流量调控

ad-engine-service/src/main/java/com/tzld/piaoquan/ad/engine/service/score/strategy/RankStrategyBasic.java

@@ -49,8 +49,11 @@ public abstract class RankStrategyBasic implements RankStrategy {
     @ApolloJsonValue("${h5.score.suppress:{}}")
     private Map<String, Double> h5ScoreSuppress;
 
-    @ApolloJsonValue("${rerank.strategy.flow.control:{}}")
-    private Map<String, Double> flowControlParams;
+    @ApolloJsonValue("${rerank.strategy.flow.ctl.customer:{}}")
+    private Map<String, Double> flowCtlCustomerParams;
+
+    @ApolloJsonValue("${rerank.strategy.flow.ctl.agent:{}}")
+    private Map<String, Double> flowCtlAgentParams;
 
     @ApolloJsonValue("${rerank.root.session.id.tail.config:[]}")
     private List<RootSessionIdExpConfig> rerankRootSessionIdConfig;
@@ -1355,8 +1358,11 @@ public abstract class RankStrategyBasic implements RankStrategy {
                     }
                     hit.add(rerankStrategy);
                     switch (rerankStrategy) {
-                        case "flowControl":
-                            calFlowControlWeight(layer, items);
+                        case "flowCtlC":
+                            calFlowControlWeight(rerankStrategy, layer, items, flowCtlCustomerParams);
+                            break;
+                        case "flowCtlA":
+                            calFlowControlWeight(rerankStrategy, layer, items, flowCtlAgentParams);
                             break;
                         default:
                             break;
@@ -1369,12 +1375,11 @@ public abstract class RankStrategyBasic implements RankStrategy {
     }
 
     // 控制流量
-    protected void calFlowControlWeight(String layer, List<AdRankItem> items) {
+    protected void calFlowControlWeight(String flowCtlType, String layer, List<AdRankItem> items, Map<String, Double> flowControlParams) {
         try {
             if (org.springframework.util.CollectionUtils.isEmpty(flowControlParams)) {
                 return;
             }
-
             double cpmPow = flowControlParams.getOrDefault("cpmPow", 0.3);
             double lowerCpmWeight = flowControlParams.getOrDefault("lowerCpmWeight", 1.0);
             double upperCpmWeight = flowControlParams.getOrDefault("upperCpmWeight", 1.2);
@@ -1386,26 +1391,39 @@ public abstract class RankStrategyBasic implements RankStrategy {
             double plusViewRate = flowControlParams.getOrDefault("plusViewRate", 20.0);
             double viewRatePow = flowControlParams.getOrDefault("viewRatePow", 0.2);
             double viewRateScale = flowControlParams.getOrDefault("viewRateScale", 0.5491);
-            for (AdRankItem item : items) {
-                double flowWeight = getFlowControlWeight(layer, item,
-                        cpmPow, lowerCpmWeight, upperCpmWeight,
-                        flowPow, lowerFlowWeight, upperFlowWeight,
-                        hitViewRate, plusViewRate, viewRatePow, viewRateScale);
-                item.getScoreMap().put("flow", flowWeight);
+            if ("flowCtlC".equals(flowCtlType)) {
+                for (AdRankItem item : items) {
+                    String profession = item.getProfession();
+                    String customerId = String.valueOf(item.getCustomerId());
+                    Pair<Double, Double> pair = LayerCustomerFlowControlDataHelper.getWeight(layer, profession, customerId);
+                    double flowWeight = getFlowControlWeight(pair,
+                            cpmPow, lowerCpmWeight, upperCpmWeight,
+                            flowPow, lowerFlowWeight, upperFlowWeight,
+                            hitViewRate, plusViewRate, viewRatePow, viewRateScale);
+                    item.getScoreMap().put(flowCtlType, flowWeight);
+                }
+            } else if ("flowCtlA".equals(flowCtlType)) {
+                for (AdRankItem item : items) {
+                    String profession = item.getProfession();
+                    String agentId = String.valueOf(item.getAgentId());
+                    Pair<Double, Double> pair = LayerCustomerFlowControlDataHelper.getWeight(layer, profession, agentId);
+                    double flowWeight = getFlowControlWeight(pair,
+                            cpmPow, lowerCpmWeight, upperCpmWeight,
+                            flowPow, lowerFlowWeight, upperFlowWeight,
+                            hitViewRate, plusViewRate, viewRatePow, viewRateScale);
+                    item.getScoreMap().put(flowCtlType, flowWeight);
+                }
             }
         } catch (Exception e) {
             log.error("cal flow control weight error", e);
         }
     }
 
-    private double getFlowControlWeight(String layer, AdRankItem item,
+    private double getFlowControlWeight(Pair<Double, Double> pair,
                                         double cpmPow, double lowerCpmWeight, double upperCpmWeight,
                                         double flowPow, double lowerFlowWeight, double upperFlowWeight,
                                         double hitViewRate, double plusViewRate, double viewRatePow, double viewRateScale) {
         try {
-            String profession = item.getProfession();
-            String customerId = String.valueOf(item.getCustomerId());
-            Pair<Double, Double> pair = LayerCustomerFlowControlDataHelper.getWeight(layer, profession, customerId);
             if (null != pair) {
                 double cpmWeight = 1;
                 double flowWeight = 1;

ad-engine-service/src/main/java/com/tzld/piaoquan/ad/engine/service/score/strategy/RankStrategyBy847.java

@@ -402,14 +402,15 @@ public class RankStrategyBy847 extends RankStrategyBasic {
                     expLowerWeight, expUpperWeight, expScale);
 
             // 控制流量权重
-            double flowWeight = item.getScoreMap().getOrDefault("flow", 1.0);
+            double flowCtlC = item.getScoreMap().getOrDefault("flowCtlC", 1.0);
+            double flowCtlA = item.getScoreMap().getOrDefault("flowCtlA", 1.0);
 
             String layerAndCreativeWeightMapKey = getLayerAndCreativeWeightMapKey(peopleLayer, String.valueOf(item.getAdId()));
             // 人群分层&创意的权重
             double layerAndCreativeWeight = getLayerAndCreativeWeight(layerAndCreativeWeightMapKey);
             double scoreCoefficient = creativeScoreCoefficient.getOrDefault(item.getAdId(), 1d);
             double guaranteeScoreCoefficient = getGuaranteeScoreCoefficient(isGuaranteedFlow, item.getExt());
-            double score = flowWeight * h5Weight * expWeight * item.getLrScore() * bid * scoreCoefficient * guaranteeScoreCoefficient * layerAndCreativeWeight;
+            double score = flowCtlC * flowCtlA * h5Weight * expWeight * item.getLrScore() * bid * scoreCoefficient * guaranteeScoreCoefficient * layerAndCreativeWeight;
             item.getScoreMap().put("guaranteeScoreCoefficient", guaranteeScoreCoefficient);
             item.getScoreMap().put("cpa", item.getCpa());
             item.getScoreMap().put("cpm", item.getCpm());

ad-engine-service/src/main/java/com/tzld/piaoquan/ad/engine/service/score/strategy/RankStrategyBy849.java

@@ -401,14 +401,15 @@ public class RankStrategyBy849 extends RankStrategyBasic {
                     expLowerWeight, expUpperWeight, expScale);
 
             // 控制流量权重
-            double flowWeight = item.getScoreMap().getOrDefault("flow", 1.0);
+            double flowCtlC = item.getScoreMap().getOrDefault("flowCtlC", 1.0);
+            double flowCtlA = item.getScoreMap().getOrDefault("flowCtlA", 1.0);
 
             String layerAndCreativeWeightMapKey = getLayerAndCreativeWeightMapKey(peopleLayer, String.valueOf(item.getAdId()));
             // 人群分层&创意的权重
             double layerAndCreativeWeight = getLayerAndCreativeWeight(layerAndCreativeWeightMapKey);
             double scoreCoefficient = creativeScoreCoefficient.getOrDefault(item.getAdId(), 1d);
             double guaranteeScoreCoefficient = getGuaranteeScoreCoefficient(isGuaranteedFlow, item.getExt());
-            double score = flowWeight * h5Weight * expWeight * item.getLrScore() * bid * scoreCoefficient * guaranteeScoreCoefficient * layerAndCreativeWeight;
+            double score = flowCtlC * flowCtlA * h5Weight * expWeight * item.getLrScore() * bid * scoreCoefficient * guaranteeScoreCoefficient * layerAndCreativeWeight;
             item.getScoreMap().put("guaranteeScoreCoefficient", guaranteeScoreCoefficient);
             item.getScoreMap().put("cpa", item.getCpa());
             item.getScoreMap().put("cpm", item.getCpm());

ad-engine-service/src/main/java/com/tzld/piaoquan/ad/engine/service/score/strategy/RankStrategyBy851.java

@@ -409,14 +409,15 @@ public class RankStrategyBy851 extends RankStrategyBasic {
                     expLowerWeight, expUpperWeight, expScale);
 
             // 控制流量权重
-            double flowWeight = item.getScoreMap().getOrDefault("flow", 1.0);
+            double flowCtlC = item.getScoreMap().getOrDefault("flowCtlC", 1.0);
+            double flowCtlA = item.getScoreMap().getOrDefault("flowCtlA", 1.0);
 
             String layerAndCreativeWeightMapKey = getLayerAndCreativeWeightMapKey(peopleLayer, String.valueOf(item.getAdId()));
             // 人群分层&创意的权重
             double layerAndCreativeWeight = getLayerAndCreativeWeight(layerAndCreativeWeightMapKey);
             double scoreCoefficient = creativeScoreCoefficient.getOrDefault(item.getAdId(), 1d);
             double guaranteeScoreCoefficient = getGuaranteeScoreCoefficient(isGuaranteedFlow, item.getExt());
-            double score = flowWeight * h5Weight * expWeight * item.getLrScore() * bid * scoreCoefficient * guaranteeScoreCoefficient * layerAndCreativeWeight;
+            double score = flowCtlC * flowCtlA * h5Weight * expWeight * item.getLrScore() * bid * scoreCoefficient * guaranteeScoreCoefficient * layerAndCreativeWeight;
             item.getScoreMap().put("guaranteeScoreCoefficient", guaranteeScoreCoefficient);
             item.getScoreMap().put("cpa", item.getCpa());
             item.getScoreMap().put("cpm", item.getCpm());