ad_recommend.py 34 KB

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  1. import json
  2. import time
  3. import traceback
  4. import datetime
  5. from utils import RedisHelper
  6. from config import set_config
  7. from log import Log
  8. from lr_model import get_final_score
  9. log_ = Log()
  10. config_ = set_config()
  11. redis_helper = RedisHelper()
  12. def get_params(ab_exp_info, ab_test_code):
  13. """
  14. 根据实验分组给定对应的参数
  15. :param ab_exp_info: AB实验组参数
  16. :param ab_test_code: 用户对应的ab组
  17. :return:
  18. """
  19. abtest_id, abtest_config_tag = None, None
  20. ad_abtest_id_list = [key.split('-')[0] for key in config_.AD_ABTEST_CONFIG]
  21. # 获取广告实验配置
  22. config_value_dict = {}
  23. if ab_exp_info:
  24. ab_exp_list = ab_exp_info.get('ab_test002', None)
  25. if ab_exp_list:
  26. for ab_item in ab_exp_list:
  27. ab_exp_code = ab_item.get('abExpCode', None)
  28. if not ab_exp_code:
  29. continue
  30. if ab_exp_code in ad_abtest_id_list:
  31. config_value = ab_item.get('configValue', None)
  32. if config_value:
  33. config_value_dict[str(ab_exp_code)] = eval(str(config_value))
  34. if len(config_value_dict) > 0:
  35. for ab_exp_code, config_value in config_value_dict.items():
  36. for tag, value in config_value.items():
  37. if ab_test_code in value:
  38. abtest_id = ab_exp_code
  39. abtest_config_tag = tag
  40. break
  41. return abtest_id, abtest_config_tag
  42. def get_threshold(abtest_id, abtest_config_tag, ab_test_code, mid_group, care_model_status, abtest_param):
  43. """获取对应的阈值"""
  44. # 判断是否是关怀模式实验
  45. care_model_status_param = abtest_param.get('care_model_status_param', None)
  46. care_model_ab_mid_group = abtest_param.get('care_model_ab_mid_group', [])
  47. if care_model_status_param is None:
  48. # 无关怀模式实验
  49. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD
  50. else:
  51. # 关怀模式实验
  52. if care_model_status is None or len(care_model_ab_mid_group) == 0 or care_model_status == 'null':
  53. # 参数缺失,走默认
  54. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD
  55. elif int(care_model_status) == int(care_model_status_param) and mid_group in care_model_ab_mid_group:
  56. # 实验匹配,获取对应的阈值
  57. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD_CARE_MODEL
  58. else:
  59. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD
  60. threshold_key_name = f"{threshold_key_name_prefix}{abtest_id}:{abtest_config_tag}:{ab_test_code}:{mid_group}"
  61. threshold = redis_helper.get_data_from_redis(key_name=threshold_key_name)
  62. if threshold is None:
  63. threshold = 0
  64. else:
  65. threshold = float(threshold)
  66. return threshold
  67. def predict_with_rate_process(now_date, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status, mid_group):
  68. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  69. user_data_key = abtest_param['user'].get('data')
  70. user_rule_key = abtest_param['user'].get('rule')
  71. video_data_key = abtest_param['video'].get('data')
  72. # 获取用户组分享率
  73. group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{now_dt}"
  74. if not redis_helper.key_exists(group_share_rate_key):
  75. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  76. group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{redis_dt}"
  77. group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  78. # 获取视频分享率
  79. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{now_dt}"
  80. if not redis_helper.key_exists(video_share_rate_key):
  81. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  82. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{redis_dt}"
  83. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  84. if video_share_rate is None:
  85. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  86. # 计算 mid-video 分享率
  87. if group_share_rate is None or video_share_rate is None:
  88. return None
  89. mid_video_predict_res = float(group_share_rate) * float(video_share_rate)
  90. # 获取对应的阈值
  91. threshold = get_threshold(
  92. abtest_id=abtest_id,
  93. abtest_config_tag=abtest_config_tag,
  94. ab_test_code=ab_test_code,
  95. mid_group=mid_group,
  96. care_model_status=care_model_status,
  97. abtest_param=abtest_param
  98. )
  99. # 阈值判断
  100. if mid_video_predict_res > threshold:
  101. # 大于阈值,出广告
  102. ad_predict = 2
  103. else:
  104. # 否则,不出广告
  105. ad_predict = 1
  106. result = {
  107. 'mid_group': mid_group,
  108. 'group_share_rate': group_share_rate,
  109. 'video_share_rate': video_share_rate,
  110. 'mid_video_predict_res': mid_video_predict_res,
  111. 'threshold': threshold,
  112. 'ad_predict': ad_predict
  113. }
  114. return result
  115. def predict_mid_video_res(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status, app_type):
  116. # now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  117. # user_data_key = abtest_param['user'].get('data')
  118. # user_rule_key = abtest_param['user'].get('rule')
  119. # video_data_key = abtest_param['video'].get('data')
  120. group_class_key = abtest_param.get('group_class_key')
  121. no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  122. no_ad_group_with_video_mapping = abtest_param.get('no_ad_group_with_video_mapping', {})
  123. # 判断mid所属分组
  124. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  125. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  126. if mid_group is None:
  127. mid_group = 'mean_group'
  128. # 判断用户是否在免广告用户组列表中
  129. if mid_group in no_ad_mid_group_list:
  130. # 在免广告用户组列表中,则不出广告
  131. ad_predict = 1
  132. result = {
  133. 'mid_group': mid_group,
  134. 'ad_predict': ad_predict,
  135. 'no_ad_strategy': 'no_ad_mid_group'
  136. }
  137. elif mid_group in no_ad_group_with_video_mapping:
  138. # 用户组在特定内容不出广告设置中
  139. # 获取对应的特定内容
  140. video_mapping_key_list = no_ad_group_with_video_mapping.get(mid_group, [])
  141. no_ad_videos = redis_helper.get_data_from_redis(key_name=f"{config_.KEY_NAME_PREFIX_NO_AD_VIDEOS}{app_type}")
  142. if no_ad_videos is not None:
  143. no_ad_videos = json.loads(no_ad_videos)
  144. else:
  145. no_ad_videos = {}
  146. no_ad_video_list = []
  147. for video_mapping_key in video_mapping_key_list:
  148. no_ad_video_list.extend(no_ad_videos.get(video_mapping_key, []))
  149. # 判断此次请求视频是否在免广告视频列表中
  150. if video_id in no_ad_video_list:
  151. # 在,则不出广告
  152. ad_predict = 1
  153. result = {
  154. 'mid_group': mid_group,
  155. 'ad_predict': ad_predict,
  156. 'no_ad_strategy': 'no_ad_mid_group_with_video'
  157. }
  158. else:
  159. result = predict_with_rate_process(
  160. now_date=now_date,
  161. video_id=video_id,
  162. abtest_param=abtest_param,
  163. abtest_id=abtest_id,
  164. abtest_config_tag=abtest_config_tag,
  165. ab_test_code=ab_test_code,
  166. care_model_status=care_model_status,
  167. mid_group=mid_group)
  168. else:
  169. result = predict_with_rate_process(
  170. now_date=now_date,
  171. video_id=video_id,
  172. abtest_param=abtest_param,
  173. abtest_id=abtest_id,
  174. abtest_config_tag=abtest_config_tag,
  175. ab_test_code=ab_test_code,
  176. care_model_status=care_model_status,
  177. mid_group=mid_group)
  178. return result
  179. def predict_mid_video_res_with_add(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status):
  180. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  181. # 判断mid所属分组
  182. group_class_key = abtest_param.get('group_class_key')
  183. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  184. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  185. if mid_group is None:
  186. mid_group = 'mean_group'
  187. # 判断用户是否在免广告用户组列表中
  188. no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  189. if mid_group in no_ad_mid_group_list:
  190. # 在免广告用户组列表中,则不出广告
  191. ad_predict = 1
  192. result = {
  193. 'mid_group': mid_group,
  194. 'ad_predict': ad_predict
  195. }
  196. else:
  197. # 获取用户组出广告后分享的概率
  198. share_user_data_key = abtest_param['share']['user'].get('data')
  199. share_user_rule_key = abtest_param['share']['user'].get('rule')
  200. group_share_rate_key = \
  201. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  202. if not redis_helper.key_exists(group_share_rate_key):
  203. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  204. group_share_rate_key = \
  205. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  206. group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  207. # 获取视频出广告后分享的概率
  208. share_video_data_key = abtest_param['share']['video'].get('data')
  209. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{now_dt}"
  210. if not redis_helper.key_exists(video_share_rate_key):
  211. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  212. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{redis_dt}"
  213. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  214. if video_share_rate is None:
  215. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  216. # 获取用户组出广告后不直接跳出的概率
  217. out_user_data_key = abtest_param['out']['user'].get('data')
  218. out_user_rule_key = abtest_param['out']['user'].get('rule')
  219. group_out_rate_key = \
  220. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{now_dt}"
  221. if not redis_helper.key_exists(group_out_rate_key):
  222. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  223. group_out_rate_key = \
  224. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{redis_dt}"
  225. group_out_rate = redis_helper.get_score_with_value(key_name=group_out_rate_key, value=mid_group)
  226. # 获取视频出广告后不直接跳出的概率
  227. out_video_data_key = abtest_param['out']['video'].get('data')
  228. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{now_dt}"
  229. if not redis_helper.key_exists(video_out_rate_key):
  230. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  231. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{redis_dt}"
  232. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=int(video_id))
  233. if video_out_rate is None:
  234. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=-1)
  235. # 计算 mid-video 预测值
  236. if group_share_rate is None or video_share_rate is None or group_out_rate is None or video_out_rate is None:
  237. return None
  238. # 加权融合
  239. share_weight = abtest_param['mix_param']['share_weight']
  240. out_weight = abtest_param['mix_param']['out_weight']
  241. group_rate = share_weight * float(group_share_rate) + out_weight * float(group_out_rate)
  242. video_rate = share_weight * float(video_share_rate) + out_weight * float(video_out_rate)
  243. mid_video_predict_res = group_rate * video_rate
  244. # 获取对应的阈值
  245. threshold = get_threshold(
  246. abtest_id=abtest_id,
  247. abtest_config_tag=abtest_config_tag,
  248. ab_test_code=ab_test_code,
  249. mid_group=mid_group,
  250. care_model_status=care_model_status,
  251. abtest_param=abtest_param
  252. )
  253. # 阈值判断
  254. if mid_video_predict_res > threshold:
  255. # 大于阈值,出广告
  256. ad_predict = 2
  257. else:
  258. # 否则,不出广告
  259. ad_predict = 1
  260. result = {
  261. 'mid_group': mid_group,
  262. 'group_share_rate': group_share_rate,
  263. 'video_share_rate': video_share_rate,
  264. 'group_out_rate': group_out_rate,
  265. 'video_out_rate': video_out_rate,
  266. 'group_rate': group_rate,
  267. 'video_rate': video_rate,
  268. 'mid_video_predict_res': mid_video_predict_res,
  269. 'threshold': threshold,
  270. 'ad_predict': ad_predict}
  271. return result
  272. def predict_mid_video_res_with_model(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status, app_type):
  273. model_key = abtest_param.get('model_key', 'ad_out_v1')
  274. user_key_name = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_USER}{model_key}:{mid}"
  275. item_key_name = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_ITEM}{model_key}:{video_id}"
  276. config_key_prefix = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_CONFIG}{model_key}:{abtest_id}:{abtest_config_tag}"
  277. threshold_key = f"{config_key_prefix}:threshold"
  278. use_backup_key = f"{config_key_prefix}:use_backup"
  279. item_threshold_key = f"{config_key_prefix}:item_threshold"
  280. user_threshold_key = f"{config_key_prefix}:user_threshold"
  281. miss_threshold_key = f"{config_key_prefix}:miss_threshold"
  282. user_score = redis_helper.get_data_from_redis(key_name=user_key_name)
  283. item_score = redis_helper.get_data_from_redis(key_name=item_key_name)
  284. hit_strategy = 'model'
  285. # 如果离线分数为空,则走基线逻辑
  286. if user_score is not None and item_score is not None:
  287. offline_score = float(user_score) + float(item_score)
  288. else:
  289. use_backup = redis_helper.get_data_from_redis(key_name=use_backup_key)
  290. # 如果离线分数为空 & 兜底策略开启,走兜底策略
  291. if use_backup == 'true':
  292. result = predict_mid_video_res(
  293. now_date=now_date,
  294. mid=mid,
  295. video_id=video_id,
  296. abtest_param=abtest_param,
  297. abtest_id=abtest_id,
  298. abtest_config_tag=abtest_config_tag,
  299. ab_test_code=ab_test_code,
  300. care_model_status=care_model_status,
  301. app_type=app_type
  302. )
  303. hit_strategy = 'backup'
  304. result['hit_strategy'] = hit_strategy
  305. return result
  306. else:
  307. if item_score is not None:
  308. offline_score = float(item_score)
  309. threshold_key = item_threshold_key
  310. hit_strategy = 'item'
  311. elif user_score is not None:
  312. offline_score = float(user_score)
  313. threshold_key = user_threshold_key
  314. hit_strategy = 'user'
  315. else: # item_score and user_score all None
  316. offline_score = 0.0
  317. threshold_key = miss_threshold_key
  318. hit_strategy = 'miss'
  319. online_features = {
  320. 'ctx_apptype': str(app_type),
  321. 'ctx_week': time.strftime('%w', time.localtime()),
  322. 'ctx_hour': time.strftime('%H', time.localtime()),
  323. }
  324. final_score, online_score = get_final_score(online_features, offline_score)
  325. threshold = redis_helper.get_data_from_redis(key_name=threshold_key)
  326. if threshold is None:
  327. threshold = 0.0
  328. hit_strategy = 'error_' + hit_strategy
  329. else:
  330. threshold = float(threshold)
  331. # 跳出率阈值判断
  332. if final_score < threshold:
  333. # 小于阈值,出广告
  334. ad_predict = 2
  335. else:
  336. # 否则,不出广告
  337. ad_predict = 1
  338. result = {
  339. 'user_score': user_score,
  340. 'item_score': item_score,
  341. 'final_score': final_score,
  342. 'online_score': online_score,
  343. 'threshold': threshold,
  344. 'ad_predict': ad_predict,
  345. 'online_features': online_features,
  346. 'hit_strategy': hit_strategy
  347. }
  348. return result
  349. def predict_mid_video_res_with_multiply(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status):
  350. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  351. # 判断mid所属分组
  352. group_class_key = abtest_param.get('group_class_key')
  353. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  354. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  355. if mid_group is None:
  356. mid_group = 'mean_group'
  357. # 判断用户是否在免广告用户组列表中
  358. no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  359. if mid_group in no_ad_mid_group_list:
  360. # 在免广告用户组列表中,则不出广告
  361. ad_predict = 1
  362. result = {
  363. 'mid_group': mid_group,
  364. 'ad_predict': ad_predict
  365. }
  366. else:
  367. # 获取用户组出广告后分享的概率
  368. share_user_data_key = abtest_param['share']['user'].get('data')
  369. share_user_rule_key = abtest_param['share']['user'].get('rule')
  370. group_share_rate_key = \
  371. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  372. if not redis_helper.key_exists(group_share_rate_key):
  373. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  374. group_share_rate_key = \
  375. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  376. group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  377. # 获取视频出广告后分享的概率
  378. share_video_data_key = abtest_param['share']['video'].get('data')
  379. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{now_dt}"
  380. if not redis_helper.key_exists(video_share_rate_key):
  381. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  382. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{redis_dt}"
  383. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  384. if video_share_rate is None:
  385. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  386. # 获取用户组出广告后不直接跳出的概率
  387. out_user_data_key = abtest_param['out']['user'].get('data')
  388. out_user_rule_key = abtest_param['out']['user'].get('rule')
  389. group_out_rate_key = \
  390. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{now_dt}"
  391. if not redis_helper.key_exists(group_out_rate_key):
  392. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  393. group_out_rate_key = \
  394. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{redis_dt}"
  395. group_out_rate = redis_helper.get_score_with_value(key_name=group_out_rate_key, value=mid_group)
  396. # 获取视频出广告后不直接跳出的概率
  397. out_video_data_key = abtest_param['out']['video'].get('data')
  398. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{now_dt}"
  399. if not redis_helper.key_exists(video_out_rate_key):
  400. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  401. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{redis_dt}"
  402. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=int(video_id))
  403. if video_out_rate is None:
  404. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=-1)
  405. # 计算 mid-video 预测值
  406. if group_share_rate is None or video_share_rate is None or group_out_rate is None or video_out_rate is None:
  407. return None
  408. # 乘积融合
  409. group_rate = float(group_share_rate) * float(group_out_rate)
  410. video_rate = float(video_share_rate) * float(video_out_rate)
  411. mid_video_predict_res = group_rate * video_rate
  412. # 获取对应的阈值
  413. threshold = get_threshold(
  414. abtest_id=abtest_id,
  415. abtest_config_tag=abtest_config_tag,
  416. ab_test_code=ab_test_code,
  417. mid_group=mid_group,
  418. care_model_status=care_model_status,
  419. abtest_param=abtest_param
  420. )
  421. # 阈值判断
  422. if mid_video_predict_res > threshold:
  423. # 大于阈值,出广告
  424. ad_predict = 2
  425. else:
  426. # 否则,不出广告
  427. ad_predict = 1
  428. result = {
  429. 'mid_group': mid_group,
  430. 'group_share_rate': group_share_rate,
  431. 'video_share_rate': video_share_rate,
  432. 'group_out_rate': group_out_rate,
  433. 'video_out_rate': video_out_rate,
  434. 'group_rate': group_rate,
  435. 'video_rate': video_rate,
  436. 'mid_video_predict_res': mid_video_predict_res,
  437. 'threshold': threshold,
  438. 'ad_predict': ad_predict}
  439. return result
  440. def ad_recommend_predict(app_type, mid, video_id, ab_exp_info, ab_test_code, care_model_status):
  441. """
  442. 广告推荐预测
  443. :param app_type: app_type
  444. :param mid: mid
  445. :param video_id: video_id
  446. :param ab_exp_info: AB实验组参数
  447. :param ab_test_code: 用户对应的ab组
  448. :param care_model_status: 用户关怀模式状态 1-未开启,2-开启
  449. :return: ad_predict, type-int, 1-不发放广告,2-发放广告
  450. """
  451. try:
  452. now_date = datetime.datetime.today()
  453. # now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  454. now_h = datetime.datetime.now().hour
  455. if 0 <= now_h < 8:
  456. # 00:00 - 08:00 不出广告
  457. ad_predict = 1
  458. result = {
  459. 'now_h': now_h,
  460. 'ad_predict': ad_predict
  461. }
  462. return result
  463. # 获取实验参数
  464. abtest_id, abtest_config_tag = get_params(ab_exp_info=ab_exp_info, ab_test_code=ab_test_code)
  465. if abtest_id is None or abtest_config_tag is None:
  466. return None
  467. abtest_param = config_.AD_ABTEST_CONFIG.get(f'{abtest_id}-{abtest_config_tag}')
  468. if abtest_param is None:
  469. return None
  470. threshold_mix_func = abtest_param.get('threshold_mix_func', None)
  471. if threshold_mix_func == 'add':
  472. result = predict_mid_video_res_with_add(
  473. now_date=now_date,
  474. mid=mid,
  475. video_id=video_id,
  476. abtest_param=abtest_param,
  477. abtest_id=abtest_id,
  478. abtest_config_tag=abtest_config_tag,
  479. ab_test_code=ab_test_code,
  480. care_model_status=care_model_status
  481. )
  482. elif threshold_mix_func == 'multiply':
  483. result = predict_mid_video_res_with_multiply(
  484. now_date=now_date,
  485. mid=mid,
  486. video_id=video_id,
  487. abtest_param=abtest_param,
  488. abtest_id=abtest_id,
  489. abtest_config_tag=abtest_config_tag,
  490. ab_test_code=ab_test_code,
  491. care_model_status=care_model_status
  492. )
  493. elif threshold_mix_func == 'model':
  494. result = predict_mid_video_res_with_model(
  495. now_date=now_date,
  496. mid=mid,
  497. video_id=video_id,
  498. abtest_param=abtest_param,
  499. abtest_id=abtest_id,
  500. abtest_config_tag=abtest_config_tag,
  501. ab_test_code=ab_test_code,
  502. care_model_status=care_model_status,
  503. app_type=app_type
  504. )
  505. else:
  506. result = predict_mid_video_res(
  507. now_date=now_date,
  508. mid=mid,
  509. video_id=video_id,
  510. abtest_param=abtest_param,
  511. abtest_id=abtest_id,
  512. abtest_config_tag=abtest_config_tag,
  513. ab_test_code=ab_test_code,
  514. care_model_status=care_model_status,
  515. app_type=app_type
  516. )
  517. # user_data_key = abtest_param['user'].get('data')
  518. # user_rule_key = abtest_param['user'].get('rule')
  519. # video_data_key = abtest_param['video'].get('data')
  520. # group_class_key = abtest_param.get('group_class_key')
  521. # no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  522. #
  523. # # 判断mid所属分组
  524. # mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  525. # mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  526. # if mid_group is None:
  527. # mid_group = 'mean_group'
  528. #
  529. # # 判断用户是否在免广告用户组列表中
  530. # if mid_group in no_ad_mid_group_list:
  531. # # 在免广告用户组列表中,则不出广告
  532. # ad_predict = 1
  533. # result = {
  534. # 'mid_group': mid_group,
  535. # 'ad_predict': ad_predict
  536. # }
  537. # else:
  538. # # 获取用户组分享率
  539. # group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{now_dt}"
  540. # if not redis_helper.key_exists(group_share_rate_key):
  541. # redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  542. # group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{redis_dt}"
  543. # group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  544. # # 获取视频分享率
  545. # video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{now_dt}"
  546. # if not redis_helper.key_exists(video_share_rate_key):
  547. # redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  548. # video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{redis_dt}"
  549. # video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  550. # if video_share_rate is None:
  551. # video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  552. #
  553. # # 计算 mid-video 分享率
  554. # if group_share_rate is None or video_share_rate is None:
  555. # return None
  556. # mid_video_share_rate = float(group_share_rate) * float(video_share_rate)
  557. #
  558. # # 获取对应的阈值
  559. # threshold = get_threshold(
  560. # abtest_id=abtest_id,
  561. # abtest_config_tag=abtest_config_tag,
  562. # ab_test_code=ab_test_code,
  563. # mid_group=mid_group,
  564. # care_model_status=care_model_status,
  565. # abtest_param=abtest_param
  566. # )
  567. # # 阈值判断
  568. # if mid_video_share_rate > threshold:
  569. # # 大于阈值,出广告
  570. # ad_predict = 2
  571. # else:
  572. # # 否则,不出广告
  573. # ad_predict = 1
  574. # result = {
  575. # 'mid_group': mid_group,
  576. # 'group_share_rate': group_share_rate,
  577. # 'video_share_rate': video_share_rate,
  578. # 'mid_video_share_rate': mid_video_share_rate,
  579. # 'threshold': threshold,
  580. # 'ad_predict': ad_predict}
  581. return result
  582. except Exception as e:
  583. log_.error(traceback.format_exc())
  584. return None
  585. def ad_recommend_predict_with_roi(app_type, mid, video_id, ads, arpu, roi_param):
  586. """
  587. 广告推荐预测
  588. :param app_type: app_type
  589. :param mid: mid
  590. :param video_id: video_id
  591. :param ads: 需要发放广告列表 list
  592. :param arpu: 上一周期arpu值
  593. :param roi_param: 计算roi使用参数
  594. :return: ad_predict, type-int, 1-不发放广告,2-发放广告
  595. """
  596. try:
  597. now_date = datetime.datetime.today()
  598. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  599. ad_info = ads[0]
  600. ad_id = ad_info['adId']
  601. ad_type = ad_info['adType']
  602. ecpm = float(ad_info['ecpm'])
  603. # 获取参数
  604. params = config_.PARAMS_NEW_STRATEGY[int(app_type)]
  605. # 判断mid所属分组
  606. group_class_key = params.get('group_class_key')
  607. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  608. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  609. if mid_group is None:
  610. mid_group = 'mean_group'
  611. # 获取用户组出广告后分享的概率
  612. share_user_data_key = params['user'].get('data')
  613. share_user_rule_key = params['user'].get('rule')
  614. group_share_rate_key_with_ad = \
  615. f"{config_.KEY_NAME_PREFIX_GROUP_WITH_AD}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  616. if not redis_helper.key_exists(group_share_rate_key_with_ad):
  617. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  618. group_share_rate_key_with_ad = \
  619. f"{config_.KEY_NAME_PREFIX_GROUP_WITH_AD}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  620. group_share_rate_with_ad = redis_helper.get_score_with_value(key_name=group_share_rate_key_with_ad,
  621. value=mid_group)
  622. # 获取视频出广告后分享的概率
  623. share_video_data_key = params['video'].get('data')
  624. video_share_rate_key_with_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_WITH_AD}{share_video_data_key}:{now_dt}"
  625. if not redis_helper.key_exists(video_share_rate_key_with_ad):
  626. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  627. video_share_rate_key_with_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_WITH_AD}{share_video_data_key}:{redis_dt}"
  628. video_share_rate_with_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_with_ad,
  629. value=int(video_id))
  630. if video_share_rate_with_ad is None:
  631. video_share_rate_with_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_with_ad,
  632. value=-1)
  633. # 获取用户组不出广告后分享的概率
  634. group_share_rate_key_no_ad = \
  635. f"{config_.KEY_NAME_PREFIX_GROUP_NO_AD}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  636. if not redis_helper.key_exists(group_share_rate_key_no_ad):
  637. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  638. group_share_rate_key_no_ad = \
  639. f"{config_.KEY_NAME_PREFIX_GROUP_NO_AD}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  640. group_share_rate_no_ad = redis_helper.get_score_with_value(key_name=group_share_rate_key_no_ad, value=mid_group)
  641. # 获取视频不出广告后分享的概率
  642. video_share_rate_key_no_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_NO_AD}{share_video_data_key}:{now_dt}"
  643. if not redis_helper.key_exists(video_share_rate_key_no_ad):
  644. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  645. video_share_rate_key_no_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_NO_AD}{share_video_data_key}:{redis_dt}"
  646. video_share_rate_no_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_no_ad,
  647. value=int(video_id))
  648. if video_share_rate_no_ad is None:
  649. video_share_rate_no_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_no_ad, value=-1)
  650. if group_share_rate_with_ad is None or video_share_rate_with_ad is None \
  651. or group_share_rate_no_ad is None or video_share_rate_no_ad is None:
  652. return None
  653. # 计算此次请求出广告后分享的概率
  654. share_rate_with_ad = float(group_share_rate_with_ad) * float(video_share_rate_with_ad)
  655. # 计算此次请求不出广告分享的概率
  656. share_rate_no_ad = float(group_share_rate_no_ad) * float(video_share_rate_no_ad)
  657. # 计算此次请求出广告的收入增益
  658. roi_ad = ecpm / 1000 - float(roi_param) * float(arpu) * (share_rate_no_ad - share_rate_with_ad)
  659. # 收入增益判断
  660. if roi_ad > 0:
  661. # 大于0,出广告
  662. ad_predict = 2
  663. else:
  664. # 否则,不出广告
  665. ad_predict = 1
  666. result = {
  667. 'arpu': arpu,
  668. 'roi_param': roi_param,
  669. 'ad_id': ad_id,
  670. 'ad_type': ad_type,
  671. 'mid_group': mid_group,
  672. 'group_share_rate_with_ad': group_share_rate_with_ad,
  673. 'video_share_rate_with_ad': video_share_rate_with_ad,
  674. 'group_share_rate_no_ad': group_share_rate_no_ad,
  675. 'video_share_rate_no_ad': video_share_rate_no_ad,
  676. 'share_rate_with_ad': share_rate_with_ad,
  677. 'share_rate_no_ad': share_rate_no_ad,
  678. 'roi_ad': roi_ad,
  679. 'ad_predict': ad_predict
  680. }
  681. return result
  682. except Exception as e:
  683. log_.error(traceback.format_exc())
  684. return None