ad_recommend.py 33 KB

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  1. import json
  2. import time
  3. import traceback
  4. import datetime
  5. from utils import RedisHelper
  6. from config import set_config
  7. from log import Log
  8. from lr_model import get_final_score
  9. log_ = Log()
  10. config_ = set_config()
  11. redis_helper = RedisHelper()
  12. def get_params(ab_exp_info, ab_test_code):
  13. """
  14. 根据实验分组给定对应的参数
  15. :param ab_exp_info: AB实验组参数
  16. :param ab_test_code: 用户对应的ab组
  17. :return:
  18. """
  19. abtest_id, abtest_config_tag = None, None
  20. ad_abtest_id_list = [key.split('-')[0] for key in config_.AD_ABTEST_CONFIG]
  21. # 获取广告实验配置
  22. config_value_dict = {}
  23. if ab_exp_info:
  24. ab_exp_list = ab_exp_info.get('ab_test002', None)
  25. if ab_exp_list:
  26. for ab_item in ab_exp_list:
  27. ab_exp_code = ab_item.get('abExpCode', None)
  28. if not ab_exp_code:
  29. continue
  30. if ab_exp_code in ad_abtest_id_list:
  31. config_value = ab_item.get('configValue', None)
  32. if config_value:
  33. config_value_dict[str(ab_exp_code)] = eval(str(config_value))
  34. if len(config_value_dict) > 0:
  35. for ab_exp_code, config_value in config_value_dict.items():
  36. for tag, value in config_value.items():
  37. if ab_test_code in value:
  38. abtest_id = ab_exp_code
  39. abtest_config_tag = tag
  40. break
  41. return abtest_id, abtest_config_tag
  42. def get_threshold(abtest_id, abtest_config_tag, ab_test_code, mid_group, care_model_status, abtest_param):
  43. """获取对应的阈值"""
  44. # 判断是否是关怀模式实验
  45. care_model_status_param = abtest_param.get('care_model_status_param', None)
  46. care_model_ab_mid_group = abtest_param.get('care_model_ab_mid_group', [])
  47. if care_model_status_param is None:
  48. # 无关怀模式实验
  49. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD
  50. else:
  51. # 关怀模式实验
  52. if care_model_status is None or len(care_model_ab_mid_group) == 0 or care_model_status == 'null':
  53. # 参数缺失,走默认
  54. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD
  55. elif int(care_model_status) == int(care_model_status_param) and mid_group in care_model_ab_mid_group:
  56. # 实验匹配,获取对应的阈值
  57. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD_CARE_MODEL
  58. else:
  59. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD
  60. threshold_key_name = f"{threshold_key_name_prefix}{abtest_id}:{abtest_config_tag}:{ab_test_code}:{mid_group}"
  61. threshold = redis_helper.get_data_from_redis(key_name=threshold_key_name)
  62. if threshold is None:
  63. threshold = 0
  64. else:
  65. threshold = float(threshold)
  66. return threshold
  67. def predict_with_rate_process(now_date, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status, mid_group):
  68. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  69. user_data_key = abtest_param['user'].get('data')
  70. user_rule_key = abtest_param['user'].get('rule')
  71. video_data_key = abtest_param['video'].get('data')
  72. # 获取用户组分享率
  73. group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{now_dt}"
  74. if not redis_helper.key_exists(group_share_rate_key):
  75. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  76. group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{redis_dt}"
  77. group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  78. # 获取视频分享率
  79. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{now_dt}"
  80. if not redis_helper.key_exists(video_share_rate_key):
  81. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  82. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{redis_dt}"
  83. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  84. if video_share_rate is None:
  85. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  86. # 计算 mid-video 分享率
  87. if group_share_rate is None or video_share_rate is None:
  88. return None
  89. mid_video_predict_res = float(group_share_rate) * float(video_share_rate)
  90. # 获取对应的阈值
  91. threshold = get_threshold(
  92. abtest_id=abtest_id,
  93. abtest_config_tag=abtest_config_tag,
  94. ab_test_code=ab_test_code,
  95. mid_group=mid_group,
  96. care_model_status=care_model_status,
  97. abtest_param=abtest_param
  98. )
  99. # 阈值判断
  100. if mid_video_predict_res > threshold:
  101. # 大于阈值,出广告
  102. ad_predict = 2
  103. else:
  104. # 否则,不出广告
  105. ad_predict = 1
  106. result = {
  107. 'mid_group': mid_group,
  108. 'group_share_rate': group_share_rate,
  109. 'video_share_rate': video_share_rate,
  110. 'mid_video_predict_res': mid_video_predict_res,
  111. 'threshold': threshold,
  112. 'ad_predict': ad_predict
  113. }
  114. return result
  115. def predict_mid_video_res(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status, app_type):
  116. # now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  117. # user_data_key = abtest_param['user'].get('data')
  118. # user_rule_key = abtest_param['user'].get('rule')
  119. # video_data_key = abtest_param['video'].get('data')
  120. group_class_key = abtest_param.get('group_class_key')
  121. no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  122. no_ad_group_with_video_mapping = abtest_param.get('no_ad_group_with_video_mapping', {})
  123. # 判断mid所属分组
  124. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  125. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  126. if mid_group is None:
  127. mid_group = 'mean_group'
  128. # 判断用户是否在免广告用户组列表中
  129. if mid_group in no_ad_mid_group_list:
  130. # 在免广告用户组列表中,则不出广告
  131. ad_predict = 1
  132. result = {
  133. 'mid_group': mid_group,
  134. 'ad_predict': ad_predict,
  135. 'no_ad_strategy': 'no_ad_mid_group'
  136. }
  137. elif mid_group in no_ad_group_with_video_mapping:
  138. # 用户组在特定内容不出广告设置中
  139. # 获取对应的特定内容
  140. video_mapping_key_list = no_ad_group_with_video_mapping.get(mid_group, [])
  141. no_ad_videos = redis_helper.get_data_from_redis(key_name=f"{config_.KEY_NAME_PREFIX_NO_AD_VIDEOS}{app_type}")
  142. if no_ad_videos is not None:
  143. no_ad_videos = json.loads(no_ad_videos)
  144. else:
  145. no_ad_videos = {}
  146. no_ad_video_list = []
  147. for video_mapping_key in video_mapping_key_list:
  148. no_ad_video_list.extend(no_ad_videos.get(video_mapping_key, []))
  149. # 判断此次请求视频是否在免广告视频列表中
  150. if video_id in no_ad_video_list:
  151. # 在,则不出广告
  152. ad_predict = 1
  153. result = {
  154. 'mid_group': mid_group,
  155. 'ad_predict': ad_predict,
  156. 'no_ad_strategy': 'no_ad_mid_group_with_video'
  157. }
  158. else:
  159. result = predict_with_rate_process(
  160. now_date=now_date,
  161. video_id=video_id,
  162. abtest_param=abtest_param,
  163. abtest_id=abtest_id,
  164. abtest_config_tag=abtest_config_tag,
  165. ab_test_code=ab_test_code,
  166. care_model_status=care_model_status,
  167. mid_group=mid_group)
  168. else:
  169. result = predict_with_rate_process(
  170. now_date=now_date,
  171. video_id=video_id,
  172. abtest_param=abtest_param,
  173. abtest_id=abtest_id,
  174. abtest_config_tag=abtest_config_tag,
  175. ab_test_code=ab_test_code,
  176. care_model_status=care_model_status,
  177. mid_group=mid_group)
  178. return result
  179. def predict_mid_video_res_with_add(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status):
  180. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  181. # 判断mid所属分组
  182. group_class_key = abtest_param.get('group_class_key')
  183. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  184. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  185. if mid_group is None:
  186. mid_group = 'mean_group'
  187. # 判断用户是否在免广告用户组列表中
  188. no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  189. if mid_group in no_ad_mid_group_list:
  190. # 在免广告用户组列表中,则不出广告
  191. ad_predict = 1
  192. result = {
  193. 'mid_group': mid_group,
  194. 'ad_predict': ad_predict
  195. }
  196. else:
  197. # 获取用户组出广告后分享的概率
  198. share_user_data_key = abtest_param['share']['user'].get('data')
  199. share_user_rule_key = abtest_param['share']['user'].get('rule')
  200. group_share_rate_key = \
  201. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  202. if not redis_helper.key_exists(group_share_rate_key):
  203. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  204. group_share_rate_key = \
  205. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  206. group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  207. # 获取视频出广告后分享的概率
  208. share_video_data_key = abtest_param['share']['video'].get('data')
  209. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{now_dt}"
  210. if not redis_helper.key_exists(video_share_rate_key):
  211. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  212. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{redis_dt}"
  213. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  214. if video_share_rate is None:
  215. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  216. # 获取用户组出广告后不直接跳出的概率
  217. out_user_data_key = abtest_param['out']['user'].get('data')
  218. out_user_rule_key = abtest_param['out']['user'].get('rule')
  219. group_out_rate_key = \
  220. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{now_dt}"
  221. if not redis_helper.key_exists(group_out_rate_key):
  222. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  223. group_out_rate_key = \
  224. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{redis_dt}"
  225. group_out_rate = redis_helper.get_score_with_value(key_name=group_out_rate_key, value=mid_group)
  226. # 获取视频出广告后不直接跳出的概率
  227. out_video_data_key = abtest_param['out']['video'].get('data')
  228. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{now_dt}"
  229. if not redis_helper.key_exists(video_out_rate_key):
  230. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  231. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{redis_dt}"
  232. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=int(video_id))
  233. if video_out_rate is None:
  234. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=-1)
  235. # 计算 mid-video 预测值
  236. if group_share_rate is None or video_share_rate is None or group_out_rate is None or video_out_rate is None:
  237. return None
  238. # 加权融合
  239. share_weight = abtest_param['mix_param']['share_weight']
  240. out_weight = abtest_param['mix_param']['out_weight']
  241. group_rate = share_weight * float(group_share_rate) + out_weight * float(group_out_rate)
  242. video_rate = share_weight * float(video_share_rate) + out_weight * float(video_out_rate)
  243. mid_video_predict_res = group_rate * video_rate
  244. # 获取对应的阈值
  245. threshold = get_threshold(
  246. abtest_id=abtest_id,
  247. abtest_config_tag=abtest_config_tag,
  248. ab_test_code=ab_test_code,
  249. mid_group=mid_group,
  250. care_model_status=care_model_status,
  251. abtest_param=abtest_param
  252. )
  253. # 阈值判断
  254. if mid_video_predict_res > threshold:
  255. # 大于阈值,出广告
  256. ad_predict = 2
  257. else:
  258. # 否则,不出广告
  259. ad_predict = 1
  260. result = {
  261. 'mid_group': mid_group,
  262. 'group_share_rate': group_share_rate,
  263. 'video_share_rate': video_share_rate,
  264. 'group_out_rate': group_out_rate,
  265. 'video_out_rate': video_out_rate,
  266. 'group_rate': group_rate,
  267. 'video_rate': video_rate,
  268. 'mid_video_predict_res': mid_video_predict_res,
  269. 'threshold': threshold,
  270. 'ad_predict': ad_predict}
  271. return result
  272. def predict_mid_video_res_with_model(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status, app_type):
  273. model_key = abtest_param.get('model_key', 'ad_out_v1')
  274. mean_key = 'mean'
  275. user_key_name = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_USER}{model_key}:{mid}"
  276. user_key_name_mean = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_USER}{model_key}:{mean_key}"
  277. item_key_name = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_ITEM}{model_key}:{video_id}"
  278. item_key_name_mean = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_ITEM}{model_key}:{mean_key}"
  279. config_key_prefix = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_CONFIG}{model_key}:{abtest_id}:{abtest_config_tag}"
  280. threshold_key = f"{config_key_prefix}:threshold"
  281. use_mean_key = f"{config_key_prefix}:use_mean"
  282. use_mean = redis_helper.get_data_from_redis(key_name=use_mean_key)
  283. user_score = redis_helper.get_data_from_redis(key_name=user_key_name)
  284. item_score = redis_helper.get_data_from_redis(key_name=item_key_name)
  285. if user_score is None:
  286. if use_mean is not None and use_mean > 0:
  287. user_score = redis_helper.get_data_from_redis(key_name=user_key_name_mean)
  288. else:
  289. user_score = 0.0
  290. if item_score is None:
  291. if use_mean is not None and use_mean > 0:
  292. item_score = redis_helper.get_data_from_redis(key_name=item_key_name_mean)
  293. else:
  294. item_score = 0.0
  295. if user_score is None:
  296. user_score = 0.0
  297. if item_score is None:
  298. item_score = 0.0
  299. offline_score = user_score + item_score
  300. online_features = {
  301. 'ctx_apptype': str(app_type),
  302. 'ctx_week': time.strftime('%w', time.localtime()),
  303. 'ctx_hour': time.strftime('%H', time.localtime()),
  304. }
  305. final_score, online_score = get_final_score(online_features, offline_score)
  306. # 获取对应的阈值
  307. threshold = redis_helper.get_data_from_redis(key_name=threshold_key)
  308. # 阈值判断
  309. if final_score > threshold:
  310. # 大于阈值,出广告
  311. ad_predict = 2
  312. else:
  313. # 否则,不出广告
  314. ad_predict = 1
  315. result = {
  316. 'use_mean_key': use_mean_key,
  317. 'threshold_key': threshold_key,
  318. 'user_score': user_score,
  319. 'item_score': item_score,
  320. 'final_score': final_score,
  321. 'online_score': online_score,
  322. 'threshold': threshold,
  323. 'ad_predict': ad_predict,
  324. 'online_features': online_features,
  325. }
  326. return result
  327. def predict_mid_video_res_with_multiply(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status):
  328. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  329. # 判断mid所属分组
  330. group_class_key = abtest_param.get('group_class_key')
  331. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  332. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  333. if mid_group is None:
  334. mid_group = 'mean_group'
  335. # 判断用户是否在免广告用户组列表中
  336. no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  337. if mid_group in no_ad_mid_group_list:
  338. # 在免广告用户组列表中,则不出广告
  339. ad_predict = 1
  340. result = {
  341. 'mid_group': mid_group,
  342. 'ad_predict': ad_predict
  343. }
  344. else:
  345. # 获取用户组出广告后分享的概率
  346. share_user_data_key = abtest_param['share']['user'].get('data')
  347. share_user_rule_key = abtest_param['share']['user'].get('rule')
  348. group_share_rate_key = \
  349. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  350. if not redis_helper.key_exists(group_share_rate_key):
  351. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  352. group_share_rate_key = \
  353. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  354. group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  355. # 获取视频出广告后分享的概率
  356. share_video_data_key = abtest_param['share']['video'].get('data')
  357. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{now_dt}"
  358. if not redis_helper.key_exists(video_share_rate_key):
  359. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  360. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{redis_dt}"
  361. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  362. if video_share_rate is None:
  363. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  364. # 获取用户组出广告后不直接跳出的概率
  365. out_user_data_key = abtest_param['out']['user'].get('data')
  366. out_user_rule_key = abtest_param['out']['user'].get('rule')
  367. group_out_rate_key = \
  368. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{now_dt}"
  369. if not redis_helper.key_exists(group_out_rate_key):
  370. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  371. group_out_rate_key = \
  372. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{redis_dt}"
  373. group_out_rate = redis_helper.get_score_with_value(key_name=group_out_rate_key, value=mid_group)
  374. # 获取视频出广告后不直接跳出的概率
  375. out_video_data_key = abtest_param['out']['video'].get('data')
  376. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{now_dt}"
  377. if not redis_helper.key_exists(video_out_rate_key):
  378. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  379. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{redis_dt}"
  380. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=int(video_id))
  381. if video_out_rate is None:
  382. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=-1)
  383. # 计算 mid-video 预测值
  384. if group_share_rate is None or video_share_rate is None or group_out_rate is None or video_out_rate is None:
  385. return None
  386. # 乘积融合
  387. group_rate = float(group_share_rate) * float(group_out_rate)
  388. video_rate = float(video_share_rate) * float(video_out_rate)
  389. mid_video_predict_res = group_rate * video_rate
  390. # 获取对应的阈值
  391. threshold = get_threshold(
  392. abtest_id=abtest_id,
  393. abtest_config_tag=abtest_config_tag,
  394. ab_test_code=ab_test_code,
  395. mid_group=mid_group,
  396. care_model_status=care_model_status,
  397. abtest_param=abtest_param
  398. )
  399. # 阈值判断
  400. if mid_video_predict_res > threshold:
  401. # 大于阈值,出广告
  402. ad_predict = 2
  403. else:
  404. # 否则,不出广告
  405. ad_predict = 1
  406. result = {
  407. 'mid_group': mid_group,
  408. 'group_share_rate': group_share_rate,
  409. 'video_share_rate': video_share_rate,
  410. 'group_out_rate': group_out_rate,
  411. 'video_out_rate': video_out_rate,
  412. 'group_rate': group_rate,
  413. 'video_rate': video_rate,
  414. 'mid_video_predict_res': mid_video_predict_res,
  415. 'threshold': threshold,
  416. 'ad_predict': ad_predict}
  417. return result
  418. def ad_recommend_predict(app_type, mid, video_id, ab_exp_info, ab_test_code, care_model_status):
  419. """
  420. 广告推荐预测
  421. :param app_type: app_type
  422. :param mid: mid
  423. :param video_id: video_id
  424. :param ab_exp_info: AB实验组参数
  425. :param ab_test_code: 用户对应的ab组
  426. :param care_model_status: 用户关怀模式状态 1-未开启,2-开启
  427. :return: ad_predict, type-int, 1-不发放广告,2-发放广告
  428. """
  429. try:
  430. now_date = datetime.datetime.today()
  431. # now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  432. now_h = datetime.datetime.now().hour
  433. if 0 <= now_h < 8:
  434. # 00:00 - 08:00 不出广告
  435. ad_predict = 1
  436. result = {
  437. 'now_h': now_h,
  438. 'ad_predict': ad_predict
  439. }
  440. return result
  441. # 获取实验参数
  442. abtest_id, abtest_config_tag = get_params(ab_exp_info=ab_exp_info, ab_test_code=ab_test_code)
  443. if abtest_id is None or abtest_config_tag is None:
  444. return None
  445. abtest_param = config_.AD_ABTEST_CONFIG.get(f'{abtest_id}-{abtest_config_tag}')
  446. if abtest_param is None:
  447. return None
  448. threshold_mix_func = abtest_param.get('threshold_mix_func', None)
  449. if threshold_mix_func == 'add':
  450. result = predict_mid_video_res_with_add(
  451. now_date=now_date,
  452. mid=mid,
  453. video_id=video_id,
  454. abtest_param=abtest_param,
  455. abtest_id=abtest_id,
  456. abtest_config_tag=abtest_config_tag,
  457. ab_test_code=ab_test_code,
  458. care_model_status=care_model_status
  459. )
  460. elif threshold_mix_func == 'multiply':
  461. result = predict_mid_video_res_with_multiply(
  462. now_date=now_date,
  463. mid=mid,
  464. video_id=video_id,
  465. abtest_param=abtest_param,
  466. abtest_id=abtest_id,
  467. abtest_config_tag=abtest_config_tag,
  468. ab_test_code=ab_test_code,
  469. care_model_status=care_model_status
  470. )
  471. elif threshold_mix_func == 'model':
  472. result = predict_mid_video_res_with_model(
  473. now_date=now_date,
  474. mid=mid,
  475. video_id=video_id,
  476. abtest_param=abtest_param,
  477. abtest_id=abtest_id,
  478. abtest_config_tag=abtest_config_tag,
  479. ab_test_code=ab_test_code,
  480. care_model_status=care_model_status,
  481. app_type=app_type
  482. )
  483. else:
  484. result = predict_mid_video_res(
  485. now_date=now_date,
  486. mid=mid,
  487. video_id=video_id,
  488. abtest_param=abtest_param,
  489. abtest_id=abtest_id,
  490. abtest_config_tag=abtest_config_tag,
  491. ab_test_code=ab_test_code,
  492. care_model_status=care_model_status,
  493. app_type=app_type
  494. )
  495. # user_data_key = abtest_param['user'].get('data')
  496. # user_rule_key = abtest_param['user'].get('rule')
  497. # video_data_key = abtest_param['video'].get('data')
  498. # group_class_key = abtest_param.get('group_class_key')
  499. # no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  500. #
  501. # # 判断mid所属分组
  502. # mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  503. # mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  504. # if mid_group is None:
  505. # mid_group = 'mean_group'
  506. #
  507. # # 判断用户是否在免广告用户组列表中
  508. # if mid_group in no_ad_mid_group_list:
  509. # # 在免广告用户组列表中,则不出广告
  510. # ad_predict = 1
  511. # result = {
  512. # 'mid_group': mid_group,
  513. # 'ad_predict': ad_predict
  514. # }
  515. # else:
  516. # # 获取用户组分享率
  517. # group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{now_dt}"
  518. # if not redis_helper.key_exists(group_share_rate_key):
  519. # redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  520. # group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{redis_dt}"
  521. # group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  522. # # 获取视频分享率
  523. # video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{now_dt}"
  524. # if not redis_helper.key_exists(video_share_rate_key):
  525. # redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  526. # video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{redis_dt}"
  527. # video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  528. # if video_share_rate is None:
  529. # video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  530. #
  531. # # 计算 mid-video 分享率
  532. # if group_share_rate is None or video_share_rate is None:
  533. # return None
  534. # mid_video_share_rate = float(group_share_rate) * float(video_share_rate)
  535. #
  536. # # 获取对应的阈值
  537. # threshold = get_threshold(
  538. # abtest_id=abtest_id,
  539. # abtest_config_tag=abtest_config_tag,
  540. # ab_test_code=ab_test_code,
  541. # mid_group=mid_group,
  542. # care_model_status=care_model_status,
  543. # abtest_param=abtest_param
  544. # )
  545. # # 阈值判断
  546. # if mid_video_share_rate > threshold:
  547. # # 大于阈值,出广告
  548. # ad_predict = 2
  549. # else:
  550. # # 否则,不出广告
  551. # ad_predict = 1
  552. # result = {
  553. # 'mid_group': mid_group,
  554. # 'group_share_rate': group_share_rate,
  555. # 'video_share_rate': video_share_rate,
  556. # 'mid_video_share_rate': mid_video_share_rate,
  557. # 'threshold': threshold,
  558. # 'ad_predict': ad_predict}
  559. return result
  560. except Exception as e:
  561. log_.error(traceback.format_exc())
  562. return None
  563. def ad_recommend_predict_with_roi(app_type, mid, video_id, ads, arpu, roi_param):
  564. """
  565. 广告推荐预测
  566. :param app_type: app_type
  567. :param mid: mid
  568. :param video_id: video_id
  569. :param ads: 需要发放广告列表 list
  570. :param arpu: 上一周期arpu值
  571. :param roi_param: 计算roi使用参数
  572. :return: ad_predict, type-int, 1-不发放广告,2-发放广告
  573. """
  574. try:
  575. now_date = datetime.datetime.today()
  576. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  577. ad_info = ads[0]
  578. ad_id = ad_info['adId']
  579. ad_type = ad_info['adType']
  580. ecpm = float(ad_info['ecpm'])
  581. # 获取参数
  582. params = config_.PARAMS_NEW_STRATEGY[int(app_type)]
  583. # 判断mid所属分组
  584. group_class_key = params.get('group_class_key')
  585. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  586. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  587. if mid_group is None:
  588. mid_group = 'mean_group'
  589. # 获取用户组出广告后分享的概率
  590. share_user_data_key = params['user'].get('data')
  591. share_user_rule_key = params['user'].get('rule')
  592. group_share_rate_key_with_ad = \
  593. f"{config_.KEY_NAME_PREFIX_GROUP_WITH_AD}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  594. if not redis_helper.key_exists(group_share_rate_key_with_ad):
  595. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  596. group_share_rate_key_with_ad = \
  597. f"{config_.KEY_NAME_PREFIX_GROUP_WITH_AD}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  598. group_share_rate_with_ad = redis_helper.get_score_with_value(key_name=group_share_rate_key_with_ad,
  599. value=mid_group)
  600. # 获取视频出广告后分享的概率
  601. share_video_data_key = params['video'].get('data')
  602. video_share_rate_key_with_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_WITH_AD}{share_video_data_key}:{now_dt}"
  603. if not redis_helper.key_exists(video_share_rate_key_with_ad):
  604. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  605. video_share_rate_key_with_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_WITH_AD}{share_video_data_key}:{redis_dt}"
  606. video_share_rate_with_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_with_ad,
  607. value=int(video_id))
  608. if video_share_rate_with_ad is None:
  609. video_share_rate_with_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_with_ad,
  610. value=-1)
  611. # 获取用户组不出广告后分享的概率
  612. group_share_rate_key_no_ad = \
  613. f"{config_.KEY_NAME_PREFIX_GROUP_NO_AD}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  614. if not redis_helper.key_exists(group_share_rate_key_no_ad):
  615. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  616. group_share_rate_key_no_ad = \
  617. f"{config_.KEY_NAME_PREFIX_GROUP_NO_AD}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  618. group_share_rate_no_ad = redis_helper.get_score_with_value(key_name=group_share_rate_key_no_ad, value=mid_group)
  619. # 获取视频不出广告后分享的概率
  620. video_share_rate_key_no_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_NO_AD}{share_video_data_key}:{now_dt}"
  621. if not redis_helper.key_exists(video_share_rate_key_no_ad):
  622. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  623. video_share_rate_key_no_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_NO_AD}{share_video_data_key}:{redis_dt}"
  624. video_share_rate_no_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_no_ad,
  625. value=int(video_id))
  626. if video_share_rate_no_ad is None:
  627. video_share_rate_no_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_no_ad, value=-1)
  628. if group_share_rate_with_ad is None or video_share_rate_with_ad is None \
  629. or group_share_rate_no_ad is None or video_share_rate_no_ad is None:
  630. return None
  631. # 计算此次请求出广告后分享的概率
  632. share_rate_with_ad = float(group_share_rate_with_ad) * float(video_share_rate_with_ad)
  633. # 计算此次请求不出广告分享的概率
  634. share_rate_no_ad = float(group_share_rate_no_ad) * float(video_share_rate_no_ad)
  635. # 计算此次请求出广告的收入增益
  636. roi_ad = ecpm / 1000 - float(roi_param) * float(arpu) * (share_rate_no_ad - share_rate_with_ad)
  637. # 收入增益判断
  638. if roi_ad > 0:
  639. # 大于0,出广告
  640. ad_predict = 2
  641. else:
  642. # 否则,不出广告
  643. ad_predict = 1
  644. result = {
  645. 'arpu': arpu,
  646. 'roi_param': roi_param,
  647. 'ad_id': ad_id,
  648. 'ad_type': ad_type,
  649. 'mid_group': mid_group,
  650. 'group_share_rate_with_ad': group_share_rate_with_ad,
  651. 'video_share_rate_with_ad': video_share_rate_with_ad,
  652. 'group_share_rate_no_ad': group_share_rate_no_ad,
  653. 'video_share_rate_no_ad': video_share_rate_no_ad,
  654. 'share_rate_with_ad': share_rate_with_ad,
  655. 'share_rate_no_ad': share_rate_no_ad,
  656. 'roi_ad': roi_ad,
  657. 'ad_predict': ad_predict
  658. }
  659. return result
  660. except Exception as e:
  661. log_.error(traceback.format_exc())
  662. return None