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+package com.aliyun.odps.spark.examples.makedata_ad.v20240718
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+
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+import com.alibaba.fastjson.{JSON, JSONObject}
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+import com.aliyun.odps.TableSchema
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+import com.aliyun.odps.data.Record
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+import com.aliyun.odps.spark.examples.myUtils.{ParamUtils, env}
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+import examples.extractor.{ExtractorUtils, RankExtractorFeature_20240530}
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+import examples.utils.{DateTimeUtil, SimilarityUtils}
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+import org.apache.spark.sql.SparkSession
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+
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+import java.text.SimpleDateFormat
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+import java.time.{Instant, ZoneId, ZonedDateTime}
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+import java.util.Calendar
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+import scala.collection.JavaConversions._
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+import scala.collection.mutable.ArrayBuffer
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+import scala.io.Source
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+import scala.language.postfixOps
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+import scala.util.Random
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+
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+/**
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+ * 20260810: 从 ad_engine_statistics_log_per5min_new 生产特征。
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+ * - id 类:从表字段取(abcode/adid/adverid/apptype/cid/mid/pqtid/vid/extractstrategy)
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+ * - 其余特征:从 metafeature 解析(含已并入的 j1~j11 / k1~k4)
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+ * - customer_id / landing_page_type:metafeature.reqFeature.customerId / landingPageType
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+ * - 不产出 label(has_click / has_conversion)
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+ * - beginStr/endStr:输入分区时间 yyyyMMddHHmmss(如 20260810135000),按该区间截取 5 分钟分区
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+ * - 输出仍按天分区 dt=yyyyMMdd
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+ */
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+object makedata_ad_33_bucketDataFromOriginToHive_20260810 {
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+ val CTR_SMOOTH_BETA_FACTOR = 25
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+ val CVR_SMOOTH_BETA_FACTOR = 10
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+ val CTCVR_SMOOTH_BETA_FACTOR = 100
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+
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+ def main(args: Array[String]): Unit = {
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+ val spark = SparkSession
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+ .builder()
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+ .appName(this.getClass.getName)
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+ .getOrCreate()
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+ val sc = spark.sparkContext
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+
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+
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+ // 1 读取参数
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+ val param = ParamUtils.parseArgs(args)
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+ val tablePart = param.getOrElse("tablePart", "64").toInt
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+ // 分区时间:yyyyMMddHHmmss,也兼容 yyyyMMdd / yyyyMMddHH
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+ val beginStr = param.getOrElse("beginStr", "20260810080000")
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+ val endStr = param.getOrElse("endStr", "20260810235500")
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+ val project = param.getOrElse("project", "loghubods")
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+ val inputTable = param.getOrElse("inputTable", "ad_engine_statistics_log_per5min_new")
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+ val outputTable = param.getOrElse("outputTable", "ad_easyrec_train_data_v1_sampled")
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+ val outputTable2 = param.getOrElse("outputTable2", "")
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+ val filterHours = param.getOrElse("filterHours", "00,01,02,03,04,05,06,07").split(",").toSet
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+ val idDefaultValue = param.getOrElse("idDefaultValue", "1.0").toDouble
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+ val filterNames = param.getOrElse("filterNames", "").split(",").filter(_.nonEmpty).toSet
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+ val filterAdverIds = param.getOrElse("filterAdverIds", "").split(",").filter(_.nonEmpty).toSet
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+ // 分割样本集的比例,splitRate部分输出至outputTable,补集输出至outputTable2(如果outputTable2不为空)
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+ val splitRate = param.getOrElse("splitRate", "0.9").toDouble
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+ val maskFeatureRate = param.getOrElse("maskFeatureRate", "0.0").toDouble
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+ val bucketFile = param.getOrElse("bucketFile", "20260807_ad_bucket_1112.txt")
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+ val flag = param.getOrElse("flag", "0")
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+
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+ val loader = getClass.getClassLoader
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+ val resourceUrlBucket = loader.getResource(bucketFile)
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+ val buckets =
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+ if (resourceUrlBucket != null) {
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+ val buckets = Source.fromURL(resourceUrlBucket).getLines().mkString("\n")
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+ Source.fromURL(resourceUrlBucket).close()
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+ buckets
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+ } else {
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+ ""
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+ }
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+ val bucketsMap = buckets.split("\n")
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+ .map(r => r.replace(" ", "").replaceAll("\n", ""))
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+ .filter(r => r.nonEmpty)
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+ .map(r => {
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+ val rList = r.split("\t")
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+ val featureName = rList(0).replace("*", "_x_").replace("(view)", "_view")
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+ (featureName, (rList(1).toDouble, rList(2).split(",").map(_.toDouble)))
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+ }).toMap
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+ println(bucketsMap.keySet)
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+ val bucketsMap_br = sc.broadcast(bucketsMap)
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+ val denseFeatureNames = bucketsMap.keySet
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+ val lowerCaseDenseFeatureNames = bucketsMap.keySet.map(_.toLowerCase)
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+ val sparseFeatureNames = Set(
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+ "cid", "adid", "adverid", "targeting_conversion",
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+ "region", "city", "brand",
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+ "vid", "cate1", "cate2",
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+ "user_cid_click_list", "user_cid_conver_list",
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+ "user_vid_return_tags_2h", "user_vid_return_tags_1d", "user_vid_return_tags_3d", "user_vid_return_tags_7d",
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+ "user_vid_return_tags_14d", "apptype", "ts", "mid", "pqtid", "hour", "hour_quarter", "root_source_scene",
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+ "root_source_channel", "is_first_layer", "title_split", "profession", "user_vid_share_tags_1d", "user_vid_share_tags_14d",
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+ "user_vid_return_cate1_14d", "user_vid_return_cate2_14d", "user_vid_share_cate1_14d", "user_vid_share_cate2_14d",
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+ "creative_type", "creative_hook_embedding", "creative_why_embedding", "creative_action_embedding", "user_has_conver_1y",
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+ "user_adverid_view_3d", "user_adverid_view_7d", "user_adverid_view_30d",
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+ "user_adverid_click_3d", "user_adverid_click_7d", "user_adverid_click_30d",
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+ "user_adverid_conver_3d", "user_adverid_conver_7d", "user_adverid_conver_30d",
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+ "user_skuid_view_3d", "user_skuid_view_7d", "user_skuid_view_30d",
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+ "user_skuid_click_3d", "user_skuid_click_7d", "user_skuid_click_30d",
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+ "user_skuid_conver_3d", "user_skuid_conver_7d", "user_skuid_conver_30d",
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+ "is_weekday", "day_of_the_week", "user_conver_ad_class", "category_name",
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+ "material_md5", "user_layer", "user_layer_l6", "user_class", "user_click_ad_class", "user_view_ad_class",
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+ "customer", "customer_id", "landing", "landing_page_type", "agent_id", "flag")
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+
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+
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+ // 2 读取odps+表信息
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+ val odpsOps = env.getODPS(sc)
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+
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+ val tableSchema = odpsOps.getTableSchema(project, outputTable, isPartition = false)
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+
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+ // 检查所有字段,收集非法字段
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+ val invalidFields = tableSchema.flatMap { case (fieldName, _) =>
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+ // 跳过 has_click / has_conversion / logkey(本脚本不产出 label)
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+ if (fieldName != "has_click" && fieldName != "has_conversion" && fieldName != "logkey") {
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+ if (!lowerCaseDenseFeatureNames.contains(fieldName) && !sparseFeatureNames.contains(fieldName)) {
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+ Some(fieldName) // 收集缺少字段
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+ } else {
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+ None
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+ }
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+ } else {
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+ None
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+ }
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+ }.toList
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+
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+ // 如果存在非法字段,抛出标准异常
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+ if (invalidFields.nonEmpty) {
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+ throw new IllegalArgumentException(s"缺少字段: ${invalidFields.mkString(", ")}")
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+ }
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+
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+ // 3 按 beginStr~endStr 截取 5 分钟分区,再按天写出
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+ val partitionTimes = get5MinPartitionRange(beginStr, endStr).filter { p =>
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+ val hh = p.substring(8, 10)
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+ filterHours.isEmpty || !filterHours.contains(hh)
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+ }
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+ println(s"partition range: $beginStr ~ $endStr, count=${partitionTimes.size}")
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+ val partitionsByDay = partitionTimes.groupBy(_.substring(0, 8)).toSeq.sortBy(_._1)
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+ for ((dt, dayParts) <- partitionsByDay) {
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+ val inputPartitions = dayParts.map(p => s"dt=$p")
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+ if (inputPartitions.isEmpty) {
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+ println(s"skip dt=$dt, no input partitions after filterHours")
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+ } else {
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+ val recordRdd = inputPartitions.map { partition =>
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+ println("read partition:" + partition)
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+ val odpsData = odpsOps.readTable(project = project,
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+ table = inputTable,
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+ partition = partition,
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+ transfer = func,
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+ numPartition = tablePart)
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+ .filter(record => !record.isNull("metafeature") && record.getString("metafeature").nonEmpty)
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+ .filter(record => Option(record.getString("extractstrategy")).contains("engine"))
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+ .filter(record => {
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+ val appType = Option(record.getString("apptype")).getOrElse("")
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+ !Set("12", "13").contains(appType)
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+ })
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+ .filter(record => {
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+ val adverId = Option(record.getString("adverid")).getOrElse("")
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+ !filterAdverIds.contains(adverId)
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+ })
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+ .map(record => {
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+ // id 类从表字段取;其余从 metafeature 解析
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+ val mateFeature: JSONObject = parseJsonObject(record.getString("metafeature"))
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+ val featureMap = new JSONObject()
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+ val reqFeature: JSONObject = getJsonFromMeta(mateFeature, "reqFeature")
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+ val sceneFeature: JSONObject = getJsonFromMeta(mateFeature, "sceneFeature")
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+ val b1: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_basic_info")
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+ val b2: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_adver_action")
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+ val b3: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_cid_action")
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+ val b4: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_region_action")
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+ val b5: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_app_action")
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+ val b6: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_week_action")
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+ val b7: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_hour_action")
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+ val b8: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_brand_action")
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+ val b9: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_weChatVersion_action")
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+ // j/k 已并入 metafeature
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+ val j1: JSONObject = getJsonFromMeta(mateFeature, "j1_feature")
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+ val j2: JSONObject = getJsonFromMeta(mateFeature, "j2_feature")
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+ val j3: JSONObject = getJsonFromMeta(mateFeature, "j3_feature")
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+ val j4: JSONObject = getJsonFromMeta(mateFeature, "j4_feature")
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+ val j5: JSONObject = getJsonFromMeta(mateFeature, "j5_feature")
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+ val j6: JSONObject = getJsonFromMeta(mateFeature, "j6_feature")
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+ val j7: JSONObject = getJsonFromMeta(mateFeature, "j7_feature")
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+ val j8: JSONObject = getJsonFromMeta(mateFeature, "j8_feature")
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+ val j9: JSONObject = getJsonFromMeta(mateFeature, "j9_feature")
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+ val j10: JSONObject = getJsonFromMeta(mateFeature, "j10_feature")
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+ val j11: JSONObject = getJsonFromMeta(mateFeature, "j11_feature")
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+ val k1: JSONObject = getJsonFromMeta(mateFeature, "k1_feature")
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+ val k2: JSONObject = getJsonFromMeta(mateFeature, "k2_feature")
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+ val k3: JSONObject = getJsonFromMeta(mateFeature, "k3_feature")
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+ val k4: JSONObject = getJsonFromMeta(mateFeature, "k4_feature")
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+
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+ // id 类:直接取表字段
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+ val cid = Option(record.getString("cid")).getOrElse("")
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+ val adid = Option(record.getString("adid")).getOrElse("")
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+ val adverId = Option(record.getString("adverid")).getOrElse("")
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+ val mid = Option(record.getString("mid")).getOrElse("")
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+ val pqtid = Option(record.getString("pqtid")).getOrElse("")
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+ val apptype = Option(record.getString("apptype")).getOrElse("")
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+ val abcode = Option(record.getString("abcode")).getOrElse("")
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+ val vid = Option(record.getString("vid")).getOrElse("")
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+ // ts:sceneFeature.ts
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+ val tsStr = firstNonEmpty(
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+ sceneFeature.getString("ts"),
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+ mateFeature.getString("ts"),
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+ reqFeature.getString("ts")
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+ )
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+ val targetingConversion = firstNonEmpty(
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+ reqFeature.getString("targeting_conversion"),
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+ b1.getString("targeting_conversion")
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+ )
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+
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+ if (tsStr.isEmpty || cid.isEmpty) {
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+ None
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+ } else {
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+ val ts = tsStr.toInt
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+ val instant = Instant.ofEpochSecond(ts)
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+ val chinaZone = ZoneId.of("Asia/Shanghai")
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+ val zonedDateTime = ZonedDateTime.ofInstant(instant, chinaZone)
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+ val dayOfTheWeek = zonedDateTime.getDayOfWeek.getValue()
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+ val isWeekday = if (dayOfTheWeek <= 5) 1 else 2
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+
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+ featureMap.put("apptype", apptype)
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+ featureMap.put("ts", ts)
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+ featureMap.put("mid", mid)
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+ featureMap.put("pqtid", pqtid)
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+ featureMap.put("targeting_conversion", targetingConversion)
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+ if (cid.nonEmpty) featureMap.put("cid", cid)
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+ if (adid.nonEmpty) featureMap.put("adid", adid)
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+ if (adverId.nonEmpty) featureMap.put("adverid", adverId)
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+ if (vid.nonEmpty) featureMap.put("vid", vid)
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+
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+ featureMap.put("cid_" + cid, idDefaultValue)
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+ if (adid.nonEmpty) {
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+ featureMap.put("adid_" + adid, idDefaultValue)
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+ }
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+ if (adverId.nonEmpty) {
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+ featureMap.put("adverid_" + adverId, idDefaultValue)
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+ }
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+ if (targetingConversion.nonEmpty) {
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+ featureMap.put("targeting_conversion_" + targetingConversion, idDefaultValue)
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+ }
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+ if (b1.containsKey("creative_type") && b1.getString("creative_type").nonEmpty) {
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+ featureMap.put("creative_type", b1.getString("creative_type"))
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+ }
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+ if (b1.containsKey("creative_hook_embedding") && b1.getString("creative_hook_embedding").nonEmpty) {
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|
+ featureMap.put("creative_hook_embedding", b1.getString("creative_hook_embedding").split('|').map(_.toDouble).map(_.toFloat).mkString("|"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (b1.containsKey("creative_why_embedding") && b1.getString("creative_why_embedding").nonEmpty) {
|
|
|
|
|
+ featureMap.put("creative_why_embedding", b1.getString("creative_why_embedding").split('|').map(_.toDouble).map(_.toFloat).mkString("|"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (b1.containsKey("creative_action_embedding") && b1.getString("creative_action_embedding").nonEmpty) {
|
|
|
|
|
+ featureMap.put("creative_action_embedding", b1.getString("creative_action_embedding").split('|').map(_.toDouble).map(_.toFloat).mkString("|"))
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ // customer / landing:reqFeature.customerId / landingPageType
|
|
|
|
|
+ val customerId = Option(reqFeature.getString("customerId")).getOrElse("")
|
|
|
|
|
+ if (customerId.nonEmpty) {
|
|
|
|
|
+ featureMap.put("customer", customerId)
|
|
|
|
|
+ featureMap.put("customer_id", customerId)
|
|
|
|
|
+ }
|
|
|
|
|
+ if (sceneFeature.containsKey("hour") && sceneFeature.getString("hour").nonEmpty) {
|
|
|
|
|
+ featureMap.put("hour", sceneFeature.getString("hour"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (sceneFeature.containsKey("hour_quarter") && sceneFeature.getString("hour_quarter").nonEmpty) {
|
|
|
|
|
+ featureMap.put("hour_quarter", sceneFeature.getString("hour_quarter"))
|
|
|
|
|
+ }
|
|
|
|
|
+ featureMap.put("is_weekday", isWeekday)
|
|
|
|
|
+ featureMap.put("day_of_the_week", dayOfTheWeek)
|
|
|
|
|
+
|
|
|
|
|
+ val hour = DateTimeUtil.getHourByTimestamp(ts)
|
|
|
|
|
+ featureMap.put("hour_" + hour, idDefaultValue)
|
|
|
|
|
+
|
|
|
|
|
+ val dayOfWeek = DateTimeUtil.getDayOrWeekByTimestamp(ts)
|
|
|
|
|
+ featureMap.put("dayofweek_" + dayOfWeek, idDefaultValue)
|
|
|
|
|
+
|
|
|
|
|
+ if (apptype.nonEmpty) {
|
|
|
|
|
+ featureMap.put("apptype_" + apptype, idDefaultValue)
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ if (abcode.nonEmpty) {
|
|
|
|
|
+ featureMap.put("abcode_" + abcode, idDefaultValue)
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ // 场景/画像等仍从 reqFeature 取;id 类已用表字段覆盖
|
|
|
|
|
+ val reqFeatureKeys = List(
|
|
|
|
|
+ "profession", "region",
|
|
|
|
|
+ "city", "is_first_layer", "root_source_scene",
|
|
|
|
|
+ "root_source_channel", "brand", "category_name", "material_md5"
|
|
|
|
|
+ )
|
|
|
|
|
+ reqFeatureKeys.foreach { key =>
|
|
|
|
|
+ val value = reqFeature.getString(key)
|
|
|
|
|
+ if (value != null && value.nonEmpty) {
|
|
|
|
|
+ featureMap.put(key, value)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ val landingPageType = Option(reqFeature.getString("landingPageType")).getOrElse("")
|
|
|
|
|
+ if (landingPageType.nonEmpty) {
|
|
|
|
|
+ featureMap.put("landing", landingPageType)
|
|
|
|
|
+ featureMap.put("landing_page_type", landingPageType)
|
|
|
|
|
+ }
|
|
|
|
|
+ if (reqFeature.containsKey("agentId") && reqFeature.getString("agentId").nonEmpty) {
|
|
|
|
|
+ featureMap.put("agent_id", reqFeature.getString("agentId"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (reqFeature.containsKey("layer_l4")) {
|
|
|
|
|
+ featureMap.put("user_layer", reqFeature.getString("layer_l4"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (reqFeature.containsKey("layer_l6") && reqFeature.getString("layer_l6").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_layer_l6", reqFeature.getString("layer_l6"))
|
|
|
|
|
+ } else {
|
|
|
|
|
+ featureMap.put("user_layer_l6", "无曝光")
|
|
|
|
|
+ }
|
|
|
|
|
+ if (reqFeature.containsKey("clazz_l4")) {
|
|
|
|
|
+ featureMap.put("user_class", reqFeature.getString("clazz_l4"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (b1.containsKey("cpa")) {
|
|
|
|
|
+ featureMap.put("cpa", b1.getString("cpa").toDouble)
|
|
|
|
|
+ }
|
|
|
|
|
+ if (b1.containsKey("weight") && b1.getString("weight").nonEmpty) {
|
|
|
|
|
+ featureMap.put("weight", b1.getString("weight").toDouble)
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ for ((bn, prefix1) <- List(
|
|
|
|
|
+ (b2, "b2"), (b3, "b3"), (b4, "b4"), (b5, "b5"), (b8, "b8"), (b9, "b9")
|
|
|
|
|
+ )) {
|
|
|
|
|
+ for (prefix2 <- List(
|
|
|
|
|
+ "3h", "6h", "12h", "1d", "3d", "7d", "today", "yesterday"
|
|
|
|
|
+ )) {
|
|
|
|
|
+ val view = if (bn.isEmpty) 0D else bn.getIntValue("ad_view_" + prefix2).toDouble
|
|
|
|
|
+ val click = if (bn.isEmpty) 0D else bn.getIntValue("ad_click_" + prefix2).toDouble
|
|
|
|
|
+ val conver = if (bn.isEmpty) 0D else bn.getIntValue("ad_conversion_" + prefix2).toDouble
|
|
|
|
|
+ val income = if (bn.isEmpty) 0D else bn.getIntValue("ad_income_" + prefix2).toDouble
|
|
|
|
|
+ val cpc = if (click == 0) 0D else income / click
|
|
|
|
|
+ val f1 = RankExtractorFeature_20240530.divSmooth2(click, view, CTR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f2 = RankExtractorFeature_20240530.divSmooth2(conver, view, CTCVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f3 = RankExtractorFeature_20240530.divSmooth2(conver, click, CVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f4 = conver
|
|
|
|
|
+ val f5 = RankExtractorFeature_20240530.divSmooth2(click, view, CTR_SMOOTH_BETA_FACTOR) * cpc * 1000
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctr", f1)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctcvr", f2)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "cvr", f3)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver", f4)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ecpm", f5)
|
|
|
|
|
+
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "click", click)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver_x_log_view", conver * RankExtractorFeature_20240530.calLog(view))
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver_x_ctcvr", conver * f2)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ for ((bn, prefix1) <- List(
|
|
|
|
|
+ (b6, "b6"), (b7, "b7")
|
|
|
|
|
+ )) {
|
|
|
|
|
+ for (prefix2 <- List(
|
|
|
|
|
+ "7d", "14d"
|
|
|
|
|
+ )) {
|
|
|
|
|
+ val view = if (bn.isEmpty) 0D else bn.getIntValue("ad_view_" + prefix2).toDouble
|
|
|
|
|
+ val click = if (bn.isEmpty) 0D else bn.getIntValue("ad_click_" + prefix2).toDouble
|
|
|
|
|
+ val conver = if (bn.isEmpty) 0D else bn.getIntValue("ad_conversion_" + prefix2).toDouble
|
|
|
|
|
+ val income = if (bn.isEmpty) 0D else bn.getIntValue("ad_income_" + prefix2).toDouble
|
|
|
|
|
+ val cpc = if (click == 0) 0D else income / click
|
|
|
|
|
+ val f1 = RankExtractorFeature_20240530.divSmooth2(click, view, CTR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f2 = RankExtractorFeature_20240530.divSmooth2(conver, view, CTCVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f3 = RankExtractorFeature_20240530.divSmooth2(conver, click, CVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f4 = conver
|
|
|
|
|
+ val f5 = RankExtractorFeature_20240530.divSmooth2(click, view, CTR_SMOOTH_BETA_FACTOR) * cpc * 1000
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctr", f1)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctcvr", f2)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "cvr", f3)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver", f4)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ecpm", f5)
|
|
|
|
|
+
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "click", click)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver_x_log_view", conver * RankExtractorFeature_20240530.calLog(view))
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver_x_ctcvr", conver * f2)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+
|
|
|
|
|
+ val c1: JSONObject = getJsonFromMeta(mateFeature, "alg_mid_feature_ad_action")
|
|
|
|
|
+
|
|
|
|
|
+ val midActionList = if (c1.containsKey("action") && c1.getString("action").nonEmpty) {
|
|
|
|
|
+ c1.getString("action").split(",").map(r => {
|
|
|
|
|
+ val rList = r.split(":")
|
|
|
|
|
+ (rList(0), (rList(1).toInt, rList(2).toInt, rList(3).toInt, rList(4).toInt, rList(5)))
|
|
|
|
|
+ }).sortBy(-_._2._1).toList
|
|
|
|
|
+ } else {
|
|
|
|
|
+ new ArrayBuffer[(String, (Int, Int, Int, Int, String))]().toList
|
|
|
|
|
+ }
|
|
|
|
|
+ val viewAll = midActionList.size.toDouble
|
|
|
|
|
+ val clickAll = midActionList.map(_._2._2).sum.toDouble
|
|
|
|
|
+ val converAll = midActionList.map(_._2._3).sum.toDouble
|
|
|
|
|
+ val incomeAll = midActionList.map(_._2._4).sum.toDouble
|
|
|
|
|
+ featureMap.put("viewAll", viewAll)
|
|
|
|
|
+ featureMap.put("clickAll", clickAll)
|
|
|
|
|
+ featureMap.put("converAll", converAll)
|
|
|
|
|
+ featureMap.put("incomeAll", incomeAll)
|
|
|
|
|
+ featureMap.put("ctr_all", RankExtractorFeature_20240530.calDiv(clickAll, viewAll))
|
|
|
|
|
+ featureMap.put("ctcvr_all", RankExtractorFeature_20240530.calDiv(converAll, viewAll))
|
|
|
|
|
+ featureMap.put("cvr_all", RankExtractorFeature_20240530.calDiv(clickAll, converAll))
|
|
|
|
|
+ featureMap.put("ecpm_all", RankExtractorFeature_20240530.calDiv(incomeAll * 1000, viewAll))
|
|
|
|
|
+
|
|
|
|
|
+ if (c1.containsKey("user_has_conver_1y") && c1.getInteger("user_has_conver_1y") != null) {
|
|
|
|
|
+ featureMap.put("user_has_conver_1y", c1.getInteger("user_has_conver_1y"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (c1.containsKey("user_conver_ad_class") && c1.getString("user_conver_ad_class") != null) {
|
|
|
|
|
+ featureMap.put("user_conver_ad_class", c1.getString("user_conver_ad_class"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (c1.containsKey("user_click_ad_class") && c1.getString("user_click_ad_class") != null) {
|
|
|
|
|
+ featureMap.put("user_click_ad_class", c1.getString("user_click_ad_class"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (c1.containsKey("user_view_ad_class") && c1.getString("user_view_ad_class") != null) {
|
|
|
|
|
+ featureMap.put("user_view_ad_class", c1.getString("user_view_ad_class"))
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ val midTimeDiff = scala.collection.mutable.Map[String, Double]()
|
|
|
|
|
+ midActionList.foreach {
|
|
|
|
|
+ case (cidHis, (ts_history, click, conver, income, title)) =>
|
|
|
|
|
+ if (!midTimeDiff.contains("timediff_view_" + cidHis)) {
|
|
|
|
|
+ midTimeDiff.put("timediff_view_" + cidHis, 1.0 / ((ts - ts_history).toDouble / 3600.0 / 24.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (!midTimeDiff.contains("timediff_click_" + cidHis) && click > 0) {
|
|
|
|
|
+ midTimeDiff.put("timediff_click_" + cidHis, 1.0 / ((ts - ts_history).toDouble / 3600.0 / 24.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (!midTimeDiff.contains("timediff_conver_" + cidHis) && conver > 0) {
|
|
|
|
|
+ midTimeDiff.put("timediff_conver_" + cidHis, 1.0 / ((ts - ts_history).toDouble / 3600.0 / 24.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ val midActionStatic = scala.collection.mutable.Map[String, Double]()
|
|
|
|
|
+ midActionList.foreach {
|
|
|
|
|
+ case (cidHis, (ts_history, click, conver, income, title)) =>
|
|
|
|
|
+ midActionStatic.put("actionstatic_view_" + cidHis, 1.0 + midActionStatic.getOrDefault("actionstatic_view_" + cidHis, 0.0))
|
|
|
|
|
+ midActionStatic.put("actionstatic_click_" + cidHis, click + midActionStatic.getOrDefault("actionstatic_click_" + cidHis, 0.0))
|
|
|
|
|
+ midActionStatic.put("actionstatic_conver_" + cidHis, conver + midActionStatic.getOrDefault("actionstatic_conver_" + cidHis, 0.0))
|
|
|
|
|
+ midActionStatic.put("actionstatic_income_" + cidHis, income + midActionStatic.getOrDefault("actionstatic_income_" + cidHis, 0.0))
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ val clickCidList = collection.mutable.ListBuffer[String]()
|
|
|
|
|
+ val converCidList = collection.mutable.ListBuffer[String]()
|
|
|
|
|
+ midActionList.foreach {
|
|
|
|
|
+ case (cidHis, (ts_history, click, conver, income, title)) =>
|
|
|
|
|
+ if (click == 1) clickCidList += cidHis
|
|
|
|
|
+ if (conver == 1) converCidList += cidHis
|
|
|
|
|
+ }
|
|
|
|
|
+ if (clickCidList.nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_cid_click_list", clickCidList.takeRight(50).mkString(","))
|
|
|
|
|
+ } else {
|
|
|
|
|
+ featureMap.put("user_cid_click_list", "")
|
|
|
|
|
+ }
|
|
|
|
|
+ if (converCidList.nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_cid_conver_list", converCidList.takeRight(50).mkString(","))
|
|
|
|
|
+ } else {
|
|
|
|
|
+ featureMap.put("user_cid_conver_list", "")
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midTimeDiff.contains("timediff_view_" + cid)) {
|
|
|
|
|
+ featureMap.put("timediff_view", midTimeDiff.getOrDefault("timediff_view_" + cid, 0.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midTimeDiff.contains("timediff_click_" + cid)) {
|
|
|
|
|
+ featureMap.put("timediff_click", midTimeDiff.getOrDefault("timediff_click_" + cid, 0.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midTimeDiff.contains("timediff_conver_" + cid)) {
|
|
|
|
|
+ featureMap.put("timediff_conver", midTimeDiff.getOrDefault("timediff_conver_" + cid, 0.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midActionStatic.contains("actionstatic_view_" + cid)) {
|
|
|
|
|
+ featureMap.put("actionstatic_view", midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midActionStatic.contains("actionstatic_click_" + cid)) {
|
|
|
|
|
+ featureMap.put("actionstatic_click", midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midActionStatic.contains("actionstatic_conver_" + cid)) {
|
|
|
|
|
+ featureMap.put("actionstatic_conver", midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midActionStatic.contains("actionstatic_income_" + cid)) {
|
|
|
|
|
+ featureMap.put("actionstatic_income", midActionStatic.getOrDefault("actionstatic_income_" + cid, 0.0))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midActionStatic.contains("actionstatic_view_" + cid) && midActionStatic.contains("actionstatic_click_" + cid)) {
|
|
|
|
|
+ featureMap.put("actionstatic_ctr", RankExtractorFeature_20240530.calDiv(
|
|
|
|
|
+ midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0),
|
|
|
|
|
+ midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0)
|
|
|
|
|
+ ))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midActionStatic.contains("actionstatic_view_" + cid) && midActionStatic.contains("actionstatic_conver_" + cid)) {
|
|
|
|
|
+ featureMap.put("actionstatic_ctcvr", RankExtractorFeature_20240530.calDiv(
|
|
|
|
|
+ midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0),
|
|
|
|
|
+ midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0)
|
|
|
|
|
+ ))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (midActionStatic.contains("actionstatic_conver_" + cid) && midActionStatic.contains("actionstatic_click_" + cid)) {
|
|
|
|
|
+ featureMap.put("actionstatic_cvr", RankExtractorFeature_20240530.calDiv(
|
|
|
|
|
+ midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0),
|
|
|
|
|
+ midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0)
|
|
|
|
|
+ ))
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ val e1: JSONObject = getJsonFromMeta(mateFeature, "alg_mid_feature_return_tags")
|
|
|
|
|
+ val e2: JSONObject = getJsonFromMeta(mateFeature, "alg_mid_feature_share_tags")
|
|
|
|
|
+ val title = b1.getOrDefault("cidtitle", "").toString
|
|
|
|
|
+ if (title.nonEmpty) {
|
|
|
|
|
+ for ((en, prefix1) <- List((e1, "e1"), (e2, "e2"))) {
|
|
|
|
|
+ for (prefix2 <- List("tags_3d", "tags_7d", "tags_14d")) {
|
|
|
|
|
+ if (en.nonEmpty && en.containsKey(prefix2) && en.getString(prefix2).nonEmpty) {
|
|
|
|
|
+ val (f1, f2, f3, f4) = funcC34567ForTagsNew(en.getString(prefix2), title)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_matchnum", f1)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_maxscore", f3)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_avgscore", f4)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ if (e1.containsKey("tags_2h") && e1.getString("tags_2h").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_return_tags_2h", e1.getString("tags_2h"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (e1.containsKey("tags_1d") && e1.getString("tags_1d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_return_tags_1d", e1.getString("tags_1d"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (e1.containsKey("tags_3d") && e1.getString("tags_3d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_return_tags_3d", e1.getString("tags_3d"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (e1.containsKey("tags_7d") && e1.getString("tags_7d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_return_tags_7d", e1.getString("tags_7d"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (e1.containsKey("tags_14d") && e1.getString("tags_14d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_return_tags_14d", e1.getString("tags_14d"))
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ if (e2.containsKey("tags_14d") && e2.getString("tags_14d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_share_tags_1d", e2.getString("tags_1d"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (e2.containsKey("tags_14d") && e2.getString("tags_14d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_share_tags_14d", e2.getString("tags_14d"))
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ val g1: JSONObject = getJsonFromMeta(mateFeature, "mid_return_video_cate")
|
|
|
|
|
+ val g2: JSONObject = getJsonFromMeta(mateFeature, "mid_share_video_cate")
|
|
|
|
|
+ if (g1.containsKey("cate1_14d") && g1.getString("cate1_14d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_return_cate1_14d", g1.getString("cate1_14d"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (g1.containsKey("cate2_14d") && g1.getString("cate2_14d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_return_cate2_14d", g1.getString("cate2_14d"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (g2.containsKey("cate1_14d") && g2.getString("cate1_14d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_share_cate1_14d", g2.getString("cate1_14d"))
|
|
|
|
|
+ }
|
|
|
|
|
+ if (g2.containsKey("cate2_14d") && g2.getString("cate2_14d").nonEmpty) {
|
|
|
|
|
+ featureMap.put("user_vid_share_cate2_14d", g2.getString("cate2_14d"))
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ val h1: JSONObject = getJsonFromMeta(mateFeature, "alg_mid_feature_adver_action")
|
|
|
|
|
+ val h2: JSONObject = getJsonFromMeta(mateFeature, "alg_mid_feature_sku_action")
|
|
|
|
|
+
|
|
|
|
|
+ val timeDimensions = Seq("3d", "7d", "30d")
|
|
|
|
|
+ for (dimension <- timeDimensions) {
|
|
|
|
|
+ if (h1.containsKey(dimension) && h1.getString(dimension).nonEmpty) {
|
|
|
|
|
+ val action = h1.getString(dimension).split(",")
|
|
|
|
|
+ if (action.length >= 3) {
|
|
|
|
|
+ featureMap.put(s"user_adverid_view_${dimension}", action(0))
|
|
|
|
|
+ featureMap.put(s"user_adverid_click_${dimension}", action(1))
|
|
|
|
|
+ featureMap.put(s"user_adverid_conver_${dimension}", action(2))
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ if (h2.containsKey(dimension) && h2.getString(dimension).nonEmpty) {
|
|
|
|
|
+ val action = h2.getString(dimension).split(",")
|
|
|
|
|
+ if (action.length >= 3) {
|
|
|
|
|
+ featureMap.put(s"user_skuid_view_${dimension}", action(0))
|
|
|
|
|
+ featureMap.put(s"user_skuid_click_${dimension}", action(1))
|
|
|
|
|
+ featureMap.put(s"user_skuid_conver_${dimension}", action(2))
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+
|
|
|
|
|
+ val d1: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_vid_cf")
|
|
|
|
|
+ val d2: JSONObject = getJsonFromMeta(mateFeature, "alg_cid_feature_vid_cf_rank")
|
|
|
|
|
+ val d3: JSONObject = getJsonFromMeta(mateFeature, "alg_vid_feature_basic_info")
|
|
|
|
|
+
|
|
|
|
|
+ if (d1.nonEmpty) {
|
|
|
|
|
+ for (prefix <- List("3h", "6h", "12h", "1d", "3d", "7d")) {
|
|
|
|
|
+ val view = if (!d1.containsKey("ad_view_" + prefix)) 0D else d1.getIntValue("ad_view_" + prefix).toDouble
|
|
|
|
|
+ val click = if (!d1.containsKey("ad_click_" + prefix)) 0D else d1.getIntValue("ad_click_" + prefix).toDouble
|
|
|
|
|
+ val conver = if (!d1.containsKey("ad_conversion_" + prefix)) 0D else d1.getIntValue("ad_conversion_" + prefix).toDouble
|
|
|
|
|
+ val income = if (!d1.containsKey("ad_income_" + prefix)) 0D else d1.getIntValue("ad_income_" + prefix).toDouble
|
|
|
|
|
+ val cpc = if (click == 0) 0D else income / click
|
|
|
|
|
+ val f1 = RankExtractorFeature_20240530.divSmooth2(click, view, CTR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f2 = RankExtractorFeature_20240530.divSmooth2(conver, view, CTCVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f3 = RankExtractorFeature_20240530.divSmooth2(conver, click, CVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f4 = conver
|
|
|
|
|
+ val f5 = RankExtractorFeature_20240530.divSmooth2(click, view, CTR_SMOOTH_BETA_FACTOR) * cpc * 1000
|
|
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "ctr", f1)
|
|
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "ctcvr", f2)
|
|
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "cvr", f3)
|
|
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "conver", f4)
|
|
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "ecpm", f5)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ val vidRankMaps = scala.collection.mutable.Map[String, scala.collection.immutable.Map[String, Double]]()
|
|
|
|
|
+ if (d2.nonEmpty) {
|
|
|
|
|
+ d2.foreach(r => {
|
|
|
|
|
+ val key = r._1
|
|
|
|
|
+ val value = d2.getString(key).split(",").map(r => {
|
|
|
|
|
+ val rList = r.split(":")
|
|
|
|
|
+ (rList(0), rList(2).toDouble)
|
|
|
|
|
+ }).toMap
|
|
|
|
|
+ vidRankMaps.put(key, value)
|
|
|
|
|
+ })
|
|
|
|
|
+ }
|
|
|
|
|
+ for (prefix1 <- List("ctr", "ctcvr", "ecpm")) {
|
|
|
|
|
+ for (prefix2 <- List("1d", "3d", "7d", "14d")) {
|
|
|
|
|
+ if (vidRankMaps.contains(prefix1 + "_" + prefix2)) {
|
|
|
|
|
+ val rank = vidRankMaps(prefix1 + "_" + prefix2).getOrDefault(cid, 0.0)
|
|
|
|
|
+ if (rank >= 1.0) {
|
|
|
|
|
+ featureMap.put("vid_rank_" + prefix1 + "_" + prefix2, 1.0 / rank)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ if (d3.nonEmpty) {
|
|
|
|
|
+ featureMap.put("cate1", d3.getOrDefault("merge_first_level_cate", ""))
|
|
|
|
|
+ featureMap.put("cate2", d3.getOrDefault("merge_second_level_cate", ""))
|
|
|
|
|
+ featureMap.put("title_split", d3.getOrDefault("title_split", ""))
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ if (Random.nextDouble() < maskFeatureRate) {
|
|
|
|
|
+ featureMap.put("cid", "")
|
|
|
|
|
+ featureMap.put("adid", "")
|
|
|
|
|
+ featureMap.put("adverid", "")
|
|
|
|
|
+ featureMap.put("customer", "")
|
|
|
|
|
+ }
|
|
|
|
|
+ featureMap.put("flag", flag)
|
|
|
|
|
+
|
|
|
|
|
+ val jList: List[(String, JSONObject, List[String])] = List(
|
|
|
|
|
+ ("j1", j1, List("3h", "3d")),
|
|
|
|
|
+ ("j2", j2, List("3h", "3d")),
|
|
|
|
|
+ ("j3", j3, List("3h", "3d")),
|
|
|
|
|
+ ("j4", j4, List("3h", "3d")),
|
|
|
|
|
+ ("j5", j5, List("3h", "3d")),
|
|
|
|
|
+ ("j6", j6, List("1h", "2h", "3h", "6h", "12h", "1d", "3d", "today", "yesterday")),
|
|
|
|
|
+ ("j7", j7, List("3h", "3d")),
|
|
|
|
|
+ ("j8", j8, List("3h", "3d")),
|
|
|
|
|
+ ("j9", j9, List("3h", "3d")),
|
|
|
|
|
+ ("j10", j10, List("3h", "3d")),
|
|
|
|
|
+ ("j11", j11, List("3h", "3d"))
|
|
|
|
|
+ )
|
|
|
|
|
+ for ((prefix1, bn, periods) <- jList) {
|
|
|
|
|
+ for (prefix2 <- periods) {
|
|
|
|
|
+ val view = if (bn.isEmpty) 0D else bn.getIntValue("ad_view_" + prefix2).toDouble
|
|
|
|
|
+ val click = if (bn.isEmpty) 0D else bn.getIntValue("ad_click_" + prefix2).toDouble
|
|
|
|
|
+ val conver = if (bn.isEmpty) 0D else bn.getIntValue("ad_conversion_" + prefix2).toDouble
|
|
|
|
|
+ val income = if (bn.isEmpty) 0D else bn.getIntValue("ad_income_" + prefix2).toDouble
|
|
|
|
|
+ val cpc = if (click == 0) 0D else income / click
|
|
|
|
|
+ val f1 = RankExtractorFeature_20240530.divSmooth2(click, view, CTR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f2 = RankExtractorFeature_20240530.divSmooth2(conver, view, CTCVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f3 = RankExtractorFeature_20240530.divSmooth2(conver, click, CVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val f4 = conver
|
|
|
|
|
+ val f5 = RankExtractorFeature_20240530.divSmooth2(click, view, CTR_SMOOTH_BETA_FACTOR) * cpc * 1000
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctr", f1)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctcvr", f2)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "cvr", f3)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver", f4)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ecpm", f5)
|
|
|
|
|
+
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "click", click)
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver_x_log_view", conver * RankExtractorFeature_20240530.calLog(view))
|
|
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver_x_ctcvr", conver * f2)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ val kList: List[(String, JSONObject)] = List(
|
|
|
|
|
+ ("k1", k1), ("k2", k2), ("k3", k3), ("k4", k4)
|
|
|
|
|
+ )
|
|
|
|
|
+ val kPeriods = List("2h", "4h", "6h", "12h", "1d", "3d", "today", "1w")
|
|
|
|
|
+ for ((kPrefix, kn) <- kList) {
|
|
|
|
|
+ for (period <- kPeriods) {
|
|
|
|
|
+ val view = if (kn.isEmpty) 0D else kn.getIntValue("ad_view_" + period).toDouble
|
|
|
|
|
+ val click = if (kn.isEmpty) 0D else kn.getIntValue("ad_click_" + period).toDouble
|
|
|
|
|
+ val eventJson = parseEventJson(kn, "event_" + period)
|
|
|
|
|
+ val conver =
|
|
|
|
|
+ if (eventJson.isEmpty || targetingConversion.isEmpty) 0D
|
|
|
|
|
+ else eventJson.getIntValue(targetingConversion + "_" + period).toDouble
|
|
|
|
|
+ val ctr = RankExtractorFeature_20240530.divSmooth2(click, view, CTR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val cvr = RankExtractorFeature_20240530.divSmooth2(conver, click, CVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val ctvr = RankExtractorFeature_20240530.divSmooth2(conver, view, CTCVR_SMOOTH_BETA_FACTOR)
|
|
|
|
|
+ val featPrefix = kPrefix + "_" + period
|
|
|
|
|
+ featureMap.put(featPrefix + "_view", view)
|
|
|
|
|
+ featureMap.put(featPrefix + "_click", click)
|
|
|
|
|
+ featureMap.put(featPrefix + "_conver", conver)
|
|
|
|
|
+ featureMap.put(featPrefix + "_ctr", ctr)
|
|
|
|
|
+ featureMap.put(featPrefix + "_cvr", cvr)
|
|
|
|
|
+ featureMap.put(featPrefix + "_ctvr", ctvr)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ // 不产出 label;logKey 用 pqtid(pqtid 同时作为 sparse 特征保留)
|
|
|
|
|
+ val logKey = pqtid
|
|
|
|
|
+ Some((logKey, featureMap))
|
|
|
|
|
+ }
|
|
|
|
|
+ }).collect { case Some(v) => v }
|
|
|
|
|
+ .map { case (logKey, jsons) =>
|
|
|
|
|
+ val denseFeatures = scala.collection.mutable.Map[String, Double]()
|
|
|
|
|
+ val sparseFeatures = scala.collection.mutable.Map[String, String]()
|
|
|
|
|
+ denseFeatureNames.foreach(r => {
|
|
|
|
|
+ if (jsons.containsKey(r)) {
|
|
|
|
|
+ denseFeatures.put(r, jsons.getDoubleValue(r))
|
|
|
|
|
+ }
|
|
|
|
|
+ })
|
|
|
|
|
+ sparseFeatureNames.foreach(r => {
|
|
|
|
|
+ if (jsons.get(r) != null) {
|
|
|
|
|
+ sparseFeatures.put(r, jsons.get(r).toString)
|
|
|
|
|
+ }
|
|
|
|
|
+ })
|
|
|
|
|
+ (logKey, denseFeatures, sparseFeatures)
|
|
|
|
|
+ }
|
|
|
|
|
+ .map {
|
|
|
|
|
+ case (logKey, denseFeatures, sparseFeatures) =>
|
|
|
|
|
+ val bucketsMap = bucketsMap_br.value
|
|
|
|
|
+ def keepDense(name: String): Boolean =
|
|
|
|
|
+ name.startsWith("k1_") || name.startsWith("k2_") || name.startsWith("k3_") || name.startsWith("k4_") ||
|
|
|
|
|
+ !filterNames.exists(name.contains)
|
|
|
|
|
+ var resultMap = denseFeatures.collect {
|
|
|
|
|
+ case (name, score) if keepDense(name) && score > 1E-8 =>
|
|
|
|
|
+ val value = if (bucketsMap.contains(name)) {
|
|
|
|
|
+ val (bucketsNum, buckets) = bucketsMap(name)
|
|
|
|
|
+ 1.0 / bucketsNum * (ExtractorUtils.findInsertPosition(buckets, score).toDouble + 1.0)
|
|
|
|
|
+ } else {
|
|
|
|
|
+ score
|
|
|
|
|
+ }
|
|
|
|
|
+ name -> value.toString
|
|
|
|
|
+ }.toMap
|
|
|
|
|
+ sparseFeatures.foreach(kv => {
|
|
|
|
|
+ resultMap += (kv._1 -> kv._2)
|
|
|
|
|
+ })
|
|
|
|
|
+ resultMap += ("logkey" -> logKey)
|
|
|
|
|
+ resultMap
|
|
|
|
|
+ }
|
|
|
|
|
+ odpsData
|
|
|
|
|
+ }.reduce(_ union _)
|
|
|
|
|
+ .coalesce(128)
|
|
|
|
|
+
|
|
|
|
|
+ val outPartition = s"dt=$dt"
|
|
|
|
|
+ if (outputTable2.isEmpty) {
|
|
|
|
|
+ odpsOps.saveToTable(project, outputTable, outPartition, recordRdd, write, defaultCreate = true, overwrite = true)
|
|
|
|
|
+ } else {
|
|
|
|
|
+ val splitRdds = recordRdd.randomSplit(Array(splitRate, 1 - splitRate), seed = dt.toLong)
|
|
|
|
|
+ odpsOps.saveToTable(project, outputTable, outPartition, splitRdds(0), write, defaultCreate = true, overwrite = true)
|
|
|
|
|
+ odpsOps.saveToTable(project, outputTable2, outPartition, splitRdds(1), write, defaultCreate = true, overwrite = true)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ def write(map: Map[String, String], record: Record, schema: TableSchema): Unit = {
|
|
|
|
|
+ for ((columnName, value) <- map) {
|
|
|
|
|
+ try {
|
|
|
|
|
+ val columnIndex = schema.getColumnIndex(columnName.toLowerCase)
|
|
|
|
|
+ val columnType = schema.getColumn(columnIndex).getTypeInfo
|
|
|
|
|
+ try {
|
|
|
|
|
+ columnType.getTypeName match {
|
|
|
|
|
+ case "STRING" =>
|
|
|
|
|
+ record.setString(columnIndex, value)
|
|
|
|
|
+ case "BIGINT" =>
|
|
|
|
|
+ record.setBigint(columnIndex, value.toLong)
|
|
|
|
|
+ case "DOUBLE" =>
|
|
|
|
|
+ record.setDouble(columnIndex, value.toDouble)
|
|
|
|
|
+ case "BOOLEAN" =>
|
|
|
|
|
+ record.setBoolean(columnIndex, value.toBoolean)
|
|
|
|
|
+ case other =>
|
|
|
|
|
+ throw new IllegalArgumentException(s"Unsupported column type: $other")
|
|
|
|
|
+ }
|
|
|
|
|
+ } catch {
|
|
|
|
|
+ case e: NumberFormatException =>
|
|
|
|
|
+ println(s"Error converting value $value to type ${columnType.getTypeName} for column $columnName: ${e.getMessage}")
|
|
|
|
|
+ case e: Exception =>
|
|
|
|
|
+ println(s"Unexpected error writing value $value to column $columnName: ${e.getMessage}")
|
|
|
|
|
+ }
|
|
|
|
|
+ } catch {
|
|
|
|
|
+ case e: IllegalArgumentException => {
|
|
|
|
|
+ println(e.getMessage)
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+
|
|
|
|
|
+ def func(record: Record, schema: TableSchema): Record = {
|
|
|
|
|
+ record
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ def funcC34567ForTagsNew(tags: String, title: String): Tuple4[Double, String, Double, Double] = {
|
|
|
|
|
+ val tagsList = tags.split(",")
|
|
|
|
|
+ var d1 = 0.0
|
|
|
|
|
+ val d2 = new ArrayBuffer[String]()
|
|
|
|
|
+ var d3 = 0.0
|
|
|
|
|
+ var d4 = 0.0
|
|
|
|
|
+ for (tag <- tagsList) {
|
|
|
|
|
+ if (title.contains(tag)) {
|
|
|
|
|
+ d1 = d1 + 1.0
|
|
|
|
|
+ d2.add(tag)
|
|
|
|
|
+ }
|
|
|
|
|
+ val score = SimilarityUtils.word2VecSimilarity(tag, title)
|
|
|
|
|
+ d3 = if (score > d3) score else d3
|
|
|
|
|
+ d4 = d4 + score
|
|
|
|
|
+ }
|
|
|
|
|
+ d4 = if (tagsList.nonEmpty) d4 / tagsList.size else d4
|
|
|
|
|
+ (d1, d2.mkString(","), d3, d4)
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ /** 规范化为 yyyyMMddHHmmss,并向下对齐到 5 分钟。兼容 yyyyMMdd / yyyyMMddHH / yyyyMMddHHmm */
|
|
|
|
|
+ def normalizeTo5MinPartition(raw: String, isEnd: Boolean): String = {
|
|
|
|
|
+ val s = Option(raw).getOrElse("").trim
|
|
|
|
|
+ val padded = s.length match {
|
|
|
|
|
+ case 8 => if (isEnd) s + "235500" else s + "000000"
|
|
|
|
|
+ case 10 => if (isEnd) s + "5500" else s + "0000"
|
|
|
|
|
+ case 12 => s + "00"
|
|
|
|
|
+ case 14 => s
|
|
|
|
|
+ case _ =>
|
|
|
|
|
+ throw new IllegalArgumentException(s"invalid time: $raw, expect yyyyMMddHHmmss (or yyyyMMdd / yyyyMMddHH)")
|
|
|
|
|
+ }
|
|
|
|
|
+ val min = padded.substring(10, 12).toInt
|
|
|
|
|
+ val alignedMin = (min / 5) * 5
|
|
|
|
|
+ f"${padded.substring(0, 10)}${alignedMin}%02d00"
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ /** [beginStr, endStr] 闭区间,步长 5 分钟,返回 yyyyMMddHHmmss 列表 */
|
|
|
|
|
+ def get5MinPartitionRange(beginStr: String, endStr: String): Seq[String] = {
|
|
|
|
|
+ val sdf = new SimpleDateFormat("yyyyMMddHHmmss")
|
|
|
|
|
+ val begin = sdf.parse(normalizeTo5MinPartition(beginStr, isEnd = false))
|
|
|
|
|
+ val end = sdf.parse(normalizeTo5MinPartition(endStr, isEnd = true))
|
|
|
|
|
+ if (begin.after(end)) {
|
|
|
|
|
+ throw new IllegalArgumentException(s"beginStr > endStr: $beginStr > $endStr")
|
|
|
|
|
+ }
|
|
|
|
|
+ val ranges = ArrayBuffer[String]()
|
|
|
|
|
+ val cal = Calendar.getInstance()
|
|
|
|
|
+ cal.setTime(begin)
|
|
|
|
|
+ while (!cal.getTime.after(end)) {
|
|
|
|
|
+ ranges += sdf.format(cal.getTime)
|
|
|
|
|
+ cal.add(Calendar.MINUTE, 5)
|
|
|
|
|
+ }
|
|
|
|
|
+ ranges
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ def parseJsonObject(raw: String): JSONObject = {
|
|
|
|
|
+ if (raw == null || raw.isEmpty) {
|
|
|
|
|
+ new JSONObject()
|
|
|
|
|
+ } else {
|
|
|
|
|
+ try {
|
|
|
|
|
+ val parsed = JSON.parseObject(raw)
|
|
|
|
|
+ if (parsed == null) new JSONObject() else parsed
|
|
|
|
|
+ } catch {
|
|
|
|
|
+ case _: Exception => new JSONObject()
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ def getJsonFromMeta(meta: JSONObject, name: String): JSONObject = {
|
|
|
|
|
+ if (meta == null || meta.isEmpty || !meta.containsKey(name)) {
|
|
|
|
|
+ return new JSONObject()
|
|
|
|
|
+ }
|
|
|
|
|
+ val value = meta.get(name)
|
|
|
|
|
+ if (value == null) {
|
|
|
|
|
+ return new JSONObject()
|
|
|
|
|
+ }
|
|
|
|
|
+ value match {
|
|
|
|
|
+ case obj: JSONObject => obj
|
|
|
|
|
+ case s: String => parseJsonObject(s)
|
|
|
|
|
+ case _ =>
|
|
|
|
|
+ try {
|
|
|
|
|
+ val parsed = meta.getJSONObject(name)
|
|
|
|
|
+ if (parsed == null) parseJsonObject(String.valueOf(value)) else parsed
|
|
|
|
|
+ } catch {
|
|
|
|
|
+ case _: Exception => parseJsonObject(String.valueOf(value))
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ def firstNonEmpty(values: String*): String = {
|
|
|
|
|
+ values.find(v => v != null && v.nonEmpty).getOrElse("")
|
|
|
|
|
+ }
|
|
|
|
|
+
|
|
|
|
|
+ def parseEventJson(feature: JSONObject, eventKey: String): JSONObject = {
|
|
|
|
|
+ if (feature == null || feature.isEmpty || !feature.containsKey(eventKey)) {
|
|
|
|
|
+ return new JSONObject()
|
|
|
|
|
+ }
|
|
|
|
|
+ val raw = feature.getString(eventKey)
|
|
|
|
|
+ if (raw == null || raw.isEmpty) {
|
|
|
|
|
+ return new JSONObject()
|
|
|
|
|
+ }
|
|
|
|
|
+ try {
|
|
|
|
|
+ val parsed = JSON.parseObject(raw)
|
|
|
|
|
+ if (parsed == null) new JSONObject() else parsed
|
|
|
|
|
+ } catch {
|
|
|
|
|
+ case _: Exception => new JSONObject()
|
|
|
|
|
+ }
|
|
|
|
|
+ }
|
|
|
|
|
+}
|