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@@ -32,7 +32,8 @@ object makedata_ad_31_originData_20240620 {
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val project = param.getOrElse("project", "loghubods")
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val table = param.getOrElse("table", "alg_recsys_ad_sample_all")
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val repartition = param.getOrElse("repartition", "100").toInt
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-
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+ val filterHours = param.getOrElse("filterHours", "00,01,02,03,04,05,06,07").split(",").toSet
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+ val idDefaultValue = param.getOrElse("idDefaultValue", "1.0").toDouble
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// 2 读取odps+表信息
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val odpsOps = env.getODPS(sc)
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@@ -42,323 +43,335 @@ object makedata_ad_31_originData_20240620 {
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val dt = dt_hh.substring(0, 8)
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val hh = dt_hh.substring(8, 10)
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val partition = s"dt=$dt,hh=$hh"
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- println("开始执行partiton:" + partition)
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- val odpsData = odpsOps.readTable(project = project,
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- table = table,
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- partition = partition,
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- transfer = func,
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- numPartition = tablePart)
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- .map(record => {
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-
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-
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- val ts = record.getString("ts").toInt
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- val cid = record.getString("cid")
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-
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-
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- val featureMap = new JSONObject()
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-
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- val b1: JSONObject = if (record.isNull("b1_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("b1_feature"))
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- val b2: JSONObject = if (record.isNull("b2_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("b2_feature"))
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- val b3: JSONObject = if (record.isNull("b3_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("b3_feature"))
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- val b4: JSONObject = if (record.isNull("b4_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("b4_feature"))
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- val b5: JSONObject = if (record.isNull("b5_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("b5_feature"))
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- val b6: JSONObject = if (record.isNull("b6_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("b6_feature"))
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- val b7: JSONObject = if (record.isNull("b7_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("b7_feature"))
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- val b8: JSONObject = if (record.isNull("b8_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("b8_feature"))
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- val b9: JSONObject = if (record.isNull("b9_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("b9_feature"))
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-
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-
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- featureMap.put("cid_" + cid, 1.0)
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- if (b1.containsKey("adid") && b1.getString("adid").nonEmpty) {
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- featureMap.put("adid_" + b1.getString("adid"), 1.0)
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- }
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- if (b1.containsKey("adverid") && b1.getString("adverid").nonEmpty) {
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- featureMap.put("adverid_" + b1.getString("adverid"), 1.0)
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- }
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- if (b1.containsKey("targeting_conversion") && b1.getString("targeting_conversion").nonEmpty) {
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- featureMap.put("targeting_conversion_" + b1.getString("targeting_conversion"), 1.0)
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- }
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-
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-
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- if (b1.containsKey("cpa")) {
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- featureMap.put("cpa", b1.getString("cpa").toDouble)
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- }
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-
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- for ((bn, prefix1) <- List(
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- (b2, "b2"), (b3, "b3"),(b4, "b4"),(b5, "b5"),(b8, "b8")
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- )){
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- for (prefix2 <- List(
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- "3h", "6h", "12h", "1d", "3d", "7d"
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- )){
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- val view = if (bn.isEmpty) 0D else bn.getIntValue("ad_view_" + prefix2).toDouble
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- val click = if (bn.isEmpty) 0D else bn.getIntValue("ad_click_" + prefix2).toDouble
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- val conver = if (bn.isEmpty) 0D else bn.getIntValue("ad_conversion_" + prefix2).toDouble
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- val income = if (bn.isEmpty) 0D else bn.getIntValue("ad_income_" + prefix2).toDouble
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- val f1 = RankExtractorFeature_20240530.calDiv(click, view)
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- val f2 = RankExtractorFeature_20240530.calDiv(conver, view)
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- val f3 = RankExtractorFeature_20240530.calDiv(conver, click)
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- val f4 = conver
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- val f5 = RankExtractorFeature_20240530.calDiv(income*1000, view)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctr", f1)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctcvr", f2)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "cvr", f3)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver", f4)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "ecpm", f5)
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+ if (filterHours.nonEmpty && filterHours.contains(hh)){
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+ println("不执行partiton:" + partition)
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+ }else{
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+ println("开始执行partiton:" + partition)
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+ val odpsData = odpsOps.readTable(project = project,
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+ table = table,
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+ partition = partition,
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+ transfer = func,
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+ numPartition = tablePart)
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+ .map(record => {
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+
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+
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+ val ts = record.getString("ts").toInt
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+ val cid = record.getString("cid")
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+
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+
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+ val featureMap = new JSONObject()
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+
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+ val b1: JSONObject = if (record.isNull("b1_feature")) new JSONObject() else
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+ JSON.parseObject(record.getString("b1_feature"))
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+ val b2: JSONObject = if (record.isNull("b2_feature")) new JSONObject() else
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+ JSON.parseObject(record.getString("b2_feature"))
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+ val b3: JSONObject = if (record.isNull("b3_feature")) new JSONObject() else
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+ JSON.parseObject(record.getString("b3_feature"))
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+ val b4: JSONObject = if (record.isNull("b4_feature")) new JSONObject() else
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+ JSON.parseObject(record.getString("b4_feature"))
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+ val b5: JSONObject = if (record.isNull("b5_feature")) new JSONObject() else
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+ JSON.parseObject(record.getString("b5_feature"))
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+ val b6: JSONObject = if (record.isNull("b6_feature")) new JSONObject() else
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+ JSON.parseObject(record.getString("b6_feature"))
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+ val b7: JSONObject = if (record.isNull("b7_feature")) new JSONObject() else
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+ JSON.parseObject(record.getString("b7_feature"))
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+ val b8: JSONObject = if (record.isNull("b8_feature")) new JSONObject() else
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+ JSON.parseObject(record.getString("b8_feature"))
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+ val b9: JSONObject = if (record.isNull("b9_feature")) new JSONObject() else
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+ JSON.parseObject(record.getString("b9_feature"))
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+
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+
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+ featureMap.put("cid_" + cid, idDefaultValue)
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+ if (b1.containsKey("adid") && b1.getString("adid").nonEmpty) {
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+ featureMap.put("adid_" + b1.getString("adid"), idDefaultValue)
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+ }
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+ if (b1.containsKey("adverid") && b1.getString("adverid").nonEmpty) {
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+ featureMap.put("adverid_" + b1.getString("adverid"), idDefaultValue)
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+ }
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+ if (b1.containsKey("targeting_conversion") && b1.getString("targeting_conversion").nonEmpty) {
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+ featureMap.put("targeting_conversion_" + b1.getString("targeting_conversion"), idDefaultValue)
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}
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- }
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- for ((bn, prefix1) <- List(
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- (b6, "b6"), (b7, "b7")
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- )) {
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- for (prefix2 <- List(
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- "7d", "14d"
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- )) {
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- val view = if (bn.isEmpty) 0D else bn.getIntValue("ad_view_" + prefix2).toDouble
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- val click = if (bn.isEmpty) 0D else bn.getIntValue("ad_click_" + prefix2).toDouble
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- val conver = if (bn.isEmpty) 0D else bn.getIntValue("ad_conversion_" + prefix2).toDouble
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- val income = if (bn.isEmpty) 0D else bn.getIntValue("ad_income_" + prefix2).toDouble
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- val f1 = RankExtractorFeature_20240530.calDiv(click, view)
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- val f2 = RankExtractorFeature_20240530.calDiv(conver, view)
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- val f3 = RankExtractorFeature_20240530.calDiv(conver, click)
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- val f4 = conver
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- val f5 = RankExtractorFeature_20240530.calDiv(income * 1000, view)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctr", f1)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctcvr", f2)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "cvr", f3)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver", f4)
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- featureMap.put(prefix1 + "_" + prefix2 + "_" + "ecpm", f5)
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+
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+ if (b1.containsKey("cpa")) {
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+ featureMap.put("cpa", b1.getString("cpa").toDouble)
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}
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- }
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-
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- val c1: JSONObject = if (record.isNull("c1_feature")) new JSONObject() else
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- JSON.parseObject(record.getString("c1_feature"))
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-
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- val midActionList = if (c1.containsKey("action") && c1.getString("action").nonEmpty){
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- c1.getString("action").split(",").map(r=>{
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- val rList = r.split(":")
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- (rList(0), (rList(1).toInt, rList(2).toInt, rList(3).toInt, rList(4).toInt, rList(5)))
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- }).sortBy(-_._2._1).toList
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- }else {
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- new ArrayBuffer[(String, (Int, Int, Int, Int, String))]().toList
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- }
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- // u特征
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- val viewAll = midActionList.size.toDouble
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- val clickAll = midActionList.map(_._2._2).sum.toDouble
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- val converAll = midActionList.map(_._2._3).sum.toDouble
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- val incomeAll = midActionList.map(_._2._4).sum.toDouble
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- featureMap.put("viewAll", viewAll)
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- featureMap.put("clickAll", clickAll)
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- featureMap.put("converAll", converAll)
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- featureMap.put("incomeAll", incomeAll)
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- featureMap.put("ctr_all", RankExtractorFeature_20240530.calDiv(clickAll, viewAll))
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- featureMap.put("ctcvr_all", RankExtractorFeature_20240530.calDiv(converAll, viewAll))
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- featureMap.put("cvr_all", RankExtractorFeature_20240530.calDiv(clickAll, converAll))
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- featureMap.put("ecpm_all", RankExtractorFeature_20240530.calDiv(incomeAll * 1000, viewAll))
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-
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- // ui特征
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- val midTimeDiff = scala.collection.mutable.Map[String, Double]()
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- midActionList.foreach{
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- case (cid, (ts_history, click, conver, income, title)) =>
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- if (!midTimeDiff.contains("timediff_view_" + cid)){
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- midTimeDiff.put("timediff_view_" + cid, 1.0 / ((ts - ts_history).toDouble/3600.0/24.0))
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- }
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- if (!midTimeDiff.contains("timediff_click_" + cid) && click > 0) {
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- midTimeDiff.put("timediff_click_" + cid, 1.0 / ((ts - ts_history).toDouble / 3600.0 / 24.0))
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+
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+ for ((bn, prefix1) <- List(
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+ (b2, "b2"), (b3, "b3"), (b4, "b4"), (b5, "b5"), (b8, "b8")
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+ )) {
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+ for (prefix2 <- List(
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+ "3h", "6h", "12h", "1d", "3d", "7d"
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+ )) {
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+ val view = if (bn.isEmpty) 0D else bn.getIntValue("ad_view_" + prefix2).toDouble
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+ val click = if (bn.isEmpty) 0D else bn.getIntValue("ad_click_" + prefix2).toDouble
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+ val conver = if (bn.isEmpty) 0D else bn.getIntValue("ad_conversion_" + prefix2).toDouble
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+ val income = if (bn.isEmpty) 0D else bn.getIntValue("ad_income_" + prefix2).toDouble
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+ val f1 = RankExtractorFeature_20240530.calDiv(click, view)
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+ val f2 = RankExtractorFeature_20240530.calDiv(conver, view)
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+ val f3 = RankExtractorFeature_20240530.calDiv(conver, click)
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+ val f4 = conver
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+ val f5 = RankExtractorFeature_20240530.calDiv(income * 1000, view)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctr", f1)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctcvr", f2)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "cvr", f3)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver", f4)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ecpm", f5)
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+
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "click", click)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver*log(view)", conver * RankExtractorFeature_20240530.calLog(view))
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver*ctcvr", conver * f2)
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}
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- if (!midTimeDiff.contains("timediff_conver_" + cid) && conver > 0) {
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- midTimeDiff.put("timediff_conver_" + cid, 1.0 / ((ts - ts_history).toDouble / 3600.0 / 24.0))
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+ }
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+
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+ for ((bn, prefix1) <- List(
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+ (b6, "b6"), (b7, "b7")
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+ )) {
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+ for (prefix2 <- List(
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+ "7d", "14d"
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+ )) {
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+ val view = if (bn.isEmpty) 0D else bn.getIntValue("ad_view_" + prefix2).toDouble
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+ val click = if (bn.isEmpty) 0D else bn.getIntValue("ad_click_" + prefix2).toDouble
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+ val conver = if (bn.isEmpty) 0D else bn.getIntValue("ad_conversion_" + prefix2).toDouble
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+ val income = if (bn.isEmpty) 0D else bn.getIntValue("ad_income_" + prefix2).toDouble
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+ val f1 = RankExtractorFeature_20240530.calDiv(click, view)
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+ val f2 = RankExtractorFeature_20240530.calDiv(conver, view)
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+ val f3 = RankExtractorFeature_20240530.calDiv(conver, click)
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+ val f4 = conver
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+ val f5 = RankExtractorFeature_20240530.calDiv(income * 1000, view)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctr", f1)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ctcvr", f2)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "cvr", f3)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver", f4)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "ecpm", f5)
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+
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "click", click)
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver*log(view)", conver * RankExtractorFeature_20240530.calLog(view))
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+ featureMap.put(prefix1 + "_" + prefix2 + "_" + "conver*ctcvr", conver * f2)
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}
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- }
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-
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- val midActionStatic = scala.collection.mutable.Map[String, Double]()
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- midActionList.foreach {
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- case (cid, (ts_history, click, conver, income, title)) =>
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- midActionStatic.put("actionstatic_view_" + cid, 1.0 + midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0))
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- midActionStatic.put("actionstatic_click_" + cid, click + midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0))
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- midActionStatic.put("actionstatic_conver_" + cid, conver + midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0))
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- midActionStatic.put("actionstatic_income_" + cid, income + midActionStatic.getOrDefault("actionstatic_income_" + cid, 0.0))
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- }
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-
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- if (midTimeDiff.contains("timediff_view_" + cid)){
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- featureMap.put("timediff_view", midTimeDiff.getOrDefault("timediff_view_" + cid, 0.0))
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- }
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- if (midTimeDiff.contains("timediff_click_" + cid)) {
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- featureMap.put("timediff_click", midTimeDiff.getOrDefault("timediff_click_" + cid, 0.0))
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- }
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- if (midTimeDiff.contains("timediff_conver_" + cid)) {
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- featureMap.put("timediff_conver", midTimeDiff.getOrDefault("timediff_conver_" + cid, 0.0))
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- }
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- if (midActionStatic.contains("actionstatic_view_" + cid)) {
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- featureMap.put("actionstatic_view", midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0))
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- }
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- if (midActionStatic.contains("actionstatic_click_" + cid)) {
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- featureMap.put("actionstatic_click", midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0))
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- }
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- if (midActionStatic.contains("actionstatic_conver_" + cid)) {
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- featureMap.put("actionstatic_conver", midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0))
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- }
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- if (midActionStatic.contains("actionstatic_income_" + cid)) {
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- featureMap.put("actionstatic_income", midActionStatic.getOrDefault("actionstatic_income_" + cid, 0.0))
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- }
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- if (midActionStatic.contains("actionstatic_view_" + cid) && midActionStatic.contains("actionstatic_click_" + cid)) {
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- featureMap.put("actionstatic_ctr", RankExtractorFeature_20240530.calDiv(
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- midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0),
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- midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0)
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- ))
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- }
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- if (midActionStatic.contains("actionstatic_view_" + cid) && midActionStatic.contains("actionstatic_conver_" + cid)) {
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- featureMap.put("actionstatic_ctcvr", RankExtractorFeature_20240530.calDiv(
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- midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0),
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- midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0)
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|
- ))
|
|
|
- }
|
|
|
- if (midActionStatic.contains("actionstatic_conver_" + cid) && midActionStatic.contains("actionstatic_click_" + cid)) {
|
|
|
- featureMap.put("actionstatic_cvr", RankExtractorFeature_20240530.calDiv(
|
|
|
- midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0),
|
|
|
- midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0)
|
|
|
- ))
|
|
|
- }
|
|
|
-
|
|
|
- val e1: JSONObject = if (record.isNull("e1_feature")) new JSONObject() else
|
|
|
- JSON.parseObject(record.getString("e1_feature"))
|
|
|
- val e2: JSONObject = if (record.isNull("e2_feature")) new JSONObject() else
|
|
|
- JSON.parseObject(record.getString("e2_feature"))
|
|
|
- val title = b1.getOrDefault("cidtitle", "").toString
|
|
|
- if (title.nonEmpty){
|
|
|
- for ((en, prefix1) <- List((e1, "e1"), (e2, "e2"))){
|
|
|
- for (prefix2 <- List("tags_3d", "tags_7d", "tags_14d")){
|
|
|
- if (en.nonEmpty && en.containsKey(prefix2) && en.getString(prefix2).nonEmpty) {
|
|
|
- val (f1, f2, f3, f4) = funcC34567ForTags(en.getString(prefix2), title)
|
|
|
- featureMap.put(prefix1 + "_" + prefix2 + "_matchnum", f1)
|
|
|
- featureMap.put(prefix1 + "_" + prefix2 + "_maxscore", f3)
|
|
|
- featureMap.put(prefix1 + "_" + prefix2 + "_avgscore", f4)
|
|
|
+ }
|
|
|
+
|
|
|
+ val c1: JSONObject = if (record.isNull("c1_feature")) new JSONObject() else
|
|
|
+ JSON.parseObject(record.getString("c1_feature"))
|
|
|
|
|
|
+ val midActionList = if (c1.containsKey("action") && c1.getString("action").nonEmpty) {
|
|
|
+ c1.getString("action").split(",").map(r => {
|
|
|
+ val rList = r.split(":")
|
|
|
+ (rList(0), (rList(1).toInt, rList(2).toInt, rList(3).toInt, rList(4).toInt, rList(5)))
|
|
|
+ }).sortBy(-_._2._1).toList
|
|
|
+ } else {
|
|
|
+ new ArrayBuffer[(String, (Int, Int, Int, Int, String))]().toList
|
|
|
+ }
|
|
|
+ // u特征
|
|
|
+ val viewAll = midActionList.size.toDouble
|
|
|
+ val clickAll = midActionList.map(_._2._2).sum.toDouble
|
|
|
+ val converAll = midActionList.map(_._2._3).sum.toDouble
|
|
|
+ val incomeAll = midActionList.map(_._2._4).sum.toDouble
|
|
|
+ featureMap.put("viewAll", viewAll)
|
|
|
+ featureMap.put("clickAll", clickAll)
|
|
|
+ featureMap.put("converAll", converAll)
|
|
|
+ featureMap.put("incomeAll", incomeAll)
|
|
|
+ featureMap.put("ctr_all", RankExtractorFeature_20240530.calDiv(clickAll, viewAll))
|
|
|
+ featureMap.put("ctcvr_all", RankExtractorFeature_20240530.calDiv(converAll, viewAll))
|
|
|
+ featureMap.put("cvr_all", RankExtractorFeature_20240530.calDiv(clickAll, converAll))
|
|
|
+ featureMap.put("ecpm_all", RankExtractorFeature_20240530.calDiv(incomeAll * 1000, viewAll))
|
|
|
+
|
|
|
+ // ui特征
|
|
|
+ val midTimeDiff = scala.collection.mutable.Map[String, Double]()
|
|
|
+ midActionList.foreach {
|
|
|
+ case (cid, (ts_history, click, conver, income, title)) =>
|
|
|
+ if (!midTimeDiff.contains("timediff_view_" + cid)) {
|
|
|
+ midTimeDiff.put("timediff_view_" + cid, 1.0 / ((ts - ts_history).toDouble / 3600.0 / 24.0))
|
|
|
+ }
|
|
|
+ if (!midTimeDiff.contains("timediff_click_" + cid) && click > 0) {
|
|
|
+ midTimeDiff.put("timediff_click_" + cid, 1.0 / ((ts - ts_history).toDouble / 3600.0 / 24.0))
|
|
|
+ }
|
|
|
+ if (!midTimeDiff.contains("timediff_conver_" + cid) && conver > 0) {
|
|
|
+ midTimeDiff.put("timediff_conver_" + cid, 1.0 / ((ts - ts_history).toDouble / 3600.0 / 24.0))
|
|
|
+ }
|
|
|
+ }
|
|
|
+
|
|
|
+ val midActionStatic = scala.collection.mutable.Map[String, Double]()
|
|
|
+ midActionList.foreach {
|
|
|
+ case (cid, (ts_history, click, conver, income, title)) =>
|
|
|
+ midActionStatic.put("actionstatic_view_" + cid, 1.0 + midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0))
|
|
|
+ midActionStatic.put("actionstatic_click_" + cid, click + midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0))
|
|
|
+ midActionStatic.put("actionstatic_conver_" + cid, conver + midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0))
|
|
|
+ midActionStatic.put("actionstatic_income_" + cid, income + midActionStatic.getOrDefault("actionstatic_income_" + cid, 0.0))
|
|
|
+ }
|
|
|
+
|
|
|
+ if (midTimeDiff.contains("timediff_view_" + cid)) {
|
|
|
+ featureMap.put("timediff_view", midTimeDiff.getOrDefault("timediff_view_" + cid, 0.0))
|
|
|
+ }
|
|
|
+ if (midTimeDiff.contains("timediff_click_" + cid)) {
|
|
|
+ featureMap.put("timediff_click", midTimeDiff.getOrDefault("timediff_click_" + cid, 0.0))
|
|
|
+ }
|
|
|
+ if (midTimeDiff.contains("timediff_conver_" + cid)) {
|
|
|
+ featureMap.put("timediff_conver", midTimeDiff.getOrDefault("timediff_conver_" + cid, 0.0))
|
|
|
+ }
|
|
|
+ if (midActionStatic.contains("actionstatic_view_" + cid)) {
|
|
|
+ featureMap.put("actionstatic_view", midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0))
|
|
|
+ }
|
|
|
+ if (midActionStatic.contains("actionstatic_click_" + cid)) {
|
|
|
+ featureMap.put("actionstatic_click", midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0))
|
|
|
+ }
|
|
|
+ if (midActionStatic.contains("actionstatic_conver_" + cid)) {
|
|
|
+ featureMap.put("actionstatic_conver", midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0))
|
|
|
+ }
|
|
|
+ if (midActionStatic.contains("actionstatic_income_" + cid)) {
|
|
|
+ featureMap.put("actionstatic_income", midActionStatic.getOrDefault("actionstatic_income_" + cid, 0.0))
|
|
|
+ }
|
|
|
+ if (midActionStatic.contains("actionstatic_view_" + cid) && midActionStatic.contains("actionstatic_click_" + cid)) {
|
|
|
+ featureMap.put("actionstatic_ctr", RankExtractorFeature_20240530.calDiv(
|
|
|
+ midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0),
|
|
|
+ midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0)
|
|
|
+ ))
|
|
|
+ }
|
|
|
+ if (midActionStatic.contains("actionstatic_view_" + cid) && midActionStatic.contains("actionstatic_conver_" + cid)) {
|
|
|
+ featureMap.put("actionstatic_ctcvr", RankExtractorFeature_20240530.calDiv(
|
|
|
+ midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0),
|
|
|
+ midActionStatic.getOrDefault("actionstatic_view_" + cid, 0.0)
|
|
|
+ ))
|
|
|
+ }
|
|
|
+ if (midActionStatic.contains("actionstatic_conver_" + cid) && midActionStatic.contains("actionstatic_click_" + cid)) {
|
|
|
+ featureMap.put("actionstatic_cvr", RankExtractorFeature_20240530.calDiv(
|
|
|
+ midActionStatic.getOrDefault("actionstatic_click_" + cid, 0.0),
|
|
|
+ midActionStatic.getOrDefault("actionstatic_conver_" + cid, 0.0)
|
|
|
+ ))
|
|
|
+ }
|
|
|
+
|
|
|
+ val e1: JSONObject = if (record.isNull("e1_feature")) new JSONObject() else
|
|
|
+ JSON.parseObject(record.getString("e1_feature"))
|
|
|
+ val e2: JSONObject = if (record.isNull("e2_feature")) new JSONObject() else
|
|
|
+ JSON.parseObject(record.getString("e2_feature"))
|
|
|
+ val title = b1.getOrDefault("cidtitle", "").toString
|
|
|
+ if (title.nonEmpty) {
|
|
|
+ for ((en, prefix1) <- List((e1, "e1"), (e2, "e2"))) {
|
|
|
+ for (prefix2 <- List("tags_3d", "tags_7d", "tags_14d")) {
|
|
|
+ if (en.nonEmpty && en.containsKey(prefix2) && en.getString(prefix2).nonEmpty) {
|
|
|
+ val (f1, f2, f3, f4) = funcC34567ForTags(en.getString(prefix2), title)
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_matchnum", f1)
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_maxscore", f3)
|
|
|
+ featureMap.put(prefix1 + "_" + prefix2 + "_avgscore", f4)
|
|
|
+
|
|
|
+ }
|
|
|
}
|
|
|
}
|
|
|
}
|
|
|
- }
|
|
|
-
|
|
|
- val d1: JSONObject = if (record.isNull("d1_feature")) new JSONObject() else
|
|
|
- JSON.parseObject(record.getString("d1_feature"))
|
|
|
- val d2: JSONObject = if (record.isNull("d2_feature")) new JSONObject() else
|
|
|
- JSON.parseObject(record.getString("d2_feature"))
|
|
|
-
|
|
|
- if (d1.nonEmpty){
|
|
|
- for (prefix <- List("3h", "6h", "12h", "1d", "3d", "7d")) {
|
|
|
- val view = if (!d1.containsKey("ad_view_" + prefix)) 0D else d1.getIntValue("ad_view_" + prefix).toDouble
|
|
|
- val click = if (!d1.containsKey("ad_click_" + prefix)) 0D else d1.getIntValue("ad_click_" + prefix).toDouble
|
|
|
- val conver = if (!d1.containsKey("ad_conversion_" + prefix)) 0D else d1.getIntValue("ad_conversion_" + prefix).toDouble
|
|
|
- val income = if (!d1.containsKey("ad_income_" + prefix)) 0D else d1.getIntValue("ad_income_" + prefix).toDouble
|
|
|
- val f1 = RankExtractorFeature_20240530.calDiv(click, view)
|
|
|
- val f2 = RankExtractorFeature_20240530.calDiv(conver, view)
|
|
|
- val f3 = RankExtractorFeature_20240530.calDiv(conver, click)
|
|
|
- val f4 = conver
|
|
|
- val f5 = RankExtractorFeature_20240530.calDiv(income * 1000, view)
|
|
|
- featureMap.put("d1_feature" + "_" + prefix + "_" + "ctr", f1)
|
|
|
- featureMap.put("d1_feature" + "_" + prefix + "_" + "ctcvr", f2)
|
|
|
- featureMap.put("d1_feature" + "_" + prefix + "_" + "cvr", f3)
|
|
|
- featureMap.put("d1_feature" + "_" + prefix + "_" + "conver", f4)
|
|
|
- featureMap.put("d1_feature" + "_" + prefix + "_" + "ecpm", f5)
|
|
|
+
|
|
|
+ val d1: JSONObject = if (record.isNull("d1_feature")) new JSONObject() else
|
|
|
+ JSON.parseObject(record.getString("d1_feature"))
|
|
|
+ val d2: JSONObject = if (record.isNull("d2_feature")) new JSONObject() else
|
|
|
+ JSON.parseObject(record.getString("d2_feature"))
|
|
|
+
|
|
|
+ if (d1.nonEmpty) {
|
|
|
+ for (prefix <- List("3h", "6h", "12h", "1d", "3d", "7d")) {
|
|
|
+ val view = if (!d1.containsKey("ad_view_" + prefix)) 0D else d1.getIntValue("ad_view_" + prefix).toDouble
|
|
|
+ val click = if (!d1.containsKey("ad_click_" + prefix)) 0D else d1.getIntValue("ad_click_" + prefix).toDouble
|
|
|
+ val conver = if (!d1.containsKey("ad_conversion_" + prefix)) 0D else d1.getIntValue("ad_conversion_" + prefix).toDouble
|
|
|
+ val income = if (!d1.containsKey("ad_income_" + prefix)) 0D else d1.getIntValue("ad_income_" + prefix).toDouble
|
|
|
+ val f1 = RankExtractorFeature_20240530.calDiv(click, view)
|
|
|
+ val f2 = RankExtractorFeature_20240530.calDiv(conver, view)
|
|
|
+ val f3 = RankExtractorFeature_20240530.calDiv(conver, click)
|
|
|
+ val f4 = conver
|
|
|
+ val f5 = RankExtractorFeature_20240530.calDiv(income * 1000, view)
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "ctr", f1)
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "ctcvr", f2)
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "cvr", f3)
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "conver", f4)
|
|
|
+ featureMap.put("d1_feature" + "_" + prefix + "_" + "ecpm", f5)
|
|
|
+ }
|
|
|
}
|
|
|
- }
|
|
|
|
|
|
- val vidRankMaps = scala.collection.mutable.Map[String, scala.collection.immutable.Map[String, Double]]()
|
|
|
- if (d2.nonEmpty){
|
|
|
- d2.foreach(r => {
|
|
|
- val key = r._1
|
|
|
- val value = d2.getString(key).split(",").map(r=> {
|
|
|
- val rList = r.split(":")
|
|
|
- (rList(0), rList(2).toDouble)
|
|
|
- }).toMap
|
|
|
- vidRankMaps.put(key, value)
|
|
|
- })
|
|
|
- }
|
|
|
- for (prefix1 <- List("ctr", "ctcvr", "ecpm")) {
|
|
|
- for (prefix2 <- List("1d", "3d", "7d", "14d")) {
|
|
|
- if (vidRankMaps.contains(prefix1 + "_" + prefix2)){
|
|
|
- val rank = vidRankMaps(prefix1 + "_" + prefix2).getOrDefault(cid, 0.0)
|
|
|
- if (rank >= 1.0){
|
|
|
- featureMap.put("vid_rank_" + prefix1 + "_" + prefix2, 1.0 / rank)
|
|
|
+ val vidRankMaps = scala.collection.mutable.Map[String, scala.collection.immutable.Map[String, Double]]()
|
|
|
+ if (d2.nonEmpty) {
|
|
|
+ d2.foreach(r => {
|
|
|
+ val key = r._1
|
|
|
+ val value = d2.getString(key).split(",").map(r => {
|
|
|
+ val rList = r.split(":")
|
|
|
+ (rList(0), rList(2).toDouble)
|
|
|
+ }).toMap
|
|
|
+ vidRankMaps.put(key, value)
|
|
|
+ })
|
|
|
+ }
|
|
|
+ for (prefix1 <- List("ctr", "ctcvr", "ecpm")) {
|
|
|
+ for (prefix2 <- List("1d", "3d", "7d", "14d")) {
|
|
|
+ if (vidRankMaps.contains(prefix1 + "_" + prefix2)) {
|
|
|
+ val rank = vidRankMaps(prefix1 + "_" + prefix2).getOrDefault(cid, 0.0)
|
|
|
+ if (rank >= 1.0) {
|
|
|
+ featureMap.put("vid_rank_" + prefix1 + "_" + prefix2, 1.0 / rank)
|
|
|
+ }
|
|
|
}
|
|
|
}
|
|
|
}
|
|
|
- }
|
|
|
-
|
|
|
-
|
|
|
- /*
|
|
|
- 广告
|
|
|
- sparse:cid adid adverid targeting_conversion
|
|
|
-
|
|
|
- cpa --> 1个
|
|
|
- adverid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr conver ecpm --> 30个
|
|
|
- cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
- 地理//cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
- app//cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
- 手机品牌//cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
- 系统 无数据
|
|
|
- week//cid下的 7d 14d、 ctr ctcvr cvr ecpm conver --> 10个
|
|
|
- hour//cid下的 7d 14d、 ctr ctcvr cvr ecpm conver --> 10个
|
|
|
-
|
|
|
- 用户
|
|
|
- 用户历史 点击/转化 的title tag;3d 7d 14d; cid的title; 数量/最高分/平均分 --> 18个
|
|
|
- 用户历史 14d 看过/点过/转化次数/income; ctr cvr ctcvr ecpm; --> 8个
|
|
|
-
|
|
|
- 用户到cid的ui特征 --> 10个
|
|
|
- 1/用户最近看过这个cid的时间间隔
|
|
|
- 1/用户最近点过这个cid的时间间隔
|
|
|
- 1/用户最近转过这个cid的时间间隔
|
|
|
- 用户看过这个cid多少次
|
|
|
- 用户点过这个cid多少次
|
|
|
- 用户转过这个cid多少次
|
|
|
- 用户对这个cid花了多少钱
|
|
|
- 用户对这个cid的ctr ctcvr cvr
|
|
|
-
|
|
|
- 视频
|
|
|
- title与cid的 sim-score-1/-2 无数据
|
|
|
- vid//cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
- vid//cid下的 1d 3d 7d 14d、 ctr ctcvr ecpm 的rank值 倒数 --> 12个
|
|
|
-
|
|
|
- */
|
|
|
-
|
|
|
-
|
|
|
-
|
|
|
- //4 处理label信息。
|
|
|
- val labels = new JSONObject
|
|
|
- for (labelKey <- List("ad_is_click", "ad_is_conversion")){
|
|
|
- if (!record.isNull(labelKey)){
|
|
|
- labels.put(labelKey, record.getString(labelKey))
|
|
|
+
|
|
|
+
|
|
|
+ /*
|
|
|
+ 广告
|
|
|
+ sparse:cid adid adverid targeting_conversion
|
|
|
+
|
|
|
+ cpa --> 1个
|
|
|
+ adverid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr conver ecpm --> 30个
|
|
|
+ cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
+ 地理//cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
+ app//cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
+ 手机品牌//cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
+ 系统 无数据
|
|
|
+ week//cid下的 7d 14d、 ctr ctcvr cvr ecpm conver --> 10个
|
|
|
+ hour//cid下的 7d 14d、 ctr ctcvr cvr ecpm conver --> 10个
|
|
|
+
|
|
|
+ 用户
|
|
|
+ 用户历史 点击/转化 的title tag;3d 7d 14d; cid的title; 数量/最高分/平均分 --> 18个
|
|
|
+ 用户历史 14d 看过/点过/转化次数/income; ctr cvr ctcvr ecpm; --> 8个
|
|
|
+
|
|
|
+ 用户到cid的ui特征 --> 10个
|
|
|
+ 1/用户最近看过这个cid的时间间隔
|
|
|
+ 1/用户最近点过这个cid的时间间隔
|
|
|
+ 1/用户最近转过这个cid的时间间隔
|
|
|
+ 用户看过这个cid多少次
|
|
|
+ 用户点过这个cid多少次
|
|
|
+ 用户转过这个cid多少次
|
|
|
+ 用户对这个cid花了多少钱
|
|
|
+ 用户对这个cid的ctr ctcvr cvr
|
|
|
+
|
|
|
+ 视频
|
|
|
+ title与cid的 sim-score-1/-2 无数据
|
|
|
+ vid//cid下的 3h 6h 12h 1d 3d 7d 、 ctr ctcvr cvr ecpm conver --> 30个
|
|
|
+ vid//cid下的 1d 3d 7d 14d、 ctr ctcvr ecpm 的rank值 倒数 --> 12个
|
|
|
+
|
|
|
+ */
|
|
|
+
|
|
|
+
|
|
|
+ //4 处理label信息。
|
|
|
+ val labels = new JSONObject
|
|
|
+ for (labelKey <- List("ad_is_click", "ad_is_conversion")) {
|
|
|
+ if (!record.isNull(labelKey)) {
|
|
|
+ labels.put(labelKey, record.getString(labelKey))
|
|
|
+ }
|
|
|
}
|
|
|
- }
|
|
|
- //5 处理log key表头。
|
|
|
- val apptype = record.getString("apptype")
|
|
|
- val mid = record.getString("mid")
|
|
|
- val headvideoid = record.getString("headvideoid")
|
|
|
- val logKey = (apptype, mid, cid, ts, headvideoid).productIterator.mkString(",")
|
|
|
- val labelKey = labels.toString()
|
|
|
- val featureKey = featureMap.toString()
|
|
|
- //6 拼接数据,保存。
|
|
|
- logKey + "\t" + labelKey + "\t" + featureKey
|
|
|
- })
|
|
|
-
|
|
|
- // 4 保存数据到hdfs
|
|
|
- val savePartition = dt + hh
|
|
|
- val hdfsPath = savePath + "/" + savePartition
|
|
|
- if (hdfsPath.nonEmpty && hdfsPath.startsWith("/dw/recommend/model/")){
|
|
|
- println("删除路径并开始数据写入:" + hdfsPath)
|
|
|
- MyHdfsUtils.delete_hdfs_path(hdfsPath)
|
|
|
- odpsData.coalesce(repartition).saveAsTextFile(hdfsPath, classOf[GzipCodec])
|
|
|
- }else{
|
|
|
- println("路径不合法,无法写入:" + hdfsPath)
|
|
|
+ //5 处理log key表头。
|
|
|
+ val apptype = record.getString("apptype")
|
|
|
+ val mid = record.getString("mid")
|
|
|
+ val headvideoid = record.getString("headvideoid")
|
|
|
+ val logKey = (apptype, mid, cid, ts, headvideoid).productIterator.mkString(",")
|
|
|
+ val labelKey = labels.toString()
|
|
|
+ val featureKey = featureMap.toString()
|
|
|
+ //6 拼接数据,保存。
|
|
|
+ logKey + "\t" + labelKey + "\t" + featureKey
|
|
|
+ })
|
|
|
+
|
|
|
+ // 4 保存数据到hdfs
|
|
|
+ val savePartition = dt + hh
|
|
|
+ val hdfsPath = savePath + "/" + savePartition
|
|
|
+ if (hdfsPath.nonEmpty && hdfsPath.startsWith("/dw/recommend/model/")) {
|
|
|
+ println("删除路径并开始数据写入:" + hdfsPath)
|
|
|
+ MyHdfsUtils.delete_hdfs_path(hdfsPath)
|
|
|
+ odpsData.coalesce(repartition).saveAsTextFile(hdfsPath, classOf[GzipCodec])
|
|
|
+ } else {
|
|
|
+ println("路径不合法,无法写入:" + hdfsPath)
|
|
|
+ }
|
|
|
}
|
|
|
+
|
|
|
}
|
|
|
}
|
|
|
|