ad_recommend.py 33 KB

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  1. import json
  2. import time
  3. import traceback
  4. import datetime
  5. from utils import RedisHelper
  6. from config import set_config
  7. from log import Log
  8. from lr_model import get_final_score
  9. log_ = Log()
  10. config_ = set_config()
  11. redis_helper = RedisHelper()
  12. def get_params(ab_exp_info, ab_test_code):
  13. """
  14. 根据实验分组给定对应的参数
  15. :param ab_exp_info: AB实验组参数
  16. :param ab_test_code: 用户对应的ab组
  17. :return:
  18. """
  19. abtest_id, abtest_config_tag = None, None
  20. ad_abtest_id_list = [key.split('-')[0] for key in config_.AD_ABTEST_CONFIG]
  21. # 获取广告实验配置
  22. config_value_dict = {}
  23. if ab_exp_info:
  24. ab_exp_list = ab_exp_info.get('ab_test002', None)
  25. if ab_exp_list:
  26. for ab_item in ab_exp_list:
  27. ab_exp_code = ab_item.get('abExpCode', None)
  28. if not ab_exp_code:
  29. continue
  30. if ab_exp_code in ad_abtest_id_list:
  31. config_value = ab_item.get('configValue', None)
  32. if config_value:
  33. config_value_dict[str(ab_exp_code)] = eval(str(config_value))
  34. if len(config_value_dict) > 0:
  35. for ab_exp_code, config_value in config_value_dict.items():
  36. for tag, value in config_value.items():
  37. if ab_test_code in value:
  38. abtest_id = ab_exp_code
  39. abtest_config_tag = tag
  40. break
  41. return abtest_id, abtest_config_tag
  42. def get_threshold(abtest_id, abtest_config_tag, ab_test_code, mid_group, care_model_status, abtest_param):
  43. """获取对应的阈值"""
  44. # 判断是否是关怀模式实验
  45. care_model_status_param = abtest_param.get('care_model_status_param', None)
  46. care_model_ab_mid_group = abtest_param.get('care_model_ab_mid_group', [])
  47. if care_model_status_param is None:
  48. # 无关怀模式实验
  49. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD
  50. else:
  51. # 关怀模式实验
  52. if care_model_status is None or len(care_model_ab_mid_group) == 0 or care_model_status == 'null':
  53. # 参数缺失,走默认
  54. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD
  55. elif int(care_model_status) == int(care_model_status_param) and mid_group in care_model_ab_mid_group:
  56. # 实验匹配,获取对应的阈值
  57. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD_CARE_MODEL
  58. else:
  59. threshold_key_name_prefix = config_.KEY_NAME_PREFIX_AD_THRESHOLD
  60. threshold_key_name = f"{threshold_key_name_prefix}{abtest_id}:{abtest_config_tag}:{ab_test_code}:{mid_group}"
  61. threshold = redis_helper.get_data_from_redis(key_name=threshold_key_name)
  62. if threshold is None:
  63. threshold = 0
  64. else:
  65. threshold = float(threshold)
  66. return threshold
  67. def predict_with_rate_process(now_date, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status, mid_group):
  68. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  69. user_data_key = abtest_param['user'].get('data')
  70. user_rule_key = abtest_param['user'].get('rule')
  71. video_data_key = abtest_param['video'].get('data')
  72. # 获取用户组分享率
  73. group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{now_dt}"
  74. if not redis_helper.key_exists(group_share_rate_key):
  75. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  76. group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{redis_dt}"
  77. group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  78. # 获取视频分享率
  79. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{now_dt}"
  80. if not redis_helper.key_exists(video_share_rate_key):
  81. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  82. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{redis_dt}"
  83. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  84. if video_share_rate is None:
  85. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  86. # 计算 mid-video 分享率
  87. if group_share_rate is None or video_share_rate is None:
  88. return None
  89. mid_video_predict_res = float(group_share_rate) * float(video_share_rate)
  90. # 获取对应的阈值
  91. threshold = get_threshold(
  92. abtest_id=abtest_id,
  93. abtest_config_tag=abtest_config_tag,
  94. ab_test_code=ab_test_code,
  95. mid_group=mid_group,
  96. care_model_status=care_model_status,
  97. abtest_param=abtest_param
  98. )
  99. # 阈值判断
  100. if mid_video_predict_res > threshold:
  101. # 大于阈值,出广告
  102. ad_predict = 2
  103. else:
  104. # 否则,不出广告
  105. ad_predict = 1
  106. result = {
  107. 'mid_group': mid_group,
  108. 'group_share_rate': group_share_rate,
  109. 'video_share_rate': video_share_rate,
  110. 'mid_video_predict_res': mid_video_predict_res,
  111. 'threshold': threshold,
  112. 'ad_predict': ad_predict
  113. }
  114. return result
  115. def predict_mid_video_res(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status, app_type):
  116. # now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  117. # user_data_key = abtest_param['user'].get('data')
  118. # user_rule_key = abtest_param['user'].get('rule')
  119. # video_data_key = abtest_param['video'].get('data')
  120. group_class_key = abtest_param.get('group_class_key')
  121. no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  122. no_ad_group_with_video_mapping = abtest_param.get('no_ad_group_with_video_mapping', {})
  123. # 判断mid所属分组
  124. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  125. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  126. if mid_group is None:
  127. mid_group = 'mean_group'
  128. # 判断用户是否在免广告用户组列表中
  129. if mid_group in no_ad_mid_group_list:
  130. # 在免广告用户组列表中,则不出广告
  131. ad_predict = 1
  132. result = {
  133. 'mid_group': mid_group,
  134. 'ad_predict': ad_predict,
  135. 'no_ad_strategy': 'no_ad_mid_group'
  136. }
  137. elif mid_group in no_ad_group_with_video_mapping:
  138. # 用户组在特定内容不出广告设置中
  139. # 获取对应的特定内容
  140. video_mapping_key_list = no_ad_group_with_video_mapping.get(mid_group, [])
  141. no_ad_videos = redis_helper.get_data_from_redis(key_name=f"{config_.KEY_NAME_PREFIX_NO_AD_VIDEOS}{app_type}")
  142. if no_ad_videos is not None:
  143. no_ad_videos = json.loads(no_ad_videos)
  144. else:
  145. no_ad_videos = {}
  146. no_ad_video_list = []
  147. for video_mapping_key in video_mapping_key_list:
  148. no_ad_video_list.extend(no_ad_videos.get(video_mapping_key, []))
  149. # 判断此次请求视频是否在免广告视频列表中
  150. if video_id in no_ad_video_list:
  151. # 在,则不出广告
  152. ad_predict = 1
  153. result = {
  154. 'mid_group': mid_group,
  155. 'ad_predict': ad_predict,
  156. 'no_ad_strategy': 'no_ad_mid_group_with_video'
  157. }
  158. else:
  159. result = predict_with_rate_process(
  160. now_date=now_date,
  161. video_id=video_id,
  162. abtest_param=abtest_param,
  163. abtest_id=abtest_id,
  164. abtest_config_tag=abtest_config_tag,
  165. ab_test_code=ab_test_code,
  166. care_model_status=care_model_status,
  167. mid_group=mid_group)
  168. else:
  169. result = predict_with_rate_process(
  170. now_date=now_date,
  171. video_id=video_id,
  172. abtest_param=abtest_param,
  173. abtest_id=abtest_id,
  174. abtest_config_tag=abtest_config_tag,
  175. ab_test_code=ab_test_code,
  176. care_model_status=care_model_status,
  177. mid_group=mid_group)
  178. return result
  179. def predict_mid_video_res_with_add(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status):
  180. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  181. # 判断mid所属分组
  182. group_class_key = abtest_param.get('group_class_key')
  183. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  184. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  185. if mid_group is None:
  186. mid_group = 'mean_group'
  187. # 判断用户是否在免广告用户组列表中
  188. no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  189. if mid_group in no_ad_mid_group_list:
  190. # 在免广告用户组列表中,则不出广告
  191. ad_predict = 1
  192. result = {
  193. 'mid_group': mid_group,
  194. 'ad_predict': ad_predict
  195. }
  196. else:
  197. # 获取用户组出广告后分享的概率
  198. share_user_data_key = abtest_param['share']['user'].get('data')
  199. share_user_rule_key = abtest_param['share']['user'].get('rule')
  200. group_share_rate_key = \
  201. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  202. if not redis_helper.key_exists(group_share_rate_key):
  203. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  204. group_share_rate_key = \
  205. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  206. group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  207. # 获取视频出广告后分享的概率
  208. share_video_data_key = abtest_param['share']['video'].get('data')
  209. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{now_dt}"
  210. if not redis_helper.key_exists(video_share_rate_key):
  211. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  212. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{redis_dt}"
  213. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  214. if video_share_rate is None:
  215. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  216. # 获取用户组出广告后不直接跳出的概率
  217. out_user_data_key = abtest_param['out']['user'].get('data')
  218. out_user_rule_key = abtest_param['out']['user'].get('rule')
  219. group_out_rate_key = \
  220. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{now_dt}"
  221. if not redis_helper.key_exists(group_out_rate_key):
  222. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  223. group_out_rate_key = \
  224. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{redis_dt}"
  225. group_out_rate = redis_helper.get_score_with_value(key_name=group_out_rate_key, value=mid_group)
  226. # 获取视频出广告后不直接跳出的概率
  227. out_video_data_key = abtest_param['out']['video'].get('data')
  228. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{now_dt}"
  229. if not redis_helper.key_exists(video_out_rate_key):
  230. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  231. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{redis_dt}"
  232. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=int(video_id))
  233. if video_out_rate is None:
  234. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=-1)
  235. # 计算 mid-video 预测值
  236. if group_share_rate is None or video_share_rate is None or group_out_rate is None or video_out_rate is None:
  237. return None
  238. # 加权融合
  239. share_weight = abtest_param['mix_param']['share_weight']
  240. out_weight = abtest_param['mix_param']['out_weight']
  241. group_rate = share_weight * float(group_share_rate) + out_weight * float(group_out_rate)
  242. video_rate = share_weight * float(video_share_rate) + out_weight * float(video_out_rate)
  243. mid_video_predict_res = group_rate * video_rate
  244. # 获取对应的阈值
  245. threshold = get_threshold(
  246. abtest_id=abtest_id,
  247. abtest_config_tag=abtest_config_tag,
  248. ab_test_code=ab_test_code,
  249. mid_group=mid_group,
  250. care_model_status=care_model_status,
  251. abtest_param=abtest_param
  252. )
  253. # 阈值判断
  254. if mid_video_predict_res > threshold:
  255. # 大于阈值,出广告
  256. ad_predict = 2
  257. else:
  258. # 否则,不出广告
  259. ad_predict = 1
  260. result = {
  261. 'mid_group': mid_group,
  262. 'group_share_rate': group_share_rate,
  263. 'video_share_rate': video_share_rate,
  264. 'group_out_rate': group_out_rate,
  265. 'video_out_rate': video_out_rate,
  266. 'group_rate': group_rate,
  267. 'video_rate': video_rate,
  268. 'mid_video_predict_res': mid_video_predict_res,
  269. 'threshold': threshold,
  270. 'ad_predict': ad_predict}
  271. return result
  272. def predict_mid_video_res_with_model(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status, app_type):
  273. model_key = abtest_param.get('model_key', 'ad_out_v1')
  274. mean_key = 'mean'
  275. user_key_name = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_USER}{model_key}:{mid}"
  276. user_key_name_mean = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_USER}{model_key}:{mean_key}"
  277. item_key_name = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_ITEM}{model_key}:{video_id}"
  278. item_key_name_mean = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_SCORE_ITEM}{model_key}:{mean_key}"
  279. config_key_prefix = f"{config_.KEY_NAME_PREFIX_AD_OUT_MODEL_CONFIG}{model_key}:{abtest_id}:{abtest_config_tag}"
  280. threshold_key = f"{config_key_prefix}:threshold"
  281. use_mean_key = f"{config_key_prefix}:use_mean"
  282. use_mean = redis_helper.get_data_from_redis(key_name=use_mean_key)
  283. user_score = redis_helper.get_data_from_redis(key_name=user_key_name)
  284. item_score = redis_helper.get_data_from_redis(key_name=item_key_name)
  285. if user_score is None and use_mean == 'true':
  286. user_score = redis_helper.get_data_from_redis(key_name=user_key_name_mean)
  287. if item_score is None and use_mean == 'true':
  288. item_score = redis_helper.get_data_from_redis(key_name=item_key_name_mean)
  289. if user_score is None:
  290. user_score = 0.0
  291. else:
  292. user_score = float(user_score)
  293. if item_score is None:
  294. item_score = 0.0
  295. else:
  296. item_score = float(item_score)
  297. offline_score = user_score + item_score
  298. online_features = {
  299. 'ctx_apptype': str(app_type),
  300. 'ctx_week': time.strftime('%w', time.localtime()),
  301. 'ctx_hour': time.strftime('%H', time.localtime()),
  302. }
  303. final_score, online_score = get_final_score(online_features, offline_score)
  304. # 获取对应的阈值
  305. threshold = float(redis_helper.get_data_from_redis(key_name=threshold_key))
  306. # 阈值判断
  307. if final_score > threshold:
  308. # 大于阈值,出广告
  309. ad_predict = 2
  310. else:
  311. # 否则,不出广告
  312. ad_predict = 1
  313. result = {
  314. 'use_mean_key': use_mean_key,
  315. 'threshold_key': threshold_key,
  316. 'user_score': user_score,
  317. 'item_score': item_score,
  318. 'final_score': final_score,
  319. 'online_score': online_score,
  320. 'threshold': threshold,
  321. 'ad_predict': ad_predict,
  322. 'online_features': online_features,
  323. }
  324. return result
  325. def predict_mid_video_res_with_multiply(now_date, mid, video_id, abtest_param, abtest_id, abtest_config_tag, ab_test_code, care_model_status):
  326. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  327. # 判断mid所属分组
  328. group_class_key = abtest_param.get('group_class_key')
  329. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  330. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  331. if mid_group is None:
  332. mid_group = 'mean_group'
  333. # 判断用户是否在免广告用户组列表中
  334. no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  335. if mid_group in no_ad_mid_group_list:
  336. # 在免广告用户组列表中,则不出广告
  337. ad_predict = 1
  338. result = {
  339. 'mid_group': mid_group,
  340. 'ad_predict': ad_predict
  341. }
  342. else:
  343. # 获取用户组出广告后分享的概率
  344. share_user_data_key = abtest_param['share']['user'].get('data')
  345. share_user_rule_key = abtest_param['share']['user'].get('rule')
  346. group_share_rate_key = \
  347. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  348. if not redis_helper.key_exists(group_share_rate_key):
  349. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  350. group_share_rate_key = \
  351. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  352. group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  353. # 获取视频出广告后分享的概率
  354. share_video_data_key = abtest_param['share']['video'].get('data')
  355. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{now_dt}"
  356. if not redis_helper.key_exists(video_share_rate_key):
  357. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  358. video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{share_video_data_key}:{redis_dt}"
  359. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  360. if video_share_rate is None:
  361. video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  362. # 获取用户组出广告后不直接跳出的概率
  363. out_user_data_key = abtest_param['out']['user'].get('data')
  364. out_user_rule_key = abtest_param['out']['user'].get('rule')
  365. group_out_rate_key = \
  366. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{now_dt}"
  367. if not redis_helper.key_exists(group_out_rate_key):
  368. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  369. group_out_rate_key = \
  370. f"{config_.KEY_NAME_PREFIX_AD_GROUP}{out_user_data_key}:{out_user_rule_key}:{redis_dt}"
  371. group_out_rate = redis_helper.get_score_with_value(key_name=group_out_rate_key, value=mid_group)
  372. # 获取视频出广告后不直接跳出的概率
  373. out_video_data_key = abtest_param['out']['video'].get('data')
  374. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{now_dt}"
  375. if not redis_helper.key_exists(video_out_rate_key):
  376. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  377. video_out_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{out_video_data_key}:{redis_dt}"
  378. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=int(video_id))
  379. if video_out_rate is None:
  380. video_out_rate = redis_helper.get_score_with_value(key_name=video_out_rate_key, value=-1)
  381. # 计算 mid-video 预测值
  382. if group_share_rate is None or video_share_rate is None or group_out_rate is None or video_out_rate is None:
  383. return None
  384. # 乘积融合
  385. group_rate = float(group_share_rate) * float(group_out_rate)
  386. video_rate = float(video_share_rate) * float(video_out_rate)
  387. mid_video_predict_res = group_rate * video_rate
  388. # 获取对应的阈值
  389. threshold = get_threshold(
  390. abtest_id=abtest_id,
  391. abtest_config_tag=abtest_config_tag,
  392. ab_test_code=ab_test_code,
  393. mid_group=mid_group,
  394. care_model_status=care_model_status,
  395. abtest_param=abtest_param
  396. )
  397. # 阈值判断
  398. if mid_video_predict_res > threshold:
  399. # 大于阈值,出广告
  400. ad_predict = 2
  401. else:
  402. # 否则,不出广告
  403. ad_predict = 1
  404. result = {
  405. 'mid_group': mid_group,
  406. 'group_share_rate': group_share_rate,
  407. 'video_share_rate': video_share_rate,
  408. 'group_out_rate': group_out_rate,
  409. 'video_out_rate': video_out_rate,
  410. 'group_rate': group_rate,
  411. 'video_rate': video_rate,
  412. 'mid_video_predict_res': mid_video_predict_res,
  413. 'threshold': threshold,
  414. 'ad_predict': ad_predict}
  415. return result
  416. def ad_recommend_predict(app_type, mid, video_id, ab_exp_info, ab_test_code, care_model_status):
  417. """
  418. 广告推荐预测
  419. :param app_type: app_type
  420. :param mid: mid
  421. :param video_id: video_id
  422. :param ab_exp_info: AB实验组参数
  423. :param ab_test_code: 用户对应的ab组
  424. :param care_model_status: 用户关怀模式状态 1-未开启,2-开启
  425. :return: ad_predict, type-int, 1-不发放广告,2-发放广告
  426. """
  427. try:
  428. now_date = datetime.datetime.today()
  429. # now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  430. now_h = datetime.datetime.now().hour
  431. if 0 <= now_h < 8:
  432. # 00:00 - 08:00 不出广告
  433. ad_predict = 1
  434. result = {
  435. 'now_h': now_h,
  436. 'ad_predict': ad_predict
  437. }
  438. return result
  439. # 获取实验参数
  440. abtest_id, abtest_config_tag = get_params(ab_exp_info=ab_exp_info, ab_test_code=ab_test_code)
  441. if abtest_id is None or abtest_config_tag is None:
  442. return None
  443. abtest_param = config_.AD_ABTEST_CONFIG.get(f'{abtest_id}-{abtest_config_tag}')
  444. if abtest_param is None:
  445. return None
  446. threshold_mix_func = abtest_param.get('threshold_mix_func', None)
  447. if threshold_mix_func == 'add':
  448. result = predict_mid_video_res_with_add(
  449. now_date=now_date,
  450. mid=mid,
  451. video_id=video_id,
  452. abtest_param=abtest_param,
  453. abtest_id=abtest_id,
  454. abtest_config_tag=abtest_config_tag,
  455. ab_test_code=ab_test_code,
  456. care_model_status=care_model_status
  457. )
  458. elif threshold_mix_func == 'multiply':
  459. result = predict_mid_video_res_with_multiply(
  460. now_date=now_date,
  461. mid=mid,
  462. video_id=video_id,
  463. abtest_param=abtest_param,
  464. abtest_id=abtest_id,
  465. abtest_config_tag=abtest_config_tag,
  466. ab_test_code=ab_test_code,
  467. care_model_status=care_model_status
  468. )
  469. elif threshold_mix_func == 'model':
  470. result = predict_mid_video_res_with_model(
  471. now_date=now_date,
  472. mid=mid,
  473. video_id=video_id,
  474. abtest_param=abtest_param,
  475. abtest_id=abtest_id,
  476. abtest_config_tag=abtest_config_tag,
  477. ab_test_code=ab_test_code,
  478. care_model_status=care_model_status,
  479. app_type=app_type
  480. )
  481. else:
  482. result = predict_mid_video_res(
  483. now_date=now_date,
  484. mid=mid,
  485. video_id=video_id,
  486. abtest_param=abtest_param,
  487. abtest_id=abtest_id,
  488. abtest_config_tag=abtest_config_tag,
  489. ab_test_code=ab_test_code,
  490. care_model_status=care_model_status,
  491. app_type=app_type
  492. )
  493. # user_data_key = abtest_param['user'].get('data')
  494. # user_rule_key = abtest_param['user'].get('rule')
  495. # video_data_key = abtest_param['video'].get('data')
  496. # group_class_key = abtest_param.get('group_class_key')
  497. # no_ad_mid_group_list = abtest_param.get('no_ad_mid_group_list', [])
  498. #
  499. # # 判断mid所属分组
  500. # mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  501. # mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  502. # if mid_group is None:
  503. # mid_group = 'mean_group'
  504. #
  505. # # 判断用户是否在免广告用户组列表中
  506. # if mid_group in no_ad_mid_group_list:
  507. # # 在免广告用户组列表中,则不出广告
  508. # ad_predict = 1
  509. # result = {
  510. # 'mid_group': mid_group,
  511. # 'ad_predict': ad_predict
  512. # }
  513. # else:
  514. # # 获取用户组分享率
  515. # group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{now_dt}"
  516. # if not redis_helper.key_exists(group_share_rate_key):
  517. # redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  518. # group_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_GROUP}{user_data_key}:{user_rule_key}:{redis_dt}"
  519. # group_share_rate = redis_helper.get_score_with_value(key_name=group_share_rate_key, value=mid_group)
  520. # # 获取视频分享率
  521. # video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{now_dt}"
  522. # if not redis_helper.key_exists(video_share_rate_key):
  523. # redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  524. # video_share_rate_key = f"{config_.KEY_NAME_PREFIX_AD_VIDEO}{video_data_key}:{redis_dt}"
  525. # video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=int(video_id))
  526. # if video_share_rate is None:
  527. # video_share_rate = redis_helper.get_score_with_value(key_name=video_share_rate_key, value=-1)
  528. #
  529. # # 计算 mid-video 分享率
  530. # if group_share_rate is None or video_share_rate is None:
  531. # return None
  532. # mid_video_share_rate = float(group_share_rate) * float(video_share_rate)
  533. #
  534. # # 获取对应的阈值
  535. # threshold = get_threshold(
  536. # abtest_id=abtest_id,
  537. # abtest_config_tag=abtest_config_tag,
  538. # ab_test_code=ab_test_code,
  539. # mid_group=mid_group,
  540. # care_model_status=care_model_status,
  541. # abtest_param=abtest_param
  542. # )
  543. # # 阈值判断
  544. # if mid_video_share_rate > threshold:
  545. # # 大于阈值,出广告
  546. # ad_predict = 2
  547. # else:
  548. # # 否则,不出广告
  549. # ad_predict = 1
  550. # result = {
  551. # 'mid_group': mid_group,
  552. # 'group_share_rate': group_share_rate,
  553. # 'video_share_rate': video_share_rate,
  554. # 'mid_video_share_rate': mid_video_share_rate,
  555. # 'threshold': threshold,
  556. # 'ad_predict': ad_predict}
  557. return result
  558. except Exception as e:
  559. log_.error(traceback.format_exc())
  560. return None
  561. def ad_recommend_predict_with_roi(app_type, mid, video_id, ads, arpu, roi_param):
  562. """
  563. 广告推荐预测
  564. :param app_type: app_type
  565. :param mid: mid
  566. :param video_id: video_id
  567. :param ads: 需要发放广告列表 list
  568. :param arpu: 上一周期arpu值
  569. :param roi_param: 计算roi使用参数
  570. :return: ad_predict, type-int, 1-不发放广告,2-发放广告
  571. """
  572. try:
  573. now_date = datetime.datetime.today()
  574. now_dt = datetime.datetime.strftime(now_date, '%Y%m%d')
  575. ad_info = ads[0]
  576. ad_id = ad_info['adId']
  577. ad_type = ad_info['adType']
  578. ecpm = float(ad_info['ecpm'])
  579. # 获取参数
  580. params = config_.PARAMS_NEW_STRATEGY[int(app_type)]
  581. # 判断mid所属分组
  582. group_class_key = params.get('group_class_key')
  583. mid_group_key_name = f"{config_.KEY_NAME_PREFIX_MID_GROUP}{group_class_key}:{mid}"
  584. mid_group = redis_helper.get_data_from_redis(key_name=mid_group_key_name)
  585. if mid_group is None:
  586. mid_group = 'mean_group'
  587. # 获取用户组出广告后分享的概率
  588. share_user_data_key = params['user'].get('data')
  589. share_user_rule_key = params['user'].get('rule')
  590. group_share_rate_key_with_ad = \
  591. f"{config_.KEY_NAME_PREFIX_GROUP_WITH_AD}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  592. if not redis_helper.key_exists(group_share_rate_key_with_ad):
  593. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  594. group_share_rate_key_with_ad = \
  595. f"{config_.KEY_NAME_PREFIX_GROUP_WITH_AD}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  596. group_share_rate_with_ad = redis_helper.get_score_with_value(key_name=group_share_rate_key_with_ad,
  597. value=mid_group)
  598. # 获取视频出广告后分享的概率
  599. share_video_data_key = params['video'].get('data')
  600. video_share_rate_key_with_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_WITH_AD}{share_video_data_key}:{now_dt}"
  601. if not redis_helper.key_exists(video_share_rate_key_with_ad):
  602. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  603. video_share_rate_key_with_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_WITH_AD}{share_video_data_key}:{redis_dt}"
  604. video_share_rate_with_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_with_ad,
  605. value=int(video_id))
  606. if video_share_rate_with_ad is None:
  607. video_share_rate_with_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_with_ad,
  608. value=-1)
  609. # 获取用户组不出广告后分享的概率
  610. group_share_rate_key_no_ad = \
  611. f"{config_.KEY_NAME_PREFIX_GROUP_NO_AD}{share_user_data_key}:{share_user_rule_key}:{now_dt}"
  612. if not redis_helper.key_exists(group_share_rate_key_no_ad):
  613. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  614. group_share_rate_key_no_ad = \
  615. f"{config_.KEY_NAME_PREFIX_GROUP_NO_AD}{share_user_data_key}:{share_user_rule_key}:{redis_dt}"
  616. group_share_rate_no_ad = redis_helper.get_score_with_value(key_name=group_share_rate_key_no_ad, value=mid_group)
  617. # 获取视频不出广告后分享的概率
  618. video_share_rate_key_no_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_NO_AD}{share_video_data_key}:{now_dt}"
  619. if not redis_helper.key_exists(video_share_rate_key_no_ad):
  620. redis_dt = datetime.datetime.strftime(now_date - datetime.timedelta(days=1), '%Y%m%d')
  621. video_share_rate_key_no_ad = f"{config_.KEY_NAME_PREFIX_VIDEO_NO_AD}{share_video_data_key}:{redis_dt}"
  622. video_share_rate_no_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_no_ad,
  623. value=int(video_id))
  624. if video_share_rate_no_ad is None:
  625. video_share_rate_no_ad = redis_helper.get_score_with_value(key_name=video_share_rate_key_no_ad, value=-1)
  626. if group_share_rate_with_ad is None or video_share_rate_with_ad is None \
  627. or group_share_rate_no_ad is None or video_share_rate_no_ad is None:
  628. return None
  629. # 计算此次请求出广告后分享的概率
  630. share_rate_with_ad = float(group_share_rate_with_ad) * float(video_share_rate_with_ad)
  631. # 计算此次请求不出广告分享的概率
  632. share_rate_no_ad = float(group_share_rate_no_ad) * float(video_share_rate_no_ad)
  633. # 计算此次请求出广告的收入增益
  634. roi_ad = ecpm / 1000 - float(roi_param) * float(arpu) * (share_rate_no_ad - share_rate_with_ad)
  635. # 收入增益判断
  636. if roi_ad > 0:
  637. # 大于0,出广告
  638. ad_predict = 2
  639. else:
  640. # 否则,不出广告
  641. ad_predict = 1
  642. result = {
  643. 'arpu': arpu,
  644. 'roi_param': roi_param,
  645. 'ad_id': ad_id,
  646. 'ad_type': ad_type,
  647. 'mid_group': mid_group,
  648. 'group_share_rate_with_ad': group_share_rate_with_ad,
  649. 'video_share_rate_with_ad': video_share_rate_with_ad,
  650. 'group_share_rate_no_ad': group_share_rate_no_ad,
  651. 'video_share_rate_no_ad': video_share_rate_no_ad,
  652. 'share_rate_with_ad': share_rate_with_ad,
  653. 'share_rate_no_ad': share_rate_no_ad,
  654. 'roi_ad': roi_ad,
  655. 'ad_predict': ad_predict
  656. }
  657. return result
  658. except Exception as e:
  659. log_.error(traceback.format_exc())
  660. return None