pid_V6

ad-engine-service/src/main/java/com/tzld/piaoquan/ad/engine/service/score/VlogMergeEcpmScorer.java

@@ -77,7 +77,11 @@ public class VlogMergeEcpmScorer extends BaseLRModelScorer {
             if(isTfType){
                 ecpm = cpa * bid1 * bid2 * pcvr * pctr * 1000d;
             }else {
-                ecpm = cpa*item.getPidLambda() * bid1 * bid2 * pcvr * pctr * 1000d;
+                cpa=cpa*item.getPidLambda();
+                if(cpa<0.1){
+                    cpa=0.1;
+                }
+                ecpm = cpa* bid1 * bid2 * pcvr * pctr * 1000d;
             }
 //            ecpm = cpa * bid1 * bid2 * pcvr * pctr * 1000d;
             item.setEcpm1(ecpm/1000d);

ad-engine-service/src/main/java/com/tzld/piaoquan/ad/engine/service/score/container/PidLambdaV2Container.java

@@ -54,7 +54,7 @@ public class PidLambdaV2Container {
     Double minLambda = 0d;
     OSS client;
 
-    private static ConcurrentHashMap<Long,Double>  lambdaCache=new ConcurrentHashMap<>();
+    private static ConcurrentHashMap<Long,CacheItem>  lambdaCache=new ConcurrentHashMap<>();
     private Date cacheDate;
 
     @PostConstruct
@@ -92,22 +92,27 @@ public class PidLambdaV2Container {
             InputStreamReader isr=new InputStreamReader(is);
             BufferedReader bufferedReader = new BufferedReader(isr);
             String line = null;
-            ConcurrentHashMap<Long,Double>  temp=new ConcurrentHashMap<>();
+            ConcurrentHashMap<Long,CacheItem>  temp=new ConcurrentHashMap<>();
+            Double conversion=0d;
+            Double cpa=0d;
+            Double realCost=0d;
+            Double yesterdayConv=0d;
+            Double yesterdayCpa=0d;
+            Double yesterdayRealCost=0d;
+            Double latestRealCPA=0d;
             while ((line = bufferedReader.readLine()) != null){
                 try {
                     String[] cols=line.split(",");
                     Long creativeId=Long.parseLong(cols[0]);
-                    Double conversion=Double.parseDouble(cols[1]);
-                    Double cpa=Double.parseDouble(cols[2]);
-                    Double realCost=Double.parseDouble(cols[3]);
-                    Double yesterdayConv=Double.parseDouble(cols[4]);
-                    Double yesterdayCpa=Double.parseDouble(cols[5]);
-                    Double yesterdayRealCost=Double.parseDouble(cols[6]);
+                    CacheItem cacheItem=lambdaCache.getOrDefault(creativeId,new CacheItem(creativeId));
+                    conversion=Double.parseDouble(cols[1]);
+                    cpa=Double.parseDouble(cols[2]);
+                    realCost=Double.parseDouble(cols[3]);
+                    yesterdayConv=Double.parseDouble(cols[4]);
+                    yesterdayCpa=Double.parseDouble(cols[5]);
+                    yesterdayRealCost=Double.parseDouble(cols[6]);
                     Double lambdaNew=1d;
                     if((conversion+yesterdayConv)!=0){
-//                        if(cpa*conversion!=0&&!realCost.equals(0d)){
-//                        lambdaNew=(cpa*conversion)/realCost;
-//                        }
                         if((realCost*yesterdayRealCost)!=0){
                             double yesterdayW=yesterdayConv/(yesterdayConv+2*conversion);
                             lambdaNew=(yesterdayW*yesterdayConv*yesterdayCpa)/yesterdayRealCost
@@ -117,7 +122,16 @@ public class PidLambdaV2Container {
                         }else if(yesterdayRealCost!=0){
                             lambdaNew=(yesterdayConv*yesterdayCpa)/yesterdayRealCost;
                         }
-
+                    }
+                    if(conversion!=0){
+                        latestRealCPA=realCost/conversion;
+                        if(Math.abs(latestRealCPA-cpa)-Math.abs(cacheItem.latestRealCpa-cpa)>0){
+                            cacheItem.pow=2d;
+                        }else {
+                            cacheItem.pow=1.2;
+                        }
+                        lambdaNew=Math.pow(lambdaNew,cacheItem.pow);
+                        cacheItem.latestRealCpa=latestRealCPA;
                     }
 
 
@@ -126,7 +140,9 @@ public class PidLambdaV2Container {
                     }else if(lambdaNew<minLambda){
                         lambdaNew=minLambda;
                     }
-                    temp.put(creativeId,lambdaNew);
+                    cacheItem.lambda=lambdaNew;
+                    cacheItem.latestConv=conversion;
+                    temp.put(creativeId,cacheItem);
 
                     log.info("svc=calNewLambdaV2 creativeId={} lambdaNew={}", creativeId,lambdaNew);
                 }catch (Exception e){
@@ -168,7 +184,7 @@ public class PidLambdaV2Container {
             while ((line=bufferedReader.readLine())!=null){
                 builder.append(line);
             }
-            lambdaCache=JSONObject.parseObject(builder.toString(),new TypeReference<ConcurrentHashMap<Long,Double>>(){});
+            lambdaCache=JSONObject.parseObject(builder.toString(),new TypeReference<ConcurrentHashMap<Long,CacheItem>>(){});
             this.cacheDate=object.getObjectMetadata().getLastModified();
         }catch (Exception e){
             log.error("svc=loadLambdaV2File status=failed error={}", Arrays.toString(e.getStackTrace()));
@@ -178,10 +194,31 @@ public class PidLambdaV2Container {
 
     public static Double getPidLambda(Long creativeId){
         try {
-            return lambdaCache.getOrDefault(creativeId,1d);
+            return lambdaCache.getOrDefault(creativeId,new CacheItem(creativeId)).lambda;
         }catch (Exception e){
             return 1d;
         }
     }
 
+
+    public static class CacheItem{
+
+        public CacheItem(){
+
+        }
+
+        public CacheItem(Long creativeId){
+            this.creativeId=creativeId;
+        }
+
+        public Long creativeId;
+
+        public double lambda=1d;
+
+        public double latestConv=0d;
+
+        public double pow=1d;
+
+        public double latestRealCpa=0d;
+    }
 }