜", "国家排名"]},
        {"name": "absolute_claim", "score": -20, "keywords": ["唯一", "100%", "官方排名"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "elder_family_life_reminder",
    "pattern_name": "家庭晚年提醒型封面",
    "hook_category": "family_emotion,number_list",
    "visual_template": "elder_family_emotion_big_title",
    "title_hook_rule": "围绕晚年生活、子女关系、老伴、兄弟姐妹、邻里相处等生活议题,生成现实提醒型标题。可以有一点悬念和情绪,但要避免两性猎奇和伦理冲突。",
    "visual_rule": "本土生活场景或关系线索,可用家门口、桌面物件、旧照片、空椅子、人物背影或少量人物互动表达。不要默认客厅饭桌和老人正脸。",
    "relevance_rule": "适合视频特征中包含晚年、家庭、子女、老伴、亲情、邻里、人情往来等主题。",
    "compliance_rule": "不得低俗擦边,不得婚配违法敏感,不得哭惨卖惨,不得制造极端恐吓。",
    "positive_examples": ["当你老了建议你少去看望兄弟姐妹3个原因很现实"],
    "negative_examples": ["长期分居女人想老公", "夫妻晚年挤一张床"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 4,
    "source_total_cost_fen": 7473737,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 9,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "elder_family", "score": 32, "keywords": ["晚年", "老人", "老年", "子女", "老伴", "家庭", "亲情", "兄弟姐妹", "邻里", "父母"]},
        {"name": "life_reminder", "score": 10, "keywords": ["建议", "少去", "原因", "现实", "提醒", "注意"]}
      ],
      "exclude_groups": [
        {"name": "sex_relationship", "score": -35, "keywords": ["分居", "床", "老公", "老婆", "试婚"]},
        {"name": "extreme_fear", "score": -20, "keywords": ["凄惨", "吓坏", "崩溃"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "music_nostalgia_emotion_cover",
    "pattern_name": "音乐乡愁共鸣封面",
    "hook_category": "music_stage,family_emotion",
    "visual_template": "stage_or_music_emotion",
    "title_hook_rule": "围绕老歌、乡愁、亲情、回忆、听哭几代人等情绪共鸣生成标题。标题要有情感张力,但不要哭惨卖惨或过度煽动。",
    "visual_rule": "舞台、麦克风、歌词纸、老照片、收音机、唱片、观众反应或年代感场景,大字标题突出共鸣和回忆。人物可有可无。",
    "relevance_rule": "适合视频特征包含歌曲、音乐、乡愁、回忆、父母、儿女、年代感、情感共鸣等主题。",
    "compliance_rule": "不得使用名人肖像,不得虚构明星背书,不得使用极端哭惨表达。",
    "positive_examples": ["一首歌，唱哭了几代人的乡愁"],
    "negative_examples": ["某明星亲口推荐", "不听后悔一辈子"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 4,
    "source_total_cost_fen": 8337506,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 8,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "music_nostalgia", "score": 34, "keywords": ["音乐", "歌曲", "唱歌", "老歌", "乡愁", "回忆", "听哭", "舞台", "旋律", "儿女"]}
      ],
      "exclude_groups": [
        {"name": "celebrity", "score": -25, "keywords": ["明星", "歌手", "名人", "某某亲口"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "life_object_attention_closeup",
    "pattern_name": "生活物品注意提醒",
    "hook_category": "health_life,information_gap",
    "visual_template": "object_closeup_big_title",
    "title_hook_rule": "围绕家中常见物品、食材、证件、手机、账本等生活细节生成注意提醒型标题。用“家里有X的注意了”“原来还有这种用法”等信息差,避免健康恐吓。",
    "visual_rule": "物品近景 + 大字标题优先,可搭配手部、厨房、桌面、柜子、证件、手机等真实生活元素。不要把人物作为默认主体。",
    "relevance_rule": "适合视频特征包含生活用品、食材、家庭常识、手机使用、消息辨别、日常提醒等主题。",
    "compliance_rule": "不得写医疗疗效、慢性中毒、治病保健、专家恐吓,不得出现假按钮。",
    "positive_examples": ["家里有红枣的注意了立马回家翻出来"],
    "negative_examples": ["这些蔬菜不浸泡等于慢性吃毒", "专家说能治病"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 3,
    "source_total_cost_fen": 6746984,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 8,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "life_object", "score": 30, "keywords": ["家里", "物品", "食材", "手机", "证件", "账本", "红枣", "蔬菜", "消息", "来电", "转账"]},
        {"name": "common_sense", "score": 10, "keywords": ["常识", "原来", "才知道", "用法", "注意"]}
      ],
      "exclude_groups": [
        {"name": "medical_fear", "score": -35, "keywords": ["治病", "疗效", "慢性中毒", "医院", "专家推荐"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "elder_life_advice_list",
    "pattern_name": "老年生活建议清单",
    "hook_category": "number_list,family_emotion",
    "visual_template": "elder_family_emotion_big_title",
    "title_hook_rule": "把老年生活经验、晚年建议、自我成长、情绪调节等内容转成“几条建议/几个习惯/几件事”的清单型标题。表达要温和、有用、有现实感。",
    "visual_rule": "用生活选择、清单、旧物、路口、院子、桌面道具、背影或少量人物交流表达经验感。标题突出“建议/经验/几件事”,不默认老人正脸。",
    "relevance_rule": "适合视频特征包含老人、晚年、生活建议、自我成长、情绪、习惯、人生经验等主题。",
    "compliance_rule": "不得制造恐惧,不得把建议写成绝对真理,不得贬低老年人或家庭成员。",
    "positive_examples": ["老年人一旦迈入八十岁高龄不妨听听这七条建议"],
    "negative_examples": ["不这样做晚年一定凄惨", "唯一正确活法"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 3,
    "source_total_cost_fen": 3970900,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 8,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "elder_advice", "score": 30, "keywords": ["建议", "习惯", "经验", "人生", "情绪", "内耗", "成长", "心态", "活法", "晚年", "老人", "老年"]}
      ],
      "exclude_groups": [
        {"name": "absolute_fear", "score": -25, "keywords": ["一定凄惨", "唯一", "必须", "不做就"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "local_life_social_observation",
    "pattern_name": "本土生活见闻观察",
    "hook_category": "information_gap,social_observation",
    "visual_template": "social_observation_scene_big_title",
    "title_hook_rule": "围绕中国本土生活场景、社区见闻、乡村变化、邻里事件、城市生活观察生成见闻型标题。可以有好奇感,但不碰涉政、民族对立和国际冲突。",
    "visual_rule": "街道、社区、院子、乡间、楼道、店铺、路口或事件现场等真实场景,用大字标题突出“原来/没想到/后来才知道”。",
    "relevance_rule": "适合视频特征包含生活见闻、社区、乡村、邻里、城市变化、普通人故事等主题。",
    "compliance_rule": "不得煽动地域/民族/国家对立,不得伪装新闻通告,不得使用灾难事故猎奇。",
    "positive_examples": ["就在刚才北京街头发生意外在场的人都看傻了"],
    "negative_examples": ["外国人跪了", "某国人都懵了", "紧急新闻"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 5,
    "source_total_cost_fen": 8676078,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 8,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "local_life", "score": 28, "keywords": ["社区", "乡村", "邻里", "街头", "生活", "见闻", "普通人", "变化", "发现", "本地"]}
      ],
      "exclude_groups": [
        {"name": "politics_country", "score": -35, "keywords": ["美国", "日本", "朝鲜", "印度", "强国", "国家", "民族"]},
        {"name": "fake_news", "score": -25, "keywords": ["紧急新闻", "刚刚发生", "官方通报"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "everyday_common_sense_gap",
    "pattern_name": "日常常识信息差",
    "hook_category": "information_gap,life_common_sense",
    "visual_template": "mixed_information_cover",
    "title_hook_rule": "围绕日常生活中容易忽略的常识、误区、原因解释生成信息差标题。标题要像生活经验分享,不要像专家恐吓或医疗建议。",
    "visual_rule": "真实生活背景 + 大字标题,可使用物品特写、对比图、资料页、讲解现场或弱化人物,但不出现假按钮和伪界面。",
    "relevance_rule": "适合视频特征包含生活常识、原因解释、误区、普通人经验、家庭提醒等主题。",
    "compliance_rule": "不得涉及医疗诊断/疗效承诺/健康恐吓,不得使用专家权威背书制造恐慌。",
    "positive_examples": ["早上起来能不能空腹喝水?一番话让人明白了"],
    "negative_examples": ["专家惊呆众人", "不这样做等于慢性中毒"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 5,
    "source_total_cost_fen": 6871511,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 8,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "common_sense", "score": 30, "keywords": ["常识", "误区", "原来", "才知道", "为什么", "原因", "解释", "明白", "普通人经验"]}
      ],
      "exclude_groups": [
        {"name": "medical_fear", "score": -35, "keywords": ["专家", "中毒", "治病", "医院", "疗效"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "family_story_reversal_cover",
    "pattern_name": "家庭故事反转封面",
    "hook_category": "family_emotion,story_reversal",
    "visual_template": "mixed_information_cover",
    "title_hook_rule": "围绕家庭关系、亲友往来、误会、重逢、发现真相等内容生成故事反转型标题。保持生活化和好奇感,不要走低俗伦理猎奇。",
    "visual_rule": "用门口、院子、旧照片、桌面物件、空座位、背影、人物反应或少量互动制造故事感,不默认饭桌和老人正脸。",
    "relevance_rule": "适合视频特征包含家庭故事、亲情、人情往来、误会、回忆、重逢、生活反转等主题。",
    "compliance_rule": "不得涉及婚配违法、两性隐私、暴力犯罪、军警冒充、极端羞辱或恐吓。",
    "positive_examples": ["男子结婚请生父坐主桌养父靠边 后来才知道原因"],
    "negative_examples": ["女人长期分居想老公", "政委看到吓瘫"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 4,
    "source_total_cost_fen": 6789061,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 8,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "family_story", "score": 28, "keywords": ["家庭", "亲情", "父母", "子女", "亲戚", "人情", "误会", "重逢", "回忆"]},
        {"name": "story_reversal", "score": 14, "keywords": ["反转", "没想到", "后来", "真相", "发现"]}
      ],
      "exclude_groups": [
        {"name": "sex_relationship", "score": -35, "keywords": ["分居", "试婚", "床", "情人"]},
        {"name": "crime_or_military", "score": -30, "keywords": ["犯罪", "军籍", "政委", "部队"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "neighbor_acquaintance_discovery",
    "pattern_name": "熟人邻里意外发现",
    "hook_category": "social_observation,family_emotion,information_gap",
    "visual_template": "elder_family_emotion_big_title",
    "title_hook_rule": "围绕熟人、邻里、亲友之间的意外发现和生活反转生成标题。强调普通生活里的“没想到”,避免冲突、低俗和极端猎奇。",
    "visual_rule": "社区广场、楼道、家门口、院子、街边或桌面线索等本土生活场景,可有少量人物互动,也可以用场景和物件制造发现感。",
    "relevance_rule": "适合视频特征包含邻里、熟人、亲戚、朋友、社区、人情、普通人故事等主题。",
    "compliance_rule": "不得制造谣言、隐私窥探、低俗伦理冲突或恐吓式标题。",
    "positive_examples": ["邻居一句话让全家人突然明白了"],
    "negative_examples": ["偷听邻居秘密", "熟人丑事曝光"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 2,
    "source_total_cost_fen": 3036862,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 8,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "neighbor_acquaintance", "score": 30, "keywords": ["邻里", "邻居", "熟人", "亲戚", "朋友", "社区", "人情", "家门口"]}
      ],
      "exclude_groups": [
        {"name": "privacy_or_vulgar", "score": -30, "keywords": ["秘密曝光", "偷听", "丑事", "隐私"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "direct_question_big_text",
    "pattern_name": "直接问题纯大字封面",
    "hook_category": "information_gap,direct_question",
    "visual_template": "plain_background_big_text",
    "title_hook_rule": "把视频核心问题压缩成一个直接问句或判断题,用大字呈现。适合信息点很强但画面不需要复杂场景的主题。",
    "visual_rule": "纯色或简单真实背景 + 超大中文标题,减少复杂元素,保证手机小屏第一眼可读。",
    "relevance_rule": "适合视频特征中有明确问题、答案、解释、原因、提醒,且不依赖复杂人物剧情的内容。",
    "compliance_rule": "避免震惊体、命令式、绝对化、假官方、假按钮和恐吓表达。",
    "positive_examples": ["2026年养老金还涨不涨?答案终于来了!"],
    "negative_examples": ["不看后悔", "最后一天"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 4,
    "source_total_cost_fen": 7679486,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 7,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "clear_question", "score": 24, "keywords": ["为什么", "原因", "答案", "会发生什么", "能不能", "怎么办", "要不要"]},
        {"name": "explainer", "score": 10, "keywords": ["解释", "原来", "才知道", "明白", "提醒"]}
      ],
      "exclude_groups": [
        {"name": "clickbait", "score": -25, "keywords": ["不看后悔", "最后一天", "赶紧看"]}
      ]
    }
  },
  {
    "pattern_version": "seed_20260708_v1",
    "pattern_key": "light_curiosity_life_oddity",
    "pattern_name": "轻猎奇生活奇闻封面",
    "hook_category": "light_curiosity,information_gap,story_reversal",
    "visual_template": "mixed_information_cover",
    "title_hook_rule": "围绕真实生活里的反常识、意外发现、稀奇见闻生成轻猎奇标题。重点是“有点稀奇、想知道原因”,不要恶俗、恐吓或假新闻。",
    "visual_rule": "真实本土场景 + 大字标题,优先用稀奇物件、过程现场、旧照片、机器、自然景象或场景反差制造好奇;人物惊讶或围观不是必需。",
    "relevance_rule": "适合视频特征包含奇闻、没想到、发现、真相、原因、反转、稀奇、意外、普通人见闻等主题。",
    "compliance_rule": "不得血腥暴力、违法犯罪、低俗擦边、迷信预测、假新闻播报、灾难事故猎奇或隐私曝光。",
    "positive_examples": ["今年燕子消失了你知道是怎么回事吗"],
    "negative_examples": ["尸体", "犯罪现场", "算命预言", "丑事曝光"],
    "source_run_id": "material_30d_20260607_20260706_top5000",
    "source_material_count": 5,
    "source_total_cost_fen": 12258428,
    "status": "DRAFT",
    "enabled": 0,
    "selector_config": {
      "base_score": 8,
      "min_match_groups": 1,
      "match_groups": [
        {"name": "light_curiosity", "score": 34, "keywords": ["奇闻", "稀奇", "奇怪", "消失", "出现", "没想到", "真相", "原因", "反常识", "意外"]},
        {"name": "story_reversal", "score": 10, "keywords": ["反转", "后来", "发现", "原来"]}
      ],
      "exclude_groups": [
        {"name": "crime_violence", "score": -40, "keywords": ["尸体", "犯罪", "暴力", "血腥", "凶杀"]},
        {"name": "superstition", "score": -35, "keywords": ["预言", "算命", "降世", "迷信"]},
        {"name": "fake_news", "score": -25, "keywords": ["新闻播报", "紧急新闻", "官方通报"]}
      ]
    }
  }
]